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An A-Z of Over 100 Online Tools and Tips for Small Business
1. AN A-Z OF OVER 100 ONLINE
TOOLS & TIPS FOR SMALL BUSINESS
2. Use the links in the presentation as we go along
and refer back here after the session in your own time.
goo.gl/GNeQQv
3. ABOUT ME
Clayton Wehner
Most recently Digital Strategist at Public Library Services, South Australia
Previously Digital Strategist at Rundle Mall and Defence Force Recruiting
Operate my own digital consulting and content business, bluetrain
Founder and co-owner of online bookstore, Boomerang Books
Have ‘started up’ and sold two other businesses
Broad industry experience: including Local, State and Federal
Government; Military and Defence; Recruitment and Professional
Services; Small Business; Retail; Libraries; and Banking and Finance.
4. ABOUTYOU
Quick whip around the room…
Tell us:
Your first name
Your business, if you have one
Why you’re here
(Any specific issues or problems that you would like to talk about today?)
5. TODAY
A journey from A-Z of tools and tips that you might
consider using to help you run your small business.
Some you might already be aware of, some that will be
new.
Not all tools and tips will be relevant to your particular
business
But I hope that you leave here today with some new
ideas and a desire to try some of them out.
6. TODAY
There will be some interactive activities throughout the
session.
Do you have a Google account?
Do you have the Chrome browser?
This is a two-way session; ask questions; relate your
experiences; and suggest alternatives.These are tools that I
have used, but you may have encountered others.
Many of these tools have a ‘free’ tier or free trial period.
37. GOOGLE
Search hacks:
Use organic search filters and search tools at the top of the page
UseAND/OR – for limiting search results
Use “ quotation marks – for exact phrases
Use * asterisk symbol – inserts a ‘wildcard’: eg. A * in need
Use - minus symbol – removes results with a particular keyword: eg. jaguar speed -
car vs jaguar speed
Use filetype: - eg. TED talk filetype:ppt
Use site: eg. site:bluetrainenterprises.com.au
More search operators here…