The band Glendale is launching their first album "Illusion is the first of all pleasures" and has objectives to develop both the band and their product. Their target audience is 23-30 year olds who appreciate folk and rock music. The marketing campaign will use radio, print media like posters, and magazines to promote the band. Events like performances at festivals and signing sessions will help build their fanbase and promote sales of the album and merchandise like t-shirts.
Glendale is a new folk rock band comprised of members in their early 30s. Their debut album "Illusion is the first of all pleasures" aims to target an audience aged 23-30. The marketing objectives are to develop the band's image and fan base through artist development, product development, and increasing album sales over the first two years. The key message is that Glendale produces meaningful music as former farmers who have found success later in life. Events and media promotion will include radio play, print interviews, live performances at festivals and stores to spread awareness of the band's sound and appeal to literature-loving fans of folk-influenced music.
The band Glendale is launching their debut folk rock album "Illusion is the First of All Pleasures" and aims to sell 5,000 copies in the first 2 months by targeting an audience aged 23-30. Their marketing plan involves developing the band's image, building a fan base through performances and social media, and promoting the album through radio play, print interviews, and merchandise. Potential promotional materials include an album packaging design, tour poster, and social media mockups to engage the target audience.
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
The objective is to launch and promote a new pop/pop rock band called From All Sides to raise public awareness and sell over 1 million records globally. The target audience is 16-30 year olds. Techniques will include social media promotion, TV and radio appearances, magazine interviews, and merchandise to build a large fan base and reach chart success.
This marketing and PR presentation outlines objectives for promoting a new album by the punk rock band Bloody River. The objectives are to raise awareness and recognition among existing fans while also attracting new younger fans aged 20-30. The target is to sell 200,000 albums in the UK within a year. The presentation discusses the band's profile, defines SMART objectives, identifies the target audience, and proposes strategies for using various media channels, merchandise, events, and social media to promote the album and band.
Glendale is a new folk rock band comprised of members in their early 30s. Their debut album "Illusion is the first of all pleasures" aims to target an audience aged 23-30. The marketing objectives are to develop the band's image and fan base through artist development, product development, and increasing album sales over the first two years. The key message is that Glendale produces meaningful music as former farmers who have found success later in life. Events and media promotion will include radio play, print interviews, live performances at festivals and stores to spread awareness of the band's sound and appeal to literature-loving fans of folk-influenced music.
The band Glendale is launching their debut folk rock album "Illusion is the First of All Pleasures" and aims to sell 5,000 copies in the first 2 months by targeting an audience aged 23-30. Their marketing plan involves developing the band's image, building a fan base through performances and social media, and promoting the album through radio play, print interviews, and merchandise. Potential promotional materials include an album packaging design, tour poster, and social media mockups to engage the target audience.
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
The objective is to launch and promote a new pop/pop rock band called From All Sides to raise public awareness and sell over 1 million records globally. The target audience is 16-30 year olds. Techniques will include social media promotion, TV and radio appearances, magazine interviews, and merchandise to build a large fan base and reach chart success.
This marketing and PR presentation outlines objectives for promoting a new album by the punk rock band Bloody River. The objectives are to raise awareness and recognition among existing fans while also attracting new younger fans aged 20-30. The target is to sell 200,000 albums in the UK within a year. The presentation discusses the band's profile, defines SMART objectives, identifies the target audience, and proposes strategies for using various media channels, merchandise, events, and social media to promote the album and band.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. The second year objective is to join a record label. Target audiences are described as middle class, open-minded music fans who enjoy folk culture and festivals. Promotion will utilize radio, print posters, magazines like fRoots that feature reviews. Social media like Facebook and Twitter will be used to interact with fans and cross-promote with other artists. Merchandise like t-shirts will help promote the band's
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within 2 years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through a UK and European tour. Their target audience is people aged 14-26 who are likely to attend shows and purchase merchandise. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and at shows. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandise.
This marketing and PR presentation summarizes a plan to promote the new album "Keep Afloat" by the indie rock band Last California. The objectives are to promote the band to a young audience aged 18-25 and sell around 3,000 albums. Social media like Twitter, YouTube and influencer endorsements will be used to build awareness and followers. Merchandise like t-shirts, hoodies and posters will help promote the band's image and drive sales. The key messages are that Last California offers a fresh new sound and their album provides a relaxing yet powerful listening experience. Hyperbolic language will be used to attract audiences and portray the band and album in a compelling light.
This marketing and PR presentation outlines a plan to promote the new album of an indie rock band called Last California. The band is made up of members in their early 20s who will be targeting 18-25 year olds. The objectives are to successfully promote the new album and drive sales of around 3,000 records. A variety of media like magazines, radio, YouTube and social media will be used to target this young audience. Merchandise like t-shirts, hoodies and posters along with small venue shows and signings will help spread the band's message and sell their fresh new sound to a limited but dedicated fan base.
This marketing and PR presentation outlines a campaign to promote a new classical music band called Medici Codex and their debut album. The objectives are to target classical music fans as well as broader audiences to increase interest in classical music. Key elements of the campaign include using social media, magazines, radio, and live events to communicate the band's modern take on classical music and make it more appealing and accessible. The goals are to sell records, gain recognition, and challenge stereotypes about classical music audiences.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be used along with radio stations, magazines, and small venue shows to raise the profile of the band and sell 16,000 albums worldwide. The message focuses on the band creating a feeling of empowerment through their music and unique style.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, and Twitter will be used along with radio play and magazine features to promote the band. Events like small venue gigs and signings will help build awareness and sell over 16,000 albums worldwide. The message is that the band creates refreshing music that makes their listeners feel powerful.
The objectives of this marketing campaign are to promote a new indie band called Hakjala to their target audience of young adults aged 18-24. The campaign aims to sell 2 million copies of their debut album within a year and establish the band as successful. Hakjala is described as a 20-24 year old indie band influenced by groups like Bastille and The Fray. The marketing plan outlines strategies for using social media, securing media coverage, merchandise, and building hype through small secret shows to spread the word and build their fanbase. The overall goal is to motivate the target audience and media to take interest in the new band.
The document provides a marketing and PR presentation for the punk rock band Spirovsky. The objectives are to make the band popular in the UK and sell over 1000 copies of their new album. The target audience is males and females aged 16-25. Success would include selling 3000+ records, gaining 500+ social media followers, and getting featured on rock magazines. Media exposure would come through rock magazines, TV channels like Kerrang, radio stations like Planet Rock, and social media platforms like Facebook, YouTube, Twitter and Instagram. Merchandise would include t-shirts, guitar picks, drum sticks and posters. The message is to introduce an exciting new rock band and bring rock music back to the charts. Small starting events include
The marketing and PR presentation outlines objectives to promote a punk rock band called "Class of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and sell merchandise to gain more awareness for their music. The target audience is late teens and college/university students. Plans include creating posters, a Facebook page, and gaining publicity through magazines, radio, and social media to promote the album release.
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft scripts are presented with different dialogue options incorporating more modern language. The proposal outlines plans to create a 4-page graphic novel using photographs edited to look like comic book panels telling the story with humor, such as the giant having an afro. The target audience is identified as 10-15 year olds to make the classic tale appealing again through a twist while keeping the overall story. Schools are identified as a way to market the product to this age group.
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft script sections modernize the dialogue. The proposal outlines creating a 4-page graphic novel using photographs edited to look like comics. It will target an older audience of 10-15 year olds with humor like the giant having an afro and a guitar being stolen. The goal is to make the classic tale appealing again through a comedic twist.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales targets. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. The second year objective is to join a record label. Target audiences are described as middle class, open-minded music fans who enjoy folk culture and festivals. Promotion will utilize radio, print posters, magazines like fRoots that feature reviews. Social media like Facebook and Twitter will be used to interact with fans and cross-promote with other artists. Merchandise like t-shirts will help promote the band's
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within 2 years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
The band Glendale is releasing their first album "Illusion is the first of all pleasures" and aims to target an audience aged 23-30 who appreciate folk and rock music. Objectives for the first year include developing the band's image and fan base through album promotion, concerts, and building a reputation. Merchandise like t-shirts and the use of radio, print media, and social media like Facebook and Twitter will be used to promote the band and drive album sales of 2,000 in two months and 40,000 in the first year. The key message is that Glendale produces meaningful music as down-to-earth former farmers who are still connected to their fans.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio play, print ads, social media, merchandise, and live performances and festivals. The motivation is to achieve success in the music industry despite the band members' inexperience and older target demographic.
This marketing plan aims to promote the new folk rock band Glendale and their debut album. The objectives are to develop the band's image and fan base, and sell 2000 albums in the first 2 months and 100,000 albums within two years. The target audience is 23-30 year olds who appreciate folk and rock music. The marketing strategy involves building awareness through radio, print media, social media, merchandise, and live performances and festivals to attract this audience and meet sales goals. Motivation comes from the band members' desire to succeed in music after previously working as farmers.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through a UK and European tour. Their target audience is people aged 14-26 who are likely to attend shows and purchase merchandise. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and at shows. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandise.
This marketing and PR presentation summarizes a plan to promote the new album "Keep Afloat" by the indie rock band Last California. The objectives are to promote the band to a young audience aged 18-25 and sell around 3,000 albums. Social media like Twitter, YouTube and influencer endorsements will be used to build awareness and followers. Merchandise like t-shirts, hoodies and posters will help promote the band's image and drive sales. The key messages are that Last California offers a fresh new sound and their album provides a relaxing yet powerful listening experience. Hyperbolic language will be used to attract audiences and portray the band and album in a compelling light.
This marketing and PR presentation outlines a plan to promote the new album of an indie rock band called Last California. The band is made up of members in their early 20s who will be targeting 18-25 year olds. The objectives are to successfully promote the new album and drive sales of around 3,000 records. A variety of media like magazines, radio, YouTube and social media will be used to target this young audience. Merchandise like t-shirts, hoodies and posters along with small venue shows and signings will help spread the band's message and sell their fresh new sound to a limited but dedicated fan base.
This marketing and PR presentation outlines a campaign to promote a new classical music band called Medici Codex and their debut album. The objectives are to target classical music fans as well as broader audiences to increase interest in classical music. Key elements of the campaign include using social media, magazines, radio, and live events to communicate the band's modern take on classical music and make it more appealing and accessible. The goals are to sell records, gain recognition, and challenge stereotypes about classical music audiences.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be used along with radio stations, magazines, and small venue shows to raise the profile of the band and sell 16,000 albums worldwide. The message focuses on the band creating a feeling of empowerment through their music and unique style.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, and Twitter will be used along with radio play and magazine features to promote the band. Events like small venue gigs and signings will help build awareness and sell over 16,000 albums worldwide. The message is that the band creates refreshing music that makes their listeners feel powerful.
The objectives of this marketing campaign are to promote a new indie band called Hakjala to their target audience of young adults aged 18-24. The campaign aims to sell 2 million copies of their debut album within a year and establish the band as successful. Hakjala is described as a 20-24 year old indie band influenced by groups like Bastille and The Fray. The marketing plan outlines strategies for using social media, securing media coverage, merchandise, and building hype through small secret shows to spread the word and build their fanbase. The overall goal is to motivate the target audience and media to take interest in the new band.
The document provides a marketing and PR presentation for the punk rock band Spirovsky. The objectives are to make the band popular in the UK and sell over 1000 copies of their new album. The target audience is males and females aged 16-25. Success would include selling 3000+ records, gaining 500+ social media followers, and getting featured on rock magazines. Media exposure would come through rock magazines, TV channels like Kerrang, radio stations like Planet Rock, and social media platforms like Facebook, YouTube, Twitter and Instagram. Merchandise would include t-shirts, guitar picks, drum sticks and posters. The message is to introduce an exciting new rock band and bring rock music back to the charts. Small starting events include
The marketing and PR presentation outlines objectives to promote a punk rock band called "Class of Nuke 'Em High" and their upcoming album "Chaos and Whim". The objectives are to sell 30,000 albums in the first year, double their fan base, and sell merchandise to gain more awareness for their music. The target audience is late teens and college/university students. Plans include creating posters, a Facebook page, and gaining publicity through magazines, radio, and social media to promote the album release.
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft scripts are presented with different dialogue options incorporating more modern language. The proposal outlines plans to create a 4-page graphic novel using photographs edited to look like comic book panels telling the story with humor, such as the giant having an afro. The target audience is identified as 10-15 year olds to make the classic tale appealing again through a twist while keeping the overall story. Schools are identified as a way to market the product to this age group.
The document contains research and planning for a graphic novel adaptation of Jack and the Beanstalk with a modern twist. It includes exploring layouts, fonts, and content from existing graphic novels for both children and adults. Draft script sections modernize the dialogue. The proposal outlines creating a 4-page graphic novel using photographs edited to look like comics. It will target an older audience of 10-15 year olds with humor like the giant having an afro and a guitar being stolen. The goal is to make the classic tale appealing again through a comedic twist.
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Charlie, a 0-18 year old male from London, focuses on question 4 where he supports Piers Morgans claims that people who jump in front of trains are “Selfish”. He does not like Morgan but shares Piers Morgan’s opinion on gun crime. He believes that if some people give up guns and a large proportion keep them it does not improve the situation.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan outlined phone hacking techniques and boasted of using them to source stories. While Morgan denies any involvement, evidence suggests widespread phone hacking occurred at the newspapers during his time as editor. The police investigations into Morgan have been ongoing for years, and more victims are continuing to come forward, yet he still maintains his innocence despite clear contradictions in his own accounts.
Piers Morgan has long been accused of involvement in phone hacking as the former editor of British tabloids Daily Mirror and News of the World. Multiple witnesses have testified that Morgan was aware of, and in some cases directly involved in, phone hacking practices during his time as editor. However, Morgan continues to deny any involvement and knowledge of phone hacking at the newspapers he edited, despite significant evidence to the contrary. The allegations against Morgan span decades and involve the hacking of numerous celebrities and victims of crime.
Surfers Against Sewage is an environmental charity based in the UK that campaigns to protect oceans, beaches and freshwater waves from plastic pollution and other environmental issues. They organize beach cleans, protests, educational events and political lobbying to raise awareness of the problems caused by waste in the natural environment and push for changes to protect natural spaces for future generations to enjoy. Their goal is a clean, healthy and plastic-free ocean for marine life and coastal communities.
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
This document appears to be a resubmitted PowerPoint presentation titled "Social Action" created by Alan Smith. The presentation likely discusses topics related to social action or social issues. More context would be needed to provide a more detailed summary of the content or purpose of this resubmitted PowerPoint presentation.
Surfers Against Sewage is an environmental charity based in the United Kingdom that aims to protect oceans, waves, beaches and wildlife. The organization campaigns on issues like water quality, plastic pollution and the impacts of climate change. Surfers Against Sewage also works to bring environmental issues to public attention through education and engaging communities.
The document provides initial ideas and concepts for the design of an energy drink advertising campaign. The first idea, called qWake, uses an earthquake theme to convey that not purchasing the drink will result in a natural disaster. A mock-up design is created featuring a bike jumping over cracks in the ground. Additional ideas target health-conscious consumers with a drink called Improvise or athletes with Limitless. Mood boards and mind maps are used to explore themes, target audiences, and branding elements. Potential slogans, scripts, and product variations are proposed. Font and color scheme options are tested to match different ideas. The final design features layered earthquake imagery and the Richter scale to reinforce the theme while making the drink name stand out
The document provides initial ideas and concepts for the design of five different energy drink products.
Idea 1 is called "qWake" and uses the theme of an earthquake, featuring an image of a bike jumping over cracks in the ground. The target demographic is young male extreme sports enthusiasts.
Idea 2 is called "Improvise" and aims to provide a healthier alternative, targeting health-conscious consumers. The design would use green colors and natural symbols.
Idea 3 is called "Limitless" and targets top athletes, conveying unlimited energy. The design would use bright colors and feature images of athletes using the drink.
Idea 4 is called "Limbo" and targets dark music
This document contains a SWOT analysis for a new MP3 player with Spotify integration. The strengths include having a unique product and knowledge of competitors. Weaknesses are a lack of funding and brand power compared to Apple. Opportunities include a growing market and room for expansion. Threats include strong competitors like Apple releasing new products and lack of resources to compete. The analysis examines internal factors like resources and external factors beyond their control like market trends.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract cost-conscious customers while Marks & Spencer's stresses quality even if it means higher prices to appeal to image-conscious consumers. Apple emphasizes innovation and quality over price in its marketing to cultivate an exclusive brand image and attract creative customers, unlike HTC which must compete on price due to reputation issues.
The document provides initial ideas and concepts for the design of five different energy drink products.
Idea 1 is called "qWake" and uses the theme of natural disasters like earthquakes. The target audience is young male extreme sports enthusiasts.
Idea 2 is called "Improvise" and aims to provide a healthier alternative energy drink targeting health-conscious consumers, especially young females.
Idea 3 is called "Limitless" and is designed for top athletes seeking endless energy. Its target audience includes both male and female youth sports players.
Idea 4 is called "Limbo" and targets dark music fans seen as aggressive and passionate. Its target audience includes males aged 18-30.
The document evaluates whether the final pieces created are fit for their intended purpose of promoting awareness of environmental issues for Surfers Against Sewage. It summarizes the design process for logos, merchandise like t-shirts and phone cases, and posters. Various designs were explored and refined before final versions were selected that were simple, visually appealing, and professionally represented the client's needs and target youth audience. Comparisons are made to existing client materials to ensure the new designs meet the required standard.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
2. Band Profile
Name: Glendale
Age: Early 30’s
Album: Illusion is the first of all pleasures.
Previous releases: N/A (First Album)
Genre: Folk Rock band
Style: Fusion of Folk and Rock Music
Contemporaries: Mumford and Sons, The Lumineers, Of Monsters and Men.
3. Objectives
What are the objectives for this project?
(First year objectives) To develop both the Artist and Product side to the band
Artist Development- Create an image that makes the band stand out from the huge competition. (E.G Mumford and Sons)
Prepare career by identifying specific audience and targeting towards them.
Attract and maintain a good fan base.
Product Development- To put all efforts in ‘Illusion is the first of all pleasures’ album. Focus on the location of the advertisements. Have
posters located in public houses and local billboards.
(Second year objectives) Once a good enough reputation is built, look to joining a well known record label to go to the next level-
Important to start from the bottom, identifying the audience first)
Who do you want to target?
An older audience. Ages from 23 to 30, those that appreciate the folk and rock fusion. To be gender neutral in order to target the mass
market later.
How many records do you want to sell?
2000 in first 2 months. 40,000 in the first year and 100,000 the following year.
What would make this a successful exercise?
By organising to play at an event that the audience is interested in would be a good way of promoting the new album.
For an unveiling of the new album, a possible give away at a shopping centre. Playing some of the most popular songs from the album
could be a way of attracting more people. By getting news coverage could be a way to get the name known nationally.
This is one of the main ways in meeting the targets set, especially the sales.
4. Audience
Who is the audience for this band?
The audience for the band is people aged 23-30. Both genders and those who want to explore more into
the folk style of music. Targeting a more older audience is somewhat difficult with the influence young
people have on the industry, however the more mature demographic have the finances and abilities to
purchase albums and visit gigs more frequently.
Plus, targeting them will make the band more unique and provide a selling point to people within that
audience. With the fusion of both rock and folk, this can explore both genre’s and give the possibility for
more sales.
What do they look like?
The audience will be those of a middle class background and appreciate the older music and its culture
rather than the modern mainstream pop. They will be those who have open minds and are willing to listen
to new bands trying to make it big. Other interests they have will be of attending many music festivals,
enjoying the countryside, literature and films.
In terms of features and audience profile, the people will not be overly fussed about appearance and wear
casual clothes. The variety in instruments used such as the Banjo, upright bass and piano will appeal to
their taste.
The quote‘Illusion is the first of all pleasures’ comes from Oscar Wilde. Many aspects of his life have
inspired the lyrics for the songs created in the album.
5. Media
What media will you use and why?
The media used will be that of Radio and Print in the form of posters. The audience will listen to the radio,
typically BBC Radio 2 or Folk Alley, whereas a younger audience would listen to the mainstream music on
BBC Radio 1.
By having announcements or new songs from the album played on stations where the audience listen to
can be a great way in promoting the band. Having posters is a much more older way of thinking when
looking at social media sites now.
As the audience will be more focused on literature and the finer things in life, they will not have as much
time for social media. They will be enjoying music.
Possible Magazines the audience could read are that of fRoots and The Living Tradition. These are
popular within the age range and audience. They contain reviews on the latest bands. By having a short
review from someone well known and respected could be a way of getting the name out to the audience.
Possible interviews the band would allow exclusive reach on would be those of a folk or rock magazine
that want to explore more about the life of the individuals. By sharing personal information and beliefs
could enhance the audience’s likes towards the band or grab more people’s attention to the band.
fRoots could have a double page spread about the new album and small pull quotes on the influences
behind the lyrics. Questions asked could be of artists they are trying to emulate or strive to be better than,
how big they want to get, their personal life and how they started off.
6. Media
Which forms of social media would you use and how would you use social media?
By creating a page on both Facebook and Twitter it would allow you to get the message out to the specific fan base. Once people start
following or ‘like’ the page it is from there when you can look into the audience and see their other tastes. For example if they like
extreme sports, you could organise and event where Glendale plays before the activity starts.
It is important to interact with the audience, through the use of twitter, you can release songs and see what people think, first hand.
Even just replying to many of the audience’s questions could prove to be positive publicity.
A Question and Answer session with the audience is important to show that they are thankful for the support. Having competitions is a
great way to grab the attention of both the audience and others using social media.
Competitions where the prices are to come and see the band. Competitors Mumford and Sons used the same idea when working
Universal Music Irl. The competitions can be set out by having to answer a question about them and the first to reply will win, however
they must use the hashtag created by the band. Having a hashtag can allow the band to instantly read everything that is said about
them. Something such as #GlendalesGifts. Something that can be seen by the audience and make them want to take part.
Another way of promoting the social media pages can be that of a Follow back competition. Something that does not cost the band
anything and that of a non monetary benefit for the fans. By having something such as ‘First 100 people to follow within the next 15
minuets get a follow back’. is a very easy way of gaining people that will see the band. It is from this where everyone will rush to follow
the band.
It is important to not only connect with the audience on social media, but fellow artists and bands that can cross promote each other.
This can be a great way in exploring a large audience. This can be done through a well known band just tweeting ‘Listen to Glendale’s
new Song, I love it’ a small sentence can have large effects on the success of the band.
It is important that all platforms can be seen. For example, once a website is created, include social connect buttons in order for the
audience to look into the band further. Such as ‘Follow Glendale on Twitter, click here’ Making sure all aspects of media are covered is
important, including a YouTube channel link can also provide the viewer with more information on the music.
This should be the same on Twitter and Facebook, have links where it can take the audience to the website. As the audience is one
who enjoys more literature, social media will not be as heavily influential as it can be for a pop group targeting a young age range that
spends over 6 hours a day on the internet.
7. Merchandise
What merchandise would you use to promote this band?
When looking at the audience and how old they are, it is important to not produce products such as toys, as this will be a
waste of time. The merchandise that could be used is that of T-shirts and other items of clothing that the older audience
between 23-30 will buy and wear, so people can see the name when bumping into the person on the street.
Social media can have a huge impact on sales of merchandise. Here is Mumford and Sons using the page to promote their
own products. On the image on the right you can see that T-Shirts are one of the best ways of merchandise. Having new
products advertised on the right can also be a good way in promotion. The ‘Shield Beer Holder’ makes it clear that the target
is of an older demographic.
Glendale can start to get the name out there once the audience is seen wearing the merchandise. Can be a great way to
boost sales as well as promoting the name. This is a constant benefit as they will always sell.
8. Manage the message
What is the message you want to communicate about this band?
The message about the band: 4 hardworking individuals that when together produce music that has meaning. A down to
earth band that is still in touch with its fan base and not taken over by the show biz world.
The main selling point of the band: A group of former farmers who never realised how good they were and have now finally
got their break to make it big time. The album ‘Illusion is the first of all pleasures’ has all their thoughts on life up to this point.
Many of the lyrics use phrases and lines from all parts of literature. This appeals to the audience.
The idea behind the music is to offer the audience an alternative to the constant modern pop that is aimed towards young
adults. The reasoning is that when these 4 members were listening to the radio, there was nothing they enjoyed. So they
started singing themselves and were very good.
Using a variety of instruments such as the Banjo and upright bass helps create new, exciting music that gets the listener of
their seat instead of something they expect. The message is that they know targeting an older audience can be harder,
however it is something they want to do. Without Risk it is pointless.
Having all 4 members fairly old when compared to other bands and artists in the industry makes it that much more
interesting to see how they get on.
The challenge of taking on the music industry with relatively no experience is what makes it that much more fun for the
audience. They don’t know what is around the corner, so neither do the listeners.
Critics believe the same: Simon Cowell expressed his thoughts. “I always like to see fresh faces and new artists in the
industry. It is important that we have a wide variety of bands and singers to equate to everyone’s tastes”
9. Hyperbole
Every marketing and PR campaign uses hyperbole. Its role is to make things seem better than they really are by using exaggeration
and emotive words or imagery.
Words used in the promotion of this band have to be that which attract attention to the relatively new alterative of music that has arrived.
The words cannot just be the same cliché’s seen on all albums, they must entice the older listener. Something original that reflects the
band.
Words that will help make sales will be the ones that are appropriate to the audience. Being a more middle class demographic, the
words need to be of length and intellectual, rather than some basic phrases.
Examples of words that could be used are:
“I could listen to that song on repeat for forever”- Something that exaggerates but makes the song look very good.
“Nothing can stop these guys”- Having a critic or someone well known say a quote such as this could help hugely. Again Hyperbole
used as obviously there are many hurdles to jump over to make it within the industry, however it complements their work ethic and drive
to do as well as they can.
Perhaps as the audience is of an intellectual one, and seen as the band’s album is named after an Oscar Wilde quote it could be fitting
to use another poem with hyperbole in it.
This way the marketing campaign can appeal specifically to that audience targeted.
"By the rude bridge that arched the flood, Their flag to April's breeze unfurled, Here once the embattled farmers stood And
fired the shot heard round the world.”
By Ralph Waldo Emerson from "The Concord Hymn”
This would be very personal to the band as they were all farmers. By using poems from their past jobs could make them work harder to
remember what an opportunity this is. The idea behind the quote in relation to this band is that, the shot fired and hear around the world
is their music. Being globally known is something of a long term goal and reachable.
10. Events
What events would you put on as part of the promotion of this band and album?
The promotion of this band is related to the ambition and goals of the band overall. To start small and work up may be seen
as a safe approach, however it is to get the foot in the door. By gathering a small selection of fans they have already
gathered plus their guests can be a way to experiment with new songs and try something new. By attempting to get local
media coverage would expand the audience straight away.
Once they have started to gather a large fan base, only then should they look at taking part in festivals and gigs. By playing
at Glastonbury this would provide media coverage already due to the big bands and artists already attracting it. Being
televised would be a great way for the country to see them.
From this it can only get bigger in terms of promotion, they can speak to radio stations and their reporters, answering
questions on where they see themselves in the future. The promotion can take off through festivals and gigs, as soon as the
audience hear the music and are allowed to see what the band I capable of, then you can target them.
By studying what the audience's interests are can allow the band to know where to feature. As the target audience does not
watch as much television, taking part in a late night chat show is seen as a waste of time as the audience will not see it.
By having a signing session at a music store where they also perform could be a good way to attract publicity as well as
appear to give something back to the fans. Outside HMV in a busy shopping market could be a great way to entice the
public. Also, be giving out free albums in a PR stunt can be a great way to advertise and promote the band. They may be
losing money short term, however the name will be out there and more people will start to listen and therefore buy in the
future.
As the audience is of a smaller section to the many pop bands out there in the industry, it is important to travel the country.
Having a tour where it takes you all the way around the country visiting many areas can be the best way to promote the
band. Coming to an area close to the audience shows that they band is willing to go to the listener rather than the other way
around. Making it more convenient for the audience gives the band a better chance of making sales.
11. Internal motivation
What is the motivation behind this project?
The motivation behind the band is that of wanting to achieve something they never thought they would. It was only a year
ago, all 4 members were working on a farm in Glendale, Northumberland singing to each other. Now they find themselves as
part of a band representing the area.
This is seen as the last and only chance the band has as making it big and they are not going to give up on that opportunity.
The band does not need monetary benefits in terms of motivation. The motivation they need comes from within themselves.
Questions over their experience and talent in the industry, as well as targeting an unusual audience is used a fuel for them to
go further.
They take all comments on board and it does not affect them, they believe they can make it therefore money is not needed
to wave in front of their faces. They want to perform to their audience as the band themselves never got to hear as much
varieties of music.
It is an important project for Glendale as for years they thought they would be stuck on a farm singing to songs as they
worked. Now they have the backing of their area and all the bands who have been in the same situation.
The motivation for the Marketing and PR representatives would be the money generated. The more they push to get the
bands name out there, the more they will get out of it. By promoting poorly, they will not be recognised and get paid less,
whereas if the campaign is a success there are many possibilities from where you can take it next.
If the campaign is a success and the album makes many sales because of it, other up and coming artists/bands will see it
and want to work with the same people. Short term money can be a positive motivation, however the idea of future clients
will also be a good factor.
12. Motivation of media
Why would the media be interested in this project?
The media would be particularly interested in this project as they always like to see new bands coming to take on the
industry with an open mind and the willingness to work and achieve what they set out to. The specific areas would be the
print side of the media. fRoots magazine. Originally called Folk Roots, the magazine is interested in all areas to do with folk
music.
They achieved a circulation of 12,000 magazines in 2006. They are well known within the music industry. They are involved
in live music production, as well as the BBC Radio 3 Awards for World Music, and the Europe in Union concert series.
The band may be targeting an older audience by working with this part of the media, however they have good connections to
all that is music in the country. By taking part in a small interview for the magazine would allow their name to be seen by the
specific audience.
The media and fRoots would be interested in Glendale as they are always looking to put new music on their website.
Here is a small image taken from the website. The sentence at the bottom of
‘Maybe your first sighting of the excellent leveret’ is something Glendale can
replicate.
fRoots can insert many new videos and pieces about the up and coming bands
for all the viewers to see.
Other areas within the media industry that would be interested in Glendale are
that of the radio. BBC Radio 2 and Folk Alley are stations where the latest songs
off the album could be played. The media would be interested as it attracts more
listeners by having much more different music played.
13. Promotional Materials
Here I have created an album cover for Glendale. The
idea behind it is to make it look stylish, slick and
professional- To reflect the audience it is aimed
towards.
The Background imagery is to create that Illusion that
the album is called.
I have chosen the gold colour to entice the more older
audience as it is seen as a popular ‘Greatest Hits’
shade. The name, Glendale has been manipulated in
order to make it stand out from the other text.
This will now be its house style and will feature on all
merchandise.
Here is have created a simplistic yet appropriate design for Glendale. The
use of the banjo shows what kind of music the band is. The ‘#’ used allows
the audience to advertise to their fellow demographic. It is a clever way to
get the band seen more.
Using a hashtag brings more interaction from the audience as it a very
modern technique that will only be recognised by social media users.
Being in black and white keeps to the older target audience. Young
children will not buy something such as this as it is not loud enough,
however those that appreciate music can see its retro value.