The document outlines five steps to utilize LinkedIn for establishing expert status, emphasizing the importance of optimizing your profile, adding connections, seeking endorsements, and obtaining recommendations. Key actions include enhancing profile completeness, engaging with groups, and leveraging applications to increase visibility. Finally, it suggests a collaborative approach to support others within your network through endorsements and recommendations.

1. 5 steps to using LinkedIn for
Expert Status
Anne McAllister

2. Why?
• Credibility
• Attraction marketing
• Volume of keywords, connections and
recommendations
• LinkedIn is indexed on Google
• LinkedIn is a search engine

3. Step 1. Optimise Your profile
1. 100% complete
2. Professional photo
3. Use strapline as professional header
4. Keywords in content
5. Add website links (3, blog, business, landing
page, link to Amazon free report etc)
6. Summary/ Experience/ Education (keyword
relevence)

4. 7. Add skills, think keywords
Add honours, awards, courses
8. Personalise your LinkedIn URL

5. Lewis Howes

8. Step 2. Add Connections
• 100+
• 500+
• Existing contacts/ e mail directory/ (5 max I
don’t know them, then limited)
• Send personal message

9. Add Connections
• Join groups, create groups
• Create max 10, join 50 (no limit on sub
groups)
• Groups of other business owners
• Answer other people’s questions
• If I can help you in any other way, let me
know.

10. 3. Get Endorsements
• Only endorse people you know
• Social proof
• Focus on top 10 skills
• Give them to get them (40% return rate)

11. 4. Get recommendations

12. Get recommendations
• Give before asking
• Offer to do some work, free/ low cost to get
LinkedIn recommendation
• Answer questions then follow up and ask for
recommendation “If you got value from….”

13. Step 5. Add applications
1. Wordpress
2. Slideshare
3. Events
4. Reading lists (include your own books)

14. Making this work
• Review your LinkedIn profile
• Produce a simple 7 step guide and publish on
Amazon
• Support each other
• Give endorsements and recommendations
• Use same strategy for other networks, ie BNI
• One recommendation for each member. Use
Business Master Mind Group if necessary

15. Questions?