http://jeffzelaya.com - Jeff Zelaya presents on how to use LinkedIn for professionals to the Broward College Alumni Group.

1. Brought to you by:
JeffZelaya.com – MediaWhiz LLC

3. Reid Hoffman
Co-Founder
(Former EVP at PayPal)
Allen Blue
Co-Founder
(Former Director of SocialNet)

4. LinkedIn went live in 2003
Growth of LinkedIn Members
9,000,000
4,000,000
1,600,000
355 4,500 81,000
Day 1 Month 1 Year 1 Year 2 Year 3 2007

12. “Being on LinkedIn puts you in the
company of people with impressive
credentials: The average member is a
college-educated 43 year old making
$107,000. More than a quarter are senior
executives.”
Jessie Hempel
Fortune Magazine

15. “It’s not just jobs. It’s also clients and
services.
It’s people looking to trade tips on how
you do, say debt financing in new capital
markets.”
Reid Hoffman
LinkedIn Founder

16. Build Your Network!

17. So Why Network?
• It’s not what you know…
• Learn from others
• Provide value
“Your Network is Your Net-Worth”

18. Networking
Stats
• 70% to 80% of New Jobs
• 79% Increase in Sealing the Deal
• 78% Trust Peer Recommendations
Source: AskMen.com

19. Six Degree of Kevin Bacon
Based on the concept of
the small world phenomenon
and rests on the assumption
that any individual involved in
the film industry can be linked
through his or her film roles to
actor Kevin Bacon within six
steps.
Source: Wikipedia

20. LinkedIn Gives your Network a Boost!

21. Secrets that
Secrets
only the
Thatof
Top 5%
Only
LinkedIn
members know
The
Top
5%
Know

22. Are you at
100%?
• Your current position
• Two past positions
• Your education
• Your profile summary
• A profile photo
• Your specialties
• At least three recommendations
“Users with complete profiles are 40 times more
likely to receive opportunities through LinkedIn”

23. Do’s and Don’ts
• Profile Picture
• Keywords
• Connections
• Recommendations
• Profile Organization

24. Profile Picture
Profile Picture

26. Proofread
What’s Wrong With These Profiles?
“You seldom get a second chance to make a first impression.”

27. The Personal Touch Makes a Difference

28. How Can I Optimize?

29. Get Found
• More Connections = Higher Ranking
• More Recommendations = Higher Ranking
• More Content = Higher Ranking
• More Group Involvement = Higher Ranking

30. Are You Well
Connected?
• Import Your Contacts
• Immediate Follow Up
• Ask For Introductions
• No Fear

32. Recommendations
• Trust
• Credibility
• Referrals
• Ask
• Give

33. Content is King
• Keywords
• Summary
• SEO Mentality
• Catchy
• Results Oriented

34. 20 Useful Applications

35. My Favorites
• Wordpress or Blog Link
• Google Presentation or Slide Share
• Tweets

36. Groups

40. LinkedIn Secrets
• Email
• Video
• Answers

41. Connect with me
• LinkedIn: http://www.LinkedInPro.com
• Twitter: @JeffZelaya
• Blog: http://JeffZelaya.com