From the Wake Forest University School of Law: Facebook Pages can bring you referrals and clients. Don't miss out on the opportunity to improve your individual professional networking, as well as your business or firm's marketing, recruiting, and branding. Copy and paste this link into your browser to view the recording: https://wfu.webex.com/wfu/lsr.php?AT=pb&SP=EC&rID=7646132&rKey=8aaf1d1480b78da0

1. Social Media Summer School:
Facebook 101 for Lawyers
July 31, 2012
Lisa Snedeker
Director of Communications and Public Relations, School of Law
Gretchen Edwards
Assistant Director of Digital Engagement, University Advancement

2. Welcome
• Thank you for being here today!
• A little housekeeping:
• We are recording today's webinar
• The slides and recording will be posted online
following the webinar

3. Your facilitators
Lisa Snedeker brings more than 25 years of media/
communications experience to her position as the law school's
communications and public relations director. Before coming
to Wake Forest, Lisa worked as a reporter and editor for The
Associated Press, the St. Louis Post-Dispatch, the Las Vegas
Sun and The Fayetteville (N.C.) Observer, among other
newspapers, magazines and broadcast outlets. She has a BA
from Saint Mary-of-the-Woods College in Indiana and a MA
from the University of Illinois at Springfield.
Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools
as the alumni office's assistant director of digital
engagement. She began her work at Wake Forest
sponsored by Cisco, where she liaised between the
company and the institution to foster the adoption and
assess the effectiveness of collaborative technologies within
the University community. She graduated from Wake Forest
in 2010 with a BA in History, and minors in Journalism and
Global Trade & Commerce Studies.

4. How to ask questions
• Please chat in your questions
Chat box
Type here

5. Learning objective
After attending this session, you
will know the best practices for
using Facebook as a lawyer.

6. Skills you will learn
To learn the best practices for using Facebook as a
lawyer, you need to know how to:
1. Create a Facebook page with engaging content.
2. Use Facebook to gain clients and referrals.
3. Heighten the visibility of your firm.
4. Improve both your personal and professional image.

7. 1. How to create a Facebook
page with engaging content.
1. To create a Facebook page with engaging content:
A. Technically create a page
• Go to https://www.facebook.com/about/pages
• Assign admin
roles

8. 1. How to create a Facebook
page with engaging content.
1. To create a Facebook page with engaging content:
B. Maintain a successful page
• Create an editorial calendar
• Chose visually
interesting content
for your cover and
profile photos
https://www.facebook.com/DaggettShulerLaw

9. 1. How to create a Facebook
page with engaging content.
1. To create a Facebook page with engaging content:
B. Maintain a
successful page
• Add milestones:
mergers, events,
charities, partners
https://www.facebook.com/GoodwinProcter

10. 2. How to use Facebook to
gain clients and referrals.
2. To use Facebook to gain clients and referrals:
A. Offer valuable resources
• Publicize pertinent events
• News articles
• Videos
https://www.facebook.com/SmithSholar/posts/260970640678798

11. 2. How to use Facebook to
gain clients and referrals.
2. To use Facebook to gain clients and referrals:
B. Connect with your constituents on a
personal level
• Advice
• Blog posts, status updates
https://www.facebook.com/ferrelllawfirm/posts/10150587825732095

12. 3. How to heighten the
visibility of your firm.
3. To heighten the visibility of your firm:
A. Market and brand
• Maintain consistent messaging
http://www.goodwinprocter.com/
https://www.facebook.com/GoodwinProcter

13. 3. How to heighten the
visibility of your firm.
3. To heighten the visibility of your firm:
A. Market and brand
• Consider targeted ads
https://www.facebook.com/help/?page=175624025825871

14. 3. How to heighten the
visibility of your firm.
3. To heighten the visibility of your firm:
A. Market and brand
• Consider targeted ads
• Pay-per-click
• Call to action
• Benefits / Limitations

15. 4. How to improve your image.
4. To improve both your personal and professional
image:
A. Strengthen relationships with colleagues and
others
B. Connect through groups
C. Protect your
privacy
https://www.facebook.com/eileen.george48/posts/3890235500007

16. Review
1. How to create a Facebook page with engaging
content.
2. How to use Facebook to gain clients and
referrals.
3. How to heighten the visibility of your firm.
4. How to improve both your personal and
professional image.
You now know the best practices
for using Facebook as a lawyer.

17. Questions
• Please chat in your questions
Chat box
Type here

18. Questions during
the live webinar
• Questions during the live webinar included:
• Are there any ethical issues in using Facebook?
Listen to the live discussion and/or see this
article from the ABA Journal.
• How much does pay-per-click advertising cost?
Listen to the live discussion and/or see
this section of the Facebook Help Center.
• How do you respond to a Facebook friend
request from someone you do not know
personally?
Listen to the live discussion.

19. Contact
We look forward to hearing from you!
Lisa Snedeker Gretchen Edwards
• on LinkedIn • on LinkedIn