LinkedIn can be used by businesses for marketing, sales, and branding. It allows businesses to showcase their expertise through profiles and business pages, connect with potential customers and partners, and drive traffic to their websites. The document provides tips on using LinkedIn effectively, such as defining targeting audiences, creating engaging content, growing your professional network, and using LinkedIn's advertising and analytics tools to find leads and measure performance.
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Taking a look at LinkedIn's Hiring business line. Talent Solutions that enable hiring managers, HR professionals and Recruiters to recruit qualified candidates at scale more effectively and efficiently from the world’s largest talent pool.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
La guía completa sobre las páginas de empresa de Linkedin, desde la creación, configuraciones y las recomendaciones acerca de los formatos de publicación, contenido, analítica y demás para poderle sacar provecho a esta red social.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
The right content strategy to attract the right talentLinkedIn
The right content strategy to attract the right talent
What we’ll cover today
1. Branding for influence to drive quality hires
2. Influencing with content marketing
3. Developing your content strategy
4. Content hints and tips
5. Client case study
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
The right content strategy to attract the right talentLinkedIn
The right content strategy to attract the right talent
What we’ll cover today
1. Branding for influence to drive quality hires
2. Influencing with content marketing
3. Developing your content strategy
4. Content hints and tips
5. Client case study
How to Become a Master Networker with LinkedIn Agne Serpytyte
A PowerPoint presentation from workshop held with AllFamous in April. There you can see basic strategy for using LinkedIn to achieve your professional or business goals.
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 million members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The Recruiting Firm's LinkedIn Field Guide: lnkd.in/fieldguide
6 Steps to Building Your Recruiter Brand on LinkedIn: lnkd.in/rb
Talent Brand Index: lnkd.in/TBI
Content Marketing Guide for Talent Acquisition: lnkd.in/cm
LinkedIn Career Pages: lnkd.in/cp
The Employer Brand Playbook: lnkd.in/EBPlaybook
Recruiter Professional Services: lnkd.in/rps
12 Tips to Build a Stunning Talent Pipeline: lnkd.in/ppl
Business Development on LinkedIn: The Staffing Professional’s Guide: lnkd.in/bd
The Recruiter’s Guide to Writing Effective LinkedIn InMails: lnkd.in/SSInMailGuide
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
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1. LinkedIn for business
What can LinkedIn do for my Business
Rhys Downard
Director of Strategy and Lead Analyst at Media Rocket Studio
www.mediarocket.co.za
3. • “Social media is the collective of online communication
channels dedicated to community-based input, interaction,
content-sharing and collaboration.”
• Social Media is the content and interactions generated by
people around the world.
• Includes platforms that have been created to facilitate
interactions between REAL people.
www.mediarocket.co.za
Quick Overview of Social Media
4. What does online
content look like?
Consider the online environment from the
following perspective
Image source: http://stadigital.com/digital-strategy/
www.mediarocket.co.za
5. • Create opportunities for engagement through the production and
promotion of content that is relevant and valuable
www.mediarocket.co.za
What is key in creating good content?
8. What is LinkedIn
Put simply, LinkedIn is a social network for
professionals. Whether you're a marketing
executive at a major company, a business
owner who runs a small local shop or even a
first year college student looking to explore
future career options.
Additionally LinkedIn is a space for
businesses to showcase their expertise and
position themselves as authorities in their
industry using the business page and
leveraging the native content development
and advertising features as well as the online
profiles of key staff
www.mediarocket.co.za
9. Why should you be on
LinkedIn
Connect with new people
Grow your network
Showcase your business
Drive potential customers to your site
www.mediarocket.co.za
LINKEDIN
People
Business
Groups
14. • Put a face to the name
• Highlight what makes you different –What keywords describe your
best attributes
• Tell the full Story
• Endorsements – nothing speaks louder then other peoples voices
www.mediarocket.co.za
Your Profile should be awesome
15. Define
Targets
Search
for users
Invite
people
to your
network
www.mediarocket.co.za
Creating your network
Define Targets. Think about your targets.
You need customers, Influencers and peers.
Match the people you are connecting to
with the objectives of your business
Search for relevant users. Look for high
influence users and their networks. Send
invites. Make sure your profile is awesome!
Invite these users to connect with you to
grow your network. Where possible, keep.
It personal and thank high value users for
connecting with you.
18. • Website
• Publisher
Platform
Blog
• Profile
• Business
Page
LinkedIn
• Website
• Conversion
Link
www.mediarocket.co.za
Blogging – Closing the Loop
19. www.mediarocket.co.za
Posting
• Don’t fall off the boat. Stay top of mind with your network by
positing consistently to your stream.
• Keep content valuable.This means relevant and useful.
• Use your posts to lead network users to other platforms your
business owns.
20. LinkedIn Pulse
www.mediarocket.co.za
Using LinkedIn Publisher you can
create content pieces directly on the
platform and share to the
community.
LinkedIn pulse creates aggregated
feeds of there LinkedIn articles,
allowing user to follow categories,
people and feeds that interest them.
By correctly using the LinkedIn
publisher, you can increase reach
and engagement
24. Get recommended
content
Users who sign up to Pulse get
recommended content and users suggested
to them.
The better your content production and
optimisation, the better your opportunity for
greater engagement
www.mediarocket.co.za
25. Influencer
If you work hard enough in your industry
within LinkedIn, you have the opportunity to
be shown as an “Influencer”.
The greater the engagement with your
content, the more value will be attributed to
it which leads to greater reach
Influencers carry heavy weight with regards
to Authority which leads to greater overall
business return.
www.mediarocket.co.za
29. Slide Share
• Have Amazing Presentations?
• Use SlideShare to promote yourself and
your business.
• Provides excellent content sharing
opportunities
• SlideShare lets you:
• Publish your presentations to a
community of users who are actively
seeking information
• Grow reach of your business when users
clip and share presentations
• Position yourself as a leading content
source in your industry
www.mediarocket.co.za
30. Discover. Share
Present
• Find content that can support your
position.
• Engage influencers and get them to join
your network
www.mediarocket.co.za
31. Upload your expertise
• Add your presentations
• Make them public
• Share your knowledge
• Grow your network
• Lear what content is most valuable and
loved
• Give users a “Take-away”
www.mediarocket.co.za
32. Collect, Analyse,
Interpret,Adapt
Learn how your content is received:
• All uploads
• Best content
• Where users come from
• Who your viewers are
• What actions they take
www.mediarocket.co.za
33. You have a great brand and
profile…. Now what?
www.mediarocket.co.za
36. Employees Thought Leaders
FollowersOwners
Customers Executives
www.mediarocket.co.za
Connect to your Audience
Use your networks to grow your
reach.
Employees provide an excellent
opportunity for quicker growth.
Using high value employees
with great personal networks
will increase trust, authority
and reach
38. www.mediarocket.co.za
Your Business Page
• Company Pages are also a great way to establish industry expertise.
If you mix this with the followers of high influence employees,
executives etc. it is possible to build a strong overall presence.
• Think of your company page as a supplement to your website: It
helps you drive traffic to your site and provides an outlet to promote
your products, services, and content.
• Your LinkedIn Company Page provides free marketing opportunities
and enhances the credibility of your company. Rich content and
compelling status updates can also establish your brand as a leader
in your industry.
39. www.mediarocket.co.za
BuildingYour Business Page
Add your company
Choose
administrators
Fill in your
company
details
Add a banner
and logo
Add a
description
Administered in your
profile
You are not
alone – Get the
team involved
Size, industry
etc.
Choose an image
the represents
your brand
Tell a great story
THE PROCESS
THE VALUE
43. • Lets consider the peer-to-peer economy. Never has it been more true
that people buy from people. Now with Social Media, businesses are
often at the mercy of the users talking about them. But is this a
threat or an opportunity?
• Depending on how you handle it, it could be either.
• What you need to know is that LinkedIn is predominantly a B2B
professional network where people take the advice of influencers
they trust in seeking service providers.
www.mediarocket.co.za
Building a reputation that sells
44. • If you followed the first two processes you should now have an
awesome sellable profile.
• The next step is finding the right people..
www.mediarocket.co.za
Everything to date…
50. Text Ads
Add a compelling headline, description, and
even a 50x50 image to yourText Ad. Be sure
to include your destination URL with the
right tracking parameters.
Keep track of your performance, by seeing
your impressions, clicks, costs, and other
metrics right in Campaign Manager.
www.mediarocket.co.za
51. DisplayAds
LinkedIn Display Ads appear in 300 x 250
placements on the right rail.
Filter by job title, job function, industry,
geography, age, gender, school, skills,
company name, company size, membership
within specific LinkedIn Groups – and more.
Keep track of your performance, by seeing
your impressions, clicks, costs, and other
metrics right in Campaign Manager.
www.mediarocket.co.za
52. Sponsored Content
Thought leadership, Engagement and
Longevity.
Keep top of mind and generate a strong
presence using sponsored content
www.mediarocket.co.za
54. Sponsored InMail
Use Sponsored InMail to deliver timely
messages that are relevant to your target
audience.
Real-time delivery means your message is
sent only when members are on LinkedIn.
www.mediarocket.co.za
55. DynamicAds
Select the audiences you want to reach
based on a wide range of professional
targeting criteria including company, skills,
interests, and more.
Draft your ad copy, choose your call to
action (CTA) and leverage dynamically
generated images from LinkedIn member
profiles.
www.mediarocket.co.za
57. Online is not a silo!
As extensive as LinkedIn is, your first point
of contact is generally not your point of
conversion.
To this point, any one platform online
cannot operate in a vacuum.
Remember that your conversion points
could include:
• LinkedIn
• Other Social Networks
• A publishing platform
• Your Site
www.mediarocket.co.za
59. When do I know I am successful?
When the Data says that you are.
www.mediarocket.co.za
60. • Everything online is trackable.
• In the end it comes down to first knowing what you wanted to
achieve before even beginning a campaign anywhere online.
• The first step then is setting your Key Performance indicators
www.mediarocket.co.za
The beauty of online
61. SETTINGYOUR KPIs
Setting KPIs and measurement types:
This starts at your business level and works
its way down:
• What does my business need from this
activity?
• What actions would support this
outcome?
• Is there more than one outcome that
can support this?
• What do I track this against?
www.mediarocket.co.za
62. Its all measureable so
what is it you want?
LinkedIn comes with built-in Analytics to
measure your personal profile, Business
Page, SlideShare performance and Ad
accounts.
All of these can help you understand what
return you received at different levels.
For example:
Macro vs. Micro conversions
www.mediarocket.co.za
65. • LinkedIn is a great way to extend your reach and generate awareness
• Use all the mechanisms available where you can. Content drives success.
• The use of content within your paid media campaigns on LinkedIn also aid
engagement and organic growth of the business online.
• Take a long term view with LinkedIn.
• Remember that planning is essential. Align your actions to your objectives
• Remember to know what “performance” is for your business and assign
the correct KPIs
• Measure, Monitor, Analyse and Adapt.
www.mediarocket.co.za
Summary
Owned Content is created and distributed by the Brand
Paid Content is any content that is shown to a potential customer/user to which a Media budget has been applied. This can look like Earned media in the form of influencer marketing
Think of Social Media for business as a transaction. You want the user to do something for you, the user, in return, wants something from the business. In this context we refer to Valuable content
Build a profile that demonstrates your expertise and gets you noticed.
Connect with business contacts who can help you be more successful.
Turn new contacts into business relationships that take you further.
Put a face to the name
Highlight what makes you different – Think about keywords you want people to think of when they find you
Tell the full Story – Don’t use a little paragraph and leave it there. Give people your story
Endorsements – nothing speaks louder then other peoples voices
Find Contacts – How many actually go out of your way to find new contacts?
Know who you are looking to network with? Peers, Customers, Suppliers, Leads – Think of the outcomes at each level
BE ACTIVE – Go spend time on it
Groups, People, businesses – these are sources
Think Long term
Leave the building – take it offline. Once you have established a repartee why not meet the actual person
Engage on LinkedIn
Content
Groups
Opinions
Introductions through mutual connections
Create value – content value graph
Why are your keywords important? Well LinkedIn is a digital system using multiple signals to connect, recommend and push content to people. Keywords are an identifier that can help LinkedIn better understand who you are, what you do and therefore connect you with better networks and produce relevant content to
There are a few ways to get engaged on LinkedIn. You can follow businesses and engage with their content, sharing it, liking it and commenting on it. Being willing to share an opinion is a corner stone of growing influence.
Groups. Find groups that you can add value to and get engaged. Ask questions, post answers and make recommendations.
People. Building your network is the first step, getting involved with high value users is a must.
Content. As with all social networks, without content, you are wasting time. Create, share and engage your community with high value content.
Example is gated content – give us contact details, opt in to other comm channels
Know your conversions. Micro vs. Macro, Primary vs. Secondary
Pulse is really good if you are going to use LinkedIn as a primary platform for publishing your brands content and creating engagement. This content can also then be cross-shared to other social networks to increase the volume of people who can find and engage with your brand.
Create a Company Page that builds credibility and gets your business noticed.
Build a community of followers made up of your exact target audience.
Share valuable content and turn followers into brand advocates.
The basics of a good online position for a business on LinkedIn is understanding that the whole of your position is greater than the sum of its parts. Think about your business. Is it a stand alone entity? No, your business is built from people and these people have their own equity in and of themselves. High profile business people can be used to leverage and lend authority and reach to a business page. In the end, people deal with people. Included in this is the opportunity to use an influencer. Is your CEO a leader in their field? Could you manage that account in such a way as to boost the businesses position as a leader in its space? Probably. Lastly, what is social about? Well engagement through content. This is exactly what Groups are for. Get involved, show investment and share your opinions – be brave
Create your content stream
Use your company’s updates to showcase your expertise and establish your brand as a thought leader. Share a wide array of content with your followers, including insightful articles, company news, and more.
Demonstrate value
To grow an engaged following, it’s important to lead with useful content. For every post promoting your company, make sure four posts focus on thought leadership or industry trends.
Post frequently
On average, companies that post 20 times per month reach at least 60 percent of their audience. Stick to a regular posting schedule so followers can rely on you to keep them informed and up to date.
Create a mix of content formats
Rich media like photos and videos can dramatically increase both comments and shares. Incorporate these formats – along with SlideShare presentations and links to articles – to maximize engagement with your posts.
Encourage followers to engage
Prompt your colleagues and followers to take action on your posts – every like, comment, and share increases your reach throughout the LinkedIn network. For example, you could share an inspiring quote and ask viewers to “like” the post if they agree, or even share their own favorite quotes.
Dive into comments
Engage with followers who comment on your updates to help build loyalty, continue the conversation, and further establish your thought leadership. People like to know that they’re being heard!
Always be improving
Watch the Reach and Engagement sections of your Company Page analytics to see what resonates with your followers. Test different days, times, topics, and formats to identify what works best for your au
Company Pages are also a great way to establish industry expertise. If you mix this with the followers of high influence employees, executives etc. it is possible to build a strong overall presence.
Think of your company page as a supplement to your website: It helps you drive traffic to your site and provides an outlet to promote your products, services, and content. Your LinkedIn Company Page provides free marketing opportunities and enhances the credibility of your company. Rich content and compelling status updates can also establish your brand as a leader in your industry.
Create a Company Page that builds credibility and gets your business noticed.
Build a community of followers made up of your exact target audience.
Share valuable content and turn followers into brand advocates.
Find your targets by first defining the parameters of your audience. Who are they, where do they work, what are their industries, what are their interests.
Reach these users through different ad mediums. Send direct text ads, Promote content, send an Inmail
Once you have these users attention, give them something to do. Give them a service, give them information, teach them something
Lastly, make sure you have included the conversion. What did you want out of this value exchange