It's Business Not Social
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This document discusses how LinkedIn has become an important platform for businesses and professionals to connect, share content, and influence potential customers or clients. It emphasizes that the buying process has become more social and decentralized, with most buyers now using social media platforms like LinkedIn to research vendors. It provides tips for professionals to enhance their LinkedIn profile with optimized keywords, descriptions of experience and value, and to regularly connect, engage, and share relevant content in order to build influence and grow their professional network on the platform.
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It's Business Not Social
- 2. Helping individuals and companies further their influence, attract talent and increase sales through LinkedIn.
- 5. LinkedIn is a team sport
- 6. "The way companies represent themselves, their product, their service, their talent, their brands, all of that is moving to a much more decentralized model where the world evolves around the individual employee instead of revolving around the marketing department." Why C-Suite Executives Need to Shine on Social Media
- 7. You are the face of your company
- 8. We are mobile, social + digital
- 9. of B2B buyers now use social media to be more informed about vendors 75% The buying process has changed 90%of decision-makers say they never respond to cold outreach
- 10. of social sales leaders are 51% more likely to meet sales quota. 51% The buying process has changed 45%Social selling leaders create 45% more opportunities than those w/ lower SSI scores. 78%of social sales leaders outsell peers who do NOT use social media.
- 11. 11 Buyers are more likely to engage with sales professionals via warm introduction than cold outreach. 5x
- 12. Vet + Verify
- 15. 15
- 16. “No matter what you do, your job is to tell your story.” – Gary Vaynerchuk
- 18. Go to http://www.worditout.com and drop in your current resume, Summary or experience content and notice the words that appear in the largest type. Do the largest words best represent who you are and what you do? Keywords help others find you
- 19. Consider writing in the 1st person Be interesting, approachable + knowledgeable Identify 4-6 keywords and weave throughout profile Write for your audience (client, recruiter, network) Include company description or value proposition Let your personality come out Keep paragraphs short Add video or presentations Think professional story not online resume
- 20. This is the mobile view of your profile with one swipe.
- 21. Add your job experience with a description about day-to-day experience Remember those keywords Choose the right company so your company logo appears
- 22. Include education (yes, you can skip dates, if you prefer) Add in all other relevant Sections Certifications Volunteer Experience Publications Languages Projects Organizations
- 26. 26 Nurture 1st level Connections
- 28. Content
- 29. 6 Every 6 pieces of content shared by a LinkedIn member influences 2new connections profile views 3company page views job views 6 1company page follower
- 30. Curate and Share Content 5x/Week
- 31. Next Steps
- 32. Commit to three 30-minute LinkedIn check-ins each week
- 33. Review your 1st level Connections Download your 1st Level LinkedIn Connections to a spreadsheet Sort by Company + add new columns: Know, reach out Don’t know, should know Center of Influence Delete Client, prospect, candidate Review, message, network, build a referral engine Current Version 2016 New Version 2017
- 34. Build Searches to find your ideal client or prospect The stronger your network, the better the results Use keywords, title, location, relationship, school, company and more to dial your results Search for 2nd level connections 2016 Version of LinkedIn Search
- 35. Build Searches to find your ideal client or prospect The stronger your network, the better the results Use keywords, title, location, relationship, school, company and more to hone your results Search for 2nd level connections In the new version of LinkedIn you will create searches using the Search bar above. Use Boolean modifiers AND, OR, NOT, “_” and () to build a good search string. For example, “Consumer Isight” OR ”Vice President Research” OR “VP Research”
- 36. Search In the new version of LinkedIn you will find more filters to continue to hone your search.
- 37. Research
- 38. Personalize your connection requests and messages.
- 39. Curate and Share Content 5x/Week.
- 40. Master one area at a time.
- 41. Make it happen
- 42. Let’s connect. Connect on LinkedIn Follow our LinkedIn Company Page for updates, tips and posts Colleen McKenna | Principal | Intero Advisory 410-458-6960 | colleen@interoadvisory.com ©2017 Intero Advisory. The information provided in this deck is current at the time of the presentation (January 2017). All stats provided by LinkedIn Sales Solutions. LinkedIn is continually changing so please check our website to stay current, interoadvisory.com
- 43. 43 LinkedIn Assessment Connections Social Selling Index Groups Photo Brand Headline Finding Summary Engaging Keywords Building Insert your score today and 30 days from now. Have you seen marked improvement?