My presentation in the UGA Career Center Webinar Series: building credibility as a young professional, helping soon-to-be and new grads with setting up and leveraging their digital presence(s)
Do you want to be the first candidate considered for your dream job?
It's time to implement a self-marketing campaign. 3 words that are vital to this campaign are 'know, like and trust'. Once you understand and implement these 3 words, your career success is in your hands!
Our latest infographic covers 7 tips to help you master your career and to become the go-to candidate in your field!
Social Media Training fall2015 slideshareJessica Simms
I put together this training about best practices for social media management. I trained 30+ people in our department on the best practices when managing a professional Facebook page.
This is owned by Jessica Simms; Marketing and Communication Intern; University of Colorado at Boulder
Below are key essentials for networking:
1. Know your worth: Identity is key. Knowing yourself helps to better connect with others.
2. Be People Oriented: Value people for who they are first, not only what they have.
3. Networking is a lifestyle. Don't wait events or meetings to switch on your "networking mode". Be on it always. Your neighbors, colleagues, people you meet in the street, are your network. Don't minimize people for you don' know the future.
4. Adopting a servant attitude will always influence your altitude. Always look out for a way to help others everyday. This servant attitude not only contribute to your happiness but brings fulfilment. We earn and learn more by sharing and giving.
5. Always be grateful. Learn to say "Thank you" and appreciate those who are caring and helping you achieve your goals. It motivates them to do more for you.
6. Be patient: As you give, don't expect the harvest to come fast. It may happen but it would usually come when you expect it the less.
Do you want to be the first candidate considered for your dream job?
It's time to implement a self-marketing campaign. 3 words that are vital to this campaign are 'know, like and trust'. Once you understand and implement these 3 words, your career success is in your hands!
Our latest infographic covers 7 tips to help you master your career and to become the go-to candidate in your field!
Social Media Training fall2015 slideshareJessica Simms
I put together this training about best practices for social media management. I trained 30+ people in our department on the best practices when managing a professional Facebook page.
This is owned by Jessica Simms; Marketing and Communication Intern; University of Colorado at Boulder
Below are key essentials for networking:
1. Know your worth: Identity is key. Knowing yourself helps to better connect with others.
2. Be People Oriented: Value people for who they are first, not only what they have.
3. Networking is a lifestyle. Don't wait events or meetings to switch on your "networking mode". Be on it always. Your neighbors, colleagues, people you meet in the street, are your network. Don't minimize people for you don' know the future.
4. Adopting a servant attitude will always influence your altitude. Always look out for a way to help others everyday. This servant attitude not only contribute to your happiness but brings fulfilment. We earn and learn more by sharing and giving.
5. Always be grateful. Learn to say "Thank you" and appreciate those who are caring and helping you achieve your goals. It motivates them to do more for you.
6. Be patient: As you give, don't expect the harvest to come fast. It may happen but it would usually come when you expect it the less.
Tips and tricks for social media success from Guy Kawasaki and Peg Fitzpatrick from an August 2016 event with Gone Social SF in San Francisco, California.
OWASP OWTF, the Offensive (Web) Testing Framework, is an OWASP+PTES-focused try to unite great tools and make pen testing more efficient.OWASP OWTF, the Offensive (Web) Testing Framework, is an OWASP+PTES-focused try to unite great tools and make pen testing more efficient.
A "career-so-far" recap summary that I used in presentations to University of Georgia Terry College of Business classes, in mentoring their student body to think more socially. Presented with Adam Naide, to Candice Hollenbeck's classes.
MIT Cryptocurrency Bootcamp - Tips and Tools to Build Your Own Career PathMeltem Demirors
This presentation was prepared for the MIT Digital Currency Initiative Cryptocurrency Bootcamp, and delivered to students as the last session of their week-long bootcamp. It focuses on the cumulative, incremental steps students (and any savvy job-seeker) can take to build their skills, and offers practical guidance on how to leverage technology and tools to build and grow a meaningful network, develop a unique brand, and identify key skills you need to get the career you want.
WordWrite Senior Account Executive Deanna Ferrari presented this to the Clarion University of Pennsylvania PRSSA chapter, where she serves as professional advisor.
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
Presentation for the University of Georgia's Small Business Development Center (SBDC), at the Georgia State campus. Also briefly touches on the MSFT / LinkedIn acquisition.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Georgia Tech Guest Lecture: Social Media 10steffan
A "career-so-far" recap summary that I used in presentations to Georgia Tech's Scheller College of Business classes, in mentoring their student body to think more socially. Presented with Adam Naide.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. INTRODUCTION
Bethany Mills
Director of Alumni Career Services for UGA
UGA Career Center & Alumni Association
Licensed Professional Counselor
5+ years experience in career services
Services include:
Resumes/Cover Letter Critiques
Job Search Strategy
Mock Interviews
Career Exploration
LinkedIn/Networking
3. ALUMNI CAREER SERVICES ANNOUNCEMENTS:
Summer Webinars:
Career Transitions: Planning Your Next Career Move Tuesday, July 21st
12:00-1:00pm
Addressing Employment Gaps: Reframing Your Experiences
Wednesday, July 29th 12:00-1:00pm
If you’d like to register, email bjbagley@uga.edu for
instructions.
Summer Workshops:
Finding a Meaningful Career Workshop, Atlanta Alumni Center, Suite 870
Tuesday, July 7th 9:00-11:00am OR Tuesday, August 4th 9:00-11:00am
If you’d like to register, email Bethany Mills at bjbagley@uga.edu.
Career Transitions: Planning Your Next Career Move Workshop
Atlanta Alumni Center, Suite 870
Tuesday, July 14th 9:00-11:00am
If you’d like to register, email Judy Sun at judy.sun@uga.edu.
5. 2013 Terry Marketing Grad
Working @ Object 9 (ad agency)
• Digital Marketing Manager
Avid Soccer and Tennis Player
Email: steffanjpedersen@gmail.com
• Let me know if you want this deck, or have any follow-up questions.
Tweet me @steffanpedersen
6. INTRO
My pre-grad experiences and “goals”
Post-grad
Career building
Today:
• Leveraging your digital presence: Social selling,
content creation, professionalism
• Networking, self promotion, organizations
• Tools, etiquette, tips.
11. LEVERAGING LINKEDIN
Do!
1. Fill out your profile completely and professionally
• Utilize every field, vanity URLs
• Headline and headshot
2. Ask to be connected by a close mutual connection
• Proper intro messaging (coming later)
3. Promptly connect with someone you meet; context!
4. Utilize the Publisher!
5. Ask for recommendations, give
recommendations/endorsements; join groups
6. Link to projects, work samples, social accounts, etc.
Don’t!
1. Send a connection request w/o meeting
2. Assume that a mutual connection wants to help you
3. Share unprofessional news and updates
12. LEVERAGING TWITTER
Do!
1. Fill out your bio with interests, passions, employer
2. Choose a handle consistent across channels
3. Follow aspirational and interesting brands/influencers
4. Share successes of others
• Social currency, touch points. Earn it!
5. Look to RT/Quote RT content rather than self curating
6. Find a way to “barge” in on conversations
7. Look at your Twitter analytics, utilize the search query
8. Humble brag
Don’t!
1. Tweet over ~10x in one day
2. Use auto-dms
3. Assume you’re the #1 expert. Anyone on Twitter can
find/see your words. Be open to changing your perspective.
13. SOME TOOLS…
• Wix and SquareSpace
• Slideshare
• Infogr.am
• Social tools: Hootsuite, Sprout Social, Tweepi, etc.
• No automated DM’s!
• Familiarize yourself with industry programs:
• Basecamp, Adobe Suite, Windows vs. Mac?
• Google Analytics, Adwords, Alerts (+ Talkwalker)
• Reddit Jobs /r/ATLjobs, etc.
• Newsletters
• Mashable, SocialTimes, passion related (food), organization
newsletters, and of course steffanpedersen.com
14. GENERAL TIPS
Interviewing
• Evaluate and track key accomplishments on a regular basis
• When talking about accomplishments, finishing by
mentioning future goals
• Do your research, always bring questions; differentiate
yourself!
• Culture fit. Research interviewers.
• Body Language… Eye contact. Be passionate!
• Handwritten note
Resume & work samples
• Creative resume; not “cookie-cutter”
• Thought leadership – prove you are proficient
18. EVENTS & ORGANIZATIONS
• In-person industry events are key. Build real relationships!
• AIMA and AMA, MATCH Atlanta, UGA Alumni Association,
MeetUp Groups, and so much more!
• But, what am I supposed to do there?
• Talk about the event, venue, other people they’ve met, how
their company is doing, how they are doing, new roles, and
issues they’re having
• Everyone’s uncomfortable
19. NETWORKING
• Be approachable
• Smile
• Body language
• Definitive Book of Body
Language
• Necessary evil
• Once you’re in…
21. THANK
YOU!
HOPE THIS WAS HELPFUL!
FEEL FREE TO REACH OUT WITH ANY FOLLOW-UP
QUESTIONS OR COMMENTS
STEFFANJPEDERSEN@GMAIL.COM
@STEFFANPEDERSEN
22. RESOURCES
SteffanPedersen.com
StrengthsFinder 2.0 Book
Definitive Book of Body Language
SlideShare
Tools: Infogr.am, SquareSpace ,Wix, About Me, Talkwalker, Bit.ly,
Pixabay, Canva, Buffer, ProductHunt, IFTTT
Jobs: Reddit Jobs, Agency Sparks Jobs, Hypepotamus Board
Presentations: Social 101 Presentation, Facebook Tips, LinkedIn
Tips
Editor's Notes
Think about how you can leverage this in your specific industry. Mine is more social and digital marketing related
A little bit about me…born in atlanta, grew up in east cobb, a bit of my childhood in denmark
Pope high school
Marketing major = general
session will include: utilizing LinkedIn, Twitter, and various online presences for your personal branding, networking tips, organizations/associations to consider, plus additional resources/tools/tips
Tip #1 – secure your personal domain and social accounts … build thought leadership
LinkedIn is not your resume. Tell your story here. Connections = credible, Publisher = thought leadership
Clean it up, first and foremost. scarcity
Build thought leadership and credibility.
Check those privacy settings! Up to you.
Passion for newsletters just to see what’s cool and going on in the space, what’s bubbling up. Clients you want, examples you want to see. Competitions, etc.
Look for speaking engagements, content/thought leadership to show off
Don’t have to, but is kind of cool. Shows skills.
Email sig with social, etc.
It’s an Art! Think about how you want your “brand” to be represented…every touch point!
