Steffan Pedersen presents on leveraging LinkedIn for business. LinkedIn has over 433 million users globally and has become the top social media platform for professional networking and career development. Pedersen outlines five steps for companies to engage employees on LinkedIn: 1) build an engagement program, 2) communicate goals, 3) incentivize participation, 4) audit employee profiles, and 5) outline a content strategy. An engaged presence on LinkedIn can help businesses attract new leads and customers.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Developing a professional online presence as a graduateSue Beckingham
Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Developing a professional online presence as a graduateSue Beckingham
Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Creating a Responsive Online Social Media Community -- Dean DeLisle -- Forwar...Social Jack
There are the slides from the September 19th presentation of Dean DeLisle, "Creating a Responsive Online Social Media Community."
About the Presenter -- Dean DeLisle,Founder and CEO, Forward Progress and Social Jack™
Dean DeLisle is the Founder and CEO of Forward Progress and the creator of the platform Social Jack™. Dean provides coaching and training to organizations that use, want to use or should use social media. Forward Progress has helped over 2,000 corporate clients improve their social network results around social HR, talent development, relationship marketing and social selling while simultaneously producing better results with the power of relationships. Dean and his team have trained over 100,000 professionals in over 35 countries with their Social Jack™ programs.
Get Connected - Building a Social Media RoadmapMichael Rees
Get Connected 2-hour workshop by Michael Rees and Des Walsh at Bond University Club, Gold Coast under the auspices of the Centre for Executive Education and the School of IT at Bond University.
Social media is a key source of website traffic, an exciting way to showcase your content, and the key to building a community around your brand. But how much time and resources should you devote to this channel? What team and what tools are required to measure and maximize your ROI? Using real-life case studies from media brands using Facebook, Twitter, and Pinterest, Jennifer Reynolds explores building a social footprint that fits your publication, will expand your audience, promote your brand, and drive more revenue.
eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales...eFolder
Learn the secrets to increasing your managed services sales by using LinkedIn as a powerful lead generation tool. Join Andrew Moon, Founder of Orange Nomad, and Ted Hulsy, Vice President of Marketing at eFolder, as they reveal the exact InMail script you can use to achieve a 70% hit rate and the step-by-step strategy you can use to get targeted referrals for your MSP business.
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Choisir et utiliser efficacement les réseaux sociaux (LinkedIn, Twitter, Facebook...) pour construire ma carrière. Inclure le SEO et le personal branding pour être identifié et recruté.
EOI · 27/04/2011
http://bit.ly/ifBDH4
In the age of Web 2.0, we are all commodities. Therefore, just as products and services strive to create differentiated brands, so too must individuals. Today, creating and managing one’s personal brand entails harnessing Google, understanding and leveraging LinkedIn, and using other social media tools such as Facebook and Twitter.
Today our main focus will be the use of LinkedIn, though we will briefly touch upon the usage of Social Media. You will gain some easy tips on how to improve your LinkedIn profile, a tool used by 80% of Fortune 100 companies to recruit staff.
This is a presentation I gave to the bConnected Blogger conference on Saturday, April 12, 2014 in Ottawa, ON at the National Arts Centre. #bConnectedConf @elvisrun
The thesis here is to present a snapshot of the LinkedIn network as it currently stands and to introduce some of the new features available, specifically targeting the blogger community. This presentation also contains links to the new LinkedIn Publisher Platform available to all members.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Creating a Responsive Online Social Media Community -- Dean DeLisle -- Forwar...Social Jack
There are the slides from the September 19th presentation of Dean DeLisle, "Creating a Responsive Online Social Media Community."
About the Presenter -- Dean DeLisle,Founder and CEO, Forward Progress and Social Jack™
Dean DeLisle is the Founder and CEO of Forward Progress and the creator of the platform Social Jack™. Dean provides coaching and training to organizations that use, want to use or should use social media. Forward Progress has helped over 2,000 corporate clients improve their social network results around social HR, talent development, relationship marketing and social selling while simultaneously producing better results with the power of relationships. Dean and his team have trained over 100,000 professionals in over 35 countries with their Social Jack™ programs.
Get Connected - Building a Social Media RoadmapMichael Rees
Get Connected 2-hour workshop by Michael Rees and Des Walsh at Bond University Club, Gold Coast under the auspices of the Centre for Executive Education and the School of IT at Bond University.
Social media is a key source of website traffic, an exciting way to showcase your content, and the key to building a community around your brand. But how much time and resources should you devote to this channel? What team and what tools are required to measure and maximize your ROI? Using real-life case studies from media brands using Facebook, Twitter, and Pinterest, Jennifer Reynolds explores building a social footprint that fits your publication, will expand your audience, promote your brand, and drive more revenue.
eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales...eFolder
Learn the secrets to increasing your managed services sales by using LinkedIn as a powerful lead generation tool. Join Andrew Moon, Founder of Orange Nomad, and Ted Hulsy, Vice President of Marketing at eFolder, as they reveal the exact InMail script you can use to achieve a 70% hit rate and the step-by-step strategy you can use to get targeted referrals for your MSP business.
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Choisir et utiliser efficacement les réseaux sociaux (LinkedIn, Twitter, Facebook...) pour construire ma carrière. Inclure le SEO et le personal branding pour être identifié et recruté.
EOI · 27/04/2011
http://bit.ly/ifBDH4
In the age of Web 2.0, we are all commodities. Therefore, just as products and services strive to create differentiated brands, so too must individuals. Today, creating and managing one’s personal brand entails harnessing Google, understanding and leveraging LinkedIn, and using other social media tools such as Facebook and Twitter.
Today our main focus will be the use of LinkedIn, though we will briefly touch upon the usage of Social Media. You will gain some easy tips on how to improve your LinkedIn profile, a tool used by 80% of Fortune 100 companies to recruit staff.
This is a presentation I gave to the bConnected Blogger conference on Saturday, April 12, 2014 in Ottawa, ON at the National Arts Centre. #bConnectedConf @elvisrun
The thesis here is to present a snapshot of the LinkedIn network as it currently stands and to introduce some of the new features available, specifically targeting the blogger community. This presentation also contains links to the new LinkedIn Publisher Platform available to all members.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
Presentation about LinkedIn to the employees of Davis Kinard & Co., an accounting firm in Abilene, Texas. Presentation delivered June 17, 2011, by Dave Hogan, APR.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
http://www.getfocusedconsulting.com.au
We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
1. An 18 point audit of your website to find any areas of improvement.
2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities.
3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines
4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them.
5. Deliver any additional marketing or promotional ideas that will grow your business.
Inbound marketing involves getting found by your potential customers through search and social media.
Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages.
sales@getfocusedconsulting.com.au
See you online,
Clodagh S.Higgins
@clodaghhiggins
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
SpinArc enables productivity gains of 30-50% in welding operations in industries such as Aerospace, Automotive, Construction, Fabrication, Offshore, Pipelines, Ship Building & Structural Fabrication
Georgia Tech Guest Lecture: Social Media 10steffan
A "career-so-far" recap summary that I used in presentations to Georgia Tech's Scheller College of Business classes, in mentoring their student body to think more socially. Presented with Adam Naide.
Transition into Secondary Parent Information Night (#1). The presentation focuses on the adolescent development, puberty, and the purpose of a transition program.
The socialisation of business - leveraging new media in the workplace. Looks at the origins of social media, employee engagement and the growth of business social networking, including social recruitment for 2012. Presented at the 2nd Annual Workforce Capability, Planning & Development Conterence in Wellington, NZ, 1 May 2012.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
I develop a presentation using Keynote that explores multiple components of my personal brand. The presentation showcases my identity, profession, goals, skill analysis, promise, credentials and ever a comparison with competition within my field of study.
So what is the absolute value of social media for maths graduates? Sue Beckingham
Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
On July 17 2015, LinkedIn & CivicAction will partner to host the first YouthConnect event, a FREE capacity-building conference. The event will provide hands-on training from LinkedIn on how to teach youth to get on LinkedIn and strengthen their professional brand; build and leverage their network; understand how the job market works; find entry-level jobs. This event is geared at helping to level the playing field so all youth, including youth facing barriers, can profile their talents online and find meaningful employment.
The conference is all about increasing the capacity in the Greater Toronto Area for both community agencies and employers to use LinkedIn and other resources to reduce youth unemployment.
The conference will have three audiences:
1. Employers who want to gain practical tips and recommended resources for finding, hiring, and supporting youth who face multiple barriers to employment
2. Youth workers who directly support young people in finding employment
3. Young people who want to learn more about using LinkedIn to progress their career and are interested in championing this amongst their peers
Hopefully you can leverage this presentation to help bring youth online for opportunities, as LinkedIn continues to work to realize the Economic Graph, starting with our youth.
Ruby UK Seminar - How To Really Use LinkedIn - finalRuby UK
Ruby UK is a welcoming, inspiring and empowering women's network that connects professionals and businesses, allowing them to shine. Ruby UK launched in the UK in 2012, and is an extension the very influential Ruby network established by Westpac Bank in Australia in 2008. www.rubyconnection.com.au.
In July 2013, Ruby UK launched it Member Development programme, giving members access to hand-picked experts known for delivering leading professional development content. From July 2013, Ruby UK is focusing LinkedIn, and delivered a webinar followed by a 2-hour seminar on 25/7/13.
These slides are from the seminar.
Ruby UK members enjoyed a content-packed 2 hr session on "How to Really Use LinkedIn", introduced by Ruby UK Board Member, Stephanie Beitzel, and presented by Michael Clark, MD of Ruby UK's chosen content partner, "Really LinkedIn".
Subjects include:
- Why Use LinkedIn
- The biggest mistakes people make on LinkedIn;
- Strategies for achieving objectives on LinkedIn.
My clients and contacts are always asking me how to better use their LinkedIn profile. The secret is that it's all about getting into the LinkedIn newsfeed. Populating the profile basics is simply your key into that feed. Adding contacts and engaging with content (either by liking, commenting or sharing existing content or by creating your own) is how you're truly going to connect to the amazing opportunity that LinkedIn offers it's 467M+ members. Get started today and let me know if you have any questions along the way!
How to run a social media training program, presented by Liz Brown BullockSocialMedia.org
In her presentation, Social Arts & Science Institute's CEO and Co-Founder, Liz Brown Bullock, teaches a class on how to lead a social media training program that teaches effective and ethical social media engagement.
Based on developing and launching Dell's Social Media University, she shares 10 key ideas that she learned about taking your training program forward.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
Tips and tricks for social media success from Guy Kawasaki and Peg Fitzpatrick from an August 2016 event with Gone Social SF in San Francisco, California.
Uga Webinar Series: building credibility as a young professionalsteffan
My presentation in the UGA Career Center Webinar Series: building credibility as a young professional, helping soon-to-be and new grads with setting up and leveraging their digital presence(s)
A "career-so-far" recap summary that I used in presentations to University of Georgia Terry College of Business classes, in mentoring their student body to think more socially. Presented with Adam Naide, to Candice Hollenbeck's classes.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. Presented by: Steffan Pedersen
Leveraging LinkedIn
June | 2016
Managing Your Business in the 21st Century
2. 2OBJECT 9 LEVERAGING LINKEDIN
UGA ‘13 Grad
Digital Strategist @ Object 9
⚽️ + 🎾 player, volunteer 😇, ½ , love to travel and ✈️
3. 3OBJECT 9 LEVERAGING LINKEDIN
2002: Started in a living room
2003: Launched in May
2011: Goes public
Today:
433M+ Users
8 offices in USA, 30 global
24 languages
9,700 employees
Revenue:
1) talent solutions
2) marketing solutions
3) premium subscriptions.
4. 4OBJECT 9 LEVERAGING LINKEDIN
The numbers.
• 433M Users Worldwide
• 106M MAU globally, 37.2M in USA
• 2 new members/second
• 17 min. per user/month
• 3x conversion rate of Facebook & Twitter
• Biggest Growth: Students and recent graduates
• #1 social referrer for web traffic
• #20 Top Site in USA: Wikipedia, Fox News, PayPal
5. 5OBJECT 9 LEVERAGING LINKEDIN
Global adoption, worldwide reach.
Top 10
1. USA — 128M+
2. India — 35M+
3. Brazil — 25M+
4. China — 20M+
5. UK — 20M+
6. Canada — 12M+
7. France — 11M+
8. Italy — 9M+
9. Mexico — 8M+
10.Spain — 8M+
6. 6OBJECT 9 LEVERAGING LINKEDIN
June ‘16: Acquired by Microsoft
$26B Implications
– Microsoft Dynamics CRM / Lynda / Bing
– Limited 3rd Party access to API
– Embed with Skype, Outlook, Access
– “Connective Tissue”: MSFT Cloud, AI, Mobile & Social
8. 8OBJECT 9 LEVERAGING LINKEDIN
5 Steps to Employee Engagement
1. Build the program
2. Communicate goals
3. Incentivize with benefits
4. Audit profiles
5. Outline content
9. 9OBJECT 9 LEVERAGING LINKEDIN
Find your leader(s)!
• Motivational marketer
• Digital native
• Passionate about social
• LinkedIn power user
Next:
• Roll out in small clusters
Step 1: Build the Program
10. 10OBJECT 9 LEVERAGING LINKEDIN
Communicating Goals
• New followers/customers
• Professionalism
• Thought Leaders / SME’s
• In a way everyone
understands
Method
Use internal systems, email
threads, or weekly meetings.
Step 2: Communicate Goals
11. 11OBJECT 9 LEVERAGING LINKEDIN
Participation Benefits:
• Personal
• Professional
• Internal
– Bonuses
– Profit-sharing
– Recruiting
– Company Socials
– Company Culture
Step 3: Incentivize with Benefits
12. 12OBJECT 9 LEVERAGING LINKEDIN
Optimize profile:
• Vanity URL
• Professional picture
• Experience & Skills
• Connections > 500
• Endorse & Recommend
• Groups + Follow Co’s
• Publish company content
Don’t overload them with too
much extra work!
Step 4: Profile Audits
13. 13OBJECT 9 LEVERAGING LINKEDIN
• Two way conversation
• Know your audience
• Consider a mix of blogs,
images, and video
• Place “Share” reminders in
the calendar weekly
Good: Clear, Concise, Multi-
media, Industry-Relevant
Bad: Irrelevant, Long Form,
Poor Timing, Text-Only
Step 5: Outline Content
14. 14OBJECT 9 LEVERAGING LINKEDIN
Case Study
TotaLand Technologies
Identifying & Nurturing Prospects, Winning New Business
15. 15OBJECT 9 LEVERAGING LINKEDIN
Event engagement & lead nurturing
See you
guys there!
20. 20OBJECT 9 LEVERAGING LINKEDIN
Consider Maslow’s Hierarchy
Highly Engaged / Actualization
Inspiring others ;<15% reach this level
Engaged / Importance
Achiever; vital part of business
Almost Engaged / Belonging
Proud, but not vocal
Not Engaged / Security
Bare minimum to survive
Disengaged / Survival
Here for the $
23. 23OBJECT 9 LEVERAGING LINKEDIN
Credits
• DMR Stats, LinkedIn statistics: http://expandedramblings.com/index.php/by-the-numbers-a-few-important-
linkedin-stats/
• Forbes: LinkedIn acquired by Microsoft: http://www.forbes.com/sites/grantfeller/2016/06/14/this-is-the-real-
reason-microsoft-bought-linkedin/#2fdd8e2e4acd
• Various stats, About LinkedIn: https://press.linkedin.com/about-linkedin
• Microsoft / LinkedIn acquisition, Benedict Evans:
https://twitter.com/BenedictEvans/status/742344834623668224
• Quantcast: Monthly US users data: https://www.quantcast.com/linkedin.com
• MSFT / LinkedIn acquisition info: http://www.inc.com/jeff-bercovici/microsoft-linkedin-social.html
• Maslow’s Hierarchy of Needs influences employee engagement:
https://www.linkedin.com/pulse/20140627092040-50682194-how-maslow-s-hierarchy-of-needs-influences-
employee-engagement
• Hierarchy image: http://www.shyentrepreneur.com/pre-business/maslow%E2%80%99s-hierarchy-of-needs-
for-a-small-scale-business/
• Employee Engagement notes + picture: http://www.socialmediaexaminer.com/how-to-encourage-
employees-to-share-your-content-on-linkedin/
• All other images, stock free from Pixabay: https://pixabay.com/
Editor's Notes
1:30-2pm, 30 min presentation.
You can push your employees to amplify your marketing efforts by building an employee engagement program. I’m going to show you how, now.
Skills: 13x more likely.
Headshot: 14x more likely
Founded in 2004, Baton Rouge, LA
$750-3,000/month product
12 employees, everyone plays an important role in engaging customers
Basecamp & Salesforce
Struggling in oil downturn
Commenting on a prospects’ post. Following companies, following individuals (if you can’t connect) etc.
Look @ Melissa, Joan, and Michele. Tag teaming. Following up on Basecamp and Salesforce sales pipelines.
Repurposing content, all 4 of them amplifying.
Example of teaser post to a syndicated article they wrote. How to network for Landmen = thought leadership.
Last TL Slide – overall, you can see how these engaged employees are doing their best to amplify content, and refine throughout.
Motivators vs. de-motivators.
We did hold TotaLand’s hand, at first, so check out the resources and presentations we gave them!
