The document summarizes feedback gathered from interviews with members of the target audience, ranging from ages 18 to 40+, regarding several texts and a video. The interviews were recorded and analyzed. The feedback showed that the recurring themes across the texts helped create branding identification. While the monochrome theme supported the dark, gritty concept, opinions differed on whether the focus was more on the artist or the music.

1. What have you learned from your target audience
feedback?

2. Gathering Target Audience
Feedback
 We gathered our feedback through
recording interviews with various
different members of our target
audience, ranging from ages of 18-40+.
The target audience was a wide range of
people so we tried to give samples from
both genders and different age ranges.
 We put the recordings on SoundCloud
to listen to them and analyse our
feedback. This allowed us to replay the
interviews and take note of what was
said.
 We also recorded an interview with one
of our actors to learn his thoughts about
the video and ancillary texts.

3. What We Learned
 We learned that the texts all fit nicely together and that the
recurring themes helped to create identification of
branding.
 The monochrome theme kept the dark, gritty concept that
we were aiming for, and our audience felt that we had
focused on a modern punk-rock design, which was what we
were aiming for.
 There was a divide in opinion over the idea of artist or
music-focused branding, with some of our target audience
feeling that we focused on the artist due to the pictures of
the singer and the couple in the three texts, but others felt
that the focus of little to no real attention drawn to the
artist meant there was a stronger music focus.