The summary is: The federal workforce is facing increasing demands to continuously learn and adapt skills at a rapid pace due to changing job requirements. However, current learning approaches are lagging behind what is needed. LinkedIn provides a unique opportunity to deliver personalized, relevant learning to federal employees through its vast professional network and data-driven insights. By engaging employees on LinkedIn where they are already active, agencies can help retain talent through career development support.

1. The demand to learn at the pace of
the 21st Century is transforming the
federal workforce...
…but the workplace is lagging behind.

2. Federal
agencies are
being forced to
adapt
of core job skills will
change by 2020
Shelf life of skills is
35%
<5years
Source: Bersin by Deloitte and “The Future of Jobs” Report 2016, World Economic Forum

3. The learning needs of the federal
workforce are growing more complicated.
Impulse
learning
Both micro learning and
macro learning
Self-directed
pace
Personalized
experience
Mobile
access

4. 1 LinkedIn, Talent Trends, 2016
How do you deliver the right content
to the right people
at the right time?

5. 570
million
professionals
Use insights available only from Linkedin,
the world’s largest professional network

6. Unlike other social media sites,
people use Linkedin to work not to play.
Professional Networking
Professional News
Job Posting and Job Hunting
Learning
Professional Advice
Building Their Professional Brand

7. The Linkedin public profile is unique.
Your title
What you do in that role
Where you went to school
Previous jobs
Where you work
Professional interests
Skills
Connections

8. The Linkedin profile helps you stay connected and informed.
What if it could do even more?

9. What if you could mine Linkedin’s public data for
Unique insights you can’t get anywhere else?
Anonymize it.
Aggregate it.
Apply machine learning
and artificial intelligence.

10. What kinds of insights?
People to meet.
Skills to acquire.
How to acquire them.
Information to know.
Professional trends.

11. JOBMOBILITY
HOW THESEPROFESSIONALSENGAGEWITH LINKEDIN
ThisreportusesacombinationofanonymizedLinkedInmemberdataandLinkedInsurveydata.Formoreinformationonreportmethodologyandsourcespleasevisit
http://lnkd.in/industry_report_methodology_v1.Industryisdefinedbythecompanywhereamemberworks.
GovernmentAdministrationIndustry TheUnitedStates
SOUGHTAFTERSKILLS
Bycompanieshiringtheseprofessionals
overthepastyear
1 Leadership
2 Management
3 CustomerService
4 ProjectManagement
5 PublicSpeaking
WHATCANDIDATESWANTINAJOB
Percent(%)indicateshow importanttheattributeisto
thesecandidates
66%
57%
49%
42%
35%
Excellentcompensation&benefits
Goodwork/lifebalance
Jobsecurity
Abilitytomakeanimpact
AplaceIwouldbeproudtowork
JOBSWITCHERS
4%ofGovernmentAdministration
industryprofessionalsinThe
UnitedStateschangedcompanies
inthepastyear
TheUnitedStatesAverage(allindustries):
6%
4%
TOPINFLUENCERS MOSTFOLLOWEDCOMPANIESbasedonpopularity
MarlaGottschalk,
Ph.D.
RobertReich
PennyPritzker
(Archive)
ArneDuncan
JebBush
StanMcChrystal
bycompanysizegroup
Under500employees 500-9,999employees 10,000+employees
U.S.DepartmentofHomelandSecurity…
POPULARCONTENTTOPICS POPULARGROUPSclicks+likes+comments+shares
Leadership
Management
Interviewing
Business
Facebook
Photography
Twitter
Hiring
byvolume
1 Software&TechnologyProfessionals|Investors
2 Connect:ProfessionalWomen'sNetwork
3 AmericanSocietyforPublicAdministration
4 Linked:HR(#1HumanResourcesGroup)
5 PremiumCareerGroup
ENGAGEMENTSTATSFORTHESEPROFESSIONALS
Connect&Communicate PeopleandCompanies SeekProfessionalInsights
50% 50%networkedwithother
professionalsonLinkedIninthelast
month
48% 48%usedLinkedIntolearnwhat
othercolleaguesaredoinginthe
lastmonth
48% 48%arestayinguptodateon
industrydiscussionsonLinkedInin
thelastmonth
…that even the
federal
government
doesn’t know.
We know
things about
federal
employees…

12. Many organizations use Linkedin to recruit new talent.
Why not use Linkedin to keep the talent you have?

13. Your employees are already using Linkedin.
Why not use it to engage them?

14. 94%
94% of employees would
stay with an organization
longer if it invested in
their career development.

15. More insight means more engagement.
More personalized
recommendations
LinkedIn recommends popular
courses or videos based on a
given job function / skills
Greater Engagement
Learners are prompted to engage in
relevant learning throughout their
normal usage of Linkedin.com. The
result is 1.5x higher engagement.
Data-driven insights on the
skills needed to succeed
With anonymized data from Linkedin’s
570 million members Linkedin Learning
can accurately predict trends to help
learners stay ahead of the curve

16. Learners can easily
stay up-to-date with
what other members
are learning,
especially those with
with similar job titles
and positions.
As a learner you’ll see:
● Recommended for you
● Because you're interested in {Skill}
● Videos Recommended for You
● Editors Picks
● Trending on LinkedIn Learning
● New on Linkedin Learning
● LinkedIn Influencers and thought leaders

17. Linkedin constantly
reinforces learning because
users see course
recommendations within
their Linkedin feed.
Engage your employees where they already are.

18. “It’s the only training tool
we know of that teaches
everything we use.
It’s the best tool on the
market, hands down.”
Director of Office of Multimedia,
EPA
Ron Slotkin