How to use LinkedIn Successfully for Business
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Helen Coldicott Social Media Trainer, Coach and Public Speaker explains how to use LinkedIn Effectively for your Business. How to Stand out, Build a strong network and Attract Great Clients with LinkedIn, from Coldicott Freelance Training
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How to use LinkedIn Successfully for Business
- 1. How to stand out, Build a strong network & Attract great clients with LinkedIn
- 2. What makes a great profile?
- 3. Why's it important to have a great profile?
- 4. Why's it important? • What do people find when they Google your name? • First impressions count • First step in controlling your identity online • Authoratative resource on your career • Helps you collaborate with others • Higher position in LinkedIn search if 100% complete
- 5. How to reach 100%? • Photo - Add a professional photo • Positions - Add your 3 most recent positions • Summary - Make the most of your profile summary • Education - Include all previous qualifications • Recommendations - At least 3 recommendations
- 6. Your professional headline Make sure you stand out from the crowd
- 7. Your professional headline How you help people and their businesses
- 8. Exercise: Your professional headline Explain who you are and what you offer in 120 characters. (16 words or less) How you help people & remember to include keywords
- 9. Web pages Links to your landing pages
- 10. LinkedIn Summary Work stuff Passions Aims and ambitions Great projects completed recently Personal stuff Links with organisations or teams Hobbies Family / Children
- 13. Recommendations
- 14. How do we get recommendations?
- 15. How to get recommendations? Ask for them! Give to receive Be specific Strike when the iron's hot!
- 17. Status Update Tips • To offer help and advice • Share interesting information • Make a statement • Update people with relevant news • Promote your blog or event
- 18. Status updates
- 20. Start a conversation with Groups
- 21. What are Groups? Start conversations in your industry Meet people with shared interests Build relationships Share your opinions Share your expertise Hear what others think
- 22. Groups menu Groups you may like...
- 23. Search Groups Type in your keywords
- 24. Start by commenting Be helpful and polite
- 25. Tips for Groups • Search for relevant keywords • Pick questions you can help with • Be open and helpful • Link to related blogs or news sites • Be an Expert • Post questions to collect research
- 27. Call 0770 410 5954 Follow @helencoldicott www.coldicottfreelancetraining.com
Editor's Notes
- Ask the audience
- Ask the audience
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- Ask the audience
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- Ask the audience
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- Ask the audience
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- Ask the audience
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling