The document outlines the ground rules and tips for maximizing LinkedIn usage as a sales tool, emphasizing the importance of strong connections, advanced search options, and group engagement. It provides seven key strategies for leveraging LinkedIn, including networking tips, profile optimization techniques, and ways to increase visibility. Additionally, it discusses the value of analytics, publishing on LinkedIn, and approaches to talent recruitment.

1. Next Level LinkedIn

2. 7x7x7 Ground Rules
1.Each EXPERT will have SEVEN MINUTES to share their
TIP.
2.A one-minute warning will sound.
3.Once the signal sounds, no more TIPS!
4.Please hold all questions until the end.
5.There will be approximately 30 minutes for questions
and answers after all have shared.
6.Questions should be directed to the moderator.
7.Please keep track of TIPS on the back of your info
sheet.

3. Our Moderator
Veronica Williams
@VJWBranding

4. The Hidden Tools.
Dave Rubel
@DaveRubel

5. InMaps

6. Turn off Activity Broadcasts

7. Select What Others See When
They View Your Profile

8. Reorder Your Profile

9. Edit Contact Info

10. Customize Your LinkedIn URL

11. Customize Your Public Profile

12. Thank you!

13. Drive Your Sales.
Christine Miller
@millersales

14. With over 300 million members worldwide –
LinkedIn is more than a major social network, it’s THE social network for business.
Using LinkedIn as only a job-hunting tool is a wasted sales opportunity!

15. My Tip?
Use LinkedIn to Drive Sales!
• Seven Mini Tips (less than a minute each) to get it
done!

16. 1. Connections
• Establish Strong First and Second Connections
• Strong connections lead to a strong network.
• Friends and family don’t count!
• Strong Connections Include:
• Alumni
• Co-Workers
• People you do business with and like or admire
• Members of the same social and fraternal organizations
• People whose career, interests, and attitudes make them ideal
connections
• Potential customers or employers
• Active members in LinkedIn groups connected with your career or
interests

17. 2. Advanced Search Options
• Use LinkedIn Advance Search options on free accounts
to find people by title, company, location or keyword.
• Save your search!
– Ex: You are searching for owners of restaurants that are
within 50 miles of Burlington.
– LinkedIn will bring prospects to you!

18. 3. Mapping
• How to reach a decision maker on your target list?
– Search the company name in the “people” field.
LinkedIn will provide a list of people who work or have
worked in that company.
– Filter the results by “relationship” to see if you have
any first or second degree connections to any
employee.

19. 4. Find Last Names
A Fun LinkedIn Trick!
• Looking for a contact at Facebook and find Dan R?
• Google “Dan R VP at Facebook LinkedIn”
• Find Dan Rose!
– Click through to his public LinkedIn profile.
1.
2.

20. 5. Join LinkedIn Groups
(or start one!)
• As a Member of a Group…
• You can bypass the need to be a first degree
connection to message them.
• You can view the profiles of the members without
being connected.
• Start Your Own Group…
• Establish yourself as a thought leader in your industry.
• Grow a community of advocates.
• Acquire new leads!

21. 6. Peek at Others
and See who’s Peeking at You!
• Click on the “Who’s Viewed Your Profile” link
• See who was checking you out.
• Study your Profile View Data.
• Mysterious Suitor? Did the “Multimedia Specialist in the Design
Industry” look at your profile?
• Click on the mystery face and LinkedIn will give you a list that will
include the actual visitor. Happy hunting!
• Why does peeking matter?
• You can see which weeks you've gotten the most profile views, and attribute
spikes to your activity.
• If LinkedIn spots a trend in people viewing your profile, they'll identify that
for you.
• You can reach out to those that have viewed your profile and if you view
other profiles, some of those people will reach out to you.

22. 7. Own Your LinkedIn Connections!
• While your connections are located only on LinkedIn, they belong to LinkedIn.
• Export your connections to your contact management system.
• Under Network (in the navigation system), click on Contacts - click Export
LinkedIn Connections under Advanced Settings.
• Export will be in a .CSV or .VCF file and will include connection first name, last
name and e-mail.
1.
2.
3.

23. Tangible revenue and new accounts can be derived from LinkedIn.
Use it as a sales tool and you can expect better results!

24. Be a superhero.
Sonya Endreva-Cisar
@comcastbusiness

25. Agenda
• Outcome – are you a superhero yet?
• Traditional business model accelerated.
• More tips to stay visible.

26. Outcome – are you a Superhero yet?
1. Client visibility – marketing
2. Visible to potential prospects
3. Corporate visibility
4. Personal visibility

27. Traditional business model accelerated
• What is a traditional business model?
• How do we leverage it?

28. More tips to stay visible

29. More tips to stay visible

30. Resources to help You become a
Superhero!

31. Last but not least…
Always have fun and believe
in the superhero of YOU!

32. Powerful updates and posts.
Stephen Frey
@arocordisdesign

33. Increase
Visibility
• “Giving to Get”
• It’s all about staying
in front of people.
• Creating
relationships
through
conversations,
interactions –
offline & online
• Long term view
• It takes a Village.

34. Figure Out
Your Goals
• What is your plan?
• What: Define your
subject matter
expertise areas.
• Who are your
audiences?
• How often to do it?
• What are
conversions for
you?

35. Kinds of
Updates
• Professional
Updates (500 +
characters)
• Original content
• Sharing other’s
info. w/ links, video
• Press releases,
events you went to
• White papers, case
studies
• Relevant news
• Polls about issues

36. Optimizing
Updates
• Cross-link to
Twitter & WeChat
• Hashtags #
• @Symbols in words
• Times of day, week,
weekend
• Global vs. local
• Link updates to
Facebook, Google +
• But Don’t Spam

37. LinkedIn
Pulse
• LinkedIn’s growing
media ambition
• Market intelligence
& lifelong learning
• Follow Influencers
your admire
• Follow channels,
media sites,
publishers.

38. LinkedIn
Publishing
• Rolling out in 2014+
• Long form content
• Publish to the World!
• Recycle & update
existing original
content
• Keywords & SEO
• “Push” to LinkedIn
Company pages,
websites, social media
• Editing & Quality

39. Measuring
Success
• It’s Personal:
Connection to others
you can’t always stay
in touch with
• It’s Social: Creating &
sustaining
conversations
• It’s Analytics:
LinkedIn, Google,
Others
• It’s Business: Drive
sales, create
convergence to
websites, buzz

40. For More….
• Use LinkedIn search to find
out who’s publishing in your
expertise.
• Wayne Berefruth:
Power+Formula
• LinkedIn Publishing:
– LinkedIn Blog: The Definitive
Publishing Platform
– Social Media Examiner: LInkedIn
Publishing, What Marketer’s need to
know
– Entrepreneur Blog: Should You Join
LinkedIn’s Expanded Influencer
Program

41. Groups, filtering and talent recruitment.
Emily Pendergraft
@EPendergraft

42. Groups, Filtering and Talent
recruitment
Tailoring your search to meet your outreach needs

43. Our assumptions:
• ME:
– Anyone who creates a LinkedIn profile is open and willing to recruiters
contacting the.
• THEM:
– I (the recruiter) am a real person.
– The company exists and you can learn more directly from the recruiter’s page.
• US:
– LinkedIn is growing- approx.. 2 new members every second- and will continue to
grow.

44. InMail: Worth it?
• Private message that goes to LinkedIn inbox as well as email inbox
• Must upgrade to LinkedIn Premium or Recruiter Account: ~$100 per month
• LinkedIn guarantees that you’ll receive a response

45. I’m not paying $100 per month!
I don’t want to/can’t afford to pay for InMail!
Now what?
– Use groups
– Use search filters
– Use Google
– Export your connections

46. Use Groups
Connect,
message, and
view profiles of
members
without email
address

47. Use Filters
• Common filters:
– School
– Involvement- national
organizations, clubs,
etc.
– Major
– Past employment
– Field of work/interest
– Graduation year
– Region/location
• Be mindful of restricted
profiles.
– “Diana B.”

48. Google Searching
• Bypass restricted profiles
through a Google Search with
quotation marks
– Google “Diana B.
Sustainability Scholar
University of Michigan” her
full profile will show up
• Tip: Must be signed out of
your own LinkedIn profile!
• Quotation marks and filters
should be a best practice-
streamline your search results
– Tailor your search to match
exact needs
Example: I want to find LinkedIn
profiles for 5th year seniors from
the University of Southern
California

49. Export Connections
• Optional feature
ideal for data
tracking/analysis
• Option for .CSV or
.VCF file
• Use to import to
another contact
management
system or
outreach
– Mail merge

50. Use LinkedIn for talent recruitment, but tailor your
approach to meet your business needs.

51. Indeed!
Ted Adler
@TedAdler

53. Be selfish.
Bibi Mukherjee
@WookieSam

54. Be selfish.
MY SELFISH AGENDA

55. Be selfish.

56. Be selfish.

57. Be selfish.

58. Be selfish.

59. Questions?
• Please direct either towards a
specific panelist or in general
for any to answer
• Use hashtag #777LinkedIn

60. Thank you for attending today.
Copies of today’s presentation are available for
sharing or download at:
• www.twitter.com/FamBizSuccess
• www.slideshare.com/dvdv