The document is a presentation by Joyce Sullivan at the 72nd Annual Convention & Exposition, focusing on automating social media for growth in business. It outlines five essential questions to determine the best social media strategies, emphasizing the importance of understanding one's brand, message, audience, preferred communication methods, and subsequent actions. Examples and insights on using hashtags to connect with customers are also provided.

1. 72nd Annual Convention & Exposition Charlotte, NC
How Do I Automate Social Media?
Using Social Media to Grow Profits and Gain
Customers
Created and Presented by:
Joyce Sullivan
Founder / CEO
SocMediaFin.com
@JoyceMSullivan
#ARAexpo

2. Today’s Social Media Session
• Social media?! Do I have to?!
• How do I find the people I want to reach?
• Five Questions -> How to know what to do
• #CarRecycling social media examples
• What’s next for you
@JoyceMSullivan
#ARAexpo

3. Joyce Sullivan? Who is she?
@JoyceMSullivan
#ARAexpo
http://twitter.com/JoyceMSullivan
@JoyceMSullivan
h6p://linkedin.com/in/JoyceMSullivan
LinkedIn
Twitter

4. Where are we today?
@JoyceMSullivan
#ARAexpo

5. Vintage social networking
@JoyceMSullivan
#ARAexpo

6. Which social media network should I use?
Cartoon created by John Atkinson
@JoyceMSullivan
#ARAexpo

7. Automotive
Recyclers
Association
Car Recycling
Businesses
Customers
Services
Products
SOCIAL
MEDIA
@JoyceMSullivan
#ARAexpo
Hello!
Where
meaningful
connections
happen

8. Before asking
“Which social media tools should I use?”
answer these 5 questions℠
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached? (Or, not !)
⑤ Once you connect, what’s your plan?
@JoyceMSullivan
#ARAexpo

9. The Five QuestionsSM – with your answers
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
Brand
Message
Audience
4.
How
do
they
WANT
to
be
reached?
(or
not!)
Journey5.
Once
you
are
ready
to
connect,
then
what?
Tool
@JoyceMSullivan
#ARAexpo

10. Which social media network should I use?
Cartoon created by John Atkinson
@JoyceMSullivan
#ARAexpo

11. EffecLve
CommunicaLon
-­‐>
Q:
What
is
the
best
way
to
make
meaningful
connecLons?
A:
Reaching
your
customers
(present
and
future)
the
way
they
want
to
be
reached
@JoyceMSullivan
#ARAexpo

12. #Hashtag Power
- Web Search
- Twitter
- Instagram
- Facebook
@JoyceMSullivan
#ARAexpo

13. #Hashtag Power
Example:
#carrecycling
@JoyceMSullivan
#ARAexpo

14. @JoyceMSullivan
#ARAexpo
#Hashtag
Power
Search:
#carrecycling
Google
searches
appear
for
• Twi6er
• Instagram
• Facebook

15. @JoyceMSullivan
#ARAexpo
#Hashtag
Power
Search:
#carrecycling
Google
searches
appear
for
• Twi6er
• Instagram
• Facebook

16. #Hashtag
Power
Searching
#carrecycling
on
Twi6er

17. #Hashtag
Power
Twi6er
accounts
associated
with
#carrecycling
searches

18. #Hashtag
Power
Twi6er
accounts
that
use
#carrecycling
tags
in
post

19. @JoyceMSullivan
#ARAexpo
#Hashtag
Power
Search:
#carrecycling
Google
searches
appear
for
• Twi6er
• Instagram
• Facebook

20. #Hashtag Power
I found @jdaviessalvage using #carrecycling
@JoyceMSullivan
#ARAexpo
#carrecycling
#scrapmetal
#recycle
#engine
#scrapman
#scrapwoman
#carparts

21. @JoyceMSullivan
#ARAexpo

22. Instagram and Social Media accounts link to
website and Contact info

23. @JoyceMSullivan
#ARAexpo
#Hashtag
Power
Search:
#carrecycling
Google
searches
appear
for
• Twi6er
• Instagram
• Facebook

24. #Hashtag
Power
Facebook
accounts
that
use
#carrecycling
tags
in
post
leading
to
YouTube
videos
about
#carrecycling
https://youtu.be/hwXpMXdRuu0

25. #Hashtag
Power
Facebook
accounts
that
use
#carrecycling
tags
in
post
leading
to
YouTube
videos
about
#carrecycling
https://youtu.be/98JWyfGGsko

26. The
5
ques1ons℠-­‐
with
your
answers
1.
Who
are
you?
Your company, Your offering, Your
organization
2.
What
do
you
have
to
say?
Value, Networking, Service, Jobs,
Community
3.
Who
are
you
trying
to
reach?
Companies, Customers, Next Generation,
Supporters, Sponsors, Members
4.
How
do
they
WANT
to
be
reached?
(or
not!)
Google search for #hashtags: Go where
your audience wants to be found !
5.
Once
you
are
ready
to
connect,
then
what?
Put your plan into action by (1) Listening
(2) Connecting (3) Relationship building
@JoyceMSullivan
#ARAexpo

27. SETH GODIN is the author of 18 books that have
been bestsellers around the world and have been
translated into more than 35 languages. He writes
about the post-industrial revolution, the way ideas
spread, marketing, quitting, leadership and most of
all, changing everything. You might be familiar with
his books Linchpin, Tribes, The Dip and Purple Cow.

28. The journey to #ARAexpo –72nd ARA Conference and Expo
@JoyceMSullivan
#ARAexpo
Start here!

29. Thank you!
Please connect with me on social media sites.
Email works, too
LinkedIn
h6p://linkedin.com/in/joycemsullivan
About.me
h6p://about.me/joycemsullivan
Twi6er
h6p://twi6er.com/joycemsullivan
Website
h6p://socmediafin.com
email:
joyce@socmediafin.com
72nd Annual Convention & Exposition Charlotte, NC