"Navigating LinkedIn" guides an experienced LinkedIn user with revenue responsibilities through the new mix of LinkedIn.com 2017 and Sales Navigator. This is a shortened version of the 1 hour to 1/2 day version of the keynote address, breakout session, workshop or webinar.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
LinkedIn is a social media platform for professional networking. It allows users to build their professional profile, connect with colleagues and peers, engage in online discussions, share their expertise, and find suitable job opportunities and business partners. Key features of LinkedIn include building a CV/resume, connecting with others, joining groups, posting and finding jobs, messaging other members, and accessing notifications. The platform has grown significantly since its launch in 2003, reaching over 800 million members globally.
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it benefits career centers by helping them build their brand, enhance career services, attract more recruiters, and support students. Students can use LinkedIn to build an online presence, connect with alumni, research opportunities, and learn networking etiquette. The presentation encourages participants to utilize LinkedIn training resources and groups to help themselves and their students.
LinkedIn is a business-oriented social networking site mainly used for professional networking with over 65 million registered users worldwide. It allows users to connect with colleagues and professionals, find potential business partners and clients, and learn about companies. LinkedIn can help users expand their professional network, get discovered by recruiters, promote their business, and stay updated with industry news and connections.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
LinkedIn is a social media platform for professional networking. It allows users to build their professional profile, connect with colleagues and peers, engage in online discussions, share their expertise, and find suitable job opportunities and business partners. Key features of LinkedIn include building a CV/resume, connecting with others, joining groups, posting and finding jobs, messaging other members, and accessing notifications. The platform has grown significantly since its launch in 2003, reaching over 800 million members globally.
This document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and how it benefits career centers by helping them build their brand, enhance career services, attract more recruiters, and support students. Students can use LinkedIn to build an online presence, connect with alumni, research opportunities, and learn networking etiquette. The presentation encourages participants to utilize LinkedIn training resources and groups to help themselves and their students.
LinkedIn is a business-oriented social networking site mainly used for professional networking with over 65 million registered users worldwide. It allows users to connect with colleagues and professionals, find potential business partners and clients, and learn about companies. LinkedIn can help users expand their professional network, get discovered by recruiters, promote their business, and stay updated with industry news and connections.
How To Really Use LinkedIn In 10 SlidesBert Verdonck
Many people have a Profile on LinkedIn and some connections, but don't know what to do with the website.
This presentation shows where the power of LinkedIn is and how to tap into it.
Get your FREE version of the book "How to REALLY use LinkedIn" via www.how-to-really-use-linkedin.com
How to Fully Take Advantage of LinkedInNikki Little
This document discusses how to fully utilize LinkedIn for professional and business purposes. It provides an overview of LinkedIn, highlighting that it has over 150 million users. It then covers how to set up a strong personal profile by including important elements like a photo, updated resume, descriptions of experience and skills. The document also discusses how to enhance networking on LinkedIn and set up an effective company page. It concludes by advising what should be avoided, like only using LinkedIn to promote or sell.
The document provides 7 best practices for using LinkedIn for B2B marketing: 1) Develop your personal and company brand keywords. 2) Optimize your profile header, title, and content to get found. 3) Customize your website link and public profile. 4) Leverage recommendations. 5) Build your network through advanced searches, groups, and invitations. 6) Use LinkedIn apps to share existing marketing assets. 7) Build relationships through group contributions, answering questions, and regular engagement. Following these practices can help marketers generate exposure and position themselves and their business on LinkedIn.
Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.
This document provides an overview of how brands can use LinkedIn to engage consumers. It discusses various LinkedIn marketing strategies and tools like Showcase Pages, Sponsored Updates, Spotlight Ads, custom apps, events, trending content analysis and a Content Marketing Score to develop effective content strategies and drive engagement. Examples are given of how these tools were used by various brands to target audiences and generate viral reach through earned and shared content on the LinkedIn platform.
Learn how financial services professionals can leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue in a compliant manner with Proofpoint.
LinkedIn started as a contact network but switched to becoming a hiring service. However, it does not lead in hiring, networking, or media. After Microsoft acquired LinkedIn for $26 billion in 2016, LinkedIn faced issues with conflicts of interest, easy headhunting of employees, and damage to businesses from competitors advertising. The document proposes that LinkedIn transition to becoming a global connected database across HR, networking, media, and other areas rather than just a single website.
This is a presentation I gave to the bConnected Blogger conference on Saturday, April 12, 2014 in Ottawa, ON at the National Arts Centre. #bConnectedConf @elvisrun
The thesis here is to present a snapshot of the LinkedIn network as it currently stands and to introduce some of the new features available, specifically targeting the blogger community. This presentation also contains links to the new LinkedIn Publisher Platform available to all members.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
This document provides an overview of LinkedIn's Board Member Connect program, which helps nonprofit leaders find quality board members. It discusses how nonprofits can use LinkedIn to recruit board members by completing organizational and individual profiles, connecting with existing board members, and posting board opportunities. The presentation recommends specific actions nonprofits can take on LinkedIn today, such as improving profiles, networking, and establishing a company page. It also highlights premium search tools and success stories to illustrate how nonprofits have used the program.
LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
LinkedIn Sales Executive MS Dynamics Integration Eanna Kenny
LinkedIn Sales Executive is a premium social selling solution that helps sales professionals find and qualify leads, leverage their network to make connections, and engage with decision-makers. Key features include Lead Builder to prioritize leads, TeamLink to see coworker connections and make warm introductions, and InMail to directly message contacts. It provides profile insights from LinkedIn's large network and seamlessly integrates with Dynamics CRM to sync contact information.
Using Linkedin As A B2B Lead Generation ToolBruce Jones
The document discusses using LinkedIn as a B2B lead generation tool. It provides tips for optimizing personal and company LinkedIn profiles, such as adding a professional photo, keywords, skills, and links. It also recommends connecting with prospects, joining groups, and interacting to provide value. The document then discusses ways to use LinkedIn to generate leads, such as sending thank you messages after meetings and getting recommendations.
Social Media Marketing: Using Technology to Generate B2B LeadsCoreElement
Business buyers are increasingly behaving like consumers as workplace demographics change
B2B companies are having success with social media - it works. 70% of International Marketing Survey respondents haven't yet made a commitment to social media - the window of opportunity is now!
2018 How to build a successful LinkedIn MarketingLucio Ribeiro
The document provides guidance on using LinkedIn Company Pages and Showcase Pages to promote brands and engage with customers and prospects. It covers best practices for creating pages, managing pages, analyzing page performance, developing content strategies, and investing in page growth. Key recommendations include using pages to establish thought leadership, build awareness, engage followers, and drive high-quality leads through relevant and useful content.
Saied Amiry presents what LinkedIn is doing for Higher Education at the Converge 2017 Conference in Palm Springs, California on Thursday, February 23rd, 2017
When people talk about social media, they usually mention Facebook and Twitter. But for professionals who are serious about using social media to advance their careers, there's no better network than LinkedIn.
In this presentation, I provide some stats on why you shouldn't ignore LinkedIn. The presentation also provides some important details when filling out your LinkedIn profile.
For more information about LinkedIn, please visit my blog:
http://bit.ly/RockLinkedIn
How To Really Use LinkedIn In 10 SlidesBert Verdonck
Many people have a Profile on LinkedIn and some connections, but don't know what to do with the website.
This presentation shows where the power of LinkedIn is and how to tap into it.
Get your FREE version of the book "How to REALLY use LinkedIn" via www.how-to-really-use-linkedin.com
How to Fully Take Advantage of LinkedInNikki Little
This document discusses how to fully utilize LinkedIn for professional and business purposes. It provides an overview of LinkedIn, highlighting that it has over 150 million users. It then covers how to set up a strong personal profile by including important elements like a photo, updated resume, descriptions of experience and skills. The document also discusses how to enhance networking on LinkedIn and set up an effective company page. It concludes by advising what should be avoided, like only using LinkedIn to promote or sell.
The document provides 7 best practices for using LinkedIn for B2B marketing: 1) Develop your personal and company brand keywords. 2) Optimize your profile header, title, and content to get found. 3) Customize your website link and public profile. 4) Leverage recommendations. 5) Build your network through advanced searches, groups, and invitations. 6) Use LinkedIn apps to share existing marketing assets. 7) Build relationships through group contributions, answering questions, and regular engagement. Following these practices can help marketers generate exposure and position themselves and their business on LinkedIn.
Deepa Saptnaker, Head of communications, India & Hong Kong
More than 20 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. What does your NGO need to know about engaging the skills, time and support of the LinkedIn community to develop your capacity? Deepa Saptnaker will share best practices for building a brand for your nonprofit, connecting with a community of donors, and searching for volunteers, board members and new staff members on LinkedIn.
This document provides an overview of how brands can use LinkedIn to engage consumers. It discusses various LinkedIn marketing strategies and tools like Showcase Pages, Sponsored Updates, Spotlight Ads, custom apps, events, trending content analysis and a Content Marketing Score to develop effective content strategies and drive engagement. Examples are given of how these tools were used by various brands to target audiences and generate viral reach through earned and shared content on the LinkedIn platform.
Learn how financial services professionals can leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue in a compliant manner with Proofpoint.
LinkedIn started as a contact network but switched to becoming a hiring service. However, it does not lead in hiring, networking, or media. After Microsoft acquired LinkedIn for $26 billion in 2016, LinkedIn faced issues with conflicts of interest, easy headhunting of employees, and damage to businesses from competitors advertising. The document proposes that LinkedIn transition to becoming a global connected database across HR, networking, media, and other areas rather than just a single website.
This is a presentation I gave to the bConnected Blogger conference on Saturday, April 12, 2014 in Ottawa, ON at the National Arts Centre. #bConnectedConf @elvisrun
The thesis here is to present a snapshot of the LinkedIn network as it currently stands and to introduce some of the new features available, specifically targeting the blogger community. This presentation also contains links to the new LinkedIn Publisher Platform available to all members.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
This document provides an overview of LinkedIn's Board Member Connect program, which helps nonprofit leaders find quality board members. It discusses how nonprofits can use LinkedIn to recruit board members by completing organizational and individual profiles, connecting with existing board members, and posting board opportunities. The presentation recommends specific actions nonprofits can take on LinkedIn today, such as improving profiles, networking, and establishing a company page. It also highlights premium search tools and success stories to illustrate how nonprofits have used the program.
LinkedIn For Good provides training content for newcomers and refugees on how to best leverage LinkedIn's platform to find employment, grow a network, and find a mentor.
LinkedIn Sales Executive MS Dynamics Integration Eanna Kenny
LinkedIn Sales Executive is a premium social selling solution that helps sales professionals find and qualify leads, leverage their network to make connections, and engage with decision-makers. Key features include Lead Builder to prioritize leads, TeamLink to see coworker connections and make warm introductions, and InMail to directly message contacts. It provides profile insights from LinkedIn's large network and seamlessly integrates with Dynamics CRM to sync contact information.
Using Linkedin As A B2B Lead Generation ToolBruce Jones
The document discusses using LinkedIn as a B2B lead generation tool. It provides tips for optimizing personal and company LinkedIn profiles, such as adding a professional photo, keywords, skills, and links. It also recommends connecting with prospects, joining groups, and interacting to provide value. The document then discusses ways to use LinkedIn to generate leads, such as sending thank you messages after meetings and getting recommendations.
Social Media Marketing: Using Technology to Generate B2B LeadsCoreElement
Business buyers are increasingly behaving like consumers as workplace demographics change
B2B companies are having success with social media - it works. 70% of International Marketing Survey respondents haven't yet made a commitment to social media - the window of opportunity is now!
2018 How to build a successful LinkedIn MarketingLucio Ribeiro
The document provides guidance on using LinkedIn Company Pages and Showcase Pages to promote brands and engage with customers and prospects. It covers best practices for creating pages, managing pages, analyzing page performance, developing content strategies, and investing in page growth. Key recommendations include using pages to establish thought leadership, build awareness, engage followers, and drive high-quality leads through relevant and useful content.
Saied Amiry presents what LinkedIn is doing for Higher Education at the Converge 2017 Conference in Palm Springs, California on Thursday, February 23rd, 2017
When people talk about social media, they usually mention Facebook and Twitter. But for professionals who are serious about using social media to advance their careers, there's no better network than LinkedIn.
In this presentation, I provide some stats on why you shouldn't ignore LinkedIn. The presentation also provides some important details when filling out your LinkedIn profile.
For more information about LinkedIn, please visit my blog:
http://bit.ly/RockLinkedIn
This document provides an overview of LinkedIn Sales Navigator and how it can help sales professionals overcome common challenges by allowing them to target the right buyers and companies, understand what buyers value, and engage buyers with personalized outreach. Specifically, it notes that Sales Navigator gives users advanced search and lead recommendations to find the right people faster. It also allows users to keep track of leads and research prospects from any device. Further, users can engage with their network and reach prospects directly with personalized messages and sales content. The document concludes by stating that Sales Navigator helps users sell smarter by targeting the right accounts, understanding buyers, and engaging buyers.
This document provides tips for optimizing a LinkedIn profile in 2017. It recommends focusing the profile on the client or community rather than oneself. Key tips include using specific achievements and metrics over vague descriptions, focusing on solutions provided rather than job titles, customizing the URL, and using a profile photo that conveys success and tells a story about helping others. Regularly updating the profile is also advised to maintain relevance and connections within one's industry communities.
This document discusses how LinkedIn has become an important platform for businesses and professionals to connect, share content, and influence potential customers or clients. It emphasizes that the buying process has become more social and decentralized, with most buyers now using social media platforms like LinkedIn to research vendors. It provides tips for professionals to enhance their LinkedIn profile with optimized keywords, descriptions of experience and value, and to regularly connect, engage, and share relevant content in order to build influence and grow their professional network on the platform.
Data decays at an alarming rate. The latest study by Dunn and Bradstreet in The B2B Marketing Data Report 2017 highlights how much data will change in only 60 minutes. Check out this slide deck to see what happens in 60 minutes and why you need a data strategy to keep your prospecting sales data fresh and relevant
This document discusses the effectiveness of various sales techniques including social media, blogging, referrals, and follow up attempts. It finds that salespeople who use social media outsell peers by 23% and exceed quotas more often. B2B companies that blog generate more leads and traffic than those without blogs. Making contact with second-degree LinkedIn connections results in appointments 50% of the time. Referrals result in appointments 80% of the time, yet only 11% of salespeople ask for them. Most sales are made between the 5th to 12th contact, so frequent follow up is important, however many salespeople do not make enough contact attempts.
Presentation LinkedIn New Advanced features for 2016BRUCE Bixler
Presentation LinkedIn New Advanced features for 2016 for CareerPlace. New LinkedIn features for profiles, headlines, summary, groups, and skills. Plus alumni feature for skills assessment and using Jobscan to match skills for jobs to your LinkedIn profile.
This document provides an introduction to using LinkedIn for professional networking. It discusses what LinkedIn is, how to set up an account and build a professional profile. Key aspects covered include filling out work experience, skills, recommendations and groups. The document also discusses how to find jobs and companies on LinkedIn and enhance one's profile through customization and engagement on the site.
Social Media Marketing News & Updates - February 2017 - InfographicTeodora Yanakieva
A historical overview of the most important social media news and updates from February 2017. For more details go to my personal blog at doraseeks.com. Stay informed in the social media marketing world!!
The document discusses best practices for metrics-driven sales prospecting. It recommends (1) always coaching sales teams with metrics, (2) knowing conversion rates of activities, and (3) analyzing the sales funnel. The document provides 7 best practices for metrics-driven prospecting, including coaching with metrics, analyzing conversions, funnel analysis, combining marketing and human touch, using a framework of 5 prospecting elements, experimenting and failing fast, and using capacity modeling for predictable sales. It emphasizes using metrics to build a data-driven sales culture.
Presented by Lorena Funk to WorkSource "Launch Your Career" workshop attendees in Jacksonville, FL, on Sept. 15, 2011. Gives an overview of LinkedIn for beginners.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
This document provides guidance on using LinkedIn for job hunting and networking. It recommends updating your LinkedIn profile with current contact information, positions, awards, and recommendations. It also suggests connecting with FIT alumni, professors, classmates, and industry contacts. Specific agencies are mentioned that students can follow and connect with recruiters from on LinkedIn. Students are encouraged to customize connection requests, include portfolio links, and ask questions to encourage replies. The document stresses keeping an up-to-date online presence and portfolio to remain competitive for job opportunities.
Social Media for Financial Services, Broker-Dealers and Financial Advisors. FINRA's 10 Commandments, 10-06. Case studies: Morgan Stanley, Charles Schwab, Citi. Principal approval and supervision. Archiving. Policies and training. Applying FINRA's guidelines.
10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)Scopernia
Friday December 16th, Nick Vinckier was asked to give the opening keynote at the Social Media Summit in Brussels.
"2016 was a hell of a year but 2017 will be even more crazy! In the presentation you'll learn the 10 things every marketer should do next year to win on social media!"
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
Sales Navigator for Salesforce CRM Sync 9-1-16Brian Araujo
The document provides information about updating the CRM sync feature between Salesforce and LinkedIn Sales Navigator. The previous sync imported all accounts and leads, overwhelming users. The new sync will only import open opportunities, automatically saving relevant accounts and leads. This saves users time by avoiding manually sorting through all data. It also allows admins to enable sync for entire organizations instead of individual users. The sync is activated by logging into Salesforce from the Sales Navigator settings. Eligible accounts and leads will then auto-populate for linked users.
LinkedIn is a misunderstood goldmine that can be leveraged as both a marketing and sales tool if used effectively. It provides high visibility through its large user base and connections feature. Content marketing is key to building authority and generating leads. The profile should be optimized to increase credibility and engage prospects through valuable content before converting them into sales opportunities. Tracking metrics allows continuous improvement of strategies.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
How to create a massive linked in referral network with the most influential ...IAMCP MENTORING
This document outlines a LinkedIn lead generation strategy presented by Steen Helmer. The strategy involves a 6 step process to build a massive LinkedIn referral network and attract hundreds of influential referral sources within months. The steps include optimizing your profile, engaging contacts, joining groups, finding and sharing content. Implementing the daily routine can generate over 1,300 qualified leads in a year with minimal daily effort. The presentation also provides scripts, tips on measuring activities, and determining an expected ROI.
1. The document discusses challenges with traditional website personalization for B2B companies, including focusing too much on lead generation and not optimizing for outcomes further down the sales funnel.
2. It advocates for a value-based segmentation approach that targets the most valuable audiences based on attributes like being targeted accounts, existing customers, and intent levels. This requires connecting disparate data sources.
3. The document proposes scaling personalization efforts over the long term through automation, including predictive decisioning that selects the optimal experience for each visitor in real-time to maximize outcomes. This continuous learning approach requires unifying customer profiles and measuring engagements and conversions.
What you need to improve your Linkedin profileHamid Hoseini
This document provides tips for optimizing a LinkedIn profile. It recommends adding a professional photo, completing all profile sections including current position and relevant skills, optimizing the profile for search engines, getting recommendations from connections, and using LinkedIn features like groups to expand one's professional network. The overall goal is to make a user's profile more visible and discoverable to recruiters and opportunities on LinkedIn.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
This document provides a tactical plan for successful content marketing on LinkedIn. It outlines opportunities for content sharing, including LinkedIn Company and Showcase Pages, LinkedIn SlideShare, and publishing on LinkedIn. For each opportunity, it recommends what types of content to share, key objectives, metrics to track, and action items. The plan is intended to help users incorporate LinkedIn into their integrated marketing approach and drive more revenue by getting content in front of over 433 million professionals on the platform.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
This document provides a guide to writing an online digital marketing plan in 2017. It outlines a 7 step process: 1) Know your target audience, 2) Research competitors, 3) Prioritize digital tactics, 4) Identify quick wins, 5) Set measurable goals, 6) Evaluate effectiveness, and 7) Conduct monthly reviews. It also provides examples of digital channels to consider, tools for analysis, and tips for creating reports. The overall guide recommends taking a holistic approach and integrating digital marketing into the overall business plan.
The inbound-marketing-campaign-checklistWesley Yuhn
The document provides an inbound marketing campaign checklist to guide marketers in setting up a successful campaign. It outlines key tasks such as identifying target audiences, setting goals and benchmarks, creating blog posts and social media promotions, developing offers and landing pages, planning lead nurturing workflows, selecting keywords, and analyzing results. Completing each item on the checklist will help ensure all aspects of an inbound marketing campaign are covered.
Attracting leads and sales on LinkedIn starts with your profile. With these 11 steps, you can make your profile more appealing to potential new clients.
http://aginto.com
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
If you are not getting the results you want from Naukri.com,Monster.com,linkedin.com on job calls ,let me help. Send your current resume to
✉geeyeskae@gmail.com
☎095005 23660
LINKEDIN PROFILE WRITING FOR JOB SEEKERS:
1. Key Word Strategy and Identification
2. LinkedIn Search Strategy and Implementation
3. Profile Visibility Strategy and Implementation
4. Recruiter Visibility
5. LinkedIn SEO Strategy
6. Tools that help achieve LinkedIn visibility faster
7. LinkedIn ON-Page Strategies
8. Back-links for your LinkedIn Profile
B2B Digital Marketing presentation at Riga Business SchoolRolands Ozolins
This presentation covers core b2b digital marketing concepts such as strategy, b2b marketing personas, planning customer journey, SEO, marketing automation, lead nurturing, marketing content development and lead scoring. Speaker also introduces concept of sales and marketing engine as end-to-end approach to international b2b marketing as best way to combine multiple marketing approaches into single easy to understand concept.
The document discusses human-centric SEO and how to optimize content for users rather than search engines. It recommends focusing on understanding user needs through questions from sales and customer service, user-generated content, and topic suggestions from zero search volume keywords. The document also recommends reporting on metrics like user behavior and interactions rather than just keywords, optimizing content to influence user engagement rather than just ranking factors, and having SEO experts collaborate with topic experts to create helpful content for users.
The document discusses digital marketing strategies and measurement. It begins by outlining key aspects of digital marketing including channels, technology, strategy, analytics, and integration. It then discusses challenges like creating interactive websites and growing social media audiences. The rest of the document provides guidance on setting goals, creating buyer personas, analyzing competition, researching keywords and content, using SEO checklists, and defining key performance indicators (KPIs) for measurement.
Sophisticated Marketers Guide To LinkedinHarsha MV
The document provides guidance for marketers on using LinkedIn to market themselves and their business. It discusses optimizing profiles on LinkedIn to increase visibility and engage with other professionals. It also offers tips on publishing content on LinkedIn to establish oneself as a thought leader and engage with the LinkedIn community. Finally, it provides an overview of how to market a company on LinkedIn through content marketing and paid advertising solutions to reach the right professional audiences.
The document discusses the importance of professional branding and networking on LinkedIn. It notes that LinkedIn has become a major platform for both recruiting and professional networking, with over 250 million users globally. The document provides tips for optimizing one's LinkedIn profile through search engine optimization, including using relevant keywords, engaging with groups, and getting recommendations. Effective networking on LinkedIn is emphasized as a way to develop one's professional brand and visibility.
This document provides an overview and demonstration of LinkedIn Sales Navigator. It discusses how Sales Navigator can help salespeople manage their sales cycle by identifying critical players, establishing credibility, and strengthening engagement. The presentation covers how to target prospects by mapping out buying committees, understand prospects by finding relevant insights on their profiles, and engage credibly by starting conversations at the right time. Statistics are presented on how Sales Navigator can increase win rates and response rates. The document demonstrates how to search for prospects, view insights, and structure effective messages on LinkedIn.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
1. Navigating LinkedIn
How to capitalize on the NEW LinkedIn.com
and the UPDATED LinkedIn Sales Navigator
2017
2. • Overview of New LinkedIn.com for 2017
oFocus on Profile and search changes
• Overview of Sales Navigator
oDetails on searching (Lead Builder)
• Where the FIT IN with one another
• Integrated strategies for BOTH
3. Who this presentation is for
Those seeking greater vision re: LinkedIn
• Visited LinkedIn in the last 30 days
• Familiar with LinkedIn profiles, searches, menus – at least a bit
• Executive leadership, Sales Management, Sales, Marketing, Channels
7. LinkedIn is Changing for 2017
• NEW LinkedIn.com 2017
• ENHANCEMENTS to Sales Navigator
• Mobile takes a bigger role
• NOT a result of the Microsoft purchase
o Expect to see MORE changes
8. Why a New LinkedIn.com for 2017?
• Cater to a younger, on-the-go market
• Brings the MOBILE interface to the desktop
oA single interface for both
LinkedIn Issues and Trends 2017
10. Sales Navigator is a Companion to LinkedIn.com
• NOT simply more features for LinkedIn.com
oLike “Premium” versions of LinkedIn.com
• A SEPARATE Application with different User Interface
• Same profile data, Network as LinkedIn.com, LinkedIn Recruiter
• “TOGGLE” back and forth
• Windows, windows, windows, windows, windows, windows
• Inbox issues
11. What to use LinkedIn.com 2017 for
The basics that EVERYONE needs, not just sales professionals
• Profile Writing, Edits
• Recommendations, Skills, Endorsements
• Company Pages
• LinkedIn Groups
• LinkedIn Settings
LinkedIn Issues and Trends 2017
12. Where Sales Navigator fits in NOW
Areas of PARTICULAR interest to sales and marketing professionals
1. Companion to your CRM
2. Target Specific Companies (Accounts) and/or People (Leads)
3. Hunt with Lead Builder Searches
4. Manage with Tags
5. Research with “Insights”
6. Much higher sending limits
LinkedIn Issues and Trends 2017
14. Profile Comparison in 2017
LinkedIn.com 2017 LinkedIn Mobile Sales Navigator
LinkedIn.com Profiles 2017
15. • Lead Builder helps you find…
o Accounts – target specific companies
o Leads – engage people who work there
Sales Navigator is for Specific Things
Sales Navigator Lead Generation
16. Hunting for New Business
Sales Navigator Lead Generation
Account-based Selling vs Lead-based
20. Account/Prospect Research
• Who they are
oWhat you have in common
oWhat they are proud of
oSomething noteworthy or admirable
• Where they work – now, previous
oWhat the company makes, sells, does
• People they know
oCommon connections
• What they share online
Sales Navigator Lead Generation
21. Finding Multiple Entry Points
• Lead Recommendations
oProvided by LinkedIn
• Same Company
• Similar level
Sales Navigator Lead Generation
27. New LinkedIn.com 2017 Search Process
• Starts with Single Field
oKeywords OR Name
• Results are put in TABs at the top
• Add Filters
LinkedIn.com 2017 Searching
32. First Steps in Sales Navigator
• Define your Perfect Searches in Lead Builder
• Craft Standard Invite Text, Message Text
• Plan/Create your Sales Navigator Tags
Getting Started with Navigating LinkedIn
33. Early Moves with Sales Navigator
• Save Your Top 10 Accounts in Sales Navigator
oTAG them as “Top Target ACCT”
• Look for up to 5 Top Contacts at each account
oSave them as a Lead
oTAG the best as “Top Target LEAD”
• Engage top leads, examine profile and activity for “hooks”
oAdd this action to your daily LinkedIn routine
Getting Started with Navigating LinkedIn
34. Getting More “Navigating LinkedIn”
1. ”Done For You Campaigns” for Executives
2. LinkedIn Consulting for Sales, Marketing, Management
3. Sales Team Training
oWebinar-based Training Program, 3 x 1 hour
oHands-on Training Workshop, 4 hours
oOn-Demand Training Videos
35. Call - 720-897-8254
Email - Moneil@IntegratedAlliances.com
Get a FREE 30 minute call at
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Editor's Notes
Navigating LinkedIn will guide you thru the new world of LinkedIn, where LinkedIn.com takes on a new look and sheds popular features while LinkedIn Sales Navigator gets a major boost, adding some long awaited features.
Revenue producers will need to make major changes in what they do and how they do it. This presentation will help them get a competitive advantage in this time of big change with LinkedIn.
The goal is to help revenue producers get an understanding of the new LinkedIn.com for 2017, with big changes in profiles and searching. It covers the enhancements to LinkedIn Sales Navigator, also around searching and it explains where the two platforms fit in with one another.
Finally, it presents an integrated approach to working with LinkedIn going forward.
This presentation assumes you already know a bit about LinkedIn. You’ve been on LinkedIn in the last 30 days, maybe in the last day or two, maybe you have a LinkedIn window open all the time.
You understand about profiles, searches and have noticed that LinkedIn has menus.
You’re an executive, you’re in management, you’re a individual revenue producer, you work with outside organizations in a channels role. You care about sales performance. If you sell more, you make more money. This presentation is for you.
For 2017, LinkedIn has new bends and twists that you must be aware of. This big of a change only happens every so often. This is the biggest transformation ever for LinkedIn.
By understanding the new LinkedIn landscape, you can move past the competition and get an early mover advantage with a platform you already know and use.
There is no option, this new landscape will be your user experience. There’s no holding on, there’s no going back. You can’t just keep on using Outlook 2010 because you don’t like Outlook 2017. LinkedIn doesn’t work that way.
LinkedIn is first and foremost a Platform. People go there, spend time there, interact with it. LinkedIn does not install on your laptop, there is no firewall, few security settings. Peel the onion back and LinkedIn is actually 3 related platforms, each optimized to a different type of user.
Look a little deeper and you even find different versions within each of these platforms, especially on the paying side, where extra features come at a price.
LinkedIn.com is the general purpose platform, much like Microsoft Word. Extremely versatile, focused on the user experience.
Sales Navigator is more like Excel, focused more on the numbers than the user experience.
LinkedIn Recruiter is more like PowerPoint where people are looking to get noticed.
LinkedIn is big and bright and new for 2017.
LinkedIn is having its biggest changes ever happening in 2017. Coming off the Microsoft acquisition, we an expect even more.
The biggest change is to the LinkedIn.com platform we know so well.
The Sales Navigator platform gets some enhancements, including some that are deleted from LinkedIn.com 2017
The slick look of the LinkedIn app supplants the familiar menu-driven look of the LinkedIn.com.
Will Sales Navigator see a similar transformation to their mobile interface?
So why would LinkedIn come out with such a radical change to its core product? Haven’t we seen this before?
“If it ain’t broke, don’t fix it” simply does not apply to social media. It’s always breaking down stereotypes.
LinkedIn is chasing a younger audience that is simply more mobile and having a single interface for both has its advantages.
No doubt about it, the New LinkedIn.com is a lot more like the Facebook than ever before.
LinkedIn is big and bright and new for 2017. It’s sleek and its gone on a diet.
As a result serious users will migrating much of their activity from LinkedIn.com (and their free or paid accounts) to Sales Navigator where there are only paid accounts. LinkedIn is offering a free 3 month trial to many users.
Still, LinkedIn.com 2017 is a given for everyone. You can’t ONLY be a Sales Navigator user.
It’s still used for lots of important things, even if Sales Navigator is where you spend most of your time.
Profiles and company pages are all managed from LinkedIn.com and this will always be the case.
LinkedIn Groups happen here - joining, participating, reaching out
Your LinkedIn settings happen here for the most part, your security, references, emails.
Sales Navigator has a very specific role for 2017, especially for those in sales and marketing roles.
It becomes even MORE of a companion to your CRM system.
There is a some support for Salesforce.com.
The ultra-targeting of Sales Navigator is a natural for hunting activities.
Use the Lead Builder searches to find new people and companies. Save them as a lead and tag them like you would in a CRM.
Find specific people or companies, look deep and wide into them with the extra sales hooks
The Insights feature shows invaluable Trigger Events concerning your targets directly.
There are few, if any limits to your sending activity, other than the number of InMails you can send.
The new profile looks pretty slick. It’s much easier to read, faster to get around in.
Your contact into is moved.
The summary is compressed.
The experience area is merged, with no Current or Past companies
Your activity appears in Prime Time, with quick access to your posts.
Recommendations are centralized at the bottom and only 2 show on the profile. The rest are behind a “See More” link.
Skills and endorsements are trimmed down.
Adjustments to the background image might be needed.
A profile looks a little different on LinkedIn, Sales Navigator and on mobile. It’s the same data, just presented a little differently. Just as you might expect.
Sales Navigator is basically about 3 things
Lead Builder to search for the best possible prospects using a range of new filters.
Accounts to target specific companies
Leads are individuals at these companies, plus some that may not be associated with any company.
You can use Lead Builder to find BOTH.
The biggest use of Sales Navigator is hunting for new leads.
Target profiles are best when viewed in Sales Navigator, whereas, in LinkedIn.com, details are hidden behind See More links that make it more time consuming.
Find and engage other potential entry points at target companies. Sales Navigator identified others at the same level in the same organization or you.
Lead lists not only show you people you have saved as a lead but a list of “similar” people at OTHER companies.
Find a great target, view their profile and notice a list of similar people next to them off to the right.
Accounts can be targeted and LinkedIn will help you find the decision makers.
Then someone is saved as a lead, their employer is automatically saves as an Account as well. When there is an option you can choose whichever employer you like or you can choose NONE.
Leads are individuals. They might have been found using ant of a number of methods.
They may have been caught in a Lead Builder search, where they can be saved as a lead right from the list.
They may have been saved as a lead from their profile.
Leads can be filtered even more using the left panel.
Lead builder has a tremendous variety of filters.
Some of them are more useful than others.
Profiles are now a goldmine, especially when working with larger companies where multiple entry points are especially handy.
The matchups of similar job levels is astounding.
It’s easy to hop around and get back to where you were.
LinkedIn made big changes with tags. LinkedIn.com 2017 loses its tags and Sales Navigator adds them. It is one of the biggest reasons for the expected mas user migration.
Tags are simple drop downs and you can set multiple tags, one after another.
Then you can Filter on the tags and see a list.
Searching is one area that has had the most development going into 2017.
There is big news with both LinkedIn.com AND Sales Navigator.
Notice all the EXTRA search filters you get with Sales Navigator vs. LinkedIn.com.
This “gap” has grown in recent months as search features were deleted from the new LinkedIn.com 2017 and added to Sales Navigator.
Let’s explore the changes in LinkedIn.com for 2017.
The familiar Advanced Search is gone, or at least it changed and reduced a bit in functionality.
Searches are similar to Facebook and Google with ONE main search box to begin the process.
Users will generally put in keywords to start it off.
Some might use this general use field for a name if they they are looking for someone specific.
The initial results are shown in TABS across the top as they are in other programs like Gmail.
THEN users can add filters like location, industry, relationship
LinkedIn.com 2017 has also SHED some really useful features like zip code, company size and first/last name
Searching with Sales Navigator is more involved and WAY more powerful.
It starts with the Lead Builder link.
This is similar to the Advanced search link in the old Linkedin.com
So, just where does a sales rep get started if they ant to effectively adopt Sales Navigator into their sales routine?
There are some simple things you can do to take action.
Get your searches down in Lead Builder
Get your message templates together for invitation and post-connection messages
Get a tagging system together to keep rack of your activity
Then, you get in launch mode
Save your top 10 accounts in Lead Builder
Try and identify 5 entry points into each target company.
Save them as a Lead, perhaps add a tag.
Use the rich tools on Sales Navigator to find ways to engage them with invites, messages, likes, comments
This presentation assumes you already know a bit about LinkedIn. You’ve been on LinkedIn in the last 30 days, maybe in the last day or two, maybe you have a LinkedIn window open all the time.
You understand about profiles, searches and have noticed that LinkedIn has menus.
You’re an executive, you’re in management, you’re a individual revenue producer, you work with outside organizations in a channels role. You care about sales performance. If you sell more, you make more money. This presentation is for you.
Reach out to me at 720-897-8254 or email me at moneil@integratedalliances,com.
Use this link to get a free 30 minute call with me.