The marketing and PR presentation outlines objectives for launching a new band and their album. It aims to raise awareness among 17-25 year olds and sell 5,698 albums annually. Promotional strategies include television promotion, shop displays, and radio play. The band's genre is hip-hop/house and targets the same demographic as artists like Martin Garrix. Metrics like sales numbers and interviews will measure success. Merchandise like t-shirts and posters will promote the band. Events may include signings and TV appearances to increase publicity. Motivation is raising audience awareness to drive sales. Media outlets like magazines and radio stations catering to the target demographic would be interested in coverage.

1. Marketing and PR Presentation

2. Objectives
What are the objectives for this project?
The objectives for this project is to be able to launch the appearance of a
new band, it is to raise audience awareness. It will also raise good
publicity, to control a damaging story or to gain credit.
Who do you want to target?
For my launch I will be targeting people ages 17-25, this is because this
specific age group have more time to listen to music and also because
they are more interested in it as well.
How many records do you want to sell?
5,698 a year. This is because it’s an easy and reasonable amount to
reach and there will still be quite a high amount of sales.
What would make this a successful exercise?
Promoting the album on television and also in shop windows, this will
make people think the album is a top seller due to it being at the front of
the store, also getting songs plaid on the radio to raise awareness
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3. Band Profile
Name:
Tout
Age:
6
Previous releases:
To his imagination
Genre:
Hip-hop
Style:
House
Contemporaries:
UKF, R3hab, Nervo, Sydney Samsom, Martin Garrix, Knife Party,
PROMISE LAND, Nikki Romero, Avicii
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4. Think SMART
Specific: Is there a clear aim?
The aim for the new album is to raise public awareness in order to then
raise sales of the album. It’s also to gain good publicity which will help gain
a bigger audience.
Measureable: How will you measure the effect?
Hire a distribution company to keep track of how many have been sold.
If sales have been made on iTunes there will also be a tally of how many
have been purchased.
Achievable: Is it something that you can do?
Yes, this is what artists will do.
Realistic: Is this something that would actually happen?
Yes.
Time-related: Are there timescales for your project?
Yes, 2 days.
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5. Audience
Who is the audience for this band?
The audience for this album is both males and females. This will allow a
bigger audience for the album.
What age are they?
17-25
What do they look like?
Fashionable/Grunge.
Why do they like this band?
Because it’s up beat, bass music. It’s something that can also easily
persuade you to be in a ‘feel-good’ mood.
Who else do they like?
Garage bass.
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6. Media
What media will you use and why? Be specific about the platforms
you will use.
What magazines might they get in to?
Kerrang, The Feed, Attack.
What TV channels would they be on?
MTV Music (19), Starz TV, KissFM (105).
Which radio stations would play their music?
Capital FM, Radio 1, BBC iPlayer, almost every channel that plays the
top 40/100 UK hits.
Who would they give interviews to?
Any Music Station, Radio Channel, Interviewer.
Which forms of social media would you use?
Twitter, Facebook, Instagram, Blog’s, and YouTube, as my target age
audience use all of these things.
How would you use social media?
I could use social media to get in contact with my audience and
get good publicity, it will also help to raise album awareness.
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7. Merchandise
What merchandise would you use to promote this band?
Typical merch that bands/singers/DJ’s sell are normally things like tshirts, hoodies, wrist bands, posters, bags, Etc. So I will probably go for
things like these as they are also the most popular, they will also be cheap
and easy to make as well, if people wear them when they are going out
places this will also promote the band, via showing what audience likes
them, and displaying the T-shirt to the public.
Posters are also a good idea because they are also quick sellers and
friends/family will be able to see them.
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8. Manage the message
What is the message you want to communicate about this band?
The message I wish to communicate about this band is that the bass and beat are still
what music is about, not the singing, hence there being not many words in the music. It’s to
create a gap in the market and create something new with music.
What is the main selling point of the band and the album?
The main selling point of the band and the album, is to sell a big bundle of the album a
week to give good sales. It will also give good publicity. It’s also to challenge the music of
today so that it’s different to the typical music.
This could be that it’s new, exciting music, challenging established
genre rules.
It could be a return to form from an older, more established artist.
You could choose to use quotes from critics.
You could foreground good feedback in your adverts or your social
media.
The music that will be featured on the album is different to normal styles of music where it’s
all about singing, this kind of music is about the beat and the bass.
‘This music challenges today’s modern music’
‘It put’s a spin on all the music available now’
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9. Hyperbole
Every marketing and PR campaign uses hyperbole. Its role is to
make things seem better than they really are by using exaggeration
and emotive words or imagery.
What are the words you will use? What words will help you sell and
will appeal to your audience?
I will use persuasive words when promoting my album to make people feel as if they have
to have it, for example, I could say things like ‘Best selling album’, ‘Number one House music
CD’ and such, this will make people want to buy the album just so that they can listen too it.
I could also use provocative language to get a reaction from the audience, eg. ‘If you don’t
have it, you’re missing out!’ this will make people want to buy it also because they will feel
everyone else has it.
It needs to say what the group will be doing and when as well, to od this a brief could be
made to help give a starting point and reach other objectives along the way, then you can
eventually figure out what will be being done at the end.
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10. Events
What events would you put on as part of the promotion of this band
and album?
Any band/singer will always do CD signing at some point in their life's, so this is what I
could do for my album to promote it. A press conference can also be held so that it’s brought
to the media’s attention.
Would they play small secret gigs?
My group wouldn’t perform small secret gigs because of the type of music it is, if it was
heavy metal, then yes they would, but with the kind of album that would be better for a big
audience as the kind of music on the album is normally plaid at big places.
Would they appear for a signing in a flagship record store?
Yes, this would gain good publicity and help to promote the album.
Would they play on TV chat shows?
I think that it would be a good idea for the songs to be played on TV chat shows, it will
draw more sales as well with it being on television because there will be a large audience.
Would they go on a huge arena tour?
Yes, this is because of the kind of music featured on the album.
What other events and happenings could you create to raise the
public profile of the band?
There could be TV appearances on chat shows, CD signings,
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11. Internal motivation
What is the motivation behind this project?
The motivation behind this project is to make sure that the media are interested in what I’m
doing. To do this is could give an exclusive interview that no other company will be in reach
off, this will make the company more likely to publish it if they are the only company in
contact with the interview.
What is it an important project for you?
An important project for me is to be able to make the audience aware of what’s happening
with the album, when it’s happening and where the album can be bought.
Why is it an important project for the band?
Making sure that the audience know who, where and when the album is happening is
really important for the band because there needs to be audience awareness for the album
be able to sell.
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12. Motivation of media
Why would the media be interested in this project?
I think that the media would be interested in this project because it’s challenging something
that’s been around and stayed the same for a long time, so I think they will find it interesting
because it’s a new gap in the market.
I think that it will be really helpful for them as well to be able to have media coverage
because they will be able to attend Signing’s, they will also be able to attend press
confrenses
Which parts of the media or media products (be specific) would be
interested in the project?
I think that the media interested in this project would be, Heat magazine, as they are
always wanting the latest gossip, also Kerrang and other music magazine’s, this is because it
fits in with their genre which is music, by having the event of a new album coming out this will
help to promote the album because it will be being seen by a fair few people that read the
magazine.
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13. SMART
Specific: Is there a clear aim
Measureable: How will you measure the effect?
Achievable: Is it something that you can do?
Realistic: Is this something that would actually happen?
Time-related: Are there timescales for your project?
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