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Mhanj gseta social-media-june2013v2


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Mhanj gseta social-media-june2013v2

  1. 1. Social Media and Job SearchPresented by Michele
  2. 2. @michelemmartinI’m Michele
  3. 3. Our Agenda• Today’s Hiring Environment—Some Context• Key Points About Social Media• How Job Seekers Should Use Social Media• Google Tools for Organizing the Job Search
  5. 5. *This doesnot reflectthose whohave droppedout of thelabor forcealtogether.
  6. 6. Promoting from WithinWhen there’s an opening, 42% of jobs are filled internally.
  7. 7. Less Pressure to Hire
  8. 8. MultipleHiringSources45% of external hires come from referrals and applications receivedthrough the company website.
  9. 9. Rapidly Evolving Requirements
  10. 10. Too Many Applicants
  11. 11. Recruitment Management Software
  12. 12. Implications for Job Seekers• Fewer jobs with more competition for those jobs• Changing nature of jobs—more “contingent” andPT workers, more rigorous and rapidly changing jobrequirements.• Greater difficulty getting noticed• Need to navigate confusing online systems andmultiple social networks
  13. 13. Key Points About Social Media
  14. 14. No Magic Bullet
  15. 15. Complement, not Replacement
  16. 16. Not Just for “Professionals”
  17. 17. Need a Plan
  18. 18. Find Information•Job leads•Company info•Industry/occupational info
  19. 19. Build/Maintain ConnectionsAnd make existing networks “visible.”
  20. 20. Communicate Value
  21. 21. A Job Search Plan,Optimized with Social Media
  22. 22. Basic Questions• What is my geographicradius?• Who, within that radius,hires people like me?• Which of theseorganizations would I wantto work for?• Who do I know who isconnected to thosecompanies?• Who do I need to knowwho is connected to thosecompanies?• How can I connect to theright people and to currentAND future openings?
  23. 23. Job Search Plan• Focus efforts on my target companies andgetting to the people within those targetcompanies that can help me get noticed.• Demonstrate to my target companies andpeople that I’m the best fit for theirorganizational needs, culture and values.• Expand “weak ties” for job leads• Nurture “strong ties” for more help
  24. 24. Step-by-Step Job Search Plan• Identify target companies• Research target companies• Network into target companies andleverage/build relationships with key people• Look for both posted and unadvertisedopportunities• Demonstrate value to target companies• Keep it all organized!
  25. 25. Identifying & Researching Companies
  26. 26. Why Research?• Who will hire you?• Where do you want to work?• Who’s in your network and how might theyhelp?• Customized job search tools• Interview prep• Culture match
  27. 27. Google Maps Keyword
  28. 28. LinkedIn Company Keyword Search
  29. 29. LinkedIn Company Profiles
  30. 30. Company Insights
  31. 31.
  32. 32. Keywords• Names of companies• Names of key people in organization• Industries• Key skills/certifications• Industry trends
  33. 33. Other Options• Company Career websites• Twitter—Find/follow company and hiringmanagers• Facebook Fan Pages
  34. 34. Networking to Your New Job
  35. 35. Two Main Goals• Expand current network• Nurture and build relationships in existingnetwork
  36. 36. LinkedIn Is Your Best Friend• Focused on professional, not personal• Shows how your network is connected intocompanies• Helps you identify people you want/need toconnect to within companies• Contact management that helps you buildprofessional relationships
  37. 37. 1. Sign Up for an Account
  38. 38. 2. Create Your Profile
  39. 39. Start Connecting• Connect through email contacts• Regularly review “People You May Know” onLinkedIn Home Page.• Review contacts of new connections—whomight you connect with?• When you meet people in person, follow-upwith a LinkedIn connection• Say “yes” more than “no.”
  40. 40. Building Your Network• Join and participate in Groups—great way to get topeople for connections!• Be a good “neighbor”--update your status, sharearticles, make referrals, give advice.• Ask for introductions from your 1stlevel contacts toget to 2ndand 3rdlevel connections.• For 3rdlevel connections, join groups they belong toand interact via the group
  41. 41. Interact!• Update status with professionalinfo/announcements• Review newsfeed and comment/respond toactivity.• Share links to online resources that are usefulto your network/profession.• Provide unsolicited recommendations forcolleagues and others
  42. 42. LinkedIn Contacts Management
  43. 43. LinkedIn Home Page
  44. 44. LinkedIn Company SearchWorking a Job Opening
  45. 45. Networking to a Specific Company• Search for Company• On Company Page “How You’re Connected”• Click “See All”• 1stlevel connections are direct• 2ndlevel—view “Shared Connections” then askfor an introduction from your 1stlevelconnection to your target contact
  46. 46. Other Ideas• View the profile of your target connection forspecific information to include in a “request toconnect”• Look for Groups they belong to that you canjoin.• When selecting potential networking contacts,focus on relevant job title and/or number ofconnections.
  47. 47. • Status updates– Work you want– Companies you want to connectwith• Fan Company Pages/Interact
  48. 48. Social Media and Personal Branding
  49. 49. Communicating Your Online Brand• LinkedIn• Facebook• Online Portfolio (Wiki)
  50. 50. LinkedIn Profile• Complete the entire profile!• Upload a professional photo• Have a great headline and summary• Highlight accomplishments, notresponsibilities• Set Profile to “Public”• Link to other online tools (Twitter, Slideshare,etc.)
  51. 51. LinkedIn Skills
  52. 52. LinkedIn Recommendations
  53. 53. Requesting a Recommendation• Select carefully• Send personalized request• Provide some guidance on what they shouldhighlight for your job search• Try GIVING one first!
  54. 54. 1. Clean up “digital dirt”2. Project positive image
  55. 55. Facebook Posting• Remove all photos that are not “professional”• Untag yourself in photos that areunprofessional.• Review timeline and delete posts/commentsthat reflect poorly in job search• Review Fan Pages you’ve “liked” and “unlike”inappropriate pages• Review apps/games
  56. 56. Facebook Privacy• You have to choose privacy• If you need to go on “Lock Down”– Settings at “Friends” or “Only Me” (through“custom” in settings page) for posting– Limit audiences for past posts– Disable public search– Disable searches by email address
  57. 57. Positive Strategies• Use status updates toconnect, let peopleknow about job search,comment onprofessional issues.• Revise profile toemphasizeprofessional/educationalaccomplishments• Share links/resources• Choose friends wisely• Join and get active ingroups and on FanPages that areconnected to yourprofession and/or tocompanies that interestyou
  58. 58. Wiki Portfolio
  59. 59.• Can upload documents and images• Can embed PowerPoint, video• Use to share:– Introductory video– Work samples– Certificates– Recommendations
  60. 60. Finding Job Leads
  61. 61. LinkedIn Jobs
  62. 62. Jobs in Groups
  63. 63. Finding Leads on Facebook• Company Fan Pages• Job Board Pages• Facebook Applications• Networking with friendsBEWARE—You’re mixing personal/professionalon Facebook!
  64. 64.
  65. 65.
  66. 66. #hashtags
  67. 67. Organizing the Job Search
  68. 68. Some Tools• Gmail• Google Drive• Google Calendar
  69. 69. Why Gmail?• “Preferred” account by employers• Gateway to other Google products• Labels for organizing• Filters to automatically route emails• Excellent search• Integrated with Video, Chat, Calendar andTasks
  70. 70. Gmail TasksShift + T automaticallyadds open email to task list
  71. 71. Google Drive• Upload or create Word, PPT, Excel documents,including forms.• Store online—accessible anytime, anywhere• Private or shared with others• Online editing, commenting
  72. 72. Commenting
  73. 73. Sharing
  74. 74. Editing
  75. 75. FORMS
  76. 76. Templates
  77. 77. Calendar
  78. 78. Find a TimeNote—Calendars must be shared.
  79. 79. Other Features• Share calendars with others• Invite people to add item to their calendars• Have reminders sent to cell phone• Set to automatically email daily agenda eachmorning• Embed calendars in other websites• Can enable attachments to events
  80. 80.