Lucy Allbut is pitching a new pop magazine. She conducted questionnaires and focus groups with the target audience of females aged 13-20. The magazine will have bright pink and yellow colors, and focus 90% of content on interviews, stories, competitions, gossip and images that respondents said they wanted. The front cover will use pink and yellow colors with lots of images and shapes to attract readers. Key interior pages like the contents page and double-page spreads will also employ the bright color scheme and visually engaging layouts to match what audiences said makes a magazine successful.