Advanced LinkedIn <br />Concepts for Professionals<br />#smcsac<br />
Instructors<br />@cbaccus<br />@jeffmarmins<br />
Focus Areas<br />Connections<br />Recommendations<br />Questions & Answers<br />Groups<br />Applications<br />Inpages & Co...
LinkedIn<br />LinkedIn is the worlds largest  online professional network<br />With over 100+ million members in over 200 ...
Key Tenants<br /><ul><li> Relationships out of Generosity
 Share Value
 Subject Matter Expert: Build a   Credibility Plateau
 ASK – for help, to connect and for a next step</li></li></ul><li><ul><li>Quality over Quantity (but both matter)
How well do I know you? Determines how to connect and how to follow-up
 Import: Let LI know who you know
 Add, mine and ask for introductions
 Have boilerplate that isn’t boilerplate
Understand the data relationships</li></ul>Connections<br />
Recommendations<br /><ul><li> Give to get
 Make it part of your routine
Social proof
 No spelling or grammar checking – write in word and copy/paste
Visability</li></li></ul><li>Questions & Answers<br /><ul><li> ASK
ANSWER
Follow-Up (Post elsewhere?)</li></li></ul><li>Groups<br /><ul><li> Participation is personal brand recognition
You can connect to others as a group member</li></li></ul><li>Applications<br /><ul><li> Where are they
 Industry specific?
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SMCSac LinkedIn Professional Workshop Sept 2011

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Workshop discussion slides from Sacramento Social Media Club by Jeff Marmins, C7group and Chris Baccus, AT&T

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  • ConnectionsHow well do i know you? - determines how to connect and also how to follow-upmention that you can import - it knows who you know, Linkedin looks to see who you knowAdding, mining and asking for introductionshaving a list of boilerplate communicationRecommendationsAsking for them and giving themQuestions &amp; PollsAsking, Answering and follow-upGroups - know how to get the most out of the more than 915,000 LinkedIn groups and how to become well-known in your field Why belong to a groupHow to find groups to joinHow to best ask questions and answer questions within groupsBecome part of a LinkedIn discussion groupApplicationsAdding presentations, videos, papers, podcasts, etc.SlideShare/Box.net/YouTube/PortfolioLinkedIn Today and other LinkedIn add-insSharing EventsCompany ProfilesPersonalized LinkedIn URLsMiscellaneous tips and techniquesConnectionsHow well do i know you? - determines how to connect and also how to follow-upmention that you can import - it knows who you know, Linkedin looks to see who you knowAdding, mining and asking for introductionshaving a list of boilerplate communicationRecommendationsAsking for them and giving themQuestions &amp; PollsAsking, Answering and follow-upGroups - know how to get the most out of the more than 915,000 LinkedIn groups and how to become well-known in your field Why belong to a groupHow to find groups to joinHow to best ask questions and answer questions within groupsBecome part of a LinkedIn discussion groupApplicationsAdding presentations, videos, papers, podcasts, etc.SlideShare/Box.net/YouTube/PortfolioLinkedIn Today and other LinkedIn add-insSharing EventsCompany ProfilesPersonalized LinkedIn URLsMiscellaneous tips and techniquesConnectionsHow well do i know you? - determines how to connect and also how to follow-upmention that you can import - it knows who you know, Linkedin looks to see who you knowAdding, mining and asking for introductionshaving a list of boilerplate communicationRecommendationsAsking for them and giving themQuestions &amp; PollsAsking, Answering and follow-upGroups - know how to get the most out of the more than 915,000 LinkedIn groups and how to become well-known in your field Why belong to a groupHow to find groups to joinHow to best ask questions and answer questions within groupsBecome part of a LinkedIn discussion groupApplicationsAdding presentations, videos, papers, podcasts, etc.SlideShare/Box.net/YouTube/PortfolioLinkedIn Today and other LinkedIn add-insSharing EventsCompany ProfilesPersonalized LinkedIn URLsMiscellaneous tips and techniques
  • 80 mil unique visits
  • Augment your search and research with other tools. Linkedin can be cross referenced with a list of a board of directors or leadership team on a website
  • Why belong to a groupHow to find groups to joinHow to best ask questions and answer questions within groupsBecome part of a LinkedIn discussion group
  • 4th ranked mobile app in their category400% YOY growth in mobile
  • Cross polinate – sparingly and intentionally - no automatic feeding of twitter to LI or other overwhelming repeated content
  • SMCSac LinkedIn Professional Workshop Sept 2011

    1. 1. Advanced LinkedIn <br />Concepts for Professionals<br />#smcsac<br />
    2. 2. Instructors<br />@cbaccus<br />@jeffmarmins<br />
    3. 3. Focus Areas<br />Connections<br />Recommendations<br />Questions & Answers<br />Groups<br />Applications<br />Inpages & Company Profiles<br />Tips<br />
    4. 4. LinkedIn<br />LinkedIn is the worlds largest online professional network<br />With over 100+ million members in over 200 countries.<br />A new member joins LinkedIn approximately every second.<br />Number 2 social network behind Face Book<br />www.linkedin.com<br />LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.<br />
    5. 5. Key Tenants<br /><ul><li> Relationships out of Generosity
    6. 6. Share Value
    7. 7. Subject Matter Expert: Build a Credibility Plateau
    8. 8. ASK – for help, to connect and for a next step</li></li></ul><li><ul><li>Quality over Quantity (but both matter)
    9. 9. How well do I know you? Determines how to connect and how to follow-up
    10. 10. Import: Let LI know who you know
    11. 11. Add, mine and ask for introductions
    12. 12. Have boilerplate that isn’t boilerplate
    13. 13. Understand the data relationships</li></ul>Connections<br />
    14. 14. Recommendations<br /><ul><li> Give to get
    15. 15. Make it part of your routine
    16. 16. Social proof
    17. 17. No spelling or grammar checking – write in word and copy/paste
    18. 18. Visability</li></li></ul><li>Questions & Answers<br /><ul><li> ASK
    19. 19. ANSWER
    20. 20. Follow-Up (Post elsewhere?)</li></li></ul><li>Groups<br /><ul><li> Participation is personal brand recognition
    21. 21. You can connect to others as a group member</li></li></ul><li>Applications<br /><ul><li> Where are they
    22. 22. Industry specific?
    23. 23. What tools are you already using?
    24. 24. Slideshare and Box.net</li></li></ul><li>Establishing a Company Community<br />Few brands have ventured into the LinkedIn Group environment as a destination.<br />It’s one way to establish a brand’s position on a topic and provide a platform to show interest in that community<br />Questions and responses are far richer on LinkedIn compared to other social networks<br />This post about innovation and attracting new customers received over 700 comments!<br />
    25. 25. Another option is to become a member of a group<br />Key Benefits: <br /><ul><li>Contribute content as desired
    26. 26. Do not have to manage community response
    27. 27. Still can develop relationships and contacts within group
    28. 28. Can still demonstrate expertise and promote your company through signature or profile</li></ul>Becoming a Member Instead<br />
    29. 29. LinkedIn Products & Services Performance<br />LinkedIn users doing recommendations is a new behavior that hasn’t taken hold quite yet<br />
    30. 30. Takeaways: <br /><ul><li>The engagement is light.
    31. 31. People tend to recommend without any explanation of why
    32. 32. Your employees may make up a significant percentage of the recommends
    33. 33. Big positive: The quality of who recommended is scene by your customers and potential customers.</li></ul>Recommendations<br />
    34. 34. Understanding Your Audience<br />Analytics give insight into who your “members” are by:<br /><ul><li>Industry
    35. 35. Function
    36. 36. Company</li></ul>Advertising in LinkedIn an also be highly targeted.<br />
    37. 37. Mobile<br /><ul><li>40% of social is mobile
    38. 38. Only connecting on a computer?
    39. 39. Twitter
    40. 40. Smartphone</li></li></ul><li>Key Tips <br />Ask Permission (Introductions, Inmails)<br />Be Authentic<br />EARN Trust<br />Update status – examples of work<br />Poll / Survey and share results<br />Cross-pollinate: Twitter / FB / Youtube<br />Search Linkedin first<br />Write honest and valuable recommendations<br />
    41. 41. Final Tips<br />help.linkedin.com<br />
    42. 42. Be Active<br />
    43. 43. Gordon Strause, a Senior Product Manager at Yahoo, had this to say:<br />...I have found Linkedin useful. It's reconnected me with some former co-workers; I've used it to hire contractors and employees; I've even researched some competitive start-ups with it. I'm curious--is there anyone here claiming that Linkedin isn't valuable, did they try to do anything? Did you try to find someone you'd lost touch with? Did you try to find someone that might be helpful to you (contractor or employee or expert)? Or, is it, I signed up and I've been waiting for my cookie? Waiting around for more invitations is clearly not that useful, unless someone finds you interesting.<br />
    44. 44. Support Slides<br />
    45. 45. Questions & Polls<br />Asking, Answering and follow-up<br />Groups<br />Why belong to a group<br />How to find groups to join<br />How to best ask questions and answer questions within groups<br />Become part of a LinkedIn discussion group<br />Applications<br />Adding presentations, videos, papers, podcasts, etc.<br />SlideShare/Box.net/YouTube/Portfolio<br />LinkedIn Today and other LinkedIn add-ins<br />Sharing Events<br />Company Profiles<br />Personalized LinkedIn URLs<br />Miscellaneous tips and techniques<br />

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