LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients and target market. In this overview session Jo Saunders demonstrated how LinkedIn can be used to build your brand, and turn connections into potential clients, through content and conversation. Jo Saunders was named #2 LinkedIn Expert in Asia Pacific for 2018, is co-host of #TheLinkedInCouch and the co-author of Get Good or Get Off - A guide to getting it right on social media. Get help with your LinkedIn Strategy. Book a Profile Review for just $247. If you decide to upgrade to a Reboot, get the price deducted. https://wildfiresocialmarketing.com/linkedinreview/

1. LinkedIn - Your
2019 Networking
Power Tool
Women’s Network Australia
Jo Saunders

2. • Why LinkedIn is important
• The 3 components
• The 4 key strategies
• The 5 most important parts
of the profile
• How to showcase your
talents and engage your
network

3. How will you
stand out?
8Seconds
What do your ideal
What do you want to
What do you want
clients search for?
to be known for?
get from this workshop?

4. Network
200+ Countries
Search Engines
10M+ Au 20M JobsProfessional
90K Schools
30M Companies
610M+

5. • Represent the value your bring?
• Share your professional story?
• Showcase your talents and passion?
• Establish credibility via social proof?
• Show up in search?
Does your LinkedIn Profile….

6. Copyright Wildfire Social Marketing 2019

7. Be Found - Search & Social

9. Research
Visibility – Influence - Authority
Find – Follow – Engage
Post & Publish
Presence

10. Why Use LinkedIn?
Review – Reboot - Mentoring

11. Profile
Awareness
Positioning
Relationships
Page
Group
Brand Awareness
Team Hub
Content Hub
Community Research
/ Talent
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#
Content

13. 1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Story -
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
Profile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
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14. Partner Up
What do you do?
Switch
Find on LinkedIn
Scan 5 seconds
Reflect

15. “Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
People
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16. Connection Types
• Ideal Clients
• Influencers of your ideal clients
• Strategic Partners
• Authorities, authors, trainers
• Industry Leaders
• Suppliers
• ???

17. Who is in
the room?
NEW

18. X
Start a
conversation
Add
Context

19. Homework
Audit
Adjust
Activate
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20. Visibility … Authority… Influence
Optimise your own presence
and raise the profile of your
business to reach and engage
more of your ideal clients.
Image credit Shutterstock

22. Personal Brand/
Position
Build a
Network
Credibility &
Thought
Leadership
Engagement &
Influence
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Mastery
LinkedIn
4 Cs of

23. Are You Active & Engaged?

24. Content Types
Article (Long Form)
(likes / comments / share / clicks)
Post (Short Form)
(likes / comments / shares / views)

25. Content Types
Article
Post – Text Only
Post – Text + Image
Post – Text + Document
Post – Text + Native Video
Post – Text + Internal Link
Post – Text + External Link
TIP:
Edit post to share
Link or add link in
comments
Live Video &
Events are
coming

27. Articles

28. Text Posts

29. Image Posts

30. Image Posts

31. Native Video Posts

32. Performance Metrics

33. Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Business
Social
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity Via message
Call / Meeting
With Conversation
& context