LinkedIn is a professional social network with over 120 million members that can be used by small businesses for marketing. A LinkedIn strategy focuses on building trust through sharing knowledge and networking rather than direct sales. Updates don't take much time. Businesses can reach a large audience internationally and network via employee and B2B connections by joining groups, posting events and content, and tracking engagement over time. The goal is making new business connections, not immediate profit.

1. LinkedIn Marketing Strategy
Andrew McCauley
Heather Porter

2. What is LinkedIn?
• created in 2003; world‘s largest
professional network with over 120 million
members and growing.

3. THE GOAL
Not to add friends and swap stories and
pictures, but rather,
TO MAKE NEW BUSINESS
CONNECTIONS.

5. In just the past 5 years,
LinkedIn has done wonders
for small business
marketing.

6. IMPORTANCE TO BUSINESS
• It is free or relatively low cost.
• Once a LinkedIn marketing strategy is in
place, it is not time consuming to update
pages.
• Possible to reach a large, and if
necessary, international audience
• Small businesses can network via
personal connections or B2B.

7. Yes! Go on…
• Focus on building the “Know, Like, Trust
factor”, not on selling your products or
services. People need to know, like and
trust you before they will buy.
• Build your network.

8. WHY USE LINKEDIN?
•The basic plan costs nothing.
•Links to other social media.
•Personal connections: Put a Name to a
Face.
•Applications are available in the site
* Post your upcoming events
* PowerPoint presentation
* Create polls relevant to your industry

9. CONTINUATION
• Join Group.
* contribute to discussions
* start your own
* post a link and share
• Sell your talent!

11. CHALLENGE:
How to get people to follow your
company?
SOLUTION:
Employees, most importantly top
management, need to be involved. Update
regularly, participate in discussions and
groups and use the analytics to track
performance.

12. REMEMBER!
The goal is not profit,
IT’S CONNECTIONS.