Hult marketing Club Meeting on Guerilla Marketing on Thursday 06.02.11

1. Hult Marketing Club

2. Guerilla Marketing

3. What is Guerilla Marketing? “Unconventional marketing intended to get maximum results from minimal resources” Jay Conrad

4. Why is it different from other forms of marketing? Let’s look at case studies

5. Why were they effective? Absolut Nike Ikea Libresse Super Glue Levis SIXT Volkswagen

7. Create “Free” Campaigns

8. Partner With Locals

9. Enlist Member Participation

11. Announcements Next meeting in two weeks on “Social Media Monitoring and tools” Join us for Mobile Marketing event on June 27th with Nokia and Grapple Mobile Like our Facebook Page!