How to manage your Linkedin Account in 10 minutes a day! Nov 2011


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A short presentation on how you can manage your Linkedin account in just 10 minutes a day.

Presented at Business In Focus Social Media Event Nov 2011

For those of you who'd like to attend a full 3 hour practical workshop - please visit my website:

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  • Everyone will use Linkedin for different reasons – you need to understand how you can use it How will it fit into your current marketing, communications & business development Otherwise you will spend all day talking on Linkedin – getting involved in groups & discussions, updating your status – but not achieve the goals you set out with to start Are you HUNTING for new business or FARMING?
  • Go through
  • What if people are looking for referral partners – what information would they need to see? Potential customers? Make sure you’ve got plenty of keywords for what people will be searching for? And when they find you, make sure your summary is punchy and sums you up You’ve got 3 opportunities here to tailor your weblinks Secure your public profile or vanity URL – great to go on business cards and email footers!
  • Don’t play the numbers games with connections Once you’ve developed those relationships with your 1 st degree networks, focus on how you could potentially get the those 2 nd degree connections Using the advanced search will allow you to look for your ideal client - Linkedin will show you how to get to that person – it may be a simple introduction through a trusted contact – lets just hope they havent played the numbers game either!
  • If you are going to connect with people that may not remember you – avoid the standard message ‘Id like to add you to my professional network’ What this translates into is – can you be number 483 of my connections! Your just a number to me!
  • Don’t just let your trusted connections go to waster
  • If people adapted the same way in which they use Facebook into a business context onto Linkedin then you’d see a lot more activity, sharing and connections being made
  • If people adapted the same way in which they use Facebook into a business context onto Linkedin then you’d see a lot more activity, sharing and connections being made
  • Don’t leave the relationships online as we all like to business with people
  • How to manage your Linkedin Account in 10 minutes a day! Nov 2011

    1. 1. Nat Reynolds Social Media Coach Business in Focus Wed 23/11/11
    2. 2. LinkedIn How to make the most of your Linkedin account in less than 10 minutes a day!
    3. 3. LinkedIn “ Linkedin is the world’s largest professional network with over 100 million members and growing rapidly. Linkedin connects you to your trusted contacts and help you exchange knowledge, ideas and opportunities with a broader network of professionals”
    4. 4. LinkedIn Linkedin is more than just an online business card holder! Understanding Networking is more than ‘selling to the room’ – its about building relationships & realising the potential of your wider network
    5. 5. LinkedIn
    6. 6. LinkedIn <ul><li>Understand why you are using Linkedin and how it will fit in with your current activities: </li></ul><ul><li>Marketing </li></ul><ul><li>Communication </li></ul><ul><li>Business Development </li></ul><ul><li>Hunter or a Farmer? </li></ul>
    7. 7. LinkedIn <ul><li>Professional Profile </li></ul><ul><li>Control online identity </li></ul><ul><li>Stay in touch </li></ul><ul><li>Find experts or be the expert </li></ul><ul><li>Source opportunities </li></ul><ul><li>Collaborate </li></ul><ul><li>Network online </li></ul><ul><li>Raise individual & company profile </li></ul><ul><li>Source introductions </li></ul>
    8. 8. LinkedIn Profile <ul><li>Photo </li></ul><ul><li>Headline </li></ul><ul><li>Website </li></ul><ul><li>Public Profile </li></ul><ul><li>Summary & Specialties </li></ul><ul><li>Experience </li></ul>
    9. 9. LinkedIn Connections <ul><li>Avoid ‘Spray & Pray’ technique </li></ul><ul><li>Develop relationships </li></ul><ul><li>Focus on your current network first </li></ul><ul><li>You never know who they may know </li></ul>
    10. 10. LinkedIn Connections <ul><li>Personalise invitations to connect </li></ul>
    11. 11. LinkedIn Messages <ul><li>Keep in touch </li></ul><ul><li>Filter by location & industry </li></ul><ul><li>Avoid selling/spam </li></ul><ul><li>Share information your connections would find useful – Events, articles, potential opportunities etc. </li></ul>
    12. 12. LinkedIn Homepage <ul><li>Browse through the updates </li></ul><ul><li>Like & comment </li></ul><ul><li>Update your status regularly </li></ul><ul><li>What your planning to do </li></ul><ul><li>What you’re doing </li></ul><ul><li>What you’ve done </li></ul><ul><li>Keep it light hearted & social – not a sales pitch </li></ul>
    13. 13. LinkedIn Groups <ul><li>Be selective with the groups you join </li></ul><ul><li>Avoid too much talking! </li></ul><ul><li>Avoid blatant sales messages! </li></ul><ul><li>Manage your email notifications </li></ul>
    14. 14. Managing your time <ul><li>Initially </li></ul><ul><li>Link Twitter account to profile – be careful of too many updates </li></ul><ul><li>Manage your email notifications from groups </li></ul><ul><li>Take some time to complete your profile </li></ul>
    15. 15. Managing your time <ul><li>On Demand </li></ul><ul><li>Receive Linkedin messages to your email and respond directly from your email </li></ul>
    16. 16. Managing your time <ul><li>Daily </li></ul><ul><li>Check Inbox for unread messages & invitations to connect </li></ul><ul><li>Browse though home page updates </li></ul><ul><li>Like & comment </li></ul><ul><li>Post an update </li></ul><ul><li>Contribute to any ‘important’ group discussions (from email notifications) </li></ul>
    17. 17. Managing your time <ul><li>Weekly </li></ul><ul><li>Browse through group discussions & contribute </li></ul><ul><li>Invite new contacts to connect </li></ul><ul><li>Browse ‘People You May Know’ to find new connections </li></ul>
    18. 18. Managing your time <ul><li>Fortnightly </li></ul><ul><li>Browse through connections & send ‘Keeping in touch’ messages </li></ul><ul><li>Carry out advanced searches for referral partners & potential introductions </li></ul><ul><li>Work on building relationships by requesting to ‘meet up’ </li></ul>
    19. 19. LinkedIn Using Linkedin as Business Development & Communication Tool Date: Time: 2pm – 5pm Cost: £ 50pp Location:
    20. 20. LinkedIn Connect with me on Linkedin: Nataliereynolds Don’t forget to introduce yourself!