Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to build customer loyalty

4,651 views

Published on

Four keys to increasing customer loyalty.

Published in: Business, Sports

How to build customer loyalty

  1. 1. How toBuildCustomerLoyalty
  2. 2. Are youcommittedto buildingcustomerloyalty?
  3. 3. Youshould be
  4. 4. Most companies canincrease revenues 50%by increasing customerloyalty by only 5%
  5. 5. Most companies canincrease revenues 50%by increasing customerloyalty by only 5% Really smart guy
  6. 6. Most companies can increase revenues 50% by increasing customer loyalty by only 5% fWrote a bunch obooks on loyalty Really smart guy
  7. 7. Thats great,but how do I do it?
  8. 8. Here are FourSteps to Take
  9. 9. Step 1
  10. 10. Step 1 Build Employee Loyalty http://ww.flickr.com/photos/dulnan/2890613992/
  11. 11. If you dont take care of your employees, they wont take care of your customers.Image courtesy http://www.flickr.com/photos/micahb37/4542191478/
  12. 12. A study in 2008 showed a direct correlation between employee loyalty and customer loyalty.Source: http://blog.vovici.com/blog/bid/18074/Correlation-between-Employee-Loyalty-Customer-Loyalty
  13. 13. Step 2
  14. 14. Step 2 Screw Up
  15. 15. Not onpurposemind you. http://www.flickr.com/photos/45d/3361213995/
  16. 16. But itsgoing tohappen http://www.flickr.com/photos/45d/3361213985/
  17. 17. Youre not Supermanhttp://www.flickr.com/photos/barkbud/4369873324/
  18. 18. This is a greatopportunity to
  19. 19. This is a great opportunity to things rightMake
  20. 20. This is a great opportunity to things rightMake Earn Trust
  21. 21. This is a great opportunity to things rightMake Earn Trust Build Loyalty
  22. 22. This is a great opportunity to things rightMake Earn Trust Build Loyalty But..
  23. 23. Think beyond money
  24. 24. Think beyond money Discounts are fine, but athoughtful gift separates you from everyone else.
  25. 25. Step 3
  26. 26. Step 3 Build a Tribe
  27. 27. What people reallywant is the ability toconnect to each other,not to companies.
  28. 28. Apple did this flawlessly
  29. 29. Apple did this flawlessly Are you one of us?
  30. 30. Apple did this flawlessly Are you one of us?or one ofthem?
  31. 31. How can youbuild a tribe
  32. 32. How can youbuild a tribe well...
  33. 33. Do you have an app yet?
  34. 34. Do you have an app yet?You Should.
  35. 35. Having asmartphoneis a statussymbol.
  36. 36. Having asmartphoneis a statussymbol.Its a greatplace to buildyour tribe.
  37. 37. Nearly 70% of app users view brands with apps more favorably
  38. 38. Step 4
  39. 39. Step 4 Have a Loyalty Program
  40. 40. Step 4 mv obile Have a Loyalty Program
  41. 41. Step 4 Why Mobile?
  42. 42. Remember her?
  43. 43. But beyondbuilding a tribe
  44. 44. Mobile Loyalty Programs allow you to
  45. 45. Mobile Loyalty Programs allow you toTrack Metrics
  46. 46. Mobile Loyalty Programs allow you toTrack MetricsCommunicate
  47. 47. Mobile Loyalty Programs allow you toTrack MetricsCommunicateAdd more offers on the fly
  48. 48. Besides...
  49. 49. Besides...How hard arethese to fake?
  50. 50. www.BmoreLoyal.com Want to learn more about starting a Mobile LoyaltyProgram for your business? www.BmoreLoyal.com Or call: 443.345.0020 email: info@bmoreloyal.comThanks for watching

×