Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
This Trend report is the result of our Vigilantes work that constantly monitor the consumer behavior and product innovations to post it everyday on our magazine: L-1452.com
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
This Trend report is the result of our Vigilantes work that constantly monitor the consumer behavior and product innovations to post it everyday on our magazine: L-1452.com
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
Desperate times call for accurate measures. It is no longer news that after the coronavirus pandemic is over, life will never return to normal again. So how can you properly fit in as a business owner and still survive? Find the answers you need in this compact consumer behaviour guide put together by Genesis Onomiwo. Follow @therealgenofficial on Instagram for more valuable content like this. Enjoy!
Brand engagement - Brand Breakfast 9 July 2014CharityComms
Victoria Loomes, trend analyst, trendwatching.com
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
The human psyche will undoubtedly be affected by the first global pandemic the world has seen in over 100 years. Nobody can yet predict the extent of its damage but we do know that much has changed. This document is not scientific in nature, rather is based on human insights gathered over the most drastic one-month period of our generation.
The intent of this report is to inspire thought and creativity amongst marketers and business leaders. Our goal is to help identify new opportunities for businesses as human behaviour evolves.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
Reclaimism: Aspirational Consumers and Emerging TrendsSustainable Brands
The rise of localism, the DIY movement and collaborative consumption business models are corollaries to the trend BBMG calls reclaimism, part of an emerging ecosystem of products, services and experiences that make it easier to live well and do good. Big brands are taking notice, too, recognizing the trend as a key signifier of Aspirational consumers, a fast-growing segment that refuses to compromise and wants to unite style and status with social purpose. This snapshot brings the trend to life by articulating its key themes, providing related brand examples, consumer stories and clear takeaways for today’s forward-thinking brands.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
In this edition of Trends Across the Planet, we take a look at sustainable fashion pods where VR and a digital tailor can help you try on clothes, smart fridges which keep your fruit fresh and a whole lot more!
Happy reading!
8 Things Brands Can Build in This New NormalChristie Ding
As the world is upside down, it doesn't means we can't do anything but hope the best. Here is a quick playbook of '8 Things Brands Can Build In This New Normal'.
Check this out and we can all build a better world together.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
This report provides a snapshot of Gen Z by focusing on their digital habits: how they use connected devices to socialize, spend, shop and more. We also report on how their parents feel about these habits and what this means for marketers. The report is based on a survey of tweens and teens (ages 8 to 17) and their parents in the U.S. and the U.K.
How Customer Experience(CX) is the next big thing in Marketing and how the companies need to be prepared for this phenomenon. Difference between Customer experience and customer service and why the two should not be mistaken.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
Desperate times call for accurate measures. It is no longer news that after the coronavirus pandemic is over, life will never return to normal again. So how can you properly fit in as a business owner and still survive? Find the answers you need in this compact consumer behaviour guide put together by Genesis Onomiwo. Follow @therealgenofficial on Instagram for more valuable content like this. Enjoy!
Brand engagement - Brand Breakfast 9 July 2014CharityComms
Victoria Loomes, trend analyst, trendwatching.com
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
The human psyche will undoubtedly be affected by the first global pandemic the world has seen in over 100 years. Nobody can yet predict the extent of its damage but we do know that much has changed. This document is not scientific in nature, rather is based on human insights gathered over the most drastic one-month period of our generation.
The intent of this report is to inspire thought and creativity amongst marketers and business leaders. Our goal is to help identify new opportunities for businesses as human behaviour evolves.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
Our fifth annual series of trends reports includes insights into the big shifts that are changing marketing, healthcare, digital experience, and consumer expectations. In this report, you’ll find the top eight consumer trends, each with clues into new possibilities and examples of brands that got there first.
Reclaimism: Aspirational Consumers and Emerging TrendsSustainable Brands
The rise of localism, the DIY movement and collaborative consumption business models are corollaries to the trend BBMG calls reclaimism, part of an emerging ecosystem of products, services and experiences that make it easier to live well and do good. Big brands are taking notice, too, recognizing the trend as a key signifier of Aspirational consumers, a fast-growing segment that refuses to compromise and wants to unite style and status with social purpose. This snapshot brings the trend to life by articulating its key themes, providing related brand examples, consumer stories and clear takeaways for today’s forward-thinking brands.
How might we create brands of enduring value that are relevant to a new generation and resilient for a new world? Like never before, brands are navigating an era of constant change. In virtually every industry and category, incumbents are being challenged by upstarts as the marketplace moves faster than ever before. This report details a fundamental shift in the marketplace towards authenticity, wellbeing, sustainability and social purpose. It reveals how the deepest hopes, needs and aspirations of a rising generation of consumers will define our future. By understanding the Aspirationals - who they are, what they care about and why they matter - brand leaders will be inspired to think more creatively, design more holistically and act more purposefully for a world where we can thrive in change together.
In this edition of Trends Across the Planet, we take a look at sustainable fashion pods where VR and a digital tailor can help you try on clothes, smart fridges which keep your fruit fresh and a whole lot more!
Happy reading!
8 Things Brands Can Build in This New NormalChristie Ding
As the world is upside down, it doesn't means we can't do anything but hope the best. Here is a quick playbook of '8 Things Brands Can Build In This New Normal'.
Check this out and we can all build a better world together.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Data Source: Media Track
This report provides a snapshot of Gen Z by focusing on their digital habits: how they use connected devices to socialize, spend, shop and more. We also report on how their parents feel about these habits and what this means for marketers. The report is based on a survey of tweens and teens (ages 8 to 17) and their parents in the U.S. and the U.K.
How Customer Experience(CX) is the next big thing in Marketing and how the companies need to be prepared for this phenomenon. Difference between Customer experience and customer service and why the two should not be mistaken.
This report covers those establishments where coffee is the primary sales item or the main selling point to attract consumers. They are based on the European and North American coffee shop models, offering a wide variety of coffee drinks, eg cappuccino, latte, mocha, etc. Other items are usually on sale, such as pastries, pasta, tea, coffee beans etc. However, the food offer may be restricted
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Whether we call them Generation Z, Generation SpongeBob, the Homeland Generation, the Digital Natives or Post-Millennials... children of the new generation, born after the late 90’s, are more digitally connected than any other generation of kids. Also, never before ‘kidsfluence’ has been this powerful.
For marketeers who are targeting these kids, a good understanding of the (digital) life of this generation is key. How do they think and behave? What do they like? Through what (digital) media can you reach them? How do they perceive those media? How can you reach their mums? What are the mums' preferred digital media?
These are some of the questions that are answered in this presentation.
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...Dreammachine
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
How do brands interact with kids in their multichannel environment? Have the kids really changed? What's important to the kids of 'Generation Spongebob'? How do advertisers engage with this brand new generation?
Meet the wired kid, get to know the maker movement and new role models, and much more in this session about what's hot and trendy in digital kids marketing.
Contact us for your kids & family marketing projects and kids experiences. Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Leading consumer research company specialising in consumer insight with kids. Experts in testing toys, games, kids TV shows, virtual worlds, apps and other forms of entertainment for children.
Methodology including: kids focus groups, kids discussion groups, product testing, advertising and communications research with children, packaging execution, concept review etc.
For more details go to: www.KidsBrandInsight.com or www.stevenreece.com
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
This is concise comparative analysis of health food drinks in India. The deck contains briefs on health food and Health food drinks followed by analysis of major HFD Brands in India and their marketing approaches. The deck concludes with challenges, opportunities and key success factors in the Indian Health Food drinks Industry.
There is no magic formula to building trust among food and beverage industry stakeholders, but there are actions individual companies and organizations can take to establish and maintain trust in this environment. This year, Edelman’s 2016 TRUST BAROMETER offers a five-step recipe for increasing trust levels in food and beverage.
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
What are the trends and drivers that will unleash a wave of transformation to...Christina Parmionova
The “Zero Waste Futures” foresight report, which offers
a comprehensive view of key drivers, trends and
action points for stakeholders in the Food and Beverage, Apparel and Beauty sectors.
Macro Trends from Expo West (April 2015)MBGenhance
“Natural” is becoming one of the most alluring terms for both consumers and marketers. As more people seek to lead healthier lives, they’re increasingly turning to toxin-free, natural products. Indeed, the market for natural products has surged in recent years and continues to grow: U.S. consumer sales of natural, organic and healthy products are forecast to grow 64% from $153 billion in 2013 to $252 billion in 2019, a rate nearly double that of mainstream consumer packaged goods, according to New Hope Natural Media, the organizer of Expo West.
This report is based on findings from Expo West, the world’s largest natural, organic and healthy products event. Expo West, which took place March 4-8 in Anaheim, California, brought together more than 71,000 industry members and over 2,700 exhibiting companies. With dozens of panels and hundreds of networking events, Expo West is ground zero for emerging trends and innovative products.
Jarrett Franklin Shared Latest Report of Food + Drink: Trends and futuresJarrett Franklin
Go through the presentation shared by Jarrett Franklin and know about the latest trends and future of foods and drinks. Stay tuned with Jarrett Franklin at twitter https://twitter.com/jarretfranklin9
Rosa Belinda Sanchez Shared a Presentation about Trend Report on Food and DrinkRosa Belinda Sanchez
Checkout this 20 pages presentation shared by Rosa Belinda Sanchez. This presentation is based on food and drink trend and future. Get in touch with Rosa Belinda Sanchez on twitter https://twitter.com/MOM_RosaSanchez
Made for Fame: An Idea for Alternative Cosmetics Use CasesTheresa Akers
A product design concept tackling the issues of sustainability within the cosmetics industry, the Airelift System blends DIY culture with cutting edge technology to create a makeup line that empowers women to take charge of their own impact - in whatever way she chooses to.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
By the year 2050, the world’s population is projected to swell to 9 billion. 80% of us will be urban-dwellers. Demand from developing countries for a wider range of foods is on the rise. Experts estimate that we will need new farmland larger than the size of Brazil to produce enough to meet the demands of growing populations.
Food security therefore represents one of the single biggest challenges of our future, with environmental, economic, political, and lifestyle implications.
How will we fix our broken and unsustainable systems of industrial food production to serve the needs of an ever-growing planet? In what ways will we rethink food via new practices and new technologies? This latest report from the Institute for Customer Experience considers how we are re-imagining our food practices in order to project anew our collective, global future.
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Free sample from a new report from J. Walter Thompson’s Innovation Group, which tackles one of today’s most explosive consumer sectors: health. “The Well Economy” comes at a time when the definition of “health” is expanding rapidly—as are the industries that cover it. What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. The circular economy represents a markedly different way of doing business, replacing established practices like planned obsolescence with new approaches to generating profits. This report examines how brands from Puma and Ford to Ikea and Starbucks are becoming more circular, why this concept is gaining more adherents now and implications for brands. The circular economy is an important topic not only because the approach is far better for the planet but also because tapping into its principles may well be essential to long-term competitiveness.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
DMF Portfolio Piece Smart Goals - Artist Management.docx
New Natural: The Next Generation of Conscious Consumerism
1. INNOVATION GROUP OCTOBER 2015
New Natural.
EXECUTIVE SUMMARY
THE NEXT GENERATION OF
CONSCIOUS CONSUMERISM
2. NEW NATURALS 2INTRODUCTION
Natural is back—from ingredients to
messaging, brands are creating new
products that draw on nature and natural
processes to connect with anxious
consumers. A New Natural renaissance
is upon us.
As consumers search out their own product information online, they’re
becoming increasingly skeptical of mainstream products. The common
household products that were once heralded as miracles of modern
industrial society are now scrutinized and suspect, seen as potential
sources of harmful chemicals or vaguely defined “toxins.” Consumers
are experiencing a loss of faith in traditional authorities, including
governments and brands.
As consumers experience rising anxiety over a civilization that appears
increasingly toxic and driven to digital distraction, they are turning
to nature for comfort and escapism, and discovering a newfound
appreciation for processes once forgotten or devalued.
New Natural.
Leeds Juicery by Amrit Kaur, UK
3. NEW NATURALS 3INTRODUCTION
Today’s consumers, however, have less direct experience of nature
than past generations. When they think of “nature,” they might think
of YouTube videos of exotic animals rather than recalling childhood
camping trips. Nature and the digital space are not seen as opposites,
and already, innovative brands are recognizing this, pitching products
that combine natural claims with the language of science, technology
and scientific enhancement.
For readers of a certain age, the rise of “natural” may not seem
like news. An inevitable mental image—crunchy, laid-back, anti-
consumerist—looms whenever discussion turns to all things natural,
organic, holistic, and so on. Today’s natural wave, in contrast, puts
consumerism front and center and operates at a massive scale.
Whole Foods Market, for example, is now a retail behemoth with over
$14 billion in annual revenues. Natural brands that might have remained
obscure and niche now have channels they can use to rapidly scale up
to the mass market, even as they repudiate the big brands that came
before them.
New Natural products also present themselves as cool and
aspirational, rather than quirky and alternative. From food and drink
to beauty and personal care, the “natural” label makes a product more
desirable, rather than consigning it to a niche.
Nature and the digital
space are no longer seen
as mutually exclusive.
New products are
combining natural
claims with the
language of science
and technology.
4. NEW NATURALS 4INTRODUCTION
Products from makeup to nail polish to perfume and even tampons
are now being pitched to consumers as natural and free of additives
and chemicals, while bacteria are no longer seen as something to
be scrubbed away, but something to be cultivated. Women are even
looking for a more “natural” approach to birth control, ditching the
pill and instead paying attention to their bodies, with assistance
from apps.
This rapid expansion is already provoking doubts. For this report,
SONAR™, J. Walter Thompson’s proprietary research unit, conducted
a survey of 1,000 UK and US consumers; 69% of respondents say they
don’t believe products labeled “natural” are truly natural, a sentiment
shared across generations.
New entrants to the market are now encountering the very consumer
skepticism that created an opening for natural products to begin
with—and it is being directed right back at them. Even as Jessica Alba
launched a new line of natural cosmetics under her Honest line in
September 2015, she was battling a lawsuit alleging that her products
contain synthetic and unnatural ingredients.
In this report, we explore the New Natural renaissance in terms of
cultural drivers and current trends, with a deep-dive analysis of the
beauty sector. We also take a quantitative look at how consumers feel
about the trend, based on our own SONAR™ survey. We show why the
New Natural, a return of revivalism with a dash of new technology, is
the wave of the future.
Looncup, a smart product that can measure, analyze and track menstruation, 2015
6. NEW NATURALS 6NEW NATURALS 6CONSUMER TRENDS
Beginning in food and drink, and now
moving through other sectors, the New
Natural ethos reflects deep distrust of
industrial processes and products.
The closer a product comes to the body, it seems, the more
consumers now want it to be “natural.”
New Natural thinking is already impacting health, packaging,
apparel and even architecture. The desire for more nature in
our lives begins with the products we put into and onto
our bodies, but it will eventually also extend to our homes,
possessions and environments.
Atlantic Kitchen co-founder Dawn Hourigan
7. NEW NATURALS 7CONSUMER TRENDS
Pro-Probiotics The human immune system is highly dependent on the gut, which
is responsible for about 70% of its key processes, such as creating
detoxifying enzymes and neutralizing pathogens. It’s well documented
that this can affect the health of skin, among other things, which has
led to a wave of fermented product launches, both edible and topical,
in the beauty sector.
Implications: Consumers are increasingly considering digestive
health in a wider context of holistic wellbeing, and seeking probiotic
products that help keep guts in a more natural state.
Fermented foods—those produced
or preserved by the action of micro-
organisms—are catching on as a solution
to what ails us.
For more than 8,000 years, human cultures have utilized the process
of fermentation to produce cheese, chutneys, kimchi, sauerkraut and
wine. Research shows that the process of fermentation eliminates
harmful bacteria, resulting in nutrient-packed food with healthy
bacteria that restores balance to our gut.
Venues such as Gyst Fermentation Bar, which opened in Minneapolis
in November 2014, are putting fermented foods front and center.
“We have a serious imbalance in our diet,” co-owner Kylene Guse says.
“People are finally understanding the incredible health benefits
of fermentation.”
Artisan MN, Minnesota
8. NEW NATURALS 8CONSUMER TRENDS
“People are finally
understanding
the incredible
health benefits of
fermentation.”
GYST by Kylene Guse, Minneapolis
KYLENE GUSE
CO-FOUNDER OF GYST FERMENTATION BAR
9. NEW NATURALS 9CONSUMER TRENDS
Nano-Natural
Personal-care products are emerging that
offer more natural methods of maintaining
health and hygiene.
At Milan Design Week 2015, Japanese designer Kosho Ueshima
showed a toothbrush that cleans teeth without using toothpaste. Its
bristles are coated in nano-sized mineral ions that are activated by
water. Makers say that the ions remove stains and create a protective
coating for tooth enamel.
Bioengineer Aakriti Jain is developing an advanced kind of biological
bandage. His Growduce, created in partnership with industrial designer
Guillian Graves, is a tabletop “microfactory” that allows users to grow
their own cellulose using modified bacteria and yeast. The result can
then be fashioned into a bandage.
“We envision something like a coffee maker or toaster in your
kitchen,” Jain told Wired. The microfactory would be a part
of a natural revolution that would be “a kind of a parallel to the
industrial revolution.”
Implications: In line with New Natural thinking, people are using
advanced technology to reduce their need for conventional industrial
products. As with clothing, the most advanced, high-tech approach
may be more “natural” than the conventional alternative.
Misoka toothbrush by Kosho Ueshima, Japan, 2015
11. DEEP DIVE: BEAUTY
Waterless Washing
As water shortages occur more frequently
throughout the world and consumers
reconsider the assumption that more
washing is better, far-sighted brands are
investing in processes and products that
use less water.
“Keeping clean used to be about disease prevention,” Kate Fletcher
of the Centre for Sustainable Fashion at London College of Fashion
told The Huffington Post. “Now the culture of whiter than white has
weakened our immune systems, lined the pockets of detergent
manufacturers, and led to the startling fact that the energy needed to
wash your favorite garment is about six times that needed to make it.”
Innovations in apparel and appliances are emerging to address
these concerns. Levi’s new Wellthread collection is the first to use
its Water<Less fabric, which uses 65% less water during the dyeing
process and 50% less water during finishing. Garments are shipped
with a “care tag for the planet” advising consumers to wash them less.
“Even a mild detergent and water disrupts
the skin’s acid mantle, which takes around
four hours to re-form.”
Xeros washing machines replace water with polymer beads that
absorb stains and reduce the need for water and detergent. And the
“next gen washing device” Dolfi claims to clean clothes with ultrasonic
technology that consumes 80 times less energy than a conventional
washing machine.
Over-use of detergent-based products has also been shown to
compromise the skin’s barrier function, resulting in a global increase
in the incidence of diseases such as eczema in children, with primary
irritants identified as soaps and detergent-based cleansers, according
to research published in the January 2014 edition of the academic
journal Allergy.
ALEXANDRA SOVEROL
FACIALIST
NEW NATURALS 11
12. DEEP DIVE: BEAUTY
“Even a mild detergent and water disrupts the skin’s acid mantle,
which takes around four hours to re-form,” says facialist Alexandra
Soveral. “In that time, skin is more susceptible to pollution, dust, UV
radiation, free radicals and pathogens.”
Soveral advocates skin cleansing as opposed to skin washing. It’s
more than just semantics: while cleansing may involve products
containing water, such as micellar or floral waters, lotions, oils or
balms, the process doesn’t require detergent or a water supply.
Implications: From a sustainability and health perspective,
consumers are realizing that using less water and detergent leads
to better outcomes, and are looking for products that help them
achieve these goals.
Dolfi by MPI Ultrasonics, Switzerland, 2015
NEW NATURALS 12
13. DEEP DIVE: BEAUTY
NatureLab Beauty
Having achieved parity in terms of aesthetics,
packaging, and pleasure of use, premium
organic beauty brands now face perhaps the
ultimate hurdle: to compete on efficacy.
Now, it seems, many are achieving it. “With investment in clinical trials
and new-tech natural ingredients, certain organic brands are getting
serious and leading the way in competing with mainstream ranges on
results,” says Imelda Burke of the London-based specialist organic
boutique and online store Content.
Burke cites German brand Amala, whose 100% plant-based products
not only sound serious—for example, Rejuvenating Advanced Firming
Complex—but are backed up by serious science. Each product’s
efficacy claims are matched with clinical data for each formula from
28-day in vivo tests undertaken by a third-party lab, the better to
reassure consumers.
NEW NATURALS 13
Yüli Skincare by Yun Li, NYC
14. NEW NATURALS 14DEEP DIVE: BEAUTY
At Yüli skincare, the laboratory is closer to home—actually on the
farm where organic and wild-crafted ingredients are grown and
then optimized for cosmetic use. Co-founder Yun Li leads a team of
biochemists, dermatologists and botanists who bring cutting-edge
green technologies to the table.
Fundamental to this trend is the latent power of plant ingredients
that are just waiting to be tweaked and improved by science. In a
pre-consumer research project, scientists at the University of Leeds
worked for two years with Shetland seaweed company Böd Ayre to
find alternative sunscreen ingredients and safer alternatives to amines
in hair dyes, which have been linked to long-term health effects. A key
aim of the project, which was partly funded by L’Oréal and The Body
Shop, was to find new, clean methods of extracting natural polyphenols,
polysaccharides and pigments from seaweed for cosmetic use.
Faced with increasingly green-leaning consumers, even luxury brands
are turning their attention to the potential of botanicals. YSL Beauté
worked with a team of ethnobotanists to source a strain of saffron with
the greatest concentration of phytochemicals for its Or Rouge skincare
range, launched in March 2014. Back in the lab, the most potent part
of the plant was extracted using fractionating science to deliver an
intensely concentrated active ingredient.
Implications: In a New Natural world, the benefits of nature can
be augmented with scientific interventions without turning off
consumers. The language and processes of laboratory science can
enhance and support claims about natural efficacy.
Amala by Ute Leube, Germany
16. Which of the following do you believe
has a greater effect on beauty? (US/UK)
MILLENNIALS
(18–34)
GENERATION X
(35–49)
BOOMERS
(50+)
Across the board, large majorities of
consumers believe that the best path
to beauty is through a healthy diet.
100 %
75%
50%
25%
0%
WHAT YOU PUT
INTO YOUR BODY
82%
WHAT YOU PUT
ON YOUR SKIN
18%
WHAT YOU PUT
INTO YOUR BODY
WHAT YOU PUT
ON YOUR SKIN
75% 83% 86%
25% 17% 14%
However, in both the US and the UK, millennials are more
likely than older consumers to put their faith in products
for the skin.
BY NUMBERS NEW NATURALS 16
17. 18%
Have you changed your shampoo use or habits
at all in the past two years? (US/UK)
Most consumers have not changed
their shampoo use in the past two
years. But among those who have,
consumers were about twice as
likely to say they were reducing their
shampoo use than increasing it.
Among those who switched brands, more than one-third
switched to an all-natural shampoo, while a smaller but
significant number switched to shampoos free from
specific additives.
38%
20%
35%
24%
34%
66%
YES
NO
SWITCHED TO AN
ALL-NATURAL SHAMPOO
SWITCHED TO A SULFATE- OR
PARABENS-FREE SHAMPOO
SWITCHED TO
A DETERGENT-FREE SHAMPOO
REDUCED
SHAMPOO USE
INCREASED
SHAMPOO USE
BY NUMBERS NEW NATURALS 17
18. NEW NATURALS 18KEY TAKEAWAYS
1. BE NATURAL
Conventional products that were once taken for granted now provoke
consumer anxiety and fear of contamination. Create products that
calm these fears.
2. BE TRANSPARENT
Brands should be prepared to defend the ingredients and processes
that go into their products, because consumers will ask tough
questions.
3. EMBRACE THE ME-COSYSTEM
Consumers now think of health and beauty as part of one holistic
system, and appreciate brands that help them keep it balanced.
Key Takeaways
for Brands
4. AUGMENT NATURE
People are turning against conventional products, replacing them with
natural solutions enhanced by technology.
5. REDUCE WASTE
Don’t just create natural products, embed them in natural systems
and processes throughout their lifecycle, and communicate this to
consumers.
19. NEW NATURALS 19KEY TAKEAWAYS
Key Takeaways
for Brands
6. ELEVATE NATURAL
Natural products are no longer consigned to a niche, but are now
considered aspirational and cool.
Create products to match.
7. THINK CLEANSING, NOT WASHING
People don’t want to clean their skin so aggressively that they lose
the benefits of natural oils and microbes.
8. RETHINK DIRT
Whereas we once turned to products to sterilize our spaces,
we’re now worried about the negative impact of artificially
clean environments.
9. LOOK TO FOOD FIRST
Natural trends that emerge first in food and drink are now rapidly
applied to products in other sectors.
10. BE READY TO SCALE
Natural products that might have remained niche in the past now
reach a mass consumer audience faster than ever.
20. About the Innovation Group
The Innovation Group is J. Walter Thompson’s futurism, research and
innovation unit. It charts emerging and future global trends, consumer
change, and innovation patterns—translating these into insight for brands.
It offers a suite of consultancy services, including bespoke research,
presentations, co-branded reports and workshops. It is also active in
innovation, partnering with brands to activate future trends within their
framework and execute new products and concepts. It is led by
Lucie Greene, Worldwide Director of the Innovation Group.
About J. Walter Thompson Intelligence
The Innovation Group is part of J. Walter Thompson Intelligence, a platform
for global research, innovation and data analytics at J. Walter Thompson
Company, housing three key in-house practices: SONAR™, Analytics and
the Innovation Group. SONAR™ is J. Walter Thompson’s research unit that
develops and exploits new quantitative and qualitative research techniques
to understand cultures, brands and consumer motivation around the world.
It is led by Mark Truss, Worldwide Director of Brand Intelligence. Analytics
focuses on the innovative application of data and technology to inform and
inspire new marketing solutions. It offers a suite of bespoke analytics tools
and is led by Amy Avery, Head of Analytics, North America.
Contact:
Lucie Greene
Worldwide Director of the Innovation Group
J. Walter Thompson Intelligence
lucie.greene@jwt.com
Report editor: Shepherd Laughlin
Visual editor: Emma Chiu
Beauty editor: Anna-Marie Solowij
SONAR™: Diana Orrico
Contributors:
Jane Helpern
Hannah Stodell
Cover:
Published in Beauty Papers 2015
Photographer Claire Brand
Make-up Alexandra Pouliadis
Hair Asashi Yamaguchi
Model Jessica at SUPA Model Management