Make your LinkedIn presence more robust with these examples of rich media that you can easily add to your profile.

1. Social Media Clinic
Tuesday, June 24, 2014
How To Spruce
Up Your
LinkedIn Profile
with
Professional
Portfolio
Presenter:
Erika L. Forsythe 1

2. What is Professional
Portfolio?
Add visual content
to your LinkedIn
Profile

3. Why Bother?
Standout Profile = Prospects Take You More Seriously
Standout Profile = Prospects Spend More Time on Your Page
Standout Profile = Attracting More Business Opportunities
Visual Content = Interactive Experience / People Can Comment

4. What Content Can I
Add?
• Photos
• Video
• Presentations
• Audio

5. Approved Content Providers for
Media Samples

6. Sample Profiles
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.
Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

7. Pastry Chef

8. Pastry Chef – Explore Content /
Photo Scroll from Within Page

9. Entrepreneur

10. Entrepreneur - Video

11. Entrepreneur–Vizify Visual Bio

12. SlideShare Link or
Uploaded Presentation

13. Add Badges or Awards
Book Cover or Menu Cover

14. Even Add a Screen Shot of a
Compliment or Twitter Buzz
Or You in Action

15. Add Links to Articles You Have Written:
Autopopulate with image + clickable link
vs. Upload image + enter info manually

16. How Do I Get Started?

17. Edit Profile – Follow Prompts

18. Add Link or Upload FIle

19. Include a Call to Action

20. Sample Web Pages
Must See Profiles of 2013
Pastry Chef LinkedIn Page – Photo Scroll
Entrepreneur LinkedIn Page – Canyoning in Scotland Video
Entrepreneur Vizify Profile Sample - Overview & Career /
Bio

21. Discussion
What kind of content do you have to share on LinkedIn?
About you?
About your business?
• Video of you giving a presentation
• SlideShare presentation of helpful content to establish
business expertise
• What else?

22. REFERENCES
Moritz, Donna. (December 2, 2013). “How to Enhance Your LinkedIn Profile With
Professional Portfolio” socialmediaexaminer.com Retrieved December 18, 2013
from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/
LinkedIn (November 26, 2013) “LinkedIn Must See Profiles of 2013”
slideshare.net Retrieved on December 19, 2013 from
http://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013