Intero linked in_jumpstart.banister media_ april 6, 2014
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Jumpstart LinkedIn Deck April 6, 2014
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Intero linked in_jumpstart.banister media_ april 6, 2014
- 1. Colleen McKenna | Intero Advisory! October 2013 | Š2013 Intero Advisory | All Rights Reserved ! ! ! ! ! LinkedInâŻ! Itâs Not Social, ! Itâs Business! ! ! ! ! ! ! ! !
- 2. 9 ! 93% Fortune 100 Companies use LinkedIn to hire >3.4M Company Pages ~5.3B people searches in 2012 ~4.2B people searches in 2011 ~2B people searches in 2010| as of Dec. 31, 2011 The LinkedIn Professional Network: It's Everyone!
- 3. 7 LinkedIn isâ! A publishing channelâshowcase and share your work! You are a brandâcraft and share your message ! 5 Reasons YOU Need To Be On LinkedIn! MainstreamâYOU are the fastest growing demographic on LinkedIn! Hyper-local + globalâ! Find and be found (recruiters are spending 4-7 hours a day on LinkedIn searching for talent! The professional network you NEEDâ! 75% of job seekers ďŹnd their next position through their professional network!
- 4. Are Broadcast Professionals on LinkedIn?!
- 5. Build A Great ProďŹle!
- 6. Create A LinkedIn Strategy for Your Individual ProďŹle! â˘âŻ Optimize with keywords! â˘âŻ Use all appropriate sections! â˘âŻ Good headshot:! NO SELFIES or photos w/friends + family! ! â˘âŻ Add video! â˘âŻ Hiring Managers! â˘âŻ Recruiters! â˘âŻ Industry associates! â˘âŻ Parents! ! â˘âŻ Rock stars! â˘âŻFollow up all meetings through LInkedIn! â˘âŻPersonalize 95% of all your invitations + messages! â˘âŻSend a thank you message after connecting ! â˘âŻStay in touch with quick messages, likes, comments + shares! ! Engage! ! Build Your Community ! +! Personalize! Your LinkedIn Experience! Develop YOUR professional brand! Build a strategic network! Connect online ! + ofďŹine! Participate ! â˘âŻNew connections! â˘âŻIntroductions! â˘âŻRecommendations! â˘âŻEndorsements! â˘âŻPost, share, like, comment!
- 7. How Do You Keep Track? ! ! You are the combination of all of yourâ ! â˘âŻ experience! â˘âŻ education! â˘âŻ skills ! â˘âŻ certifications! â˘âŻ writings! â˘âŻ musings! â˘âŻ honors and awards! â˘âŻ volunteer experience! â˘âŻ courses ! â˘âŻ culture! â˘âŻ projects You are more than a Profile. You are a story.
- 8. Actively Listen! ! Know Your Audience! ! Find your Clients! ! Listen A Little Bit More! ! Join the Conversation! ! Be a Subject Matter Expert! ! Keep Participating!
- 9. â˘âŻ Complete Your Profile and optimize for the keywords that best describe who you are and what you do â˘âŻ Connect with the right people and nurture your network, strengthen your relationships â˘âŻ Acknowledge others on LinkedIn. Like, comment and share their status updates â˘âŻ Build out a LinkedIn Company Page and post content â˘âŻ Create content or share 3rd party content with your network and Groups â˘âŻ Join a variety of Groups: alumni, industry and customer-centered Groups â˘âŻ Be an active networker, every day
- 10. How Do You Keep Track?! SEARCH Identify your customer! Begin your search! Filter your search! Save your search! Get weekly updates! Do it again, you have at least 3 available
- 11. 31 ! Ask a question ! in a Group! ! Answer a question ! in a Group! ! Follow a Company! ! Be top-of-mind! Connect with 5 new people! ! Post content or event! ! Introduce 2 sets of people! ! Comment on an article! ! Set up 4 meetings!
- 12. How Do You Keep Track? 1:1 Coaching Small Group Training Workshops Intero Professional Services Intero + LinkedIn Talent Solutions Intero Consulting
- 13. 34 ! Let's Stay Connected: ! ! Intero's LEADS blog! Intero' Resources! Follow Intero Advisory on LinkedIn colleen@interoadvisory.com | 410.458.6960 | @colleenintero DOWNLOAD TODAYâS DECK! ! !