Top 10 ways to use LinkedIn for prospecting
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The document discusses using LinkedIn to grow a business. It provides tips for social selling on LinkedIn, including having an active presence to engage prospects and customers, positioning yourself and your company as thought leaders, leveraging your network through introductions and groups, requesting recommendations and endorsements, sharing content, and using new features like tagging. The overall goal is to acquire more customers and retain existing ones through social engagement and leadership on LinkedIn.
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Top 10 ways to use LinkedIn for prospecting
- 1. + Social Selling Using LinkedIn to Grow your Business
- 2. 2 We are a multichannel, data-driven, direct marketing services company. Illuminated Marketing is our unique method of combining data, design and delivery. It's where science and imagination collide, resulting in the solution. The product is a one- stop, full-service answer to your marketing needs. We Are…
- 3. 3 End to end capabilities for customer-focused marketers Strategy Creative Data Sourcing DB MGT Campaign Analytics Delivery
- 4. 4 • Over 175 million members in 200 countries. • A new member joins approximately every second. • On average, Americans spend 2.7 hours socializing on their mobile devices. • That’s over twice the amount of time they spend eating and 1/3 of the amount of time they spend sleeping! Source: Mobile Marketing Statistics 2013; Danyl Bosomworth
- 5. 5 CUSTOMERS At the end of the day the goal is leverage Linked In and the other social channels to acquire more customers and retain the ones you have because you will be seen as a thought leader
- 6. 6 At the end of the day it is all about engagement, not this kind but this kind. A major source of visitors to our web site is LinkedIn Your client facing team members, sales AM’s, executive leadership all should have a social presence and position your company as thought leaders. This engages our prospects and customers and sets us apart from the pack.
- 7. 7 TOP 10 things you need to be doing on Linked In.
- 8. 8
- 9. 9 Your Brand In 1997, Fast Company author Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward.
- 10. 10 Your Brand • It starts with photo. • Don’t use photos from you at the bar and your friends are cropped out. • High quality cameras are everywhere. Take a pic, edit it and post it. • Put keywords that sell who you are and position you at the thought leader you are in your respective industry. • Remember you only have one first impression.
- 11. 11
- 12. 12 Team Effort • Social selling extends beyond you. • Your company needs to have a strong presence and any client facing team member should too. • Senior leadership, sales, service and marketing should be active writing and sharing content across different verticals
- 13. 13
- 14. 14 Proper Introduction So this is the standard LinkedIn Intro box. Do not ever use it! • Pause, think about why you want to connect and your reason for reaching. • Give them a reason to network with you. • Show the value you will deliver in having you as a connection, whether Content, a service, product etc.
- 15. 15
- 16. 16 Leverage Your Network Linked in starts at the 2nd degree! • Leverage your network • Ask for introductions. • LinkedIn makes it very easy with an “introductions” feature.
- 17. 17
- 18. 18 Cross Platform These techniques do not reside solely on Linked in. Explore and expand your social networking to other platforms too!
- 19. 19
- 20. 20 Groups Groups are an excellent way to prospect in verticals you are trying to penetrate. • Start and monitor conversations • Sharing your insights in group discussions • Make new connections
- 21. 21
- 22. 22 Recommendations & Endorsements Recommendations are key to profile visibility as they show instant credibility! • Request recommendations from current and former colleagues • Recommend a business associate, they might reciprocate
- 23. 23 Recommendations & Endorsements Endorsements, which were introduced last fall are “lazy man’s” version of a recommendation • Have some impact on your social presence • Help keep you top of mind. • Just make sure you reciprocate. I scratch your back you scratch mine!
- 24. 24
- 25. 25 New Tagging Feature Tagging has several effective uses • Mention individuals and companies of relevance in your post to encourage continued dialogue. • Enhance your content strategy by tagging companies, colleagues or thought leaders that may have contributed to your post. • Also has great impact on event marketing or speaking engagements
- 26. 26
- 27. 27 Sharing Sharing is a great way to “share” thought leadership with your network and groups. It allows you the opportunity to stay in front of your network and become a “leader”.
- 28. 28
- 29. 29 Have FUN!
Editor's Notes
- So why are we hear? To dive into how Linked In can help you grow your business. Linked in has been around for years but Social Selling is just starting to take off. So if you not convinced that you need to be caring about social selling here are a few facts you should consider.
- At the end of the day the goal is leverage Linked In and the other social channels to acquire more customers and retain the ones you have because you will be seen as a thought leader
- At the end of the day it is all about engagement, not this kind but this kind. At sourcelink the major source of visitors to our web site is linked in. That is due in part to our marketing department but also all of our client facing team members, sales AM’s, executive leadership all have a social presence and position us as thought leaders. This engages our prospects and customers and sets us apart from the pack.
- Today going to offer TOP 10 things you need to be doing on Linked In.
- In 1997 fast company Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward. It starts with photo. Don’t use photos like this or one you were at the bar and your fiends are cropped out. High quality cameras are everywhere. Take a pic, edit it and post it. Also put keywords that sell who you are and position you at the thought leader you are in your respective industry. Remember you only have one first impression.
- In 1997 fast company Tom Peters wrote about the importance of your personal brand. Today it is imperative that you take control of your brand and put the best foot forward. It starts with photo. Don’t use photos like this or one you were at the bar and your fiends are cropped out. High quality cameras are everywhere. Take a pic, edit it and post it. Also put keywords that sell who you are and position you at the thought leader you are in your respective industry. Remember you only have one first impression.
- Social selling extends beyond you. Your company needs to have a strong presence and any client facing team member should too. At SourceLink all of our senior leadership, sales, service and marketing have active social networks writing and sharing content across the different verticals we work in and the industry in general.
- So this is the standard Linked In Into box. Do not ever use it! With technology we have all gotten lazy. Pause, think about why you want to connect and your reason for reaching. Give them a reason to network with you. Show the value you will deliver in having you as a connection. Content, service, product etc.
- Linked in starts at the 2nd degree. Leverage your network, ask for introductions. In fact LinkedIn makes it very easy with an “introductions” Feature.
- These techniques to not reside solely on Linked in. Explore and expand your social networking to other platforms too!
- LI groups are an excellent way to need to prospects in verticals you are trying to penetrate. Starting conversations, sharing your insights, and making new connections.
- Recommendations are key to profile visibility as they show instant credibility! Endorsements, which were introduced last fall are “lazy mans” version of a recommendation but also have some impact on your social presence and help keep you top of mind. Just make sure you reciprocate. I scratch your back you scratch mine!
- Recommendations are key to profile visibility as they show instant credibility! Endorsements, which were introduced last fall are “lazy mans” version of a recommendation but also have some impact on your social presence and help keep you top of mind. Just make sure you reciprocate. I scratch your back you scratch mine!
- Over the past few weeks LI has rolled out a few new updates. One of them is tagging!Tagging has several effective uses – including individuals and companies of relevance in your post to encourage continued dialogue. Also enhance your content strategy by tagging companies, colleagues or thought leaders that may have contributed to your post. This is also has great impact on event marketing or speaking engagements you may have.
- Sharing is a great way to “share” thought leadership with your network and groups. It allows you the opportunity to stay in front of your network and become a “leader”.