The document outlines a presentation on leveraging digital presence and social media for job search efforts, presented by Steffan Pedersen. Key tips include securing personal domain URLs, polishing online profiles, creating and repurposing content, networking effectively at events, and utilizing LinkedIn strategically. Additionally, it emphasizes the importance of a professional online brand, ongoing profile optimization, and utilizing various digital tools for networking and job searching.

1. Presented by: Object 9
Mastering LinkedIn
Steffan Pedersen
Social Media Lead, Object 9
June | 2016

2. My Background
Contact: steffanjpedersen@gmail.com
UGA Terry Marketing ‘13 Grad
Digital Strategist @ Object 9 (marketing agency)
⚽️ + 🎾 player, volunteer 😇, ½ , love to travel and ✈️

3. 3OBJECT 9 SOCIAL MEDIA PRESENTATION
TODAY.
Leveraging your digital presence, content creation, and
professionalism to support the job searching efforts.
Networking, marketing yourself, organizations, and tips on tools
and etiquette.

4. 4OBJECT 9 SOCIAL MEDIA PRESENTATION
General tips to get set-up.
Vanity URLs, credible profiles, thought leadership

5. 5OBJECT 9 SOCIAL MEDIA PRESENTATION
Tip #1: Secure your personal domain URL and social media vanity
handles.

6. 6OBJECT 9 SOCIAL MEDIA PRESENTATION
Take the extra step.

7. 7OBJECT 9 SOCIAL MEDIA PRESENTATION

8. 8OBJECT 9 SOCIAL MEDIA PRESENTATION
Tip #2: Clean up your profiles, fill them with relevant content, and
follow selectively (scarcity effect).

9. 9OBJECT 9 SOCIAL MEDIA PRESENTATION
Tip #3: Start creating content. Repurpose, repurpose, repurpose.

10. 10OBJECT 9 SOCIAL MEDIA PRESENTATION
Tip #4: Start attending events and industry-specific networking
functions.

11. 11OBJECT 9 SOCIAL MEDIA PRESENTATION
Physical Networking: Events &
Organizations
• Be personable. Get outside your comfort zone!
• Build real, lasting relationships.
• Realize it’s uncomfortable, talk about:
– The event, venue, other people you’ve met,
– their role at the company, your counterparts at their
company, future of their company, their culture,
– even what college they attended, restaurants you’ve been to
recently, movie, where they live in town, etc. etc.

12. 12OBJECT 9 SOCIAL MEDIA PRESENTATION
Tip #5: Lock down your Facebook account
Review & get to know the security settings.

13. 13OBJECT 9 SOCIAL MEDIA PRESENTATION
LinkedIn: My Strategy

14. 14OBJECT 9 SOCIAL MEDIA PRESENTATION
• DO:
– Snag your vanity URL
– Fill out your profile completely
– Ask for introductions between close,
mutual friends
– Send proper introduction emails /
InMail
– Join Groups & Follow Companies
– Utilize Publisher
– Set up Job Alerts
– Give recommendations and
endorsements (then ask!)
– Link to projects and work
LinkedIn: Do’s and Don’ts
• DON’T:
– Treat LinkedIn like your
resume
– Send a connection request
without meeting in-person
– Assume that a connection
wants to help you out
– Share unprofessional
news or updates
– Spam groups for your
personal gain
– Stalk people too much

15. 15OBJECT 9 SOCIAL MEDIA PRESENTATION
If you can’t connect, follow instead. This includes companies.

16. 16OBJECT 9 SOCIAL MEDIA PRESENTATION
LinkedIn Publisher: Case Study
• Before writing (and publishing), think about:
– Purpose.
– Audience.
– Attainable Outcomes.
• Tips for writing
– Consumable and digestible. What would you read?
– “I don’t want to see words.”
– Lists work well. “Listicles”
• Multimedia
– Include videos, pictures, charts, tweets, etc.

17. 17OBJECT 9 SOCIAL MEDIA PRESENTATION
• AMA blog post  LinkedIn
• 83 views
• 15 likes
• 2 comments, a few shares
• Not the best stats, but it was
the right people.
• You never know who will see
it.
• Review analytics.
TCM is killin’ it

18. 18OBJECT 9 SOCIAL MEDIA PRESENTATION
Review and optimize for future posts.
When you have a collection of posts, you’ll be able to tell which are the best performing, and
why.

19. 19OBJECT 9 SOCIAL MEDIA PRESENTATION
RESULT…
Plus inclusion in a Classic Movies collection + Podcast via Medium

20. 20OBJECT 9 SOCIAL MEDIA PRESENTATION
• Sync your email
• Follow before connecting
• Look at “You Might Know”
• Stalk for the best possible
person to get an intro, much
more likely to get job than
mass-blast app.
• Comment, like, share
• Filter!
• Intro emails (next slide)
Networking
Advice

21. 21OBJECT 9 SOCIAL MEDIA PRESENTATION
One example. Your “brand” is represented at every touch point!

22. 22OBJECT 9 SOCIAL MEDIA PRESENTATION
• “market research”
• “masters”
• “mmr”
• Search query, save job
searches, sign up for email
updates
Setting up LinkedIn
Alerts

23. 23OBJECT 9 SOCIAL MEDIA PRESENTATION

24. 24OBJECT 9 SOCIAL MEDIA PRESENTATION
• The more complete your
profile, and the more
(relevant) connections you
have – the better
recommendations.
• Also look at the LinkedIn
‘Connected’ App and
Glassdoor.
LinkedIn ‘Jobs’ App

25. 25OBJECT 9 SOCIAL MEDIA PRESENTATION
• DO:
– Fill out your bio with interests,
passions, employer, relevant links
– Follow aspirational and interesting
people/influencers, and brands
– Share successes of others
– Interject in conversation (nicely)
– Humble brag
– Use the search query
– Again, use a consistent handle
across profiles
Twitter: Do’s and Don’ts
• DON’T:
– Tweet >10X / day
– Use auto DM’s
– Assume you’re the expert:
the Twittersphere will hunt
you down.

26. 26OBJECT 9 SOCIAL MEDIA PRESENTATION
Interviewing
• Evaluate & track accomplishments on a regular basis =
much easier to remember / recite.
• Research (interviewer) and bring questions.
• Ask about the culture.
• Body language and eye contact.
• Handwritten follow-up + social media pokes.
• Realize it’s a two way conversation.
• You’re feeling them out as much as they are you.
• Choose carefully: traditional or creative resume?

27. 27OBJECT 9 SOCIAL MEDIA PRESENTATION
Resume example
• Clean
• Easy on the eyes
• Sections separated
• Personal or Passions
section = talking points
• InDesign skills

28. 28OBJECT 9 SOCIAL MEDIA PRESENTATION
Resume example
How can you differentiate?

29. 29OBJECT 9 SOCIAL MEDIA PRESENTATION
Tools
• Wix, Squarespace, Wordpress
• Slideshare
• Buffer App
• Google Analytics, AdWords, and Alerts
• Industry-specific newsletters
• Familiarize yourself with industry tools and programs,
i.e. Basecamp, Adobe Suite, Windows/Mac-specifics,
Cision, etc.

30. 30OBJECT 9 SOCIAL MEDIA PRESENTATION
Your homework.
• LinkedIn Publisher post via Dr. Hollenbeck

31. 31OBJECT 9 SOCIAL MEDIA PRESENTATION
Questions, Comments, or
Connecting?
http://linkedin.com/in/steffanpedersen

32. 32OBJECT 9 SOCIAL MEDIA PRESENTATION
Some Resources
• SteffanPedersen.com
• StrengthsFinder 2.0 Book
• Definitive Book of Body Language
• SlideShare
• Tools: Infogr.am, SquareSpace ,Wix, About Me, Talkwalker,
Bit.ly, Pixabay, Canva, Buffer, ProductHunt, IFTTT
• Jobs: Reddit Jobs, Agency Sparks Jobs, Hypepotamus Board
• Presentations: Social 101 Presentation, Facebook Tips,
LinkedIn Tips