Using
Social Media for
    Job Search
     Morten Vium, ModerneJobsoeger.dk
                      23 October 2012
What Are We Talking About?

 LinkedIn
   Twitter
Facebook     Network
Job search
Career Exposure
About Me...
• Age: 23
• Home: Aalborg
• Business School dropout

• Entrepreneur

• ModerneJobsoeger.dk
  •   LinkedIn-Guides used at ”Job centres” and Unions
  •   1300+ subscribers and 8000 monthly visitors
  •   Speaker
  •   E-book
Network
What Can Social Media Help
You Do?

• Stay updated on job openings.

• Build new professional relations.

• Get exposed to decision makers.

• Be searchable.
This won’t land
the job for you
… but it might increase your
chances
...of privately owned companies use LinkedIn to
                  researche potential employees
More Facts
Which elements were used     Total   Privat     Public
when you hired your newest   2012    e
employee?

LinkedIn                     10% 13% 5%
                             (3%) (5%) (0%)
12

 9

 6
                                        Konsulenthuset ballisagers
 3                                       rekrutteringsanalyse 2012


 0
        2011         2012
3 Ways to a Job Using
LinkedIn
Helene
• IT project coordinator

Sanjin
• Bank Clerk

Martin
• Education Management
Define Target Your Audience

          People

       Companies

        Industries
Facebook
• Very informal

• B2C companies

• All industries
Twitter
• Informal

• ”Creative”
  industries

• Communication,
  Web, Marketing,
  Media, Graphic
  design.
LinkedIn
• Fairly formal

• Recruiting and
  networking

• HR, Finance, IT, Admi
  nistration, Manageme
  nt, Sales
Facebook
• Activate your social
  network

• ”Like” relevant
  companies

• Stay on top of job
  openings by liking
  popular job sites
Twitter
• Follow relevant
  people

• Join the
  conversation

• Get exposure

• Stay on top of job
  openings
LinkedIn
• Be Searchable

• Join groups

• Follow companies

• Share knowledge
LinkedIn



Resume            Social
Databas          Network
   e
The LinkedIn Profile
The Complete Profile
• Industry and zip-code
• Current position
• Two past postitions
• Education
• 5 Skills
• Photo
• +50 connections
• Summary
Professional Headline
• Consultant at Copenhagen Municipality

• Unemployed at the moment

• JOB SEEKING Engineer with Great
  Experience
Professional Headline
• Digital marketing strategy adviser - make
  things happen

• Experienced technical salesperson with
  passion for customer satisfaction and
  electronics.

• Int. Brand Manager looking for new
  career opportunity. Primary: strategic
  sales / retail management or export sales
Foto: Casey Fleser@ Flickr
Case
Be Patient
Build a relation before you
ask to connect
The LinkedIn Group
Find the Right
LinkedIn Groups
              Foto: Andrew Kuznetsov @ Flickr
Share
knowledge that
people can use
What I Mean by Knowledge?


Guides   News Video
   Podcast   Statistics
Events Job
postings
Monitor
           relevant
            media




                         Find
Discuss
                      knowledge




            Share
          knowledge
Share and Help
Thank you.

  ModerneJobsoeger.dk
    /workindenmark

             Slides – Links

Talk at Workindenmark

Editor's Notes

  • #2 Hvorfor skal vi snakke om det?
  • #3 Vi skal snakke om sammenhængen mellem alle disse emner