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Social Media
                     and
                 Your Career

                            September 21, 2012
                            12Noon – 1pm EDT
                            Webinar
Joyce Sullivan
Founder and CEO
SocMediaFin, Inc.
Thanks for joining us today
•  Our agenda
•  SocMediaFin and Career Reinvention services
•  The 5 questions
•  Career Roadmap
•  Detours along the way
•  Social media and you
•  The basics: LinkedIn, Facebook, Twitter
•  Next steps for you
•  Questions
•  Thank you!
Social Media
                                                     and Your
                                                     Career

                                                     http://joycems.com


Services available:
- Career reinvention coaching
      - Custom one to one programs (in person or online)
      - Group programs (in person or online)
-  Areas of focus:
      -  Social media basics: LinkedIn, Facebook, Twitter
      -  Advanced training: latest social media tools and use
      -  Being a beta: the startup world and how to engage
      -  Live event tweeting
http://www.eventbrite.com/event/4266792090
Social Media Strategy
Social media strategy development and
training for organizations including:

Social media seminars for regulated
industries, specializing in financial services
In house workshops for social media
training and staff development
Custom training for industry executives
and senior staff
Keynote speaker for company events and
industry conferences
Companies and Organizations
Social Media - How I got started
•  17 years ago / 1995
  –  opened my America Online (later called AOL) account
  –  email only; closed community (not yet on world wide web)
•  8 years ago / 2004 “I’m on the blog”
  –  Joined MySpace (Facebook was only open to students)
•  6 years ago / 2006
  –  Joined LinkedIn / LinkedIn started in 2002
  –  My LinkedIn number: 8,358,039 (1st 4% of users)
    –  (view your Profile; your number is in the weblink url)
  –  As of Aug 2, 2012, LinkedIn has 175 million+ members
•  4 years ago / Sept 27, 2008 @TwBirthday
  –  Joined Twitter / Twitter started in 2005
My Career Evolution
 1st of Six Children
-  church singer                          Manufacturing
-  babysitter            Public School
-  guitar teacher                            Code
                           Teacher
-  clothing retail job                    Administrator
-  resort waitress



    “Client”               Banking:           Banking:
   Executive               Program            Revenue
 Outplacement”             Manager             Analyst


                                 TODAY:
    Consulting:
                               Social Media
     Banking
                                Consulting
The 5 questions
             Who are you?

        What do you have to say?


      Who are you trying to reach?

How do they WANT to be reached?... or not

      Once you connect, then what?
The questions - with your answers
                   Employee, business
 Who are you?      owners, parent, industry
                   executive


                   Great skills, great products
 What do you       and services, when are
                   you coming home?,
 have to say?
                   excellent company to
                   invest


 Who are you       Your current manager,
  trying to        potential new manager,
   reach?          hiring manager, new
                   customers, your kids,
                   investors, news media
The questions - with your answers (cont’d)
     How do they         Email (home or work)
                         Voicemail
     WANT to be          Phone text
    reached? .. Or       Instant message
         not.            Twitter
                         LinkedIn
                         Facebook
                         (public or private
                       message)



       Once you
                         This is now your show!
     connect, then
        what?            How do you develop
                        meaningful connections?
The Big Three – and more




And thousands more…
LinkedIn – today’s professional resume




http://linkedin.com
Social Media Career Tools
family photo album or more?




http://facebook.com
Social Media Career Tools
Twitter – “closest thing to time travel”




http://twitter.com
Social Media Career Tools
Next Steps for you
•  Answer your own 5 questions
  –  Are you connecting with people the way THEY want to be
     reached?

•  Your career and social media roadmap
  –  Do your own map, detours and how to reroute yourself

•  Social media and you
  –  The basics: LinkedIn, Facebook, Twitter

•  October 1st NYIT NYC 6:00-8:00pm
  –  Social media and your career workshop
  –  http://www.eventbrite.com/event/4266792090
Connect with me online and in person:
LinkedIn:
  http://linkedin.com/in/joycemsullivan
Facebook:
 http://facebook.com/socmediafin
Twitter:
 http://twitter.com/joycemsullivan @JoyceMSullivan
 http://twitter.com/socmediafin    @SocMediaFin


Email: joyce@socmediafin.com
Social Media and Your Career Workshop: Oct 1st
 http://www.eventbrite.com/event/4266792090
Questions
• Type into the chat window


• Or, email your questions to me
joyce@socmediafin.com
Thank you!
                 Social Media
                     and
                 Your Career
                                 September 21, 2012
                                 12Noon – 1pm EDT
                                 Webinar
Joyce Sullivan
Founder and CEO
SocMediaFin, Inc.

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Social Media and Your Career w Joyce Sullivan

  • 1. Social Media and Your Career September 21, 2012 12Noon – 1pm EDT Webinar Joyce Sullivan Founder and CEO SocMediaFin, Inc.
  • 2. Thanks for joining us today •  Our agenda •  SocMediaFin and Career Reinvention services •  The 5 questions •  Career Roadmap •  Detours along the way •  Social media and you •  The basics: LinkedIn, Facebook, Twitter •  Next steps for you •  Questions •  Thank you!
  • 3. Social Media and Your Career http://joycems.com Services available: - Career reinvention coaching - Custom one to one programs (in person or online) - Group programs (in person or online) -  Areas of focus: -  Social media basics: LinkedIn, Facebook, Twitter -  Advanced training: latest social media tools and use -  Being a beta: the startup world and how to engage -  Live event tweeting
  • 5. Social Media Strategy Social media strategy development and training for organizations including: Social media seminars for regulated industries, specializing in financial services In house workshops for social media training and staff development Custom training for industry executives and senior staff Keynote speaker for company events and industry conferences
  • 7. Social Media - How I got started •  17 years ago / 1995 –  opened my America Online (later called AOL) account –  email only; closed community (not yet on world wide web) •  8 years ago / 2004 “I’m on the blog” –  Joined MySpace (Facebook was only open to students) •  6 years ago / 2006 –  Joined LinkedIn / LinkedIn started in 2002 –  My LinkedIn number: 8,358,039 (1st 4% of users) –  (view your Profile; your number is in the weblink url) –  As of Aug 2, 2012, LinkedIn has 175 million+ members •  4 years ago / Sept 27, 2008 @TwBirthday –  Joined Twitter / Twitter started in 2005
  • 8. My Career Evolution 1st of Six Children -  church singer Manufacturing -  babysitter Public School -  guitar teacher Code Teacher -  clothing retail job Administrator -  resort waitress “Client” Banking: Banking: Executive Program Revenue Outplacement” Manager Analyst TODAY: Consulting: Social Media Banking Consulting
  • 9. The 5 questions Who are you? What do you have to say? Who are you trying to reach? How do they WANT to be reached?... or not Once you connect, then what?
  • 10. The questions - with your answers Employee, business Who are you? owners, parent, industry executive Great skills, great products What do you and services, when are you coming home?, have to say? excellent company to invest Who are you Your current manager, trying to potential new manager, reach? hiring manager, new customers, your kids, investors, news media
  • 11. The questions - with your answers (cont’d) How do they   Email (home or work)   Voicemail WANT to be   Phone text reached? .. Or   Instant message not.   Twitter   LinkedIn   Facebook   (public or private message) Once you This is now your show! connect, then what? How do you develop meaningful connections?
  • 12. The Big Three – and more And thousands more…
  • 13. LinkedIn – today’s professional resume http://linkedin.com
  • 15. family photo album or more? http://facebook.com
  • 17. Twitter – “closest thing to time travel” http://twitter.com
  • 19. Next Steps for you •  Answer your own 5 questions –  Are you connecting with people the way THEY want to be reached? •  Your career and social media roadmap –  Do your own map, detours and how to reroute yourself •  Social media and you –  The basics: LinkedIn, Facebook, Twitter •  October 1st NYIT NYC 6:00-8:00pm –  Social media and your career workshop –  http://www.eventbrite.com/event/4266792090
  • 20. Connect with me online and in person: LinkedIn: http://linkedin.com/in/joycemsullivan Facebook: http://facebook.com/socmediafin Twitter: http://twitter.com/joycemsullivan @JoyceMSullivan http://twitter.com/socmediafin @SocMediaFin Email: joyce@socmediafin.com Social Media and Your Career Workshop: Oct 1st http://www.eventbrite.com/event/4266792090
  • 21. Questions • Type into the chat window • Or, email your questions to me joyce@socmediafin.com
  • 22. Thank you! Social Media and Your Career September 21, 2012 12Noon – 1pm EDT Webinar Joyce Sullivan Founder and CEO SocMediaFin, Inc.