Helen Casey presented on social media and its relevance for property professionals. She discussed examples of popular social media platforms, how social media can be used as both a marketing and business tool, and the importance of developing a social media strategy aligned with business objectives. Casey also provided case studies of how social media has helped companies expand their networks and find new clients. She emphasized that face-to-face relationships remain important and social media is best used to enhance relationships. Casey concluded by offering tips for achieving social media success, including focusing on one platform and sharing useful content.