The document provides 10 tips for developing a useful LinkedIn profile: include a photo and complete all profile sections for context; customize the headline and public URL for visibility; add relevant skills and keywords for searches; ask for recommendations from past colleagues; connect with contacts and expand your network; and engage with relevant industry groups. The tips suggest optimizing privacy settings, proofreading for errors, and leveraging LinkedIn's over 5 billion annual searches to enhance your online professional presence.

1. 10 Useful Tips
To Develop Your LinkedIn Profile

2. 10 Useful Tips
#1
Look at the
privacy
settings and
options
Whilst developing your profile you can opt to
make it private until you are ready to share it
to enhance your LinkedIn profile

3. 10 Useful Tips
#2
Include a
photo
Research has found that profiles are more
trusted when they contain a photo
to enhance your LinkedIn profile

4. 10 Useful Tips
#3
Complete
your whole
profile
Click on the 'Edit Profile' button to update
any of the sections or the 'Improve your
profile' button for suggestions.
Proofread any changes you make for errors!
to enhance your LinkedIn profile

5. 10 Useful Tips
#4
Include
relevant
keywords
LinkedIn members did over 5.7 billion
professionally-oriented searches on the
platform in 2012
Consider the search words they will use to
find expertise in your field and include these
in your profile
to enhance your LinkedIn profile

6. 10 Useful Tips
#5
Edit your
headline
Your headline will default to your current job
title, but this can be edited to add further
information and keywords
to enhance your LinkedIn profile

7. 10 Useful Tips
#6
Customise
your public
profile URL
The default URL will also include random numbers
and letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111.
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites
to enhance your LinkedIn profile

8. 10 Useful Tips
#7
Add skills
to your
profile
Add relevant skills to your profile. Valued connections
may then publically endorse your skills and expertise
to enhance your LinkedIn profile

9. 10 Useful Tips
#8
Ask for
recommendations
You may give others a recommendation, but
do also consider asking people you have
worked with to give you one too.
to enhance your LinkedIn profile

10. 10 Useful Tips
#9
Make
connections
• Connect with current and previous work colleagues
• Search by name, company, school, email contacts or
group members. Drill down using advanced search.
• Develop relevant 2nd and 3rd degree connections
to enhance your LinkedIn profile

11. 10 Useful Tips
#10
Join relevant LinkedIn members are
Groups sharing insights and
knowledge in more than
1.5 million
LinkedIn Groups
• Engage in discussion topics and answer questions
in your specialism
• Develop new connections
• Create your own group
to enhance your LinkedIn profile

12. Make the
most of your
profile!

13. uk.linkedin.com/in/suebeckingham/