This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.