LinkedIn for Business

LinkedIn the payoff and getting business. ,[object Object],[object Object],[object Object],[object Object],[object Object]

your profile are you memorable? ,[object Object],[object Object],[object Object],[object Object],[object Object],Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise, promote their businesses, conduct market research and--perhaps most important--win new business.

co. profile a tool for reputation management Setting up your business as a "company" on LinkedIn isn't going to generate a bunch of leads, but it does give you an opportunity to have a presence on LinkedIn beyond a personal profile to enhance your brand. ,[object Object],[object Object],[object Object],[object Object]

groups catering to your target market ,[object Object],[object Object],[object Object],Groups are a double-edged sword... joining more groups can make you look more important, but at a certain point it becomes unmanageable.

get involved earn good karma ,[object Object],[object Object],[object Object],It should go without saying, but to get any value out of social media you have be social.

Every time someone sees your name and your activity on the network it reminds them you are there, and what you’re doing. updates what are you doing? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nothing builds credibility like third-party endorsements. referrals be honest & give ‘em back ,[object Object],[object Object],[object Object]

search the payoff & getting business Create searches to find questions, people and topics targeted to your expertise or the service your company provides. ,[object Object],[object Object],[object Object],[object Object]

finding time how much is too much? ,[object Object],[object Object],[object Object],[object Object],While the owners of LinkedIn would love it if you logged in every day, that’s probably not the best use of your time. You should be able to do this in less than an hour a week.

The Women's Business Network (WBN) of Ottawa

LinkedIn for Business

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