2. Resident EMEA LinkedIn Grad Gurus
Charles Hardy
Leading LinkedIn's engagement with Higher Education
/ Universities / Business Schools in EMEA
Lindsay Brady
Insights & Data Expert on our Student & Grad
audience
Lauren Fogarty
Graduate Employer Branding Expert
19. Using data for informed
strategic decisions
Lindsay Brady
Insights & Data Expert
LinkedIn
20. Competition for graduates is on the increase
+4.3%
+10.2%*
2013
2014
% increase in UK graduate vacancies each year
Source: AGR Bi Annual Report
http://agr.org.uk/Press-Releases/graduate-vacancies-predicted-to-rise-by-102-this-year#.U33dNvldW4I
prediction based on survey data
26. What is your companies recruitment strategy?
Do you know which universities your grads are coming from?
Are you recruiting at the right campuses?
27. Why should you focus on engaging students on LinkedIn?
of Students in Europe will look for opportunities on LinkedIn
Source: LinkedIn Job Seeker Survey May 2013 1,134 respondents
35. 52%
47%
46%
43%
41%
39%
37%
36%
33%
33%
Good work/life balance
A place I would be proud to work
Strong career path
Ability to make an impact
Culture that fits my personality
Strong employee development
Challenging work
Good relationship with your colleagues
Excellent compensation & benefits
Job security
Students in the UK are looking for jobs with balance
Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
What are UK LinkedIn student members looking for in a job?
36. 52%
47%
46%
43%
41%
39%
37%
36%
33%
33%
Good work/life balance
A place I would be proud to work
Strong career path
Ability to make an impact
Culture that fits my personality
Strong employee development
Challenging work
Good relationship with your colleagues
Excellent compensation & benefits
Job security
UK Students UK Professionals
UK students have different priorities to professionals…
What are UK LinkedIn student members looking for in a job?
Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
37. …and these priorities are unique to UK students
European Students
1. Challenging Work
2. Good relationships with colleagues
3. Good work/life balance
4. Excellent compensation & benefits
5. Strong career path
UK Students
Source: LinkedIn Q3 2013 survey of 1,964 students 18-30 in Europe (exc Europe) vs. 336 in UK
What are LinkedIn student members looking for in a job?
vs.
1. Good work/life balance
2. A place I would be proud to work at
3. Strong career path
4. Ability to make an impact
5. Culture that fits my personality
42. “A lot of Grads don’t know what they
want to do.”
42
43. The student jobs portal makes it simple for grads to discover jobs
Student Jobs
Portal
44. Isabella
Engineering
BEng, 2014
Mechanical Engineer
National Grid
XYZ Co.
Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.
Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
Pamela
Computer Science
BEng, 2013
Jobs automatically circulate – auto-matching & active searches
45. View Jobs
on Mobile
Apply to
Jobs on
Mobile
Promote Student & Grad Jobs at Scale
Entry Level roles (Student, Intern, Graduate) on LinkedIn are free –
Deloitte currently has these jobs automatically posted direct from ATS
50. Collecting information manually is cumbersome and error-prone
Poor tracking and follow-up results in lost leads after the event
Limited visibility into success of event and into pipeline activity
Recruiting candidates at events is difficult today
Whether you’re collecting resumes or spreadsheets of candidate information…
51. Net-a-Porter
“CheckIn made us look slicker
and matched our image as a
technology driven business.
Post-event we can now pro-
actively connect through
LinkedIn with the most
promising graduates.”
Lucy Birchenough, Recruitment
Manager Net-a-Porter Group
55. Raise Awareness of your graduate program with media
Targeted
Ads
Management Consultancy
Client X
Goal: Raise Awareness of
Graduate Programme to
compete with “Big Four”
Solution: “Campus Drive”
media campaign
Results: 575 quality candidates
pipelined
Targeted
InMails
56. Invite students to apply to your graduate programme
Targeted
InMails
FMCG Client X
Goal: Quality over quantity. Pre-
select their ideal graduate
candidates
Solution: “Campus Drive”
media campaign
Results: 650 qualified
candidates registered for
graduate program online
workshop
58. Start Today!
1. Post your Grad Jobs for FREE
Students are twice as likely to view a job on LinkedIn than
a professional
2. Make sure you are displaying relevant student content
64% of UK Students members research people & companies
3. Target this audience with targeted marketing
Request insights from your LinkedIn rep to identify ‘sweet spots.’
Editor's Notes
Admittedly, this is an abstract concept, because the output of this work can mean many things to many stakeholders.
We can help at every milestone – because we can answer questions with great scale – and at great detail.
And, we have the network of professionals to support students at each of these milestones.
There are more and more vacancies opening up for graduates this year. With a finite pool of talent, companies need to be creative with their recruitment to engage this audience and hire the best talent
13% of these 300M members are students or recent graduates – That is 39M students and recent graduates who are members of LinkedIn
And this is our fastest growing segment so that number is on the increase all the time
And this member base is spread around the world with 30% of the student population based in Europe
We know lots of info about this student group including were they are studying.
Here you can see the most penetrated schools in the UK on LinkedIn
We can also see which regions students are most in demand once they graduate.
Here you can see this cut for the UK by university
Moving one step further, we can use our data to map out talent flows as we collect information about where students are studying, being hired etc. You can use these insights to inform your recruitment strategy. For example, we can see here that IBM in yellow are hiring equally from 5 key universities which is likely part of their recruitment strategy. Thinking about your companies strategy - Do you know which universities your grads are coming from and what is your competition? Are you recruiting on the right campuses?
Why should you focus on engaging students on LinkedIn?
When we ask our members, 34% said they were using LinkedIn to look for opportunities
Students are active on LinkedIn across multiple touchpoints from consuming content to connecting with others.
When building your strategy, you need to make sure not to only focus on jobs, having relevant compelling content at all touchpoints is key.
It’s a competitive pool to recruit from so you need to provide relevant content at every opportunity
Diving deeper, we can see that students in UK are actively building out their networks.
So how can you leverage your employees to build relationships with this pool?
Later, Lauren will take a look at the alumni tool to offer more advice on how to grow these networks
More data = more targeted approach
50% of job visits are driven by job matching recommendations. European students who are actively looking for content, need to be engaged with relevant positions so having the right jobs getting put in front of them is key.
Lauren will pick up here…. Student jobs are free!
65% of UK students are consuming content on LinkedIn. Diving deeper, we can look at the types of content they are consuming and a definite trend emerges.
In the UK, students are interested in inspirational thought leadership that is very relevant to their world. Here are the top 3 most popular articles among UK students to show this. If you want to more advice on what content will resonate in your markets, this is something your LinkedIn rep will be able to help with
Its also interesting to summarise all content and you can see the themes that are compelling to UK students such as EU, entrepreneurship & Employee engagement
We asked students what they are looking for in a job? You should use this as a guideline for how to communicate with them
It is important to tailor student content as what students are looking for in a job is very different to professionals…..
And you also need to tailor your message to resonate with your region – Students in Europe overall have different priorities to those in the UK
Country specific data is now available from your LinkedIn representative – Educate on go/evp internally
Hand for over to Lauren on how you can take data and insights and apply to marketing strategy….
Students twice as likely to view at least one job per month