On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them. Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to. Glossary Twitter users have developed short-form syntax to make the most of 140 characters. Here are the fundamentals. Mention Mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @ janesmith !" The tweet will also appear in the account's Timeline. Retweet Click Retweet below any tweet to forward it to your followers. It will appear in all your followers' Timelines. Message To privately Tweet to a particular user who's already following you, begin your Tweet with DM or D to direct-message them, eg: "DM @ joesmith234 what is your order number?" Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fall: http://t.co/link2 #fallsale" Think of hashtags as the keywords of your Tweet. Users can then click on a hashtag to see other similar tweets and find yours in search. http://business.twitter.com/basics/glossary Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them! Listen. Regularly monitor the comments about your company, brand, and products. Ask. Ask questions of your followers to glean valuable insights and show that you are listening. Respond. Respond to compliments and feedback in real time Reward. Tweet updates about special offers, discounts and time-sensitive deals. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
ReTweet - Share interesting and relevant information that you see from your community. This will Create content for your Twitter presence Creates goodwill with the original tweeter so they might pass on your content Say Thank you! Acknowledging retweets, @mentions, etc. builds community goodwill Reply to comments about your brand, even if they are not followers Share News - Gain followers who want to keep up with the latest in your industry, business Share original content - link to newsletters, press releases, white papers Create conversations around your brand without being promotional Always answer questions if you can. Consider linking to FAQs or blog posts if you can't. Join conversations, even if they are off topic for your brand Offer value to followers Coupons, rewards, discounts Customer support, Q&A, FAQ Contests Be consistent...be constant! Twitter is the most ADD of all social media. Spread tweets out over the day - a blast of 10 tweets will not be nearly as effective as 10 spread over several hours Mingle generic announcements with current events, topics and responses to current conversations
Personalize Create an account Create a channel Add favorites to your channel Build your Queue Create a Playlist Build Your Community Search Browse by Topic (TestTube) or Recommendations Comment Subscribe to channels Cross-promote Share or Autoshare your videos to your other social network accounts Embed your video on your blog or Website Analyze Insights Tab - demographics and audience information YouTube Charts lists top videos, filtered by popularity, date range, and category Trends
Presented Friday September 28, 2012 Hattimer Search & Social Media Linkedin.com/in/paulhattimer @phattimer Facebook.com/paulhattimer
12:00 Arrival 12:15 Begin 12:45 Begin Hands On 2:00 Break 2:15 Resume seminar 3:30 Final Q and A 3:45 to 4:00 Wrap Up
Paul Hattimer, CCM ◦ LinkedIn 100% Complete LinkedIn Apps ◦ Facebook Personal Page Business Page Ad Campaign ◦ Twitter Followers ◦ Youtube ◦ Pinterest ◦ Aggregators ◦ Bufferapp ◦ Hootsuite Graduate of New Quest Director of Marketing Clubster 3
Real life examples ◦ Screen shots Go Live Hands on Thoughts for beginners ◦ Full Menu of options ◦ Use what works for you ◦ We cannot go back – the genie is out of the bottle 4
Creating a robust, interactive profile Additional sections for your profile Status Updates & adding Twitter to your status update Understanding LinkedIn Search Building your connections An effective closing Recommendations
“Chat feature” of home page and who is viewing you Groups, Apps, Answers Jobs – searching for jobs and searching for employees Brief look at YouTube, Boxnet, Slideshare Three links to outside sites Company pages Creating a LinkedIn company page
Two main reasons ◦ To be found in an internet search ◦ To engage people
LinkedIn links employers and job seekersLinkedIn is a freebusiness social LinkedIn linksnetworking site that customers,allows users to companies andcreate a suppliersprofessional profilevisible to others LinkedIn links you to your future career
LinkedIn Search Engine – Algorithms ◦ 40 times more likely to be found if profile is 100% ◦ Recommendations double key word strength for job with recommendation Internet Search Engines ◦ Google loves LinkedIn PEOPLE ◦ Does it make sense to the reader?
Inbound Marketing - New ◦ Pull Marketing Outbound Marketing - Old ◦ Push Marketing
Build your Following, Reputation, and Customer Trust Share ListenTimeline Ask Respond Reward. Demonstrate leadership and know- how Champion your stakeholders http://business.twitter.com/basics/best-practices
Retweet Say “Thank You” Reply to comments about your brand Share NewsHow to Engage Your Community Share original content Start and join conversations Always answer questions Offer value to followers Be consistent...be constant!
Keywords that will draw attention to you Guerilla SEO Wordle
SummaryWho you areWhat you doWhy you do it betterUse Specialties CreativelyInterests and Skills toload keywords. use the LinkedInUse Contact Info to templatewrite closing that mayalso be a call toaction.
Build Your ProfileImportant rules of the road! Do not spam for Obey the rules of connections! the shaded box. Intentionally or No email address unintentionally and no contact information.
Industry and postal code A current position with description Two more positions Education At least 3 skills Profile photo At least 50 connections
Events•Search for continuing education.Let people know what you havebeen studying and following.Boxnet•Allows people visiting your profileto download files – brochures,resumes, articles, and newsletters.Slideshare•Create a powerpoint to highlightyour career or your business.Search for other presentations.
The Basics PersonalizeBuild Community Cross-promote Analyze
Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Effective use of apps Closing Call to Action
Determine which message per channel Determine which promotions will be communicated and when Strategically plan other communications Determine if you will use tools to automate
Mon Tues Wed Thurs Fri 8am Tweet: Blog 12/12 Tweet: Blog 12/13 9am Post Facebook FB: blog 12/14 Tweet: Blog 12/13 promotion 10am Tweet: Blog 12/12 11am FB: blog 12/13 12pm Post Blog article Post Blog article Tweet Promotion Tweet: Blog 12/12 Post Blog article Post Blog article 1pm Tweet: Blog 12/12 Tweet: Blog 12/13
P 45 Pros Cons In-House Affordable Big job – requires Responsive dedicated resources (don’t “tack on” to jobDetermine Resources Required description & time Commitment Consulta Cheaper than an More expensive agency than in-house nt Fill in knowledge Important to find gaps a good fit for Educate in- needs house team Agency Broad range of Expensive experience Slow Cutting edge Recommend AND execute strategy http://mashable.com/2010/10/26/social-media-marketing-101/
SummarySummary• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you findcustomers• Provides you with research tools for sales calls and salestraining• Your network continues to be an asset as you and thecompany move forward
Learning • Profile Optimization $150 • LI Business Page $75 - $225 • Social Media Training $75 per hour Leveraging • Search and Use Training $75 per hour Linking • Combining Twitter, Facebook Business Page, LinkedIn with Tweetdeck or Hootsuite $75 per hour
Employee Search Service Using The Power of LinkedIn ◦ LinkedIn Ad and Job Description ◦ Unlock LinkedIn Matches ◦ Review applicants ◦ Conduct phone interviews ◦ Present 3 to 5 final candidates ◦ $1,500 - $2,500
Bonus InformationDo not spam forconnections!Intentionally orunintentionally