The marketing and PR presentation outlines objectives for promoting a punk rock band called "Class Of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and promote the band to gain more awareness. The target audience is late teens and college/university students. Various promotion strategies are proposed, including posters, social media, merchandise, and small club shows. The motivation is to continue making music and growing their fan base. Media outlets like magazines and radio stations would be interested to get content and promote the band.
This is an intensive two week Entrepreneurship Program that provides Emiratis the opportunity to dramatically improve career choices for high school graduates and college students. All participants will have the chance to train for the business world through Transform Your Future: a business simulation and educational program, aimed at improving work placement chances and potential job choices and entrepreneurship opportunities for the future. At the end of the program, there will be a competition among participants to identify the best business plan presented.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Objectives
What are the objectives for this project?
The objectives of this project are to sell CD‟s, sell merchandise, and promote
the band to gain a larger audience and make more people aware of them and
their music style. We would want to double our fan base size by the time we
have reached our album goal.
Who do you want to target?
We would like to target people in their late teens, or whom are in their early
twenties. We could possibly target an audience who are in their College and
University years as well.
How many records do you want to sell?
Giving they have already released two albums, we would be hoping to get
more sales than before on this one. We would be hoping to sell about 30,000
records this time within the first year of it‟s release.
What would make this a successful exercise?
We could make this a successful exercise by creating posters and a Facebook
fan page which will promote the band and the upcoming album release. The
more publicity the album gets and the more people that know about the new
release, the more people there will be likely to buy it and listen, recommending
it to friends and family if they like it.
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3. Band Profile
Name: Class Of Nuke „Em High
Album Name: Chaos and Whim
Age: 21, 29, 25.
Previous releases:
•My Fellow Americans (2005)
• Bloody Mary Mix (2009)
Contemporaries:
•Billy Idol
• Adam and The Ants
• As friends Rust
• Black Lungs
• Break Even
• Cancer Bats
• Cobra Skull
Genre: Punk/Rock
Style:
•Leather jackets
• Ripped Jeans
• Boots
• Dark, ripped t-shirts
• Safety pins and studs
• Chains
• Eyeliner and dark make-up
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4. Think SMART
Specific: Is there a clear aim
The specific aim of our project is to make album sales and to gain a larger audience,
making the band more popular.
Measureable: How will you measure the effect?
Our project/objective is measurable as we have stated a number of albums we could like to
sell. This means we can see how close we are getting to our target and how far off we are.
Achievable: Is it something that you can do?
Our goal is achievable in our opinions because the band has already sold 2 albums
successfully so we raised the target goal for this one slightly as we have no reason for
concern and the band has already achieved a strong fan base containing a niche audience.
Realistic: Is this something that would actually happen?
We feel this goal is realistic as it has been a few years since the last album release. This
means more people have had the chance to discover the band and get into their style of
music. It also means existing fans will be anticipating the new release and will want to buy it
straight away, as well as talking to friends and family about it causing word of mouth and
getting more people interested.
Time-related: Are there timescales for your project?
We have set the timescale of wanting 30,000 album sales within the first year of it‟s release.
We have also set the timescale of wanting to gain a larger audience and double our fan
base by the time we have sold 30,000 albums.
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5. Audience
Who is the audience for this band?
What age are they?
• Late teens and early 20‟s.
• College and University students.
What do they look like?
• Punk-like.
• Typically following the punk fashion and trends.
Why do they like this band?
Because they are interested in finding a new, modern Punk band, but
are fond of the older Punk style.
Who else do they like?
• Billy Idol
• Break Even
• Cancer Bats
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6. Media
What magazines might they get in to?
• Maximum Rock „n‟ Roll
• KERRANG!
Who would they give interviews to?
•KERRANG!
• Maximum Rock „n‟ Roll
What TV channels would they be on?
• KERRANG!
• MTV
• 4Music
Which forms of social media would you use?
•Facebook
• Twitter
• YouTube
•Instagram
•Tumblr
Which radio stations would play their music?
• KERRANG!
• Maximum Rock „n‟ Roll
• Devil‟s Night Radio!
• Anarchy and Angels
How would you use social media?
• Promote the band
• Tour dates
• Album release dates
• Competitions and giveaways
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7. Merchandise
What merchandise would you use to promote this band?
• T-shirts
• Bags
• Badges and patches
• Concert DVD‟s
• CD‟s
• Wrist bands
• Hats
• Programme
• Posters
• Jewellery
• Jumpers/hoodies
• Lanyards
• Belts
• Dolls and figurines
• Guitar picks
• Flags
• Pens
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8. Manage the message
What is the message you want to communicate about this band?
The message this band is giving is that they don‟t care if you are
not particularly a Punk, and if you listen to their band and would
consider yourself a fan they would treat you like the rest of their
fans, whether they be Punk or not. Basically, you do not have to
fit into the typical stereotype of a Punk, as long as you enjoy their
music.
What is the main selling point of the band and the album?
This band creates modern punk music, with inspiration from Billy
Idol and Adam and the Ants, but they have an older Punk style,
with the traditional traits such as studs, leather, safety pins,
ripped clothing and dark makeup.
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9. Hyperbole
“You‟ll die of regret if you don‟t buy the album.”
“Class Of Nuke „Em High are out of this world.”
“The songs will never get old.”
“You‟ll never get better than this.”
“Chaos and Whim is the best Punk album of 2013.”
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10. Events
What events would you put on as part of the promotion of this band
and album?
Our band would play gigs in small clubs and restricted areas, or
smaller festivals. They would play somewhere that is not well known or
exactly “mainstream”. They wouldn‟t appear on a TV chat show
because they‟re a niche band and there is only a small group of
people that would listen to their music. Plus, because they are not
particularly a well-known band it would be difficult to be able to appear
on a chat show. They wouldn‟t go on a huge arena tour as they would
want to remain a niche band and we could put up posters in popular
Punk hang-outs which would give details of where the band was doing
a gig. The posters could also be placed around various areas where
they would be seen by the target audience of the band, e.g.
Colleges, University‟s, and alternative shops.
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11. Internal motivation
What is the motivation behind this project?
One of the main motivations behind this project would be the band wanting to
make music and perform it. Their passion and love for music would drive them
towards wanting to perform at small gigs and have album sales. Their fan base
and people buying the albums and their merchandise would be a good form of
motivation as it will make them feel appreciated and they will learn that people like
them and enjoy their style of music, making them want to make more and carry
on in a career they love.
Why is it an important project for you?
This project is important to us because we are currently learning about Marketing
and Public Relations, so this project is helping us to understand how this system
works and also experience what such a thing like setting up and creating a band
would be like.
Why is it an important project for the band?
This is an important project for the band because through promoting the new
album, the band will be gaining more recognition and will be out in the public eye.
This leaves opportunity to gain more fans and also make sales. It is also
important because as the band gains more recognition and a lager fan base, they
will become bigger which could result in them having more opportunities at gigs in
bigger arenas and expanding tours from small ones, to world tours or year tours.
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12. Motivation of media
Why would the media be interested in this project?
The media as a whole would be interested in this project because it it gives them content for
their products/channels which allows them to get out in to the public eye also because
Which parts of the media or media products would be interested in the project?
Certain magazines such as „KERRANG!‟ may be interested in this because the bands
music style and genre would fit in with the style of magazine and is a similar audience
profile to who the band are trying to target and connect with. This would benefit KERRANG!
as well as the band because the bands promotions and updates will give the magazine
content for their pages and it could also boost the magazine sales due to fans of the band
purchasing it to keep up to date with the bands whereabouts, upcoming events and music
releases. KERRANG! Have feature pages in their magazines where they will place a new
band every week. They use ¾ pages for this, in which they will talk about the bands
profile, music style, albums etc. This benefits the magazine as they will constantly be
looking for new bands so our band will be giving them a new upcoming band to talk about.
Radio channels such as Maximum Rock N Roll‟ would be interested in the bands new
album release because by playing songs from the album or interviewing the band, they are
helping to promote the band and they are also going to be getting listeners and people
tuning in to their station to hear the songs or listen to the interview from the band.
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