TUESDAY WORKSHOP: Need to know how best to use social media platforms to share your art, boost your business or engage with other like-minded individuals? Then this workshop is for you! Yofi Fest presents a hands-on session to show you how to setup your #Twitter and #Instagram posts for the most effective reach and audience engagement, led by social media specialist Joyce M. Sullivan. Where: 66main 66 Main Street, 9th Fl. Yonkers 10701, 1 block from the Yonkers Metro North Train Station When: 4/21, 6:30PM Reception, 7:00PM Workshop Tickets:

1. Anatomy of a Tweet
+ Instagram, too
Joyce
Sullivan
Founder
/
CEO
SocMediaFin.com
Social
Media
Strategy
April
21,
2015
@JoyceMSullivan
#YoFiFest

2. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
#YoFiFest

3. Before
asking
“Which
social
media
tools
should
I
use?”
answer
these
5
ques'ons℠
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
5.
Once
you
connect,
then
what?
4.
How
do
they
WANT
to
be
reached?...
or
not
@JoyceMSullivan
#YoFiFest

4. The
5
ques'ons℠-­‐
with
your
answers
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
4.
How
do
they
WANT
to
be
reached?
5.
Once
you
are
ready
to
connect,
then
what?
@JoyceMSullivan
#YoFiFest

5. What is Twitter?
! Online social networking service – one person
to talk to one or many
! Users can send and read short 140 character
messages
! Registered users can read and post ‘tweets’
! Unregistered users can only read them
(Listening)
! QUESTION: Do you want to ‘tweet’ or ‘listen’
or both
@JoyceMSullivan
#YoFiFest

6. The story of a tweet
@JoyceMSullivan
#YoFiFest

7. Twitter terms
! @ NAME = You! Me > @JoyceMSullivan
! TWEET = a short text message you send to others
! REPLY = comment on a tweet and join a
conversation
! RETWEET = share a tweet you like with your
followers. You can add your own thoughts too
! FAVORITE = to let the author know you like it.
Digital ‘thank you’ / shoulder tap
! HASHTAGS = topics for tweets. You can make
these up! Click on a hashtag to see conversations
related to a tweet
@JoyceMSullivan
#YoFiFest

8. The story of a tweet
A Tweet is an
expression of a
moment or idea.
It can contain:
Text
Photos
Videos
Links to websites
@JoyceMSullivan
#YoFiFest

9. How to get started with Twitter
! Go to Twitter.com and follow step by step
directions to set up your account
@JoyceMSullivan
#YoFiFest

10. Listen + Set up account on Twitter
@JoyceMSullivan
#YoFiFest
http://twitter.com

11. Your Twitter bio:
Photo = “Avi”
@ Name =
= Actual Name
Describe yourself,
your art, your
interest in < 140
characters!
All of this can
be changed at
any time!
Include your
websites so
others can learn
more about you.
Twitter allows 2
urls
Your location, can be
multiple cities,
countries
Create and add
your own
#hashtag e.g.
#YoFiFest
@JoyceMSullivan
#YoFiFest

12. Sample Twitter Page @JoyceMSullivan
@JoyceMSullivan
#YoFiFest

13. @JoyceMSullivan
#YoFiFest

14. Anatomy of a Tweet
+ Instagram, too
Joyce
Sullivan
Founder
/
CEO
SocMediaFin.com
Social
Media
Strategy
April
21,
2015
@JoyceMSullivan
#YoFiFest

15. What is Instagram?
! Online mobile social networking service
! Allows users to take pictures and videos
! You can share your Instagram photos/videos on other
social platforms such as Facebook, Twitter, Tumblr (blog
site) Flickr (photo site)
! Distinctive feature: Photos are all Square shape
! Digital filters can be added to your image
! Instagram videos are 15 seconds
! No limit for text messages
! #Hashtags are used extensively in messages
@JoyceMSullivan
#YoFiFest

16. @JoyceMSullivan
#YoFiFest
https://instagram.com/joycemsullivan/MOBILE DEVICE VIEW

17. @JoyceMSullivan
#YoFiFest
https://instagram.com/joycemsullivan/DESKTOP VIEW

18. @JoyceMSullivan
#YoFiFest

19. @JoyceMSullivan
#YoFiFest

20. @JoyceMSullivan
#YoFiFest

21. @JoyceMSullivan
#YoFiFest

22. @JoyceMSullivan
#YoFiFest

23. @JoyceMSullivan
#YoFiFest

24. @JoyceMSullivan
#YoFiFest

25. @JoyceMSullivan
#YoFiFest

26. @JoyceMSullivan
#YoFiFest
https://instagram.com/joycemsullivan/

27. Instagram Filters
@JoyceMSullivan
#YoFiFest
A photo collage of an unprocessed image (top left) modified with the
16 different Instagram filters available in 2011 (source: Wikipedia)

28. Your Instagram bio:
Photo = “Avi”
@ Name =
Actual Name =
Describe yourself,
your art, your
interest in < 140
characters!
All of this can
be changed at
any time!
Include your
websites so
others can learn
more about you.
Instagram allows
only one (1) link
Your location, can be
multiple cities,
countries
Create and add
your own
#hashtag e.g.
#YoFiFest
@JoyceMSullivan
#YoFiFest

29. @JoyceMSullivan
#YoFiFest
Setting up your Twitter and
Instagram
Practice Session /
Workshop

30. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
#YoFiFest

31. Setting up your
Twitter and Instagram
Twitter
! Your @ Name:_______________
keep as short as possible and distinct; can
be your name or other combo of letters /
numbers
! Your photo / avatar:__________
Full face photo recommended though you
may wish to use your company logo / art
image
! Instagram Bio:
your bio must be 150 characters or fewer
______________________________
______________________________
______________________________
______________________________
______________________________
__________
! Your #hashtag highly recommended
______________________________
______________________________
Instagram
! Your @ Name:____________ highly
recommend you have same twitter and
Instagram @ names
! Your photo / avatar:__________
Full face photo recommended though you
may wish to use your company logo / art
image
! Instagram Bio:
your bio must be 150 characters or fewer
______________________________
______________________________
______________________________
______________________________
______________________________
__________
! Your #hashtags highly
recommended
______________________________
______________________________
Name:________________________
@JoyceMSullivan
#YoFiFest
SocMediaFin.com
Joyce@SocMediaFin.com

32. Creating a ‘tweet’ and
Instagram post
Twitter
! Your message:
keep to less than 140 characters so
there is room for others to ‘retweet’
___________________________
___________________________
___________________________
___________________________
___________________________
_____________________
! Image / website link to
include: __________________
! Include your #hashtag highly
recommended so others can find and
follow your conversation topic
___________________________
___________________________
______
Instagram
! Your photo / art you are sharing:
! Note: the image you post will be
square. You will be able to position
it before publishing to Instagram
! Your message: can be more than
140 characters including hashtags.
Upper limit is ?
_____________________________________
_____________________________________
_____________________________________
_____________________________________
____________
Name:________________________
@JoyceMSullivan
#YoFiFest
SocMediaFin.com
Joyce@SocMediaFin.com

33. Anatomy of a Tweet
+ Instagram, too
Joyce
Sullivan
Founder
/
CEO
SocMediaFin.com
Social
Media
Strategy
April
21,
2015
@JoyceMSullivan
#YoFiFest