This document discusses the importance of personal branding on social media and career trends. It recommends building a personal brand in 3 key stages: defining your professional objectives, conducting a SWOT analysis, and making yourself visible on social media platforms like LinkedIn, Facebook, and Twitter. The document provides tips for optimizing profiles on these networks, such as using a professional photo, engaging in conversations, and sharing work samples to showcase your skills and stand out from others. It emphasizes that personal branding and an online presence are important for recruiters and companies use these platforms to research candidates.

1. Career Trends, Personal Branding, and Social Media
BRAND YOURSELF!

2. SOCIAL NETWORKS ARE HAVING A HUGE IMPACT
ON OUR PERSONAL AND PROFESSIONAL LIVES!
THEY ARE RESHAPING OUR IDENTITY

3. 3 key stages to build a personal brand
What’s my professional objective?
Make your personal SWOT Analysis
Make yourself visible, through …

5. First step:
Google yourself, you will be surprised!
Eliana El Hage

6. It´s the first place where HR people look to find more information
about you
Check if your name appear in the top search results
Top results are usually your social media channels (your facebook,
linkedIn, Twitter, etc…)
So the more you are active on social networks, the higher your
ranking on Google
And know that you will be Googled!

7. Today 80% of companies use social media to recruit
95% of these use Linked in
Have a professional profile, even of you´re not looking for a job!

8. Make yourself standout on LINKEDIN
Don´t be afraid of sharing content and posting you work through
various channels: your website/blog, Slideshare, etc.
Follow companies you are interested in
Delete irrelevant information
It´s not only a CV, define your goals, write a summary
Use a professional picture
Ask for recommendations

9. Facebook
Be careful of what you post of Facebook!
Filter what you post if you are using your facebook for
professional purposes
If you are using it for personal purposes keep your network
small
Fill up your profile page, it can serve as keyword search for
recruiters
Facebook fan pages can be a substitute for a blog, the page can
help you build SEO

10. Twitter
Choose carefully your twitter name
Promote your Facebook fanpage /blog
Share your professional opinion
Engage in conversations!
Use @ and #

11. More and more people are creating their
website, it serves a hub for all their networks!

12. • Keep it professional
• Search for your name
• Use a clear picture, and the
same one for your various
professional networks
• Use the same username for
all your professional
networks
• Engage in conversations

13. The job hunt doesn´t start on
graduation
If an opportunity came up today, are you ready for it?
Continuously network with other people
Keep your resume and photo portfolio updated
Let employers find you. Always post content on all your
social media channels
Companies want social media savvy employees

14. Eliana el Hage
Eliana.elhage@ie.edu
Twitter: @elyanita
THANK YOU