The document presents an A-Z guide of over 100 online tools and tips designed for small business use, introduced by Clayton Wehner, an experienced digital strategist. It encourages participation and exploration of various digital resources, encompassing tools for design, project management, marketing, and more, with options for free usage or trials. The session aims to provide new insights and practical applications to enhance business operations through interactive engagement.

1. AN A-Z OF OVER 100 ONLINE
TOOLS & TIPS FOR SMALL BUSINESS

2. Use the links in the presentation as we go along
and refer back here after the session in your own time.
goo.gl/GNeQQv

3. ABOUT ME
Clayton Wehner
 Most recently Digital Strategist at Public Library Services, South Australia
 Previously Digital Strategist at Rundle Mall and Defence Force Recruiting
 Operate my own digital consulting and content business, bluetrain
 Founder and co-owner of online bookstore, Boomerang Books
 Have ‘started up’ and sold two other businesses
 Broad industry experience: including Local, State and Federal
Government; Military and Defence; Recruitment and Professional
Services; Small Business; Retail; Libraries; and Banking and Finance.

4. ABOUTYOU
Quick whip around the room…
Tell us:
 Your first name
 Your business, if you have one
 Why you’re here
 (Any specific issues or problems that you would like to talk about today?)

5. TODAY
A journey from A-Z of tools and tips that you might
consider using to help you run your small business.
Some you might already be aware of, some that will be
new.
Not all tools and tips will be relevant to your particular
business
But I hope that you leave here today with some new
ideas and a desire to try some of them out.

6. TODAY
 There will be some interactive activities throughout the
session.
 Do you have a Google account?
 Do you have the Chrome browser?
 This is a two-way session; ask questions; relate your
experiences; and suggest alternatives.These are tools that I
have used, but you may have encountered others.
 Many of these tools have a ‘free’ tier or free trial period.

7. READY TO TAKE THE JOURNEY?

8. 99DESIGNS
Get logos and website templates done cheaply via a design contest

9. ACORNS
Invest spare change everyday into a diversified investment portfolio

10. ADBLOCK EXTENSION FOR CHROME
Block all ads in your browser; remove those distracting banner ads

11. ADDTHIS
Easy-to-implement social share buttons and pop-overs for websites
Alternatives:
GetSiteControl
SumoMe

12. APPOINTY
Let customers schedule their own appointments with your business

13. AUDIBLE
Listen to popular books on the treadmill or in the car to work

14. AWESOME SCREENSHOT
Capture screen shots from your browser with this Chrome extension

15. BASECAMP
Project management and collaboration tool for teams and groups
Alternatives:
Slack
Hipchat

16. BEACON
Create professional looking eBooks and PDFs with existing content

17. BLINKIST
Save time by reading a synopsis of over 1000 business books

18. BUFFER
Schedule future social media posts on Facebook,Twitter & Linkedin
https://www.hipchat.com/

19. CANVA
Powerful online graphic design tool; inexpensive and easy to use
Alternatives:
Pablo
Pixlr

20. CHROME REMOTE DESKTOP
Connect to your home computer whilst on the road

21. CONSTANT CONTACT
Popular email marketing software platform
Alternatives:
Mailchimp
Campaign
Monitor

22. COURSERA
Online courses from some of the world’s best academic institutions
Alternatives:
Lynda.com
Khan Academy
Udemy

23. CYFE
Dashboard tool that pulls data from multiple sources

24. BUSINESS INSIDER
Daily business news via email with an entertaining bent

25. CRAZYEGG
A heatmap tool for understanding how customers use your website

26. DROPBOX
Online file storage and sharing tool
Alternatives:
Google Drive
OneDrive

27. EBAY STORES
Cost-effective and low risk online store solution
Alternatives:
Shopify
BigCommerce
Paypal Buttons

28. ENVATO MARKET
Marketplace for website themes and other design assets

29. EVENTBRITE
Simple, free, fully-featured event management software

30. EVERNOTE
App for making notes on any device; automatically synced everywhere
Alternatives:
Google Keep

31. FACEBOOK ADS
Target very specific demographic groups with pay-per-click ads

32. FEEDLY
An RSS feeder tool; aggregate favourite news sources in one place

33. FREELANCER.COM
Alternatives:
Fiverr
Upwork

34. GETSITECONTROL
Alternatives:
AddThis
SumoMe
Website tools and widgets that are easy to install

35. GODADDY
Domain name registration, management and cheap hosting

36. GOODREADS
A book social network; manage your bookshelf virtually

37. GOOGLE
 Search hacks:
 Use organic search filters and search tools at the top of the page
 UseAND/OR – for limiting search results
 Use “ quotation marks – for exact phrases
 Use * asterisk symbol – inserts a ‘wildcard’: eg. A * in need
 Use - minus symbol – removes results with a particular keyword: eg. jaguar speed -
car vs jaguar speed
 Use filetype: - eg. TED talk filetype:ppt
 Use site: eg. site:bluetrainenterprises.com.au
 More search operators here…

38. GOOGLE ADWORDS
Promote your website and drive traffic with a small budget

39. GOOGLE ALERTS
Get alerts when content matching a keyword is added to Google

40. GOOGLE APPS FORWORK
Google’s suite of business apps – email, calendar, docs, spreadsheets
Alternatives:
Office365

41. GOOGLE ANALYTICS
Monitor the performance of your website with dashboards & reports

42. GOOGLE CARDBOARD
Buy some virtual reality goggles and check out the next big thing

43. GOOGLE CALENDAR
Powerful calendar that is shareable and publishable

44. GOOGLE CHROME
The best web browser; no need to use any other!
Alternatives:
Safari
Mozilla Firefox
Microsoft Edge

45. GOOGLE CHROME STORE
Apps, extensions and themes to enhance Google Chrome

46. GOOGLE CLOUD PRINT
Print to your home printer, from any device, anywhere

47. GOOGLE DRIVE
Online cloud storage for all of your documents and files
Alternatives:
Dropbox
OneDrive

48. GOOGLE FORMS
Setup online forms and collect user data for free
Alternatives:
Wufoo

49. GOOGLE HANGOUTS
Video chat one-to-one, videoconferencing or broadcast toYouTube
Alternatives:
Skype

50. GOOGLE KEEP
Simple tool for capturing notes, lists, photos and audio
Alternatives:
Evernote

51. GOOGLE KEYWORD PLANNERTOOL
Tool that helps you understand which keywords to target

52. GOOGLE MAPS
The world’s most popular mapping service – you can make your own

53. GOOGLE MOBILE-FRIENDLYTEST
Check to see if your website is mobile-friendly

54. GOOGLE MY BUSINESS
The tool that enables organisations to appear prominently in Google

55. GOOGLE PAGESPEEDTOOLS
Analyse and optimise your website following web best practices

56. GOOGLE SEARCH CONSOLE
Manage your website’s listings in the Google search engine

57. GOOGLE SITES
Simple web publishing tool; great for intranets & collaboration sites

58. GOOGLE STRUCTURED DATATOOL
Check to see if your on-page tags and markup is working correctly

59. GOOGLETRENDS
Tool for understanding searcher behaviour over time

60. GOOGLE URL SHORTENER
Tool that shortens long URLs and makes them easier to access

61. GMAIL
Powerful web-based email client

62. GTASKS
Mobile to-do list app that syncs with Google Calendar

63. GRAMMARLY
Make sure that everything you type is easy to read and mistake-free

64. GUMTREE
Buy and sell second-hand products, including office equipment

65. HEADSPACE
Try mindfulness for a clearer head

66. HOOTSUITE
Manage all of your social media properties in the one place

67. IFTTT
Automation tool that will complete an action on a trigger
Alternatives:
Zapier

68. INSIGHTLY
Affordable, fully-featured customer relationship management tool
Alternatives:
Batchbook
Zoho CRM

69. INSTAGRAM
Photo sharing tool that all the young people are using

70. LIFEHACKER
Great blog with advice on how to ‘hack’ your life for the better

71. LINKEDIN
World’s most popular professional network

72. LYNDA.COM
Learn new skills from this online training provider owned by Linkedin
Alternatives:
Coursera
Khan Academy
Udemy

73. MAILCHIMP
Easy to use and fully-featured email marketing platform
Alternatives:
Campaign
Monitor
Constant Contact

74. MENTION
Simple social media monitoring tool that listens for your brand

75. MIGHTYTEXT
Send and receive SMS messages from your computer

76. OFFICE365
Microsoft Office subscription based plans
Alternatives:
Google Apps for
Work

77. ONEDRIVE
Microsoft’s cloud-based file storage solution
Alternatives:
Dropbox
Google Drive

78. PABLO
Graphic design tool for social media pictures, memes & quotes
Alternatives:
Canva

79. PAYPAL
Online payment tool; accept payments using Paypal buttons

80. PEXELS
Free stock images and photography
Alternatives:
iStockPhoto
Shutterstock

81. PINGDOM
Monitor website uptime and performance, and receive alerts

82. PIXLR EDITOR
Free browser-based image editing tool with Photoshop capabilities

83. POCKET
Save articles for reading later

84. SCREENCASTIFY
Record screencasts directly from within your Chrome browser

85. SEOPROFILER
Fully featured, cloud-based search engine optimisation tool

86. SHOPIFY
Alternatives:
BigCommerce
Volusion
ashop
Fully featured, cloud-based online store builder

87. SLACK
Team collaboration, file sharing and messaging app
Alternatives:
Basecamp
Hipchat

88. SLIDESHARE
Share your Powerpoint presentations online for a new audience

89. STOCARD
Store all of your loyalty cards on your smartphone

90. SURVEYMONKEY
Easy to use and fully-featured online surveying tool

91. TRELLO
‘Kanban board’ project management tool; simple, but powerful

92. TWEETDECK
Monitor theTwittersphere and post to multipleTwitter accounts

93. TWITTER
Social networking site based around 140 character ‘tweets’

94. UPWORK
Hire freelancers online for projects
Alternatives:
Fiverr
Freelancer.com

95. WORDPRESS (.COM AND .ORG)
World’s most popular content management system & blogging tool

96. WUFOO
Online form builder for capturing information on the web
Alternatives:
Google Forms

97. XERO
Easy-to-use online accounting software for small-medium business

98. YOUTUBE
The world’s most popular source of video; build a ‘channel’?

99. ZAPIER
Automation tool that will complete an action on a trigger
Alternatives:
IFTTT

100. ZENDESK
Help desk and knowledge base software

101. ZINIO
Read digital magazines on your computer or mobile device

102. THAT’S IT!
My details:
Email: contact@bluetrainenterprises.com.au
Web: http://bluetrainenterprises.com.au
Blog: http://bluetrainenterprises.com.au/blog/
Linkedin: https://au.linkedin.com/in/claytonwehner
Twitter: https://twitter.com/ccwehner