Business 101 - LinkedIn: Make Your Connections Work For You
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Presentation given to the Altoona (Iowa) Chamber of Commerce on behalf of Register Media. Offers reasons why LinkedIn is appropriate for business and personal use, and how those two overlap, plus tips from the pros.
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Business 101 - LinkedIn: Make Your Connections Work For You
- 1. Business 101 LinkedIn: Make Your Connections Work For You Thursday, April 24, 2014
- 2. Agenda • Level set: What is LinkedIn? • Is your profile complete? • How to make (the right!) connections • How to join (the right!) groups • How to get (the right!) endorsements • How to get (the right!) recommendations • Still not sure about LinkedIn?
- 4. What is LinkedIn? Value Proposition & Purpose • “Reach the world’s largest audience of professionals.” • Establish your professional profile • Maintain your professional network • Learn about other companies • Tap into the knowledge of others • 93M registered members in U.S. – 277M around the world https://www.linkedin.com/company/linkedin/products
- 5. What is LinkedIn? Products & Tools • Company Pages/Sponsored Updates • Showcase Pages • LinkedIn Groups • Job Posts/Job Seeker Premium • Recommendations • Endorsements
- 7. Complete Profile • Photo • Name, Headline, Location, Industry • Contact Info • Background – Summary, Experience, Languages, Skills & Endorsements, Education, Honors & Awards, Organizations, Additional Info/Interests • Other – Projects, Publications, Test Scores, Courses, Patents, Certifications, Volunteering & Causes
- 8. Complete Profile • Is your profile complete? – Show people your business side – Skip the keyword stuffing http://www.socialmediaexaminer.com/successful-linkedin-networking/
- 9. Connections
- 10. Connections • What you can do with connections – Send them an invitation, or accept theirs • Need their e-mail addresses? Either they have set their preference, or you’ve hit the limit of invites without e- mail addresses – Tag them (e.g. “colleague”) for your own tracking – Send them messages – See their updates on your homepage – Edit contact info you may have for them – Follow their group activity – Remove them http://help.linkedin.com/app/answers/detail/a_id/15495/~/connections---overview
- 11. Connections • How to make (the right!) connections – Quality over quantity – Look for completed and appropriate profiles – Join Groups to find like-minded people – Make sure you know them and they know you – Personalize each request
- 12. Groups
- 13. Groups • Make connections • Build credibility • With 1.5 million+ LinkedIn Groups, quality and relevancy can be difficult to find http://www.socialmediaexaminer.com/how-to-network-using-linkedin-groups/
- 14. Groups • How to join (the right!) groups – Search relevant keywords • Businesses • Personal interests – Review groups “you may be interested in” – Join first, evaluate later • Managers • Rules • Discussions • Influencers • Limit: 50 – Join 50, focus on top 5-10 http://www.socialmediaexaminer.com/how-to-network-using-linkedin-groups/
- 15. Endorsements
- 16. Endorsements
- 17. Endorsements • How to get (the right!) endorsements: – Create a list of your professional and personal skills – Use keywords and buzz terms • But don’t keyword stuff! – Consider LinkedIn’s suggestions – Represent yourself accurately – Endorse others! • Traffic driver for LinkedIn • Reciprocal nature of a social medium
- 18. Recommendations
- 19. Recommendations • Difference – An endorsement is a one-click way to endorse a skill. – Recommendations are lengthier comments meant to resonate with your network – current and future. http://help.linkedin.com/app/answers/detail/a_id/33125/ft/eng
- 20. Recommendations • How to get (the right!) recommendations – Request one via LinkedIn • For what? (Job position, school) • From whom? (Choose connection) – Request one in person • Will seem more… personal • Follow up a successful event with a request
- 21. Still Not Sure? • Tips from the pros – Update your status frequently and consistently • Share and comment on 1st, 2nd, 3rd-degree connections • Send an invitation to connect • Participate in – or start – LinkedIn Groups • Comment on Company Page updates http://www.socialmediaexaminer.com/5-tips-to-build-and-grow-your-linkedin-network/
- 22. Still Not Sure? • Tips from the pros – Build connections constantly • You’ve seen all of the places to find more connections • Utilize the “People You May Know” feature • Search using the “Alumni” feature • Even if you don’t connect, take a look at them – What did you like? Not like? – How can you apply that to your own profile? http://www.socialmediaexaminer.com/5-tips-to-build-and-grow-your-linkedin-network/
- 23. Still Not Sure? • Tips from the pros – Be strategic about when you are active • LinkedIn members are most active in the afternoon • They are most likely to use the mobile site in the evening • Focus your participation on times when you have the best chance of being seen http://www.socialmediaexaminer.com/5-tips-to-build-and-grow-your-linkedin-network/
- 24. Still Not Sure? • Tips from the pros – Join and actively participate in Groups • 81% of LinkedIn users belong to at least 1 group. • Of those people, 52% participate in group discussions. • Identify the best groups for you and proactively plan to visit them 2-3 times per week • Build influential connections by targeting the best discussions, following up, and following through http://www.socialmediaexaminer.com/5-tips-to-build-and-grow-your-linkedin-network/
- 25. Still Not Sure? • Tips from the pros – What you share matters • News, articles and insights that are relevant to you and your connections • Be a resource • Create dialogue • Read articles at LinkedIn Pulse – Follow influencers – Follow industries – These populate your newsfeed http://www.socialmediaexaminer.com/5-tips-to-build-and-grow-your-linkedin-network/
- 26. Still Not Sure? • Tips from the pros – Connect your connections – LinkedIn is the perfect environment to put the rule of reciprocity to use – Use your Advanced Search to • Analyze your 1st-degree connections • Filter your 1st-degree connections by keyword • Send them both a personal message http://www.socialmediaexaminer.com/how-connecting-your-linkedin-contacts-builds-social-influence/
- 28. Final Thoughts • LinkedIn is a commitment – Facebook is an afterthought – Twitter is very brief in nature – YouTube is passive – Pinterest and Instagram have entirely different value propositions • To get the most out of LinkedIn, you need to put something into it – Valuable profile, groups, connections – Valuable resource
- 29. Business 101 LinkedIn: Make Your Connections Work For You Thursday, April 24, 2014
Editor's Notes
- Here’s the homepage of LinkedIn that you’re probably by now familiar with. LinkedIn is lumped in – sometimes rightfully so – with other social media, and you’ll see some familiar elements – people you know, people you MAY know, stories others are sharing, the ability to create a profile and populate it with important information.
- Where LinkedIn sets itself apart is its value proposition and purpose; this ain’t your grandkid’s social media…
- Naturally, LinkedIn has developed ways to generate two key things for any web-based company: traffic and revenue…
- Despite its tens of millions of users, t seems like one of LinkedIn’s hurdles is the perception of an investment of time. I think one of the key ways to get the most out of LinkedIn is to put the most into it. Garbage in, garbage out, right? By completing your profile, you’re telling LinkedIn what kind of experience you want to receive from it – full gamut, rich and robust, or anemic and unworthy of your time…
- What does it take to complete your profile? There are about two dozen elements to a profile that are worth completing – and you can think of them either as a time vampire, or a walk down memory lane…
- A couple of other notes…
- As you’ve seen on these screenshots, and the jargon that I’m sure you’ve all heard, LinkedIn allows you to make what they call “connections” with other people. Family, friends, co-workers, like-minded people… like I said earlier, it’s not a social network in the standard, generic way where you search for – or can be found by – every acquaintance from your past; but professionals from whom you can glean information and reciprocate recommendations and endorsements. LinkedIn makes it incredibly easy to make connections with so many entry points…
- So now you have connections. Great. What do you do with them? I always like to say that your fans, friends, followers and connections on social media aren’t baseball cards – you don’t just collect them.
- One way these connections are like baseball cards is that they aren’t all valued the same – some are clearly worth more than others. Do you want the Honus Wagner or the Todd Van Poppel?
- I’ve mentioned LinkedIn Groups a couple of times, as a tool of LinkedIn and as a way to make and grow your connections. You can find Groups…
- With Groups, you can…
- Groups are increasingly considered a valuable resource within LinkedIn, probably more so than discussion groups on other social media. So how do you join the right groups?
- If you’re on LinkedIn, how many of you have seen this e-mail? Endorsements are two-fold: They are a great way to build up your personal brand and, reciprocally, build others up as well, but they’re also a major traffic driver for LinkedIn. You get a notification, you go back to LinkedIn to approve and give back the love, and their clicks just went up by two more…
- The key here is how we get these endorsements – they actually come from the skills you list when you complete and edit your profile…
- You want to avoid being endorsed for something that you don’t do, right? For example, I work for Register Media in a marketing capacity with a focus on client marketing solutions. That could turn into a lot of skills that I would list. But when I started, LinkedIn recommended “newspapers” as a skill, which I accepted. We’ve fought hard to be seen as a multimedia company, and so when people started…
- Recommendations are a whole other beast from endorsements – and I’m lucky to be able to take a screenshot with recommendations people have written for me!
- Now, what’s the difference between an endorsement and a recommendation?
- So how do you get the right recommendations? This can be trickier than getting the right endorsements, because this is a bigger ask…
- I’ve used those search terms and filters to see which of my 1st-degree connections have stated an interest in “golf”…