LinkedIn Top 10 Tips, Essentials and Advanced Job Search Tools with Professor Joyce Sullivan, Baruch College,

1. 1
LinkedIn
Top 10 Tips
Essentials & Advanced
Job Search Tools
Professor Joyce Sullivan
@ProfJoyceSull

2. 2
LinkedIn Presentation
Agenda
• Pre-Work
• The Essentials
• Editing Your Profile
• Sharing an Update/ Sharing Your Voice
• Blogging
• Advanced Job Search

3. 3
Job Search Capabilities Success =
LinkedIn Profile Completion and Visibility
 Complete Your Profile
 Name, Profile Photo, Background Photo, Functional Title, Summary, Experience, Education, Other: Languages,
Awards, Patents, Publications, Projects, Professional Organizations
 200 Connections: Minimum
 500+ Connections: Optimal
 Check how your Profile looks to
 Check how your Profile looks to
 Check Profile Photo Visibility
3

4. 4
Your LinkedIn Dashboard

5. 5
LinkedIn – The Essentials
① Name
② Professional Photo
③ Functional Title
④ Background photo
⑤ Location
⑥ Industry
⑦ Custom weblink
⑧ Connections
⑨ Photo Visibility
⑩ Education
⑪ Experience
⑫ Summary
⑬ Endorsements
⑭ Recommendations
⑮ Awards
⑯ Publications
⑰ Patents
⑱ Interests
⑲ Groups

6. 6
Adjusting what’s Under the Hood
Edit Public Profile Visibility

7. 7
Now that you’ve got the essentials,
Here are TOP TEN tips for
- engaging
- sharing your voice
- getting introduced
- being generous

8. 8
Your LinkedIn Dashboard

9. 9
Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
Click here

10. 10
Sharing Your Voice
1. Share an update – RECOMMEND 1-2 shares per week
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
Type here
- 1. Add your brief
commentary
- 2. Paste article URL

11. 11
Sharing Your Voice
2. Comment on an article and mention others
Include weblink to article; LinkedIn displays photo and beginning
of article; add your own comment above story for engagement

12. 12
Sharing Your Voice
3. Share video, add your comment, invite others to engage

13. 13
Sharing Your Voice
4. Be generous. Share your connections’ successes

14. 14
Sharing Your Voice
5. Publish a Post
LinkedIn’s blogging platform
Click here

15. 15
Sharing Your Voice
6. Create your draft

16. 16
Sharing Your Voice
6. Publish Your Article + Alert Your Connections

17. 17
Advanced Tips
7. Set up Slideshare, Share your Presentations, include in
your LinkedIn Profile Sections
Slideshare presentation can be featured in your
LinkedIn http://slideshare.com/joycemsullivan

18. 18
8. Your LinkedIn Dashboard – My Network Tab

19. 19
8. Your LinkedIn Dashboard – My Network Tab
Type in
company
name

20. 20
9. Your LinkedIn Dashboard – Jobs Tab

21. 21
Advanced Tips
9.Job Search Tab
Job search tab – set up your page for roles

22. 22
Advanced Tips
9. Job Search Tab

23. 23
Advanced Tips
9. Job Search Tab

24. 24
Advanced Tips
9. Job Search – Privacy Settings

25. 25
Advanced Tips
Job Search – How to Ask for (and Give!) Recommendations

26. 26
Advanced Tips
10. Be generous
- refer a friend
- write a recommendation
- share another’s post
- listen
- be kind
Do the next right thing
It comes full circle
~ the world is listening
~ they will remember your
kindness
~ and will open doors for you

27. 27
Questions?
Thank you!
27

28. 28
LinkedIn
Top 10 Tips
Essentials & Advanced
Job Search Tools
Professor Joyce Sullivan
@ProfJoyceSull