Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Knowledgeforsuccess09.28.2012

359 views

Published on

Day 2 of a 2 session LinkedIn seminar

  • Be the first to comment

  • Be the first to like this

Knowledgeforsuccess09.28.2012

  1. 1. Presented Friday September 28, 2012 Hattimer Search & Social Media Linkedin.com/in/paulhattimer @phattimer Facebook.com/paulhattimer
  2. 2.  12:00 Arrival 12:15 Begin 12:45 Begin Hands On 2:00 Break 2:15 Resume seminar 3:30 Final Q and A 3:45 to 4:00 Wrap Up
  3. 3.  Paul Hattimer, CCM ◦ LinkedIn  100% Complete  LinkedIn Apps ◦ Facebook  Personal Page  Business Page  Ad Campaign ◦ Twitter  Followers ◦ Youtube ◦ Pinterest ◦ Aggregators ◦ Bufferapp ◦ Hootsuite Graduate of New Quest Director of Marketing Clubster 3
  4. 4.  Real life examples ◦ Screen shots Go Live Hands on Thoughts for beginners ◦ Full Menu of options ◦ Use what works for you ◦ We cannot go back – the genie is out of the bottle 4
  5. 5.  Creating a robust, interactive profile Additional sections for your profile Status Updates & adding Twitter to your status update Understanding LinkedIn Search Building your connections An effective closing Recommendations
  6. 6.  “Chat feature” of home page and who is viewing you Groups, Apps, Answers Jobs – searching for jobs and searching for employees Brief look at YouTube, Boxnet, Slideshare Three links to outside sites Company pages Creating a LinkedIn company page
  7. 7.  Two main reasons ◦ To be found in an internet search ◦ To engage people
  8. 8. LinkedIn links employers and job seekersLinkedIn is a freebusiness social LinkedIn linksnetworking site that customers,allows users to companies andcreate a suppliersprofessional profilevisible to others LinkedIn links you to your future career
  9. 9.  LinkedIn Search Engine – Algorithms ◦ 40 times more likely to be found if profile is 100% ◦ Recommendations double key word strength for job with recommendation Internet Search Engines ◦ Google loves LinkedIn PEOPLE ◦ Does it make sense to the reader?
  10. 10. Seen or Unseen
  11. 11. Staying Top of Mind
  12. 12.  Inbound Marketing - New ◦ Pull Marketing Outbound Marketing - Old ◦ Push Marketing
  13. 13. Build your Following, Reputation, and Customer Trust  Share  ListenTimeline  Ask  Respond  Reward.  Demonstrate leadership and know- how  Champion your stakeholders http://business.twitter.com/basics/best-practices
  14. 14.  Retweet  Say “Thank You”  Reply to comments about your brand  Share NewsHow to Engage Your Community  Share original content  Start and join conversations  Always answer questions  Offer value to followers  Be consistent...be constant!
  15. 15. Getting Dressed for the Internet
  16. 16.  Keywords that will draw attention to you Guerilla SEO Wordle
  17. 17. SummaryWho you areWhat you doWhy you do it betterUse Specialties CreativelyInterests and Skills toload keywords. use the LinkedInUse Contact Info to templatewrite closing that mayalso be a call toaction.
  18. 18. Build Your ProfileImportant rules of the road! Do not spam for Obey the rules of connections! the shaded box. Intentionally or No email address unintentionally and no contact information.
  19. 19.  Industry and postal code A current position with description Two more positions Education At least 3 skills Profile photo At least 50 connections
  20. 20. LIONS LinkedInGuidelines http://inmaps.linkedinlabs.com/network
  21. 21. Events•Search for continuing education.Let people know what you havebeen studying and following.Boxnet•Allows people visiting your profileto download files – brochures,resumes, articles, and newsletters.Slideshare•Create a powerpoint to highlightyour career or your business.Search for other presentations.
  22. 22. The Basics PersonalizeBuild Community Cross-promote Analyze
  23. 23. Connection Builders
  24. 24.  Discover the groups that will provide you with the information and connections you like
  25. 25. Drill Down and Find Facts
  26. 26. LinkedIn Search
  27. 27.  Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Effective use of apps Closing Call to Action
  28. 28. Using an Aggregator
  29. 29. 75
  30. 30.  Determine which message per channel Determine which promotions will be communicated and when Strategically plan other communications Determine if you will use tools to automate
  31. 31.   Mon Tues Wed Thurs Fri 8am Tweet: Blog 12/12 Tweet: Blog 12/13       9am Post Facebook   FB: blog 12/14 Tweet: Blog 12/13   promotion 10am     Tweet: Blog 12/12     11am   FB: blog 12/13       12pm Post Blog article Post Blog article Tweet Promotion Tweet: Blog 12/12   Post Blog article Post Blog article 1pm   Tweet: Blog 12/12 Tweet: Blog 12/13    
  32. 32. The Whole World in Your Hand
  33. 33.  Opening View
  34. 34.  4 Choices
  35. 35.  Invitations and Messages
  36. 36.  Your Profile
  37. 37.  Groups
  38. 38. P 45 Pros Cons In-House Affordable Big job – requires Responsive dedicated resources (don’t “tack on” to jobDetermine Resources Required description & time Commitment Consulta Cheaper than an More expensive agency than in-house nt Fill in knowledge Important to find gaps a good fit for Educate in- needs house team Agency Broad range of Expensive experience Slow Cutting edge Recommend AND execute strategy http://mashable.com/2010/10/26/social-media-marketing-101/
  39. 39. SummarySummary• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you findcustomers• Provides you with research tools for sales calls and salestraining• Your network continues to be an asset as you and thecompany move forward
  40. 40.  Learning • Profile Optimization $150 • LI Business Page $75 - $225 • Social Media Training $75 per hour Leveraging • Search and Use Training $75 per hour Linking • Combining Twitter, Facebook Business Page, LinkedIn with Tweetdeck or Hootsuite $75 per hour
  41. 41.  Employee Search Service Using The Power of LinkedIn ◦ LinkedIn Ad and Job Description ◦ Unlock LinkedIn Matches ◦ Review applicants ◦ Conduct phone interviews ◦ Present 3 to 5 final candidates ◦ $1,500 - $2,500
  42. 42. Bonus InformationDo not spam forconnections!Intentionally orunintentionally
  43. 43. Helpful Links• Youtube.com• Wordle.net• Klout.com• Alternion.com• Tweetdeck.com• Hootsuite.com•Facebook.com/hubspot• Facebook.com/paulhattimer• Linkedin.com/in/paulhattimer
  44. 44. LinkedinGateway To YourBusiness Network Thank You! Paul Hattimer, CCM In/paulhattimer @phattimer facebook.com/paulhattimer 817-889-1757 phattimer@gmail.com

×