Saied Amiry presents what LinkedIn is doing for Higher Education at the Converge 2017 Conference in Palm Springs, California on Thursday, February 23rd, 2017
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Rob Humphrey at Pearson Academic Partner SummitRob Humphrey
Since 2010 Rob Humphrey has been a key evangelist for LinkedIn's data-rich tools that help students, employers, and education institutions. Join Rob for a discussion that will highlight LinkedIn's evolving focus on education, new innovations in digital marketing, and how Pearson and LinkedIn are working together on cutting-edge marketing strategies to serve partners and education consumers. Rob will present fresh insights based on LinkedIn's unique data set and talk over key concepts to harness the platform.
Rob Humphrey is a five-year veteran of LinkedIn where he is top 1% performer in sales and marketing. Currently, he works with an elite group of customers that are part of LinkedIn Marketing solutions newly formed Education vertical. Prior to that Rob was a Senior Manager of Content Marketing and headed up creative visual and social efforts for LinkedIn Talent Solutions.
This talk is about marketing to students and prospective students at LinkedIn
5years is a web-based career planning and learning platform that aims to help users develop long-term career plans through skills assessments, customized learning plans, and connections to resources and advisors. It aggregates online learning content and networking opportunities while providing analytics and goal-setting tools to help users visualize their progress. The platform is designed for college students, young professionals, and their advisors to help address issues like lack of career guidance, low job satisfaction, and skills gaps that many experience after formal education.
IT Research Reveals How IT Marketers Can Get in the Social ConversationLinkedIn
The document summarizes research findings about IT decision makers' use of social networks for business purposes. Some key findings include:
- 88% of IT decision makers visit at least one social network monthly, with LinkedIn being the most visited (75%)
- ITDMs use social networks for various stages of the decision making process, from awareness to implementation
- LinkedIn is seen as a trusted source for learning from peers and connecting with vendors compared to other networks
LinkedIn Student Information Session - 7 August 2014Laura Fox
This document summarizes a presentation about engaging students and graduates on LinkedIn. It introduces three LinkedIn experts - Charles Hardy, Lindsay Brady and Lauren Fogarty - who discuss how LinkedIn can help universities, employers and students. They provide data on the growing student audience on LinkedIn and strategies for universities to promote LinkedIn, and for employers to recruit and market to students through LinkedIn.
This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.
Developing and Optimising Your Professional IdentityCharles Hardy
This document discusses developing and optimizing your professional identity on LinkedIn. It recommends having a complete profile with a photo, headline, summary and work experience details. It also stresses the importance of connecting with your network both internally and externally, as your extended network of connections and their connections can provide opportunities. The document advises engaging with your network by liking, sharing and commenting on posts, as well as publishing your own content to develop your professional brand.
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Rob Humphrey at Pearson Academic Partner SummitRob Humphrey
Since 2010 Rob Humphrey has been a key evangelist for LinkedIn's data-rich tools that help students, employers, and education institutions. Join Rob for a discussion that will highlight LinkedIn's evolving focus on education, new innovations in digital marketing, and how Pearson and LinkedIn are working together on cutting-edge marketing strategies to serve partners and education consumers. Rob will present fresh insights based on LinkedIn's unique data set and talk over key concepts to harness the platform.
Rob Humphrey is a five-year veteran of LinkedIn where he is top 1% performer in sales and marketing. Currently, he works with an elite group of customers that are part of LinkedIn Marketing solutions newly formed Education vertical. Prior to that Rob was a Senior Manager of Content Marketing and headed up creative visual and social efforts for LinkedIn Talent Solutions.
This talk is about marketing to students and prospective students at LinkedIn
5years is a web-based career planning and learning platform that aims to help users develop long-term career plans through skills assessments, customized learning plans, and connections to resources and advisors. It aggregates online learning content and networking opportunities while providing analytics and goal-setting tools to help users visualize their progress. The platform is designed for college students, young professionals, and their advisors to help address issues like lack of career guidance, low job satisfaction, and skills gaps that many experience after formal education.
IT Research Reveals How IT Marketers Can Get in the Social ConversationLinkedIn
The document summarizes research findings about IT decision makers' use of social networks for business purposes. Some key findings include:
- 88% of IT decision makers visit at least one social network monthly, with LinkedIn being the most visited (75%)
- ITDMs use social networks for various stages of the decision making process, from awareness to implementation
- LinkedIn is seen as a trusted source for learning from peers and connecting with vendors compared to other networks
LinkedIn Student Information Session - 7 August 2014Laura Fox
This document summarizes a presentation about engaging students and graduates on LinkedIn. It introduces three LinkedIn experts - Charles Hardy, Lindsay Brady and Lauren Fogarty - who discuss how LinkedIn can help universities, employers and students. They provide data on the growing student audience on LinkedIn and strategies for universities to promote LinkedIn, and for employers to recruit and market to students through LinkedIn.
This document discusses how LinkedIn is adapting its platform to better serve higher education. It notes that LinkedIn can support students throughout their entire professional journey from acquiring knowledge in school to developing skills and finding jobs. The document highlights how LinkedIn products currently help areas like admissions, education, and career services and how it plans to further simplify and improve the experience for educational institutions. It also emphasizes LinkedIn's commitment to investing in higher education's future.
Developing and Optimising Your Professional IdentityCharles Hardy
This document discusses developing and optimizing your professional identity on LinkedIn. It recommends having a complete profile with a photo, headline, summary and work experience details. It also stresses the importance of connecting with your network both internally and externally, as your extended network of connections and their connections can provide opportunities. The document advises engaging with your network by liking, sharing and commenting on posts, as well as publishing your own content to develop your professional brand.
This document discusses optimizing LinkedIn for nonprofit organizations. It provides tips on creating an effective personal profile, including making sure profiles are accurate, locatable, impactful, value-based and engaging. Additional sections cover using LinkedIn to expand networks, conduct searches for potential donors and members, and strategies for connecting with new contacts.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Recruitment firms face an increasingly competitive landscape as the US hiring market heats up. Social professional networks have become the top source of quality hires and are seen as an essential long-term trend. However, most firms have a "passive talent capabilities gap" and do not effectively source or engage passive candidates. As budgets remain flat, context and high-quality content are growing in importance for recruitment marketing.
The document is an annual report from LinkedIn that provides insights into U.S. veterans in the workforce based on data from over 2.1 million veteran profiles on LinkedIn. Some of the key findings include:
- Veterans have lower unemployment rates than the general population and many have achieved high levels in their careers such as executive roles.
- The top metro areas and industries that veterans work in include IT, defense, and government roles.
- Veterans are highly educated and skilled individuals who are actively engaging on LinkedIn to build their professional networks and find jobs.
The document discusses 4 key trends in the recruitment industry according to a LinkedIn survey:
1) The US recruitment market is heating up as hiring growth outpaces global growth.
2) Social professional networks like LinkedIn are increasingly driving quality hires and seen as the most important long-lasting trend.
3) Most firms focus on recruiting passive talent but over half report difficulties in doing so effectively due to a lack of tools and skills.
4) Context and quality content are becoming more important in recruitment marketing as firms invest more in online advertising.
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
Global Insights to Attracting and Engaging With Millennial Talent The HR Observer
Work-life balance, leading purpose-driven lives, making a difference are just a few of the preferences of the millennial generation that were observed in the 2014 Universum’s Student Survey, covering 36 countries globally and including 600,000 respondents. In this presentation, Claudia goes inside the minds of this generation of talent – who they are, what attracts them, what drives them, and how business can better understand, engage, recruit and retain this generation. You will not only look at results from Universum’s survey, with a particular focus on the Middle East, but we will also be inspired to develop your own communication strategy through best practice sharing and innovative, outside the box recruitment tactics.
Claudia Tatanelli, Chairman of Strategic Board, Universum
Four college students - Milap Patel (UC Davis '22), Khushi Shelat (Penn '23), Shobha Dasari (Stanford '23), and Sarah Ahmed (Santa Clara '22) worked over 3 months to design a solution to student problems on LinkedIn. This is our Whitepaper, containing research with 200 students, 50 user interviews, each prototype iteration, and our Go-To-Market proposal for the new feature sets we've proposed across Mentorship, Feed, and Jobs.
The document discusses LinkedIn's opportunities in higher education by better connecting students, universities, and alumni. It notes that LinkedIn is currently seen as mainly a job portal but can also be about careers, relationships, content, and insights. Features are proposed to make profiles and groups more useful for students and universities seeking alumni insights to attract students and improve programs. This includes student job postings, skills/publication sections, richer content options, and APIs to access profile and group data while maintaining profiles on LinkedIn. The goal is a virtuous circle of growth through relevant insights powered by its technology platform and large user base. It raises the possibility of LinkedIn also assisting with teaching and learning.
This document outlines the importance of social networking for businesses and provides strategies for how to effectively utilize social media. It defines social networking for business as the strategic use of online networks to engage target audiences through brand-focused messages with specific goals. The document discusses why social networking is important for candidates, clients, and competitors and provides statistics on social media usage. It then gives examples of how the presenter's company, Tech USA, is currently using social media like Facebook, Twitter, YouTube, and LinkedIn. Finally, it outlines the social media strategy and goals for Tech USA going forward.
Mudanças nas tendências de consumo e impacto na jornada financeira - LinkedIn...LinkedIn
The document discusses how social media is transforming consumer behavior and decision making. It finds that nearly all mass affluent consumers use social media, and many engage with and follow financial companies on social platforms. However, there is a communication gap between the types of content consumers want from financial companies (like new product information) and what they actually receive. The document also finds that social media is almost as trusted a source of financial information as traditional sources, and that brands can influence mass affluent consumers through multi-media content and direct 1:1 communication on professional social networks like LinkedIn.
This document discusses how using social media can benefit career development. It outlines popular social media platforms like blogs, Twitter, Facebook and LinkedIn and how each can help with networking, opportunities and self-marketing. LinkedIn is emphasized as it is professional-focused and allows uploading resumes and building connections. The document provides tips for using social media platforms and cautions that employers may screen candidates' online profiles, so users should be aware of privacy and branding.
This document discusses how LinkedIn can help companies achieve their marketing objectives through various solutions like generating awareness, building communities, driving consideration and preference, generating traffic and leads, and driving advocacy. It provides statistics that show LinkedIn's dominance over other social media platforms in driving visits to corporate websites and engaging business elites and C-level executives. The document also demonstrates how LinkedIn can help B2B marketers target audiences accurately using people's profiles, connections and behaviors for customized targeting beyond demographics.
LinkedIn started as a contact network but switched to becoming a hiring service. However, it does not lead in hiring, networking, or media. After Microsoft acquired LinkedIn for $26 billion in 2016, LinkedIn faced issues with conflicts of interest, easy headhunting of employees, and damage to businesses from competitors advertising. The document proposes that LinkedIn transition to becoming a global connected database across HR, networking, media, and other areas rather than just a single website.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
How LinkedIn Views Its Role in Education - The Chronicle of Higher EducationMichael Korcuska
LinkedIn views its role in education as focusing on lifelong learning to help professionals stay updated with new skills. It acquired Lynda.com to provide online courses to LinkedIn users and expand its library of courses. LinkedIn's goal is to build an "economic graph" representing all skills, jobs, educational programs, and members' knowledge to help people find careers and improve the economy. Some see LinkedIn becoming a new competitor to higher education, though LinkedIn says its focus is lifelong learning, not replacing 4-year degrees.
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
Linkedin Learning, for Federal AgenciesKeith Ellis
The summary is:
The federal workforce is facing increasing demands to continuously learn and adapt skills at a rapid pace due to changing job requirements. However, current learning approaches are lagging behind what is needed. LinkedIn provides a unique opportunity to deliver personalized, relevant learning to federal employees through its vast professional network and data-driven insights. By engaging employees on LinkedIn where they are already active, agencies can help retain talent through career development support.
Australian Healthcare Professionals on LinkedInLinkedIn
LinkedIn Talent Solutions recently analysed its Australian healthcare members to identify where to find talent, who the top employers are and what healthcare professionals are interested in on LinkedIn.
This infographic presents a summary of the key findings of LinkedIn's Australian Healthcare Professionals Report.
Are you mystified about the new 2017 LinkedIn platform? You are not alone! In fact, the 2017 redesign is the most significant change to the desktop version since its inception, leaving many users panicked as they can’t find the tools they used every day. In this presentation by LinkedIn expert Donna Shannon, learn about the latest changes and traps while discovering tricks to bring back your functionality.
Join my enewsletter and receive 75% off my Udemy.com LinkedIn course: http://eepurl.com/bgVrJr
This document discusses optimizing LinkedIn for nonprofit organizations. It provides tips on creating an effective personal profile, including making sure profiles are accurate, locatable, impactful, value-based and engaging. Additional sections cover using LinkedIn to expand networks, conduct searches for potential donors and members, and strategies for connecting with new contacts.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Recruitment firms face an increasingly competitive landscape as the US hiring market heats up. Social professional networks have become the top source of quality hires and are seen as an essential long-term trend. However, most firms have a "passive talent capabilities gap" and do not effectively source or engage passive candidates. As budgets remain flat, context and high-quality content are growing in importance for recruitment marketing.
The document is an annual report from LinkedIn that provides insights into U.S. veterans in the workforce based on data from over 2.1 million veteran profiles on LinkedIn. Some of the key findings include:
- Veterans have lower unemployment rates than the general population and many have achieved high levels in their careers such as executive roles.
- The top metro areas and industries that veterans work in include IT, defense, and government roles.
- Veterans are highly educated and skilled individuals who are actively engaging on LinkedIn to build their professional networks and find jobs.
The document discusses 4 key trends in the recruitment industry according to a LinkedIn survey:
1) The US recruitment market is heating up as hiring growth outpaces global growth.
2) Social professional networks like LinkedIn are increasingly driving quality hires and seen as the most important long-lasting trend.
3) Most firms focus on recruiting passive talent but over half report difficulties in doing so effectively due to a lack of tools and skills.
4) Context and quality content are becoming more important in recruitment marketing as firms invest more in online advertising.
Winners of the LinkedIn Economic Graph ChallengeLinkedIn
When we launched the LinkedIn Economic Graph Challenge in October 2014, our goal was to work with the best researchers across the U.S. to help solve some of the world’s most pressing issues of our time, using LinkedIn data. We have selected 12 finalists to work with us. Each team submitted a compelling proposal to utilize LinkedIn data to create economic opportunity. These teams aim to solve problems as diverse as closing employee skill gaps, achieving municipal economic improvements and relieving inequality in the labor market. Their results could potentially positively impact millions of people.
More at http://economicgraphchallenge.linkedin.com
Global Insights to Attracting and Engaging With Millennial Talent The HR Observer
Work-life balance, leading purpose-driven lives, making a difference are just a few of the preferences of the millennial generation that were observed in the 2014 Universum’s Student Survey, covering 36 countries globally and including 600,000 respondents. In this presentation, Claudia goes inside the minds of this generation of talent – who they are, what attracts them, what drives them, and how business can better understand, engage, recruit and retain this generation. You will not only look at results from Universum’s survey, with a particular focus on the Middle East, but we will also be inspired to develop your own communication strategy through best practice sharing and innovative, outside the box recruitment tactics.
Claudia Tatanelli, Chairman of Strategic Board, Universum
Four college students - Milap Patel (UC Davis '22), Khushi Shelat (Penn '23), Shobha Dasari (Stanford '23), and Sarah Ahmed (Santa Clara '22) worked over 3 months to design a solution to student problems on LinkedIn. This is our Whitepaper, containing research with 200 students, 50 user interviews, each prototype iteration, and our Go-To-Market proposal for the new feature sets we've proposed across Mentorship, Feed, and Jobs.
The document discusses LinkedIn's opportunities in higher education by better connecting students, universities, and alumni. It notes that LinkedIn is currently seen as mainly a job portal but can also be about careers, relationships, content, and insights. Features are proposed to make profiles and groups more useful for students and universities seeking alumni insights to attract students and improve programs. This includes student job postings, skills/publication sections, richer content options, and APIs to access profile and group data while maintaining profiles on LinkedIn. The goal is a virtuous circle of growth through relevant insights powered by its technology platform and large user base. It raises the possibility of LinkedIn also assisting with teaching and learning.
This document outlines the importance of social networking for businesses and provides strategies for how to effectively utilize social media. It defines social networking for business as the strategic use of online networks to engage target audiences through brand-focused messages with specific goals. The document discusses why social networking is important for candidates, clients, and competitors and provides statistics on social media usage. It then gives examples of how the presenter's company, Tech USA, is currently using social media like Facebook, Twitter, YouTube, and LinkedIn. Finally, it outlines the social media strategy and goals for Tech USA going forward.
Mudanças nas tendências de consumo e impacto na jornada financeira - LinkedIn...LinkedIn
The document discusses how social media is transforming consumer behavior and decision making. It finds that nearly all mass affluent consumers use social media, and many engage with and follow financial companies on social platforms. However, there is a communication gap between the types of content consumers want from financial companies (like new product information) and what they actually receive. The document also finds that social media is almost as trusted a source of financial information as traditional sources, and that brands can influence mass affluent consumers through multi-media content and direct 1:1 communication on professional social networks like LinkedIn.
This document discusses how using social media can benefit career development. It outlines popular social media platforms like blogs, Twitter, Facebook and LinkedIn and how each can help with networking, opportunities and self-marketing. LinkedIn is emphasized as it is professional-focused and allows uploading resumes and building connections. The document provides tips for using social media platforms and cautions that employers may screen candidates' online profiles, so users should be aware of privacy and branding.
This document discusses how LinkedIn can help companies achieve their marketing objectives through various solutions like generating awareness, building communities, driving consideration and preference, generating traffic and leads, and driving advocacy. It provides statistics that show LinkedIn's dominance over other social media platforms in driving visits to corporate websites and engaging business elites and C-level executives. The document also demonstrates how LinkedIn can help B2B marketers target audiences accurately using people's profiles, connections and behaviors for customized targeting beyond demographics.
LinkedIn started as a contact network but switched to becoming a hiring service. However, it does not lead in hiring, networking, or media. After Microsoft acquired LinkedIn for $26 billion in 2016, LinkedIn faced issues with conflicts of interest, easy headhunting of employees, and damage to businesses from competitors advertising. The document proposes that LinkedIn transition to becoming a global connected database across HR, networking, media, and other areas rather than just a single website.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
How LinkedIn Views Its Role in Education - The Chronicle of Higher EducationMichael Korcuska
LinkedIn views its role in education as focusing on lifelong learning to help professionals stay updated with new skills. It acquired Lynda.com to provide online courses to LinkedIn users and expand its library of courses. LinkedIn's goal is to build an "economic graph" representing all skills, jobs, educational programs, and members' knowledge to help people find careers and improve the economy. Some see LinkedIn becoming a new competitor to higher education, though LinkedIn says its focus is lifelong learning, not replacing 4-year degrees.
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
Linkedin Learning, for Federal AgenciesKeith Ellis
The summary is:
The federal workforce is facing increasing demands to continuously learn and adapt skills at a rapid pace due to changing job requirements. However, current learning approaches are lagging behind what is needed. LinkedIn provides a unique opportunity to deliver personalized, relevant learning to federal employees through its vast professional network and data-driven insights. By engaging employees on LinkedIn where they are already active, agencies can help retain talent through career development support.
Australian Healthcare Professionals on LinkedInLinkedIn
LinkedIn Talent Solutions recently analysed its Australian healthcare members to identify where to find talent, who the top employers are and what healthcare professionals are interested in on LinkedIn.
This infographic presents a summary of the key findings of LinkedIn's Australian Healthcare Professionals Report.
Are you mystified about the new 2017 LinkedIn platform? You are not alone! In fact, the 2017 redesign is the most significant change to the desktop version since its inception, leaving many users panicked as they can’t find the tools they used every day. In this presentation by LinkedIn expert Donna Shannon, learn about the latest changes and traps while discovering tricks to bring back your functionality.
Join my enewsletter and receive 75% off my Udemy.com LinkedIn course: http://eepurl.com/bgVrJr
"Navigating LinkedIn" guides an experienced LinkedIn user with revenue responsibilities through the new mix of LinkedIn.com 2017 and Sales Navigator. This is a shortened version of the 1 hour to 1/2 day version of the keynote address, breakout session, workshop or webinar.
The document provides tips for building an effective LinkedIn profile in 20 steps: update your basic info and photo; write a compelling summary and background; customize your URL; add sections and media; connect with contacts; request recommendations; engage with your network by commenting, messaging, and joining groups; use LinkedIn search, jobs, and privacy settings; and keep your profile complete, typo-free, and regularly updated.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
This document discusses how LinkedIn has become an important platform for businesses and professionals to connect, share content, and influence potential customers or clients. It emphasizes that the buying process has become more social and decentralized, with most buyers now using social media platforms like LinkedIn to research vendors. It provides tips for professionals to enhance their LinkedIn profile with optimized keywords, descriptions of experience and value, and to regularly connect, engage, and share relevant content in order to build influence and grow their professional network on the platform.
An A-Z of Over 100 Online Tools and Tips for Small BusinessClayton Wehner
A presentation containing the very best online tools and tips for small business. Most of these tools are free to use, have a free use tier, or a free trial period.
This document discusses inclusive education and how to implement systemic reform to promote inclusion. It argues that many children with disabilities are not currently in school due to a lack of accountability and data. To achieve inclusive education, governments must shift to a paradigm that serves all children in regular schools and classrooms with necessary supports. The Convention on the Rights of Persons with Disabilities provides benchmarks and indicators to measure inclusion in education systems based on principles of equality, non-discrimination, accessibility, participation, and respect for families.
LinkedIn Workshop on Digital Talents 2017Tomaso Giusti
The document outlines an agenda for a workshop on digital talents. It discusses digital transformation and the need for digital skills. It then summarizes a digital talent pool of over 300,000 professionals in Italy identified on LinkedIn, including their job titles, employers, education, and interests. Recommendations are provided for an engaging content strategy to attract digital talent, including focusing on candidate experience, telling authentic stories, and making applications easy.
Inclusive Education in Australia. Is it possible?hukkinen
The document discusses inclusive education in Australia and the obstacles to its effectiveness. It notes that a competitive school market, the national curriculum, and additional responsibilities placed on teachers undermine inclusion. Teachers are frustrated and lack support. For inclusion to improve, changes are needed such as reducing class sizes and providing more support and training for teachers. The example of Finland's more inclusive education system achieving high results regardless of socioeconomic background is discussed. Unless changes are made to support teachers and students, effective inclusive education may not be possible in Australia.
The inclusive education m. anghel c. postelnicescu_roMagda Anghel
The document summarizes an "Inclusive educational practices" project in Romania. It was led by Professors Maria Magdalena Anghel and Corina Georgeta Postelnicescu. The project aimed to develop inclusive educational skills and practices for teachers, parents, and the community to better support children with special educational needs. It involved training programs, developing individualized plans for children, and partnering with organizations to improve inclusion of children with special needs by 30%. The initial implementation of the project was successful, and the authors hope to continue its activities and advocate for more cooperation and support for children with special educational needs.
Keele University is renowned for its exciting approach to higher education, beautiful campus, strong community spirit and excellent student life. Wish to know more about this university? Check out this detailed presentation. Interested students can send a mail to info@intelligentgulf.com
The document provides tips for making presentations more engaging. It recommends adding pictures or photos as backgrounds, using different font sizes and colors to aid readability, limiting each slide to one main point to avoid overcrowding, and considering time spent creating slides versus standard templates. The overall message is that more creative designs can enhance presentations but may take longer to produce.
Presentació realitzada per Maria Pla (ICGC) a la jornada "Bases cartogràfiques i BIM en l'àmbit de l'administració pública: cap a un llenguatge comú" (02/06/2016)
Diamond Vertical Marketing Presentation For Microsoft Dynamics Partners, 061912FredDiamond
This is a presentation we did for the East Region Microsoft Dynamics partners on June 19. DIAMOND Strategic Marketing specializes in helping companies of all kinds formulate, execute, and manage vertical marketing programs.
This document discusses considerations for increasing the impact and visibility of open journal systems (OJS) journals in Brazil. It provides details on the author's activities supporting OJS implementation and journal indexing. Key points include that open access and proper indexing in databases like Web of Science are important for visibility and citations. Adherence to publication schedules and geographic diversity can also influence indexing. The document highlights Maringá State University's success in increasing the impact of its journals through optimal OJS management and indexing in major databases.
There are many features on LinkedIn people do not know about. With the new LinkedIn Userface, I thought I would share 10 LinkedIn Tidbits that help you gain more of an experience!
This document provides an overview of inclusive education presented by Daniel Close from the University of Oregon. It is organized into three modules that define inclusive education, discuss its principles and values, and describe different types of disabilities. The first module defines inclusive education as including all children in schools regardless of ability and discusses the values of having a welcoming attitude, family involvement, and never giving up on children. The second module outlines principles of using real life experiences, setting realistic goals, and being a good communicator. The third module will describe types of disabilities found in children.
Merupakan salah satu tugasan kumpulan semasa Sem 5 dalam pengajian ijazah bidang Komunikasi Visual yang lebih menjurus ke arah "Rebranding" sesebuah perbadanan syarikat..
The future for online education is bright, as online enrollment continues to outpace overall higher education growth. But competition for students is fierce, from both traditional universities and for-profit schools.
As a result, higher ed marketers need to be laser focused on driving quality leads, improving awareness, and differentiating programs from competitors. LinkedIn is the perfect platform to do this.
Join Geoff and Ira for a primer on how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn.
Learn how to:
• Drive quality leads that are more likely to convert
• Improve your creative with examples from other online programs
• Lower your cost per lead with new LinkedIn solutions, like Lead Gen Forms
• Measure what matters to prove the ROI of your advertising effort
Change Brings Opportunity: The New Landscape of Higher Ed Marketing and How S...LinkedIn
Presented at the AMA Symposium for Higher Education 2016:
The higher education market has changed significantly over the past few years. With the rise of social media, increased focus on student outcomes & ROI, and increased competition from online programs, the marketing ecosystem must evolve as well. Join us as we discuss some of the leading trends influencing higher ed marketing today, new research from LinkedIn and CarringtonCrisp that reveals what students believe about the ROI of their graduate degrees and how social media can help, and a sneak preview of changes to the LinkedIn platform that will help you better market your programs in this new connected world.
Using LinkedIn to Deepen Relationships Throughout the Entire Student LifecycleLinkedIn
The document discusses trends in higher education and how marketers can influence student decisions. Some key points:
- Peer groups and professional networks have significant influence on student decisions.
- Millennials are more driven by salary and skills development, while Gen X values passion for learning and need to upskill.
- Prospects seek different types of content at each stage of their decision journey, from career advice early on to alumni profiles and rankings later.
- Most prospects only seriously consider 3 schools, so it is important for marketers to get their school on prospective students' shortlists.
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can HelpLinkedIn
Social media is widely used by business schools for admissions and career services. A survey found 71% of business schools use social media for admissions and 98% for career services. LinkedIn is the most popular and useful social network, used by 85% of admissions and 93% of career services. The survey also found graduates with tangible career motivations like increasing salary or starting a business were more likely to have successful outcomes. Speakers provided tips for schools to identify goals, create content calendars, leverage visuals, and monitor metrics to improve social media strategies.
This document outlines best practices for using content marketing on LinkedIn for higher education institutions. It discusses the need for content marketing to influence prospects early in their decision journey. It provides examples of how to develop a content strategy, including understanding audiences, documenting plans, creating different types of content, and distributing content. Key tactics include building a solid foundation, managing and producing content, and distributing and optimizing content.
Connecting with Today's Prospective Students - Singapore ReportLinkedIn Singapore
This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.
This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.
What’s new with LinkedIn for Higher Education?LinkedIn
LinkedIn is investing in higher education, and this presentation will show how your university can take full advantage.
We share what is new with LinkedIn for Higher Education, including our new University Page experience. We also discuss fresh strategies for engaging prospects, students, and alumni. Take a tour of the top performing content marketing tactics being used on LinkedIn. Then steal those ideas. In the words of David Bowie, “The only art I’ll ever study is stuff I can steal from.”
What you will learn:
-- Five fresh ideas for breaking down institutional silos and working in harmony with your university colleagues.
-- Creative inspiration from the top performing content marketing tactics of other education marketers on LinkedIn.
-- How to get the most out of LinkedIn's new University page experience.
Data Insights for Higher Education - Valter SciarilloLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Valter Sciarillo, Sr. Insights Manager for LinkedIn, discusses how education marketers can leverage the power of LinkedIn data to understand their audience, build relationships, and drive applications.
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1EmmaAGR
This document summarizes LinkedIn's mission to connect professionals to make them more productive and successful. It discusses how LinkedIn provides a platform for employers, universities, students, and alumni. It outlines how LinkedIn helps students at different career milestones by providing career insights and opportunities. The document also discusses how universities benefit from having their students and alumni on LinkedIn and provides examples of universities leveraging LinkedIn. Finally, it provides recommendations for how employers can engage students on LinkedIn through job postings, content marketing, and targeted communications.
Crossing the Higher Education Chasm - Russell GlassLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Russ Glass , Head of Products, LinkedIn Marketing Solutions discusses how LinkedIn is adapting its platform for higher education.
4 Keys to Connecting with Today's Prospective StudentsLinkedIn Europe
Today’s prospective students demand personalised content, delivered at the right time and in the channels that are most relevant to them. So, how and when should marketers engage? To answer that, LinkedIn surveyed over 6,900 Masters Intenders and Masters Grads in Europe.
Connecting with Today's Prospective Students - Christina Jenkins and Ira Amil...LinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Christina Jenkins, Director Global Research, LinkedIn and Ira Amilhussin, Sr. Marketing Manager, LinkedIn, unveil new research the prospective student mindset.
Connecting with Today's Prospective StudentsLinkedIn
Hear the key insights and learning's from Linked's latest Education research "Connecting with Today's Prospective Students". The research throws light on some key topics including:
. The influencing factors for students when choosing where to study
. What kind of content resonates at each stage of the decision making process
. What motives students to educate overseas and why do they choose Australia
Marketers in higher education face increasing challenges in converting prospective students due to financial concerns surrounding student loan debt, competition from online programs, and students relying on social media for information. To meet continued demand for postsecondary education, schools must understand how digital media has empowered students throughout the decision process and tailor their marketing strategies to influence students at different stages. A study found that students develop a shortlist of typically just three schools early in the process before contacting schools. Friends, family and peers are highly influential information sources second only to school websites. Professional networks are also important influencers. Schools need content marketing strategies that engage students throughout the entire decision journey.
More than 100 HR developers took part in the L&D Trend Survey 2023. Their opinions on the current state of the industry have been evaluated and summarized in a detailed Trend Report.
Content: The most requested topics 2022; the Top L&D Trends in 2023; Challenges, that HR developers are facing this year; Topics that will have the greatest significance in 2023; the most frequently used training formats.
This document provides insights from a LinkedIn webinar on connecting with prospective students. It finds that peer groups and professional networks significantly influence students' decisions. Millennials prioritize salary while Gen X values passion for learning. Prospects seek specific information at each stage of consideration. The decision process is exclusive, with most students only considering 3 schools and making their choice from an early shortlist. Friends and peers are more influential than personal networks. Quality of education is prioritized over cost. The webinar provides implications for engaging prospects early and with relevant content tailored for different audiences and stages of consideration.
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
Check out this presentation to see what matters to students and recent grads when it comes to professional opportunity. Compensation and benefits is not the most important factor for each of the countries/regions represented in this report.
Click through all of the comprehensive Student & Recent Grads Talent Pool Reports with top universities to find talent and what they are looking for in a job.
See all Talent Pool Reports: http://lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Similar to LinkedIn Converge 2017 Presentation (20)
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
3. #LinkedInEDU#LinkedInEDU
AGENDA
SECTION 1
The Trap of Short-Term Thinking
SECTION 2
Connecting with Today’s Prospective
Students
SECTION 3
How LinkedIn is Adapting Its Platform
for Higher Education
#LinkedInEDU
10. #LinkedInEDU#LinkedInEDU
“Digital has spent a decade telling us you
can measure everything instantly and that
it’s a good thing. The reality is it’s a very
bad thing.”
Peter Field, Author
Yes, we are in danger of ONLY chasing short-term metrics
#LinkedInEDU
14. #LinkedInEDU#LinkedInEDU
60/40 Rule
“The two must work together.
Investment in long-term brand
building, combined with short term
activations reap the sales benefits
of those investments.”
The optimal media mix is 60% of
budget spent on brand
#LinkedInEDU
19. #LinkedInEDU#LinkedInEDU
1. Net Promoter Score: “The One Number You Need to
Grow”
2. Brand Sentiment Tracking: Quality vs. Vanity Metrics
3. Multi-Touch Attribution: Go Beyond Last Click
Ideas to Rethink Measurement
#LinkedInEDU
22. #LinkedInEDU2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
32M
467M+
professionals
40M+
students and recent
college grads
The largest global community of professionals
#LinkedInEDU
23. #LinkedInEDU#LinkedInEDU
Market to who matters on LinkedIn
Reach a higher
quality prospect
QUALITY
Align your message
with a professional
mindset
MINDSET
Use our accurate
data to target your
audience
FIRST-PARTY
DATA
Only LinkedIn provides this unique combination of benefits
#LinkedInEDU
24. #LinkedInEDU
Why Publish on LinkedIn?
Recruiting
Social media
Self-Esteem
Employee Engagement
Coaching
Integrated Marketing
Learning Management
Onboarding
Hillary Clinton
Anna Faris
Maggiano’s Little Italy
Amber Heard
Kanye West
Chipotle
Kristen Wiig #TogetherMess
#DatingIsHardBecause
Press in the Era of Trump
#Tuesday Motivation
Trump Foundation
Trend Topics as of 11/22/16
#LinkedInEDU
25. #LinkedInEDU#LinkedInEDU
1 – 2016 Survey of College and University Admissions Directors, Inside Higher Ed
2 – Job Growth and Educational Requirements through 2020, Georgetown University, 2014
of admissions directors
met their 2016 enrollment
goals
37%
of all American jobs will
require some sort of
education beyond high
school by 2018
63%
It’s challenging to convert prospects to students
but the value of the degree is still there
#LinkedInEDU
27. #LinkedInEDULinkedIn Survey and Internal Data: August 2015
This deck features U.S. Results
1,627 total respondents including:
• 502 MBA / Masters Intenders
• 524 MBA / Masters Grads
Understanding today’s higher education decision journey
We surveyed 15,000+ respondents on LinkedIn
Brazil
Australia
India
Germany
UK
France
USA
Canada
Hong Kong
Singapore
Netherlands
South Korea
Japan
Spain
#LinkedInEDU
28. #LinkedInEDU
Peer groups
and professional
networks are a
significant influence
Millennials are driven
by a different mindset
than Gen X
Prospects seek
specific content
at each stage
The prospects’
shortlist is exclusive
and critical
Key Findings
#LinkedInEDU
29. #LinkedInEDU#LinkedInEDU
Overview
Chapter 1 The Importance of Making the Shortlist
Chapter 2 Understanding the Prospect Mindset
Chapter 3 Creating Content for Every Stage
Chapter 4 International Trends
Chapter 5 Connecting with Prospects on LinkedIn
#LinkedInEDU
31. #LinkedInEDU
The decision process is exclusive and critical
Only 3
schools make the
prospects’ shortlist
72%
develop their shortlist
before reaching out to
a school representative
93%
end up enrolling
at a school from
their shortlist
Base: MBA and Masters Grads (n=524)
#LinkedInEDU
32. #LinkedInEDU
Friends and peers are the 2nd biggest influence
Institution
website
Friends/
Peers
Information
Sessions
Professional
Networks
55%
50%
25%
Professional networks
are 3x as influential as
personal networks
Professional
Networks
Personal
Networks 8%
25%
25%
Top influential sources when considering further education
Base: MBA and Masters Intenders (n=502)
#LinkedInEDU
35. #LinkedInEDU
Higher salary is the most influencing factor
26%
32%
48%
48%
54%
Increased confidence in my current job
Develop leadership skills
Passion for learning
The need to up-skill
Seeking a higher salary
Increasing Trend:
Skill development
to compete in
today’s world
Base: MBA and Masters Intenders (n=502)
Top 5 factors influencing the decision to undertake higher education
#LinkedInEDU
36. #LinkedInEDU
Millennials (18-34) Gen X (35-49)
Seek a higher salary Passion for learning
Need to up-skill Need to up-skill
Passion for learning Seek a higher salary
Develop leadership skills Develop leadership skills
Millennials and GenXers both have a strong passion
for learning, but for different reasons
1
Base: MBA and Masters Intenders (n=502)
2
3
4
1
2
3
4
Top factors influencing decision to undertake higher education
#LinkedInEDU
37. #LinkedInEDU
64%
71%
79%
83%
90%
Location of campus
Tuition fees
University reputation (overall)
Program format
Faculty/teacher quality
University Ranking
came in 7th
Base: MBA and Masters Intenders (n=502)
Respondents who intend to undertake a Masters or MBA
When deciding where to study, quality of learning
experience is more important than cost
#LinkedInEDU
40. #LinkedInEDU
Top types of information sought by intenders in each stage
of the higher education decision-making process:
Giving them relevant content at each stage
will help keep schools top of mind
AWARENESS DISCOVERY SELECTION
Career Advice
Information on courses and degree programs
Expert commentary and
reviews
Staff and lecturer profiles
Alumni profiles/achievements
Institution rankings
Education and industry news
Base: MBA and Masters Intenders (n=502) #LinkedInEDU
41. #LinkedInEDU
Prospects seek flexibility
But there are differences by age
Base: MBA and Masters Intenders (n=502)
48%
41%
33%
26%
24%
Part-Time Local
(within daily
commuting
distance from your
home)
Online (eg:
Coursera)
Hybrid
(Combination of
face to face and
online)
Full-Time Local (In
your current
country)
Full-Time Local
(within daily
commuting
distance from your
home)
GenXers are 58%
more likely to want
online study options.
Millennials are
21% more likely
to want part-time
local study options.
#LinkedInEDU
44. #LinkedInEDU
28%
of non-U.S. prospects plan to study
outside of their country
74%
of them said they would be interested
in studying in the U.S.
International students are
an important prospect audience for the U.S.
Base: All higher ed. intenders including interested in studying abroad (n=3813)
Those interested in studying in the US (n=2826)
#LinkedInEDU
46. #LinkedInEDU
Better quality education than home country
Understand the different reasons for in studying in the US
EuropeAPAC
Experience a different culture
#LinkedInEDU
49. #LinkedInEDU
3.0
3.2
3.4
3.6
3.8
4.0
4.2
25-34 35-44 45-54 55-64
Age
Average Grit Score
A validated measure that reflects the perseverance and passion
for long-term goals
US Adults LinkedIn Members
40%
50%
60%
70%
80%
90%
100%
18-34 35-54 55-65
Age
% Financially Resilient
“Probably could” or “certain” they could come up with $2,000
next month for an unexpected need
US Adults LinkedIn (LI) Members
Grit Score: LinkedIn survey of 1,096 U.S. members (2015). Duckworth & Quinn survey of 1,554 in the U.S. (2009)
Financial Fragility: LinkedIn survey of 1,096 U.S. members (2015). Lusardi, Schneider, and Tufano survey of 1,931 in the U.S (2011)
#LinkedInEDU
LinkedIn Members Have “Grit” and the Ability to
Afford
50. #LinkedInEDU
5
Peer groups
and professional
networks are a
significant influence
Millennials are driven
by a different mindset
than Gen X
Prospects seek
specific content
at each stage
The prospects’
shortlist is exclusive
and critical
Implications for Marketers
Implication:
Engage early in the
decision process with
a relevant content
marketing strategy
Implication:
Nurture your prospects
down the decision
funnel with content that
is relevant to each
decision stage
Implication:
Customize creative and
landing pages according
to the unique drivers of
each age group
Implication:
Build a presence on
digital platforms that
enable awareness and
knowledge exchange
among professional
networks
56. #LinkedInEDU#LinkedInEDU
LinkedIn Dynamic Ads
Personalize your creative to resonate with prospective students
#LinkedInEDU
Drive engagement with premium audiences using
dynamically generated ads, powered by profile data,
customizable to meet your campaign objectives.
59. #LinkedInEDU#LinkedInEDU
Analyze the performance of your
campaigns using Campaign Manager
rich demographic reporting to
understand who your ads resonate
with best
Campaign
Demographic
Reporting
Beyond the Click
#LinkedInEDU
66. #LinkedInEDU#LinkedInEDU
Brand new self-service channel for marketers to reach professionals in
the most personalized and direct way on LinkedIn
Sponsored InMail for Self-Service
#LinkedInEDU