The document summarizes a 2012 social media workshop for new business development. It provides examples of how agencies can use social media to position themselves as experts, generate leads, and control client relationships. The workshop covers laying foundations, common problems, best practices for content creation, jump starting blog traffic, and a three step process for positioning through choosing a focus, establishing expertise, and backing it up with examples.
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn PageCole Information
LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover:
• The top updates you should be making to your company page.
• A simple way to monitor whether your content marketing strategy is working.
• How to utilize your company’s Showcases pages for optimal results.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn PageCole Information
LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover:
• The top updates you should be making to your company page.
• A simple way to monitor whether your content marketing strategy is working.
• How to utilize your company’s Showcases pages for optimal results.
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
Insights into how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction.
Today, 50-60% of the B2B buying process is over even before organizations engage with vendors. In this session for the Pune Digital Marketers Radha Giri (CEO of Midas Touch Consultants) & I covered:
• How B2B companies can differentiate themselves in the online world?
• What role does ‘content marketing’ play?
• Which social media channels are more effective for B2B companies and why?
• How to calculate the ROI of the digital marketing initiatives?
• What role does Influencer marketing play?
(All images belong to their respective owners as clearly credited and they retain all rights to them. They have been used here in a purely illustrative capacity to educate.)
LinkedIn Guide to Personal & Business MarketingMohamed Yasser
Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
Build a Great Linkedin Profile
Win Linkedin Search Ranking
Keep Your Privacy
Build a Company Page on linkedin for marketing
How to networking on Linkedin,
Marketing through Linkedin network
Build a Linkedin Groups
Build Online Visibility on Linkedin
Create a Call To Action to your customers on Linkedin
Lead Generation & marketing on Linkedin
build a Mail List through linkedin
Advanced marketing activities on Linkedin to turn your connections into customers
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Slides Jonathan Berg recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.
Come to our webinar and learn How to Use LinkedIn to Grow Your Business!
In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.
“Leading With A Purposeful Mindset: Creating Innovative Climates At Your Organization With E.A.S.E.” presentation was delivered by Armin Pajand, Talent Development at Farmers Insurance Group, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
Your agency is probably already pretty good at storytelling. But how about story-teaching?
In this captivating session, Park Howell shares how to use the principles of the 10-step Story Cycle process to hone your story skills and help your clients grow not only revenue, but as advertising and marketing professionals.
Jami Oetting is the editor of Agency Post, HubSpot’s blog for the agency professional.
In this session, you’ll learn how to create a predictable pipeline of leads through inbound marketing. Discover the secrets to setting the right goals, learn how to easily and quickly create content, and get a primer on how paid promotion can jumpstart your efforts. You’ll also get an insider’s view at the experiments we’ve done on the HubSpot Blog, which garners more than 2 million visits per month.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
Insights into how digital marketing and social media strategies can play a vital role in making all the B2B lead generation efforts pull in the same direction.
Today, 50-60% of the B2B buying process is over even before organizations engage with vendors. In this session for the Pune Digital Marketers Radha Giri (CEO of Midas Touch Consultants) & I covered:
• How B2B companies can differentiate themselves in the online world?
• What role does ‘content marketing’ play?
• Which social media channels are more effective for B2B companies and why?
• How to calculate the ROI of the digital marketing initiatives?
• What role does Influencer marketing play?
(All images belong to their respective owners as clearly credited and they retain all rights to them. They have been used here in a purely illustrative capacity to educate.)
LinkedIn Guide to Personal & Business MarketingMohamed Yasser
Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
Build a Great Linkedin Profile
Win Linkedin Search Ranking
Keep Your Privacy
Build a Company Page on linkedin for marketing
How to networking on Linkedin,
Marketing through Linkedin network
Build a Linkedin Groups
Build Online Visibility on Linkedin
Create a Call To Action to your customers on Linkedin
Lead Generation & marketing on Linkedin
build a Mail List through linkedin
Advanced marketing activities on Linkedin to turn your connections into customers
From our BrandConnect:12 event in NYC, Meera Bhatia, Head of Product Management for LinkedIn Marketing Solutions provides an exclusive view into the latest and greatest LinkedIn tools for marketers that enable you to drive relationships with results.
Slides Jonathan Berg recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.
Come to our webinar and learn How to Use LinkedIn to Grow Your Business!
In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.
“Leading With A Purposeful Mindset: Creating Innovative Climates At Your Organization With E.A.S.E.” presentation was delivered by Armin Pajand, Talent Development at Farmers Insurance Group, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
Your agency is probably already pretty good at storytelling. But how about story-teaching?
In this captivating session, Park Howell shares how to use the principles of the 10-step Story Cycle process to hone your story skills and help your clients grow not only revenue, but as advertising and marketing professionals.
Jami Oetting is the editor of Agency Post, HubSpot’s blog for the agency professional.
In this session, you’ll learn how to create a predictable pipeline of leads through inbound marketing. Discover the secrets to setting the right goals, learn how to easily and quickly create content, and get a primer on how paid promotion can jumpstart your efforts. You’ll also get an insider’s view at the experiments we’ve done on the HubSpot Blog, which garners more than 2 million visits per month.
How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth
In this session, Paul Roetzer, founder and CEO of PR 20/20, will present a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.
Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.
Brands no longer ignore social media.
The importance of social media on business has dramatically escalated. We have moved through the “hype phase" of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.
A new IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Crush It On LinkedIn: Building Trust, Relationships and ReferralsStephen Murphy
http://www.getbusymedia.com - LinkedIn is by far the most powerful online networking platform for business and career searching. Stephen Murphy, Marketing Manager at PCG Digital Marketing and founder of Get Busy Media, explains in this presentation how to get the most out of your LinkedIn account.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
The most challenging aspect of outsourcing your business admin, marketing and website including social media is finding the virtual assistant that you can work well with. Lots of people go offshore bargain hunting but end up very frustrated and taking a few steps backwards. This presentation gives you some practical advice. To view the video, visit http://www.vaplacements.com
This is a beginner and the Introduction of my branding it can also be viewed as a measuring tool for how advanced my Project and Portfolio skills will develop.
http://autopilotyourbusiness.com/podcasts/market-your-business-with-linkedin/ - LinkedIn MARKETING STRATEGY: how to get people to follow the company? Employees, most importantly the top management, must be involved in practice - Update regularly, participate in discussions and groups and use the analytics to track performance.The goal of a LinkedIn marketing strategy is not profit, it's connections. And small businesses certainly should know the importance of networking.
http://www.youtube.com/watch?v=dRb1V0NMCRE
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
My 2017 Strategic Plan. Somewhat of a business plan with a strategic development focus. Please call me if you need help with any of the services I have listed. If you want to improve quality, productivity or competitive position or if you need help with positioning, strategy, team work or customer satisfaction, then please call me at 612-310-3803.
Similar to New Business | Social Media Workshop (20)
The Art of Telling Your Agency's Story.
This session will walk through the building blocks of creating a performance-based public relations plan for your agency. It also will explain how the strategic use of PR can enhance awareness and credibility; distinguish your agency from competitors; and make it easier for decision makers to find you.
Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across. But when that game-changing RFP comes through the door, it’s your ability to write persuasively that distinguishes you from the competition and increases your chances of winning the business.
Agencies haven’t done a good job using social media for themselves. Most agencies didn’t even participate in this arena until 2010. When they did choose to do so, they had no plan or clear objective for their social media activities.
In this session, Michael Gass, one of the earliest adopters of using social media for agency new business, will provide you with a BLUEPRINT for building a social media PLATFORM for business development.
1. 2012 New Business | Social Media Workshop
Michael Gass Consulting | www.michaelgass.com
2.
3.
4.
5.
6. Laying a Foundation for New Business
• Commonality of Problems
• Paradigm Shift for New Business
• Making New Business Easier
• Examples of Agency Positioning
• Objectives and Best Practices
70. Content Creation
and Curation
• 350 to 450 words
• 1 original post for every 4 to 5 curated post
• Key words in post titles
• Write in inverted pyramid style
• Lead with conclusion
• Write for scan-a-bility
• Writing schedule at least 2-3 posts per week
• Spread content consistently over multiple social
media platforms
72. Jump Starting Blog Traffic
• Base of Content - 30 posts in 30 days
• Tool to Build “Targeted” Twitter Followers
• Integrate: Blog, Twitter, Facebook, LinkedIn &
Google+
• eNewsletter
• Tool to repurpose content
• Key words to build search rankings quickly
73.
74.
75.
76.
77.
78.
79.
80. A positioning tool +:
• networking & referral business
• no longer having to “chase” new business
• skip the dating process
• controlling the client relationship
• ability to charge higher premiums
• maintain top of mind awareness 24/7
• personalized continuing education program
• national & international new business
• a social media program that works for clients
81. The 3 Steps in Positioning:
1. Choose a focus
2. Establish a positioning of expertise
3. Back it up - “a look under the hood”
My story. Practicing what you preach and creating a differentiated position through inbound and social media marketing.\n
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Agencies/Inbound Marketers: Practice what you preach. Do for yourselves what you recommend your clients do.\n
Often used cliche to describe why agencies have such difficulty with business development: “The Cobler’s children have no shoes.” It’s time we end the difficulty with new business and “get these kids some shoes!”\n
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Most agencies new business programs are like a roller coaster. Very inconsistent. It’s time to get your program off the roller coaster.\n
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Most agencies I know are in a perpetual state of rebranding and redesigning their websites. The reason they can’t bring it to completion is a lack of positioning.\n
Agencies aren’t perceived as experts and positioned as VENDORS.\n
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New business does not have to be difficult. INBOUND MARKETING + a strong positioning makes new business easier than it has ever been. \n\nAffordably build awareness and appeal far beyond your local market.\n
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Expertise is the only genuine differentiator from your competition. \n\nCombining a positioning of expertise with INBOUND MARKETING will accelerate your agency’s new business. \n
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2007 began a paradigm shift for agency new business. This paradigm shift was brought about by The Great Recession and the rapid rise of social media.\n
My epiphany: A CMO study conducted by the MarketingSherpa, 80% of decision makers said they found their vendors [agencies] rather than the other way around. It was now more important to be FOUND than to CHASE new business.\n
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2007 began a paradigm shift for agency new business. This paradigm shift was brought about by The Great Recession and the rapid rise of social media.\n
New business does not have to be difficult. INBOUND MARKETING + a strong positioning makes new business easier than it has ever been. \n\nAffordably build awareness and appeal far beyond your local market.\n
Positioning will bring focus and direction to your INBOUND MARKETING for new business.\n
Positioning will allow your agency to stand out from your competition using INBOUND MARKETING.\n
A positioning of expertise will allow you to charge higher premiums.\n
A positioing of expertise will allow you to better control the client/agency relationship.\n
A positioning of expertise will allow you to skip the dating process for new business.\n
Positioning and INBOUND MARKETING allows you to maintain a 24/7 awareness that is positive, not disruptive.\n
Positioning will allow your agency to stand out from your competition using INBOUND MARKETING.\n
A positioning of expertise ... your agency will no longer have to chase new business.\n
A positioning of expertise ... your agency will no longer have to chase new business.\n