An English version of my Higher Ed presentation, translation by Andy Shaindlin, Carnegie Mellon University.

1. Life on the
post-social web
Photo by James Cridland, used under Creative Commons licence.

2. The end of viral (finally)
2013: Start of a new era, that will see the gradual
disappearance of promotion, in favor of information.
10.8
Number of visits to
information sources before
5.3 decision to purchase.
(source : recherche Google)
2010 2011

3. Curation (a combat sport)
Whether automated curation (EdgeRank), or manual,
there are many obstacles facing brands who are:
too noisy
intrusive
delivering irrelevant content

4. I don’t want to talk
to a logo anymore
Putting faces to brands or organizations
Humanizing interaction
Appreciating your best individual contributors
Encouraging other contributors to maintain their interest
Providing training

5. Personalization /
Segmentation
Emergence of tools that will allow you to reach your
audience with a personalized message, at the right time,
in the right context: automated one-to-one
communication.

6. Always more visual content

7. Always more visual content
Visual content continues its growth, and we will need to
pay more attention to platforms such as Instagram.
A form of content that requires no text
Show your organization from behind the scenes in an
entertaining way
Facebook: How will Instagram be used in the medium term?
Vine : passing fad or real trend?

8. What to do?

9. Back to
simplicity
Photo by David Noah, used under Creative Commons licence.

10. People
first,
brand
second
Exemple

11. Communication by
customers
students
Photo by Francis Mckee, used under Creative Commons licence.

12. 60% to make you laugh
30% to inspire you
10% to sell product

13. Content
marketing is
the only
marketing that
is left.
Seth Godin

14. “I am increasingly of the opinion
that the best way to mastermind
social media is to make awesome
things and be a generous person.”
@garbados