Matt Smith SMX East Presentation
•Download as PPTX, PDF•
1 like•384 views
This document discusses how companies can engage in social media. It recommends that companies monitor online mentions, train employees to be brand advocates, and create social opportunities on their website to engage 50% of people who are more likely to buy after social engagement. It also provides tips on using social media in SEM, social listening for SEO, adjusting social media budgets based on target audiences, and using social media to provide thought leadership.
Report
Share
Report
Share
Recommended
NDCC Digital Marketing Branding June 2019
Presentation at North Dallas Chamber of Commerce to Small Business Owners. Using social media to develop company and personal brand. Outlines what social platforms to use and provides individual and company examples to reinforce message.
Squeezed by a Squeeze Page
The document summarizes a presentation on online marketing strategies. Michael Gray and Dale Dillon presented on Google business and squeeze pages. The presentation covered topics such as the purpose of landing pages, what makes an effective landing page, timing for responses to leads, and placement of landing page links. Attendees were also asked to share their biggest business challenges and weekly goals. The overall mission of the event was to provide training to help businesses succeed online.
Webinar: Transformation to Social Selling
Presenters Ralf VonSosen, Head of Marketing for LinkedIn Sales Solutions and Craig Rosenberg, Industry Expert & Leader discuss what's required to make the transformation to Social Selling.
Content marketing rules of the road for B2B Organizations
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It outlines why content marketing is important as most of the customer journey is now digital. It then provides tips for creating compelling content, such as ensuring it is relevant, tailored to specific personas, and tells a story. It also discusses how to build an effective content factory by recruiting diverse teams to create various types of derivative content from initial assets. Finally, it covers how to manage the content marketing process through planning, budgeting, and measuring success metrics like consumption, sharing, and lead generation.
Fandom Marketing Intro
Fandom Marketing is an enterprise social media agency that specializes in building online communities for brands. They integrate across all social media channels to create an ecosystem for their clients. Their services include community management, influencer outreach, social media contests and events, content marketing, and social media advertising. Unlike large agencies, Fandom focuses on specific expertise in social media and WordPress to provide strategic consulting and hands-on support directly to clients.
Social Media - Now? Or, Never!
Things to consider when trying to decide if the use of social media for your business is viable, and why or why not. This presentation was part of a workshop and is accompanied with a worksheet containing 5 questions to help identify key words.
Content Marketing : Building and Managing Content teams
This document discusses Cisco's content marketing journey and building an effective content team. It covers:
1. Cisco's content marketing vision of creating unified, personalized digital and human experiences in real-time.
2. How Cisco got started by building a core content team, articulating their vision and principles, and leveraging each piece of content to create 20 reusable assets.
3. Key roles on Cisco's content team including the Content Managing Editor, Subject Matter Experts, Content Marketing Manager, and Customer Experience Manager.
Atronics Expo - Local Area Social Media Social Media Marketing
Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.
Recommended
NDCC Digital Marketing Branding June 2019
Presentation at North Dallas Chamber of Commerce to Small Business Owners. Using social media to develop company and personal brand. Outlines what social platforms to use and provides individual and company examples to reinforce message.
Squeezed by a Squeeze Page
The document summarizes a presentation on online marketing strategies. Michael Gray and Dale Dillon presented on Google business and squeeze pages. The presentation covered topics such as the purpose of landing pages, what makes an effective landing page, timing for responses to leads, and placement of landing page links. Attendees were also asked to share their biggest business challenges and weekly goals. The overall mission of the event was to provide training to help businesses succeed online.
Webinar: Transformation to Social Selling
Presenters Ralf VonSosen, Head of Marketing for LinkedIn Sales Solutions and Craig Rosenberg, Industry Expert & Leader discuss what's required to make the transformation to Social Selling.
Content marketing rules of the road for B2B Organizations
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It outlines why content marketing is important as most of the customer journey is now digital. It then provides tips for creating compelling content, such as ensuring it is relevant, tailored to specific personas, and tells a story. It also discusses how to build an effective content factory by recruiting diverse teams to create various types of derivative content from initial assets. Finally, it covers how to manage the content marketing process through planning, budgeting, and measuring success metrics like consumption, sharing, and lead generation.
Fandom Marketing Intro
Fandom Marketing is an enterprise social media agency that specializes in building online communities for brands. They integrate across all social media channels to create an ecosystem for their clients. Their services include community management, influencer outreach, social media contests and events, content marketing, and social media advertising. Unlike large agencies, Fandom focuses on specific expertise in social media and WordPress to provide strategic consulting and hands-on support directly to clients.
Social Media - Now? Or, Never!
Things to consider when trying to decide if the use of social media for your business is viable, and why or why not. This presentation was part of a workshop and is accompanied with a worksheet containing 5 questions to help identify key words.
Content Marketing : Building and Managing Content teams
This document discusses Cisco's content marketing journey and building an effective content team. It covers:
1. Cisco's content marketing vision of creating unified, personalized digital and human experiences in real-time.
2. How Cisco got started by building a core content team, articulating their vision and principles, and leveraging each piece of content to create 20 reusable assets.
3. Key roles on Cisco's content team including the Content Managing Editor, Subject Matter Experts, Content Marketing Manager, and Customer Experience Manager.
Atronics Expo - Local Area Social Media Social Media Marketing
Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.
BNI Social Media presentation
Are Morch is a social media consultant for hotels with experience working for hotel brands like Intercontinental and Starwood. He has certifications in hospitality management, digital marketing, and global hospitality from Cornell University and eCornell. As a social media consultant, he can help businesses utilize communities on Facebook and LinkedIn to find customers, increase brand awareness, build thought leadership, grow communities, generate leads, and drive online purchases. He offers free social media audits to discover how he can help companies create clear social media strategies and tasks.
How to Market your business on LinkedIn
LinkedIn is a professional social network with over 120 million members that can be used by small businesses for marketing. A LinkedIn strategy focuses on building trust through sharing knowledge and networking rather than direct sales. Updates don't take much time. Businesses can reach a large audience internationally and network via employee and B2B connections by joining groups, posting events and content, and tracking engagement over time. The goal is making new business connections, not immediate profit.
Using LinkedIN to win business - May 2013 webinar slides
Using LinkedIn & other social media to win business - the slides from Kelso Consulting's recent webinar: http://www.kelsopr.com/seminars.
The Remarkables - Barefoot and Silberman
This document summarizes a presentation about using word-of-mouth marketing strategies for nonprofits. It discusses two approaches: regular "heartbeat" activities like website content and social media, and creating "remarkables" - memorable experiences, stories, or activities that inspire people to talk about the nonprofit. The presentation argues that nonprofits should focus on enabling supporters to take remarkable actions and developing remarkable relationships in order to increase engagement beyond clicks and build a sustainable organization.
Digital PR for Trade Shows
This document discusses digital PR strategies for trade shows. It recommends setting up social media profiles and websites to attract attendees before the event, engaging attendees at the show through social media, and following up after the event. It provides examples like creating a hashtag and handing out candy at a booth to drive social media buzz. The goal is to target influencers, get attendees to interact on social media, and collect leads.
Digital brand positioning
A strong digital brand is important for companies to compete globally and build trust with customers. Developing thought leadership through content like white papers establishes a company as a thought leader and provides guidance for its strategy and business. To build its brand, a company should engage customers through various digital channels like social media, blogs, forums and reviews to both generate leads in the short term through paid ads and build communities in the long term. The company's branding efforts should have clear objectives and be measured over time to ensure progress toward establishing the company as a business and thought leader in its industry.
2016 uncw process
This document outlines the digital process of building a website. It describes key roles in the development team, such as account executive, graphic designer, and web developer. The process involves several steps: planning, design, build, launch, and post-launch support. In the planning phase deliverables include a site map, wireframes, and content guide. Design phase focuses on creative concept and page design. The build phase includes developing the framework, adding content, testing, and transferring to a live server. Post-launch includes training, documentation, and project completion. Effective communication and meeting deadlines are emphasized throughout the process.
5 Pillars of a Successful Online Business
Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.
Live Webinar: Creating Your First Big Rock Content
It seems everyone’s doing it, but few are doing it well. We’re talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content.
In this webcast, Jason Miller, Sr. Content Marketing Manager at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insider’s look at how the LinkedIn team launches successful content marketing campaigns.
What you will learn:
- Why and how you should be creating Big Rock Content
-Tools for finding the right conversation to own
- Strategic tips on how to build the framework for your next content marketing campaign
- How one Big Rock can fuel social and demand gen channels for up to a quarter
- How to measure and scale the Big Rock strategy
5 New Rules of Social Media Infused Event Digital Marketing
This document outlines 5 new rules for using social media in event marketing. The rules are: 1) Don't forget traditional rules; 2) Optimize content for search and native platforms; 3) Use gamification to create urgency; 4) Personalize social media experiences; and 5) Converge virtual and real-world experiences. Emerging platforms discussed include Snapchat, social video, Instagram, and virtual reality. The document provides examples for implementing each rule, such as designing geofilters for events, optimizing editorial calendars, rewarding users with points, customizing content based on user profiles, and integrating virtual reality pre-, during-, and post-event.
WHAT IS DIGITAL MARKETING? INFOGRAPHIC
What is digital marketing? How do all the pieces fit together? And what skillset(s) lead to digital marketing success?
Marketing Strategies For Trade Shows - Lunch & Learn
This document provides strategies for maximizing return on investment from trade shows. It recommends setting clear goals and objectives and measuring performance against them. Key activities include selective pre-show attraction of qualified leads, using a 4-step selling process at the show, collecting lead data, and following up promptly post-show. Integrating social media before, during and after the show is also emphasized to help spread brand awareness and generate additional leads. Measurement of key metrics like cost per lead and return on objectives is crucial to assess the effectiveness of show participation.
Building Your Industry Voice with Social Media
The document provides tips for building an industry voice through social media. It suggests asking who isn't being reached and if the company story is being communicated. It also advises focusing on content over social media alone and converting potential buyers into word-of-mouth advertisers. Riding current events and connecting brands to your own are also recommended.
21 Content Marketing Goals
This document outlines 21 content marketing goals, including delivering helpful content to attract an audience, building authority and trust, forming strategic partnerships, getting discovered online through search, generating traffic, better understanding customer needs, nurturing leads, promoting sharing to expand reach, reducing customer service costs, testing new ideas, and building a marketing culture within a company. The overall aims are to help customers, earn industry recognition, and increase business through various content marketing tactics.
15 ways to increase sales on your website
Presentation from the webinar: 15 ways to increase sales on your website
Learn more at: www.callpage.io
Sign up for more webinars: www.callpage.io/webinars
Presenter contact: peter@callpage.io
WSI Overview (20110209)
WSI is a digital marketing firm focused on mid-size businesses and organizations with a worldwide presence through consultants in over 80 countries. They take a strategic approach to digital marketing, developing plans to build brands, generate leads, join relevant conversations, and reach audiences across websites, search, social media, content, and mobile considerations. Their services include assessing clients' needs, designing or redesigning websites, search engine optimization, search advertising, social media strategies, and mobile optimizations.
ISAE - Vanguard Technology Social Networking Presentation
The document discusses social networking and how it has affected associations. It provides statistics on popular social networks like Facebook, YouTube, and blogs to demonstrate the growth of social networking. The presentation then outlines benefits of social networking for associations, such as creating transparency, opening dialogue, and potentially increasing revenue. It stresses that social networking strategy should complement an organization's overall strategy and goals. Finally, it promotes Vanguard Technology as a partner for developing customized social networking solutions for associations.
JEF's Blog
A Seneca College Event Marketing Management's student research on blogging and the use of social media at events.
Leveraging Social Intelligence for B2B Sales Teams
What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
Own Your Consulting Niche with Stephanie Chandler
Stephanie Chandler explains the uses of social media for niche marketing at the September 2015 BACN meeting
SEO Table Stakes - Clarity 14
How do you position your technical requirements in a way that the decision-makers in your organization understand? How do you then prioritize those requests? This presentation, given at the Master's Sessions at Clarity '14 on September 24th, 2014.
Online Activation: Read, Connect and Share in 15 Minutes a Day
Presentation by Greg Matthews, Creator of MDigital Life and a Managing Direct at W2O Group, at the 2016 #MCSMN Member Meeting.
Greg Matthews presents his three-part model for online activation - Read, Connect, and Share. Learn how to create a meaningful online presence in only 15 minutes per day.
More Related Content
What's hot
BNI Social Media presentation
Are Morch is a social media consultant for hotels with experience working for hotel brands like Intercontinental and Starwood. He has certifications in hospitality management, digital marketing, and global hospitality from Cornell University and eCornell. As a social media consultant, he can help businesses utilize communities on Facebook and LinkedIn to find customers, increase brand awareness, build thought leadership, grow communities, generate leads, and drive online purchases. He offers free social media audits to discover how he can help companies create clear social media strategies and tasks.
How to Market your business on LinkedIn
LinkedIn is a professional social network with over 120 million members that can be used by small businesses for marketing. A LinkedIn strategy focuses on building trust through sharing knowledge and networking rather than direct sales. Updates don't take much time. Businesses can reach a large audience internationally and network via employee and B2B connections by joining groups, posting events and content, and tracking engagement over time. The goal is making new business connections, not immediate profit.
Using LinkedIN to win business - May 2013 webinar slides
Using LinkedIn & other social media to win business - the slides from Kelso Consulting's recent webinar: http://www.kelsopr.com/seminars.
The Remarkables - Barefoot and Silberman
This document summarizes a presentation about using word-of-mouth marketing strategies for nonprofits. It discusses two approaches: regular "heartbeat" activities like website content and social media, and creating "remarkables" - memorable experiences, stories, or activities that inspire people to talk about the nonprofit. The presentation argues that nonprofits should focus on enabling supporters to take remarkable actions and developing remarkable relationships in order to increase engagement beyond clicks and build a sustainable organization.
Digital PR for Trade Shows
This document discusses digital PR strategies for trade shows. It recommends setting up social media profiles and websites to attract attendees before the event, engaging attendees at the show through social media, and following up after the event. It provides examples like creating a hashtag and handing out candy at a booth to drive social media buzz. The goal is to target influencers, get attendees to interact on social media, and collect leads.
Digital brand positioning
A strong digital brand is important for companies to compete globally and build trust with customers. Developing thought leadership through content like white papers establishes a company as a thought leader and provides guidance for its strategy and business. To build its brand, a company should engage customers through various digital channels like social media, blogs, forums and reviews to both generate leads in the short term through paid ads and build communities in the long term. The company's branding efforts should have clear objectives and be measured over time to ensure progress toward establishing the company as a business and thought leader in its industry.
2016 uncw process
This document outlines the digital process of building a website. It describes key roles in the development team, such as account executive, graphic designer, and web developer. The process involves several steps: planning, design, build, launch, and post-launch support. In the planning phase deliverables include a site map, wireframes, and content guide. Design phase focuses on creative concept and page design. The build phase includes developing the framework, adding content, testing, and transferring to a live server. Post-launch includes training, documentation, and project completion. Effective communication and meeting deadlines are emphasized throughout the process.
5 Pillars of a Successful Online Business
Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.
Live Webinar: Creating Your First Big Rock Content
It seems everyone’s doing it, but few are doing it well. We’re talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content.
In this webcast, Jason Miller, Sr. Content Marketing Manager at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insider’s look at how the LinkedIn team launches successful content marketing campaigns.
What you will learn:
- Why and how you should be creating Big Rock Content
-Tools for finding the right conversation to own
- Strategic tips on how to build the framework for your next content marketing campaign
- How one Big Rock can fuel social and demand gen channels for up to a quarter
- How to measure and scale the Big Rock strategy
5 New Rules of Social Media Infused Event Digital Marketing
This document outlines 5 new rules for using social media in event marketing. The rules are: 1) Don't forget traditional rules; 2) Optimize content for search and native platforms; 3) Use gamification to create urgency; 4) Personalize social media experiences; and 5) Converge virtual and real-world experiences. Emerging platforms discussed include Snapchat, social video, Instagram, and virtual reality. The document provides examples for implementing each rule, such as designing geofilters for events, optimizing editorial calendars, rewarding users with points, customizing content based on user profiles, and integrating virtual reality pre-, during-, and post-event.
WHAT IS DIGITAL MARKETING? INFOGRAPHIC
What is digital marketing? How do all the pieces fit together? And what skillset(s) lead to digital marketing success?
Marketing Strategies For Trade Shows - Lunch & Learn
This document provides strategies for maximizing return on investment from trade shows. It recommends setting clear goals and objectives and measuring performance against them. Key activities include selective pre-show attraction of qualified leads, using a 4-step selling process at the show, collecting lead data, and following up promptly post-show. Integrating social media before, during and after the show is also emphasized to help spread brand awareness and generate additional leads. Measurement of key metrics like cost per lead and return on objectives is crucial to assess the effectiveness of show participation.
Building Your Industry Voice with Social Media
The document provides tips for building an industry voice through social media. It suggests asking who isn't being reached and if the company story is being communicated. It also advises focusing on content over social media alone and converting potential buyers into word-of-mouth advertisers. Riding current events and connecting brands to your own are also recommended.
21 Content Marketing Goals
This document outlines 21 content marketing goals, including delivering helpful content to attract an audience, building authority and trust, forming strategic partnerships, getting discovered online through search, generating traffic, better understanding customer needs, nurturing leads, promoting sharing to expand reach, reducing customer service costs, testing new ideas, and building a marketing culture within a company. The overall aims are to help customers, earn industry recognition, and increase business through various content marketing tactics.
15 ways to increase sales on your website
Presentation from the webinar: 15 ways to increase sales on your website
Learn more at: www.callpage.io
Sign up for more webinars: www.callpage.io/webinars
Presenter contact: peter@callpage.io
WSI Overview (20110209)
WSI is a digital marketing firm focused on mid-size businesses and organizations with a worldwide presence through consultants in over 80 countries. They take a strategic approach to digital marketing, developing plans to build brands, generate leads, join relevant conversations, and reach audiences across websites, search, social media, content, and mobile considerations. Their services include assessing clients' needs, designing or redesigning websites, search engine optimization, search advertising, social media strategies, and mobile optimizations.
ISAE - Vanguard Technology Social Networking Presentation
The document discusses social networking and how it has affected associations. It provides statistics on popular social networks like Facebook, YouTube, and blogs to demonstrate the growth of social networking. The presentation then outlines benefits of social networking for associations, such as creating transparency, opening dialogue, and potentially increasing revenue. It stresses that social networking strategy should complement an organization's overall strategy and goals. Finally, it promotes Vanguard Technology as a partner for developing customized social networking solutions for associations.
JEF's Blog
A Seneca College Event Marketing Management's student research on blogging and the use of social media at events.
Leveraging Social Intelligence for B2B Sales Teams
What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
Own Your Consulting Niche with Stephanie Chandler
Stephanie Chandler explains the uses of social media for niche marketing at the September 2015 BACN meeting
What's hot (20)
Using LinkedIN to win business - May 2013 webinar slides
Using LinkedIN to win business - May 2013 webinar slides
Live Webinar: Creating Your First Big Rock Content
Live Webinar: Creating Your First Big Rock Content
5 New Rules of Social Media Infused Event Digital Marketing
5 New Rules of Social Media Infused Event Digital Marketing
Marketing Strategies For Trade Shows - Lunch & Learn
Marketing Strategies For Trade Shows - Lunch & Learn
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
Leveraging Social Intelligence for B2B Sales Teams
Leveraging Social Intelligence for B2B Sales Teams
Viewers also liked
SEO Table Stakes - Clarity 14
How do you position your technical requirements in a way that the decision-makers in your organization understand? How do you then prioritize those requests? This presentation, given at the Master's Sessions at Clarity '14 on September 24th, 2014.
Online Activation: Read, Connect and Share in 15 Minutes a Day
Presentation by Greg Matthews, Creator of MDigital Life and a Managing Direct at W2O Group, at the 2016 #MCSMN Member Meeting.
Greg Matthews presents his three-part model for online activation - Read, Connect, and Share. Learn how to create a meaningful online presence in only 15 minutes per day.
Boost your Traffic & Success Online with Social Media Optimization (SMO)
Presentation given at the UH Manoa Outreach College: Pacific New Media. Provides intro to Social Media, Social Media Optimization (SMO), Online Reputation management (ORM) and related concepts. Also provides detailed strategy and tactics for you, your business, organization, event, etc.
Alto K10 - Social Media Activation Case Study
The document summarizes Maruti Suzuki's social media activation campaign for the Alto K10 model from August 2010 to March 2011. It describes the objectives of establishing a presence on Facebook, Twitter, and YouTube to promote the car, engage customers, and monitor sentiment. Key initiatives included regular product updates, queries handling, contests, and analyzing growth in fans/followers. The efforts resulted in over 130,000 Facebook fans and 1,650 Twitter followers, helping to drive 2% of Alto K10 sales.
Activating Your Business Via Different Social Media Platforms
How to activate your brand online and engage with your clients via different social media platforms, to stir communication and gain extra recognition and more followers.
Social Media Activation
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Activation, retention & engagement strategy
• Conduct usability testing to optimize customer activation
• Match metrics to business types
• Create a customer oriented culture and build a vibrant community
• Increase referrals among current customers and use social media graphs to increase virality
Brand activation, BTL Activation, Brand Promotion, Road Shows
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
Viewers also liked (8)
Online Activation: Read, Connect and Share in 15 Minutes a Day
Online Activation: Read, Connect and Share in 15 Minutes a Day
Boost your Traffic & Success Online with Social Media Optimization (SMO)
Boost your Traffic & Success Online with Social Media Optimization (SMO)
Activating Your Business Via Different Social Media Platforms
Activating Your Business Via Different Social Media Platforms
Brand activation, BTL Activation, Brand Promotion, Road Shows
Brand activation, BTL Activation, Brand Promotion, Road Shows
Similar to Matt Smith SMX East Presentation
How to Successfully Build a Social Media Presence
This document provides tips on how to successfully build a social media presence. It discusses debunking myths about social media for financial advisors, focusing on quality content, social engagement, customer reviews and social proof. It emphasizes building rich social networks through blogs, social media optimization for long-term relationship marketing, driving traffic from social media to a website, and creating a strategic social media content calendar and posting strategy.
Social network marketing tm for re$ult$ (final)
The document provides an overview of social network marketing strategies. It discusses using social media platforms like Facebook, LinkedIn, Twitter, and blogs to build relationships and demonstrate value. A basic process is outlined that involves creating a content plan and schedule, communicating value, building relationships, and maintaining a presence through regular posting and engagement. Key steps include developing a strategy, building an online presence, and following up to achieve results.
Social network marketing tm for re$ult$ (final)
The document provides an overview of social network marketing strategies. It discusses using social media platforms like Facebook, LinkedIn, Twitter, and blogs to build relationships and demonstrate value. A multi-step process is outlined that involves creating a plan, building an online presence, maintaining engagement through regular posting and responding to comments. The goal is to strategically leverage social media interactions and content sharing to meet business objectives.
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...
What is discussed?
Whether you work for an organization or you’re building one, generating results online in less time is critical to developing new business. As you seek for you or your brand to be known, there is a lot of noise that can get in the way of the ideal target clients actually finding you in their search. With a plan and a few key steps, we show you how to get found first with the latest version of LinkedIn Sales Navigator.
Join this brief overview where we show you how to jump in with our proven “Power Moves” and get actual results in less time. We will cover the key elements to being intentional and focused with your efforts and time and new features that you should know.
This is a new digital world we live in, learn to leverage LinkedIn Sales Navigator to make your life easier.
You will learn:
- First steps in LinkedIn Sales Navigator
- Power Moves that work within minutes NOT hours
- See the power of your network with new features
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, will discuss how banks who take the time to empower their employees, partners, and customers ultimately humanize their brand, resulting in an organization that people are drawn to. By adding a touch of “human connection” to your bank, according to DeLisle, you create a connection that will provide much more than a regular ad and at a lower cost.
About Social Jack™
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.
What is a Flash Class?
The Social Jack™ Flash Classes are condensed, actionable educational courses to be consumed in less than 45-minutes using a webcast format. These classes are designed so you can take immediate next steps to accelerate your digital influence in the world.
Integrate Social Media Into Sales Process Ppt
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
IT Staffing in the Digital Era
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
dallas-seo-interactive-marketing-presentation
Digital Space Consulting provides digital communication and marketing services. They help clients with strategy, planning, messaging, social media, internet marketing, ecommerce, web content management, analytics and reporting. They have over 10 years of experience in these areas and focus on empowering brands and customers through digital engagement. The document provides tips and strategies for using social media effectively for business purposes such as gaining visibility, demonstrating expertise, relationship building and customer acquisition.
Social Media for Small Business - Accion Texas Presentation
This document provides an overview of social media strategy and tools for small businesses. It discusses which social media platforms small businesses are using most, such as Facebook and Twitter. It also discusses factors to consider for a social media strategy, including alignment with business goals and customer experience. Finally, it outlines specific tools and features small businesses can use on key platforms like LinkedIn, Twitter, Facebook, blogs, YouTube, and Foursquare to engage customers and measure success.
Personal Brand Exploration
I develop a presentation using Keynote that explores multiple components of my personal brand. The presentation showcases my identity, profession, goals, skill analysis, promise, credentials and ever a comparison with competition within my field of study.
It's Worth a Google-2013 Digital Marketing Trends
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
Seo powerpoint-show
SEO involves optimizing websites to rank higher in search engine results. Social media sharing will increasingly impact SEO as search engines integrate social signals. The company provides SEO, social media, website design, and other online marketing services to help businesses improve their online visibility and increase sales.
Ngm media pack
Next Generation Media provides various digital marketing and design services including:
1) Website development, graphic design, social media management and search engine optimization.
2) They help clients establish an online presence through setting up social media accounts and video marketing.
3) They pride themselves on creating customized digital and print solutions that meet client needs and driving customers to their clients' websites.
Social Media 101
Learn the basics about Posse Social Media and Social Media in general with this easy to follow and informational presentation.
Linked in seminar book
The document outlines 6 steps to achieve LinkedIn success: 1) Build a complete profile, 2) Establish important contacts, 3) Distribute thought leadership, 4) Lead groups and discussions, 5) Leverage your network, and 6) Measure performance. It also discusses using apps like Slideshare and LinkedIn advertising to further promote yourself and your business on the platform. The document encourages users to make LinkedIn part of their daily routine to increase leads, sales, and personal brand.
Social Business Imperative Women's President Organization
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Marketing 2011 and Beyond
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Inbound Marketing by Ted Parisot
This document discusses how inbound marketing uses content and social media to attract potential customers, rather than interrupting people like outbound marketing does. It explains that inbound marketing yields lower-cost leads and involves creating useful content and sharing it across channels so people find you. The document provides tips for getting started with inbound marketing, such as repurposing existing content, publishing everywhere, using keywords strategically, and setting goals and measuring results.
Social Media & Seo Overview
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Turning Social Media into a Competitive Advantage
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
THE Marketing Group SEO Powerpoint
The document discusses how SEO and social media are important for businesses. It notes that simply building a website is not enough to draw visitors and that sites need SEO to rank highly in search engines. It then provides information on how social media sharing can drive SEO results and lists common social media platforms. Finally, it discusses how social signals from platforms like Twitter and Facebook can influence search engine rankings.
Similar to Matt Smith SMX East Presentation (20)
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...
Social Jack Flash Class - LinkedIn Sales Navigator - First Steps to Big Resul...
Social Media for Small Business - Accion Texas Presentation
Social Media for Small Business - Accion Texas Presentation
Social Business Imperative Women's President Organization
Social Business Imperative Women's President Organization
Recently uploaded
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Matt Smith SMX East Presentation
- 1. How to Engage in Social Media at Your Company Matt Smith SEO Manager Dell
- 2. A shift in purchase 50% OF PEOPLE ARE MORE behavior LIKELY TO BUY IF ENGAGED WITH VIA SOCIAL SITES
- 3. SMaC team monitors over 22,000 online mentions of Dell everyday SMaC certifications and training Employees become the brand advocates 3 Global Marketing
- 4. Create social opportunities from your website Global Marketing
- 5. Brain stormers 5 Global Marketing
- 6. Trusted Advisors 6 Global Marketing
- 7. Using social media in SEM 7 Global Marketing
- 8. Social Media Budget • Adjust budgets according to your target audience. • Linkedin, Google+, Twitter for business relationships. • Facebook, Twitter, Google+ for consumers. 8 Global Marketing
- 9. Getting started with social • Give people a reason to talk about your company. • Provide thought leadership. – Webinars – Local Events (dellworld.com) 9 Global Marketing
- 10. Using social listening for SEO • Perform keyword research with social listening. • Content creation based on needs. • Engage with customers for links and accurate information. 10 Global Marketing
- 11. Contact Me Questions, Comments, Ping- Pong? Email: Matthew_l_smith@dell.com Twitter: smith_matthew Linkedin: /in/matthewlsmith DELLWORLD.COM 11 Global Marketing