This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.
LinkedIn Australia Education Research LaunchLinkedIn
LinkedIn latest insights into members attitudes towards further education. Presented at Melbourne Marketers Connect by Michael Levine, Account Director, LinkedIn
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
LinkedIn Australia Education Research LaunchLinkedIn
LinkedIn latest insights into members attitudes towards further education. Presented at Melbourne Marketers Connect by Michael Levine, Account Director, LinkedIn
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
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In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Don't leave with your MIM Degree. Insights into the Master
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Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
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Connecting with Today's Prospective StudentsLinkedIn
Hear the key insights and learning's from Linked's latest Education research "Connecting with Today's Prospective Students". The research throws light on some key topics including:
. The influencing factors for students when choosing where to study
. What kind of content resonates at each stage of the decision making process
. What motives students to educate overseas and why do they choose Australia
Supporting International Universities through tailored student recruitment along with In-country staff, Infrastructure and Market Intelligence to help succeed in India & Subcontinent.
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Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Don't leave with your MIM Degree. Insights into the Master
in International Management (MIM), a postgraduate degree focused on expanding students’ skills to succeed in a global workplace.
Few things in life have a greater payoff than an investment in education. Learn how prospective graduate business school students from around the world plan to pay for their education.
Using data collected from nearly 7,000 graduate business school alumni as a part of the 2016 Alumni Perspectives Survey, this SlideShare highlights analyses performed by GMAC researchers related to the return on investment of a graduate management education.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Online higher education business plan mohamed saadmohamed saad
Market penetration strategy for online higher education platform @ emerging markets ( Ex. Egypt)
this ppt will give you an idea about the market size, trends, major players and trade channels.
Digital Badges: Workforce Training & Continuing EducationLesley Voigt
Presentation was delivered at the HLC Conference, April 2018. It discusses what a digital badge is, what is the currency of a digital badge, benefits to stakeholders, and briefly how we're utilizing these credentials.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
Connecting with Today's Prospective StudentsLinkedIn
Hear the key insights and learning's from Linked's latest Education research "Connecting with Today's Prospective Students". The research throws light on some key topics including:
. The influencing factors for students when choosing where to study
. What kind of content resonates at each stage of the decision making process
. What motives students to educate overseas and why do they choose Australia
Connecting with Today's Prospective Students - Christina Jenkins and Ira Amil...LinkedIn
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The future for online education is bright, as online enrollment continues to outpace overall higher education growth. But competition for students is fierce, from both traditional universities and for-profit schools.
As a result, higher ed marketers need to be laser focused on driving quality leads, improving awareness, and differentiating programs from competitors. LinkedIn is the perfect platform to do this.
Join Geoff and Ira for a primer on how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn.
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• Lower your cost per lead with new LinkedIn solutions, like Lead Gen Forms
• Measure what matters to prove the ROI of your advertising effort
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More than 100 HR developers took part in the L&D Trend Survey 2023. Their opinions on the current state of the industry have been evaluated and summarized in a detailed Trend Report.
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We all know that the competition for talent is fierce. More importantly, the rules of the game are changing. With the rise of social recruiting and shifts in what Millennials want out of their careers, it's more important than ever to be aware of the recruitment landscape and have a strategic plan when you arrive on campus this Fall.
Universum America's Vice President of Advisory Services, John Flato, will explore trends on:
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This webinar will not just explore changing in campus recruiting, but how you can adapt.
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The world is changing. So Must You. Be equipped with an AACSB Accredited MBA that offers you much more than a degree . Gain valuable insights from renowned Faculty from USA and connect with a global network of over 3 million alumni.
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Launched by NTUC and Singapore Economic Development Board (EDB), the U Future Leaders Global Programme aims to get more MNCs on board to groom aspiring Singaporean leaders to become leaders of MNCs. The Programme, which marks the first partnership between NTUC and EDB, will identify young and promising Singaporeans from participating organisations, provide them with international exposure and opportunities to build key leadership attributes and develop relevant competencies that could facilitate future career acceleration.
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Launched by NTUC and Singapore Economic Development Board (EDB), the U Future Leaders Global Programme aims to get more MNCs on board to groom aspiring Singaporean leaders to become leaders of MNCs. The Programme, which marks the first partnership between NTUC and EDB, will identify young and promising Singaporeans from participating organisations, provide them with international exposure and opportunities to build key leadership attributes and develop relevant competencies that could facilitate future career acceleration.
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Visit the URL below for photos of the memorable event at the RedDot Design Museum: https://business.linkedin.com/marketing-solutions/ms/e/15/tech-connect-sg/highlights
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Connecting with Today's Prospective Students - Singapore Report
1. How marketers can best influence
the student decision journey
Connecting with Today’s
Prospective Students
SG Version
2. 2
LinkedIn Survey and Internal Data: August 2015
Understanding today’s higher education decision journey
We surveyed 15,000+ respondents on LinkedIn
Brazil
Australia
India
Germany
UK
France
USA
Canada
Hong Kong
Singapore
Netherlands
South Korea
Japan
Spain
This deck features Singapore
664 total respondents including:
• 419 MBA / Masters Intenders
• 245 MBA / Masters Grads
3. 3
Study Highlights
Peer groups
and professional
networks are a
significant influence
Prospects seek
specific content
at each stage
The prospects’
shortlist is
exclusive and
critical
Singapore is a
prime destination
for international
prospects
The LinkedIn
audience is a
unique pool of
potential
candidates
5. 5
0
10
20
30
40
50
60
Credit Cards Airlines Wireless Laptop/Tablet Insurance Auto
Category influences time investment
LENGTH OF PURCHASE JOURNEY
Number of days from start of journey to purchase for each categoryAverage days
6. 6
0
100
200
300
400
500
600
700
Credit Cards Airlines Wireless Laptop/Tablet Insurance Auto Higher Education
Category influences time investment
LENGTH OF PURCHASE JOURNEY
Number of days from start of journey to purchase for each category
Average days
7. The decision process is exclusive and critical
Only 3
schools make the
prospects’ shortlist
64%
develop their shortlist
before reaching out to
a school representative
89%
end up enrolling
at a school from
their shortlist
7
Base: MBA and Masters Grads (n=245)
8. Friends and peers are the most influential
44% 43%
35%
30%
24% 22%
Institution
website
Friends / Family
/Peers
Professional
Social Networks
(i.e. LinkedIn)
Employer
recommendation
Information
sessions
Third party
website (e.g.
GMAT club,
MBA.com)
Professional networks
are nearly 4x as
influential as personal
networks
35%
9%
Professional
Networks
Personal
Networks
Top influential sources when considering further education
8
Base: MBA and Masters Intenders (n=419)
11. 11
The need to upskill is the most influencing factor
29%
29%
39%
46%
51%
Develop leadership skills
Increased confidence/performance in my current
job
Passion for learning (no professional
requirement)
Seeking a higher salary
The need to up-skill in order to be successful in
today’s world
Base: MBA and Masters Intenders (n=419)
Top 5 factors influencing the decision to undertake higher education
12. 12
Millennials (18-34) Gen X (35-49)
Need to upskill Need to upskill
Higher Salary Passion for learning
Passion for learning Develop leadership skills
Increased Confidence Higher Salary
Millennials and GenXers both feel the need to upskill,
place different emphasis on salary and leadership skills
1
Base: MBA and Masters Intenders (n=419)
2
3
4
1
2
3
4
Top factors influencing decision to undertake higher education
13. 13
71%
73%
73%
81%
89%
93%
Employment rates of Grads
Tuition fees
University Ranking
Program format
University reputation (overall)
Faculty/teacher quality
Millennials place more
importance on
employment rates than
GenX
Base: MBA and Masters Intenders (n=419)
Respondents who intend to undertake a Masters or MBA
When deciding where to study, quality of learning
experience is more important than cost
14. 14
Prospects seek flexibility and study abroad
But there are differences by age
Base: MBA and Masters Intenders (n=302)
58%
45%
20% 19% 16%
Part-Time Local
(within daily
commuting
distance from your
home)
Full-Time abroad Online (eg:
Coursera)
Hybrid
(Combination of
face to face and
online)
Distance /
Correspondence
GenXers are 34%
more likely to want
online study options.
15. Implication for
Marketers:
Build a presence
on digital platforms
that align with the
mindset of
prospects and the
brand identity
of your university
17. MBA/Masters intenders on LinkedIn are highly engaged
3X more connected5X more likely to
Follow a company
Source: LinkedIn Internal Data, 2015
5.5X more likely to share
content
18. 18
Top types of information sought by intenders in each stage
of the higher education decision-making process:
Giving them relevant content at each stage
will help keep schools top of mind
AWARENESS DISCOVERY SELECTION
Career Advice
Information on courses and degree program's
Expert commentary and
reviews
Staff and lecturer profiles
Institution rankings
Education and industry news
Base: MBA and Masters Intenders (n=419)
19. 19
Top types of information sought by intenders in each stage
of the higher education decision-making process:
Giving them relevant content at each stage
will help keep schools top of mind
AWARENESS DISCOVERY SELECTION
Transform yourself with 3 accredited
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Are you struggling with a personal
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move or a job change, it’s natural to
experience a flood of emotions.
Discover how to embrace complex
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22. 22
26%
of global prospects would like to study in
Singapore
International students are
an important prospect audience for Singapore
23. 23
Want to develop new perspectives on academic
subjects and real-world issues
Understand the different reasons for studying abroad
APAC
Want to experience a different culture
76%
68%
24. Prospects from within APAC and Europe see Singapore as
a prime location for higher education
CN
18
%
JP
31%
HK
25%
SG
IN
38%
US
12
%
AU
27%
UK
18%
FR
31%
DE
29%
NL
27%
27. Where are LinkedIn members with MBAs in APAC?
India: 72%
Singapore: 3%
Australia: 6%
Hong Kong: 2%
Bangladesh: 3%
Malaysia: 1%
Philippines: 1%
Thailand: 1%
Taiwan: 1%
Indonesia: 1%
Source: LinkedIn Internal Data
28. 28
LinkedIn professionals have both the means and
persistence to succeed
US Adults
LinkedIn
Members
*Sample size: US adults = 1,554, LinkedIn Members = 1,096
Grit scores based on 8-item grit scale
3.0
3.2
3.4
3.6
3.8
4.0
4.2
25-34 35-44 45-54 55-64
Mean Grit Score
A validated measure that reflects the perseverance and
passion for long-term goals
40%
50%
60%
70%
80%
90%
100%
18-34 35-54 55-65
% Financially Resilient
“Probably could” or “certain” they would come up with
$2,000 next month for an unexpected need
29. And what did they do prior to their MBA?
Source: LinkedIn Internal Data
Using LinkedIn data, we
can help you understand
the educational and
professional journey of
your target audience, so
you can engage them
with maximum
relevance.
32. 32
Implications for Marketers
Peer groups
and professional
networks are a
significant influence
Prospects seek
specific content
at each stage
The prospects’
shortlist is
exclusive and
critical
Singapore is a
prime destination
for international
prospects
The LinkedIn
audience is a unique
pool of potential
candidates
Implication:
Engage early in the
decision process with
a relevant content
marketing strategy
Implication:
Understand the
nuances of your
audience and target
them with relevant
content by decision
stage
Implication:
Build a presence on
digital that aligns
with the mindset of
prospects and the
brand identity of your
university
Implication:
Understand why
people want to study
in Singapore and
target them where
they are with content
that resonates with
their motivations
Implication:
Leverage LinkedIn’s
unique data to
understand your
audience and
measure ROI