Klout presentation
•Download as PPT, PDF•
2 likes•1,086 views
Klout is a service that measures social influence across various social networks like Twitter, Facebook, and LinkedIn. It assigns each user an influence score from 1 to 100 based on their ability to drive engagement. While Klout aims to quantify online influence, some critics argue that influence is difficult to measure accurately and Klout scores can be gamed. Klout has also received criticism for being inconsistent and changing scores unpredictably. However, others see potential for Klout to help identify influential users for marketing and other purposes.
Report
Share
Report
Share
![About Klout ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
B2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
How does Klout work? Does it measure influence accurately? And is it a good tool to add to your social media marketing kit? A look at Klout and its pros and cons.
Dark Influence: Winning Wars, Ruining Reputations, Fixing Elections, and Maki...
This document discusses dark influence, which is influence campaigns that are not openly disclosed. It provides examples of how dark influence has been used to make money through undisclosed social media promotions, fix elections by spreading misinformation, ruin reputations through impersonation and fake accounts, and influence geopolitics by swaying public opinion. Specific tactics discussed include paying social media influencers without disclosure, spreading fake news and rumors, hijacking social media accounts, and running disinformation campaigns. The document argues that dark influence is very powerful and growing due to people living in social media bubbles and lack of critical thinking about online content.
Compulsion Marketing: Making Your Campaign Irresistible
Learn about compulsion marketing: the collection of activities that manipulate psychological drivers, resulting in a compulsion to purchase a specific product or service. Presented by Joe Sinkwitz, CEO of influencer marketing SaaS Intellifluence and Principal of digital marketing/ORM/SEO agency Digital Heretix.
Testing the waters slides
The document discusses the power of digital influence and how it is determined online. It notes that influence comes from others acknowledging it and that sharing and participating more online can increase one's influence, as measured by factors like the content created and curated, and whether it adds value for audiences. While influence analytics are still developing, the goal is to provide companies in-depth reports on how to effectively spend their social media budgets. A few influence measurement platforms are also mentioned.
Slideshow 04 - influence
The document discusses the power of digital influence and how it is determined online. It notes that influence over others exists because it is acknowledged and recognized by others. One's influence level or "clout score" is impacted by how much content one creates and shares with their peers online, and how much value that content provides to their audience. While influence metrics are still developing accurate measures, the goal is to provide analytics to help companies effectively spend their social media budgets.
2011 Social Buzz Awards - Observations From The Judging Process
What forecasts can we make about the near future of social media marketing based on reading and judging the hundreds of entries to the 2011 Social Buzz Awards? And what tips can be offered to the writers of future papers? One judge's personal view. Non-confidential content in advance of results being announced on December 1st 2011.
Mastering B2B Social Media
The document discusses strategies for using social media effectively in B2B marketing. It emphasizes building social reach to drive word-of-mouth referrals, using links and calls-to-action to generate qualified leads, and integrating social media with other offline activities. It also stresses measuring social media ROI through metrics like cost per acquisition and lifetime customer value to demonstrate the business impact. The overall message is that social media amplifies other marketing when used to promote offline events and relationships, not replace them.
New ways of measuring Social Media ROI - by Heather Holdridge
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
Recommended
B2B Marketing: Klout Scores: Fact or Fiction? by Julie Bevacqua
How does Klout work? Does it measure influence accurately? And is it a good tool to add to your social media marketing kit? A look at Klout and its pros and cons.
Dark Influence: Winning Wars, Ruining Reputations, Fixing Elections, and Maki...
This document discusses dark influence, which is influence campaigns that are not openly disclosed. It provides examples of how dark influence has been used to make money through undisclosed social media promotions, fix elections by spreading misinformation, ruin reputations through impersonation and fake accounts, and influence geopolitics by swaying public opinion. Specific tactics discussed include paying social media influencers without disclosure, spreading fake news and rumors, hijacking social media accounts, and running disinformation campaigns. The document argues that dark influence is very powerful and growing due to people living in social media bubbles and lack of critical thinking about online content.
Compulsion Marketing: Making Your Campaign Irresistible
Learn about compulsion marketing: the collection of activities that manipulate psychological drivers, resulting in a compulsion to purchase a specific product or service. Presented by Joe Sinkwitz, CEO of influencer marketing SaaS Intellifluence and Principal of digital marketing/ORM/SEO agency Digital Heretix.
Testing the waters slides
The document discusses the power of digital influence and how it is determined online. It notes that influence comes from others acknowledging it and that sharing and participating more online can increase one's influence, as measured by factors like the content created and curated, and whether it adds value for audiences. While influence analytics are still developing, the goal is to provide companies in-depth reports on how to effectively spend their social media budgets. A few influence measurement platforms are also mentioned.
Slideshow 04 - influence
The document discusses the power of digital influence and how it is determined online. It notes that influence over others exists because it is acknowledged and recognized by others. One's influence level or "clout score" is impacted by how much content one creates and shares with their peers online, and how much value that content provides to their audience. While influence metrics are still developing accurate measures, the goal is to provide analytics to help companies effectively spend their social media budgets.
2011 Social Buzz Awards - Observations From The Judging Process
What forecasts can we make about the near future of social media marketing based on reading and judging the hundreds of entries to the 2011 Social Buzz Awards? And what tips can be offered to the writers of future papers? One judge's personal view. Non-confidential content in advance of results being announced on December 1st 2011.
Mastering B2B Social Media
The document discusses strategies for using social media effectively in B2B marketing. It emphasizes building social reach to drive word-of-mouth referrals, using links and calls-to-action to generate qualified leads, and integrating social media with other offline activities. It also stresses measuring social media ROI through metrics like cost per acquisition and lifetime customer value to demonstrate the business impact. The overall message is that social media amplifies other marketing when used to promote offline events and relationships, not replace them.
New ways of measuring Social Media ROI - by Heather Holdridge
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
Integratingsocialmedia Kw+Gl
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Social Media Marketing for B2B Companies
Learn how social media can make a difference in the bottom line revenue for B2B companies. Follow the 3 Must Haves for social media lead generation activate change in your company.
FIs Respond to Bloggers
See examples of how different FIs have responded to bloggers, or how they have missed opportunities to do so.
The Social Intranet
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Online Marketing Summit 2/7/12 in San Diego.
What is digital influence?
Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.
Chuck Hemann presentation
This document discusses developing best practices for social media measurement. It addresses common questions around turning social media listening data into action, building robust measurement programs, and quantifying influencer analysis. The document provides guidance on framing a listening approach around the five W's, answering the "why" question, selecting enterprise listening tools, and putting together an effective training program. It emphasizes using data to understand customers and inform business decisions.
How Do You Create Competitive Advantage Using Social Media
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
Chapter 11 Overview Social Media Communication Lipshultz
This document discusses best practices for social media use. It provides examples of situations where employees were fired or disciplined due to inappropriate social media posts. These include hospital staff posting photos lying down on the job, a teacher posting an unprofessional photo, and a waitress complaining about a customer's tip on Facebook. The document also discusses trends in social media use among various industries and advises avoiding posts about drinking, complaining about work, or revealing private information online. Overall it stresses the importance of using social media responsibly and avoiding anything that could reflect poorly on one's job or employer.
Prodcut placement, shameless marketing?
This document discusses deep product placement in media and whether it constitutes shameless marketing. It provides examples of how product placement works and how subliminal messaging can increase product sales. However, deep product placement may be deceptive and manipulate consumers without their full consent. There are also ethical concerns about targeting certain groups like children. Potential solutions discussed include more regulated laws around product placement and consumer consent, as well as options for consumers to block such ads.
Social Media – The Ultimate Brand Influencer
The document discusses the rise of social media and its influence on branding. It notes that word-of-mouth through social networks enables human interaction despite distance. Marketers should engage customers where they are active online through social graphs, which can be used to build circles of trust and influence. An integrated approach across traditional and social media is advocated, with strategies to initiate conversations, cultivate recommendations, establish reputation, and influence perception.
Social Media In construction
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
Debunking the Myths of Social Customer Care by Hootsuite & Zendesk
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
IBM’s Point of View on Social Business
IBM’s Point of View on Social Business.
What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.
What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.
20,000 engagements later
Here’s what we believe about Social Business
Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
Evolve your social business by putting people at the center.
Amplify the value of human connections.
BU Interactive Marketing 2015 Summer Class Slides - Part 2
This document provides an overview of digital marketing and the 4 Cs framework: content, community, conversation, and commerce. It discusses topics such as content marketing, social media, search engine optimization, influencer marketing, and using a marketing hub to converge digital marketing strategies. Key aspects of each of the 4 Cs are defined, including content creation and curation, community building and management, conversation engagement and listening tools, and measuring conversions. The document also discusses how paid, owned, and earned media are converging in digital marketing and introduces the concept of using a marketing hub to orchestrate cross-channel campaigns and optimize the customer experience.
Creating Buzz: Marketing in the Age of Social Media
Social media has become an essential marketing tool for companies, allowing them to reach a vast audience and generate buzz around their brand. Content marketing through social platforms like YouTube and Twitter can be highly effective if the content resonates with customers and gives them a reason to engage with and share the brand. However, social media also presents risks as messages can spread unpredictably. Early pioneers of social media marketing like Dove and Taco Bell demonstrate how engaging, authentic content and interactions build customer relationships and drive online buzz. While social media brings risks of loss of message control, it has fundamentally changed marketing and companies must embrace these new channels to stay successful.
Dispelling Myths And Fears Of Using Social Media In Business
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Your Bottom Line is Showing: Why reputation management matters to Investor Re...
One tweet or blog can impact your greatest asset: your company’s reputation. With the power to break your bottom line, reputation management is more important than ever. Case studies from RioTinto Alcan and CGI demonstrate why social media monitoring should be part of the modern IRO’s daily routine.
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising Success. Prepared for the April 2009 Case IV conference for university advancement officers.
Facebook Advertising Presentation
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
Google Analytics 101 | 2015
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
The role of informal providers in health markets
Gina Lagomarsino of Results for Development's Center for Health Market Innovation reflects on findings from a new book, Transforming Health Markets in Asia and Africa and adds information about recent studies in which CHMI has been involved on informal providers in Bangladesh, India and Nigeria.
More Related Content
What's hot
Integratingsocialmedia Kw+Gl
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Social Media Marketing for B2B Companies
Learn how social media can make a difference in the bottom line revenue for B2B companies. Follow the 3 Must Haves for social media lead generation activate change in your company.
FIs Respond to Bloggers
See examples of how different FIs have responded to bloggers, or how they have missed opportunities to do so.
The Social Intranet
Presentation for an Acando seminar about social intranets explaining how the traditional corporate intranet will need to be transformed into a platform that provides the opportunity for wide participation by most or all employees in order to deal with the business challenges most organizations are facing.
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Online Marketing Summit 2/7/12 in San Diego.
What is digital influence?
Class lectures for Comm 399: Fundamentals of Social Media, Fall 2012, Department of Communication, Shepherd University.
Chuck Hemann presentation
This document discusses developing best practices for social media measurement. It addresses common questions around turning social media listening data into action, building robust measurement programs, and quantifying influencer analysis. The document provides guidance on framing a listening approach around the five W's, answering the "why" question, selecting enterprise listening tools, and putting together an effective training program. It emphasizes using data to understand customers and inform business decisions.
How Do You Create Competitive Advantage Using Social Media
The document discusses how companies can create competitive advantage through social media. It provides examples of how some companies are using social media for marketing, recruitment and retention. It recommends monitoring social media and engaging customers online to stay ahead of competitors. The customer is in control through social media, so companies must meet them where they are online.
Chapter 11 Overview Social Media Communication Lipshultz
This document discusses best practices for social media use. It provides examples of situations where employees were fired or disciplined due to inappropriate social media posts. These include hospital staff posting photos lying down on the job, a teacher posting an unprofessional photo, and a waitress complaining about a customer's tip on Facebook. The document also discusses trends in social media use among various industries and advises avoiding posts about drinking, complaining about work, or revealing private information online. Overall it stresses the importance of using social media responsibly and avoiding anything that could reflect poorly on one's job or employer.
Prodcut placement, shameless marketing?
This document discusses deep product placement in media and whether it constitutes shameless marketing. It provides examples of how product placement works and how subliminal messaging can increase product sales. However, deep product placement may be deceptive and manipulate consumers without their full consent. There are also ethical concerns about targeting certain groups like children. Potential solutions discussed include more regulated laws around product placement and consumer consent, as well as options for consumers to block such ads.
Social Media – The Ultimate Brand Influencer
The document discusses the rise of social media and its influence on branding. It notes that word-of-mouth through social networks enables human interaction despite distance. Marketers should engage customers where they are active online through social graphs, which can be used to build circles of trust and influence. An integrated approach across traditional and social media is advocated, with strategies to initiate conversations, cultivate recommendations, establish reputation, and influence perception.
Social Media In construction
The document discusses how companies can create competitive advantage through the use of social media. It provides examples of how construction and architecture firms like HOK are using social media for marketing, recruitment and retention. Specifically, it outlines how HOK launched an internal social network and blog to solicit ideas from employees and attract visitors and job applicants from around the world. The document advocates using social media for two-way conversations with clients and engaging where customers are already active online.
Debunking the Myths of Social Customer Care by Hootsuite & Zendesk
Our experts from Hootsuite & Zendesk share how organization can benefit from being customer-obsessed on social media—and provide actionable tips on how to start making changes. Download e-book here: http://ow.ly/ElS1303sks3
---------------------------------------------------------------------------
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
IBM’s Point of View on Social Business
IBM’s Point of View on Social Business.
What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.
What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.
20,000 engagements later
Here’s what we believe about Social Business
Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.
Evolve your social business by putting people at the center.
Amplify the value of human connections.
BU Interactive Marketing 2015 Summer Class Slides - Part 2
This document provides an overview of digital marketing and the 4 Cs framework: content, community, conversation, and commerce. It discusses topics such as content marketing, social media, search engine optimization, influencer marketing, and using a marketing hub to converge digital marketing strategies. Key aspects of each of the 4 Cs are defined, including content creation and curation, community building and management, conversation engagement and listening tools, and measuring conversions. The document also discusses how paid, owned, and earned media are converging in digital marketing and introduces the concept of using a marketing hub to orchestrate cross-channel campaigns and optimize the customer experience.
Creating Buzz: Marketing in the Age of Social Media
Social media has become an essential marketing tool for companies, allowing them to reach a vast audience and generate buzz around their brand. Content marketing through social platforms like YouTube and Twitter can be highly effective if the content resonates with customers and gives them a reason to engage with and share the brand. However, social media also presents risks as messages can spread unpredictably. Early pioneers of social media marketing like Dove and Taco Bell demonstrate how engaging, authentic content and interactions build customer relationships and drive online buzz. While social media brings risks of loss of message control, it has fundamentally changed marketing and companies must embrace these new channels to stay successful.
Dispelling Myths And Fears Of Using Social Media In Business
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Your Bottom Line is Showing: Why reputation management matters to Investor Re...
One tweet or blog can impact your greatest asset: your company’s reputation. With the power to break your bottom line, reputation management is more important than ever. Case studies from RioTinto Alcan and CGI demonstrate why social media monitoring should be part of the modern IRO’s daily routine.
Leveraging Social Media for Fundraising Success
Leveraging Social Media for Fundraising Success. Prepared for the April 2009 Case IV conference for university advancement officers.
What's hot (19)
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
How Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social Media
Chapter 11 Overview Social Media Communication Lipshultz
Chapter 11 Overview Social Media Communication Lipshultz
Debunking the Myths of Social Customer Care by Hootsuite & Zendesk
Debunking the Myths of Social Customer Care by Hootsuite & Zendesk
BU Interactive Marketing 2015 Summer Class Slides - Part 2
BU Interactive Marketing 2015 Summer Class Slides - Part 2
Creating Buzz: Marketing in the Age of Social Media
Creating Buzz: Marketing in the Age of Social Media
Dispelling Myths And Fears Of Using Social Media In Business
Dispelling Myths And Fears Of Using Social Media In Business
Your Bottom Line is Showing: Why reputation management matters to Investor Re...
Your Bottom Line is Showing: Why reputation management matters to Investor Re...
Viewers also liked
Facebook Advertising Presentation
This document provides tips and trends for using Facebook effectively as a marketing tool. It discusses determining Facebook goals aligned with an organization's mission, understanding audiences through Facebook Insights, overcoming throttling of organic reach, and optimizing posts for higher engagement. It also covers using Facebook advertising such as boosting posts, building audiences, retargeting website visitors, and tracking conversions. The key aspects are knowing the target audience, posting engaging content, and learning from metrics to improve reach and engagement over time through paid advertising strategies.
Google Analytics 101 | 2015
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Check out http://insivia.com to learn more.
The role of informal providers in health markets
Gina Lagomarsino of Results for Development's Center for Health Market Innovation reflects on findings from a new book, Transforming Health Markets in Asia and Africa and adds information about recent studies in which CHMI has been involved on informal providers in Bangladesh, India and Nigeria.
Best Residential Interior Designer In Pune
Do you want to designing the interiors for the kitchen, bedroom, dining room, study room etc. As a residential interior designer Sudhir pawar and associates have successfully designed many interiors. SP&A design projects for both for small and big residential.
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
The document discusses new approaches to data center design and management. It covers topics like software-defined networking (SDN), OpenStack, and how SDN protocols like OpenFlow are helping drive more dynamic, scalable data center architectures. SDN allows for separate control and data planes in network devices and the use of controllers to direct traffic, helping make networks more programmable. Vendors are also integrating SDN with orchestration systems like OpenStack to automate management of compute, storage, and network resources across multi-vendor environments.
Gbi destination presentation 2013.11.18
Grand Bahama Island welcomes visitors with a mix of historic and modern attractions alongside natural wonders. The island has a warm climate, beaches, and activities like fishing, diving, golfing and more. It is northernmost in the Bahamas and the airport and ports provide easy access from the US and Canada. Visitors can stay at resorts like the Grand Lucayan or Pelican Bay Hotel which feature beaches, pools and dining. Popular activities include swimming, snorkeling, kayaking and tours of sites like Lucayan National Park, Rand Nature Centre and the Garden of the Groves nature reserve.
The greater bilby
The greater bilby is an endangered bandicoot found in western Australia and southern Queensland, with silvery-blue fur and long ears. It lives in burrows across the plains and used to inhabit most of Australia. Females can have multiple litters per year. The bilby is threatened by foxes that destroy their burrows, as well as habitat loss from bushfires. Conservation efforts are helping the bilby recover in some fox-free areas.
Social science foundations of complex adaptive systems
The presentation by Dr David Bishai was given at the First Complex Adaptive Systems Training Workshop for CNHDRC, which was held in Beijing, China, from 18-19 July. It outlines the origins of complex adaptive systems thinking in social sciences.
LENTERA NEWS Edisi #14 Mei 2015
Majalah online Lentera News merupakan media di bawah asuhan Komisi Komunikasi Sosial - Keuskupan Agung Medan
Intro to tsql unit 5
This document provides guidance on best practices for naming tables and columns in a SQL database, selecting appropriate data types, and creating tables. It discusses:
- Naming conventions for tables and columns
- Data type considerations and available exact numeric, approximate numeric, money, datetime, character, and binary data types
- User defined data types that can be created to enforce consistency
- Identity columns that automatically provide sequential values for new rows
- How to create tables using CREATE TABLE and specifying column properties and constraints
2009.10.05 --e marketer---marketing-to-online-video-audience
This document discusses online video advertising and audiences' attitudes toward it. It finds that online video ads are among the least trusted advertising formats. To overcome this, marketers need less intrusive ad placements and higher quality video ads. As more full TV shows and movies become available online, longer video ads may also be accepted. The audience prefers a mix of advertising and subscription fees to access content. A video destination offering a variety of content through this hybrid model could attract many viewers and support online video advertising growth.
Taco flash profile
Taco Flash adalah restoran makanan cepat saji Meksiko pertama di kota ini yang menawarkan rasa khas Indonesia. Restoran ini mengambil inspirasi dari karakter superhero Flash untuk menggambarkan produk makanan cepat saji namun sehat. Misi restoran ini adalah menyajikan makanan cepat saji bersih dan bergizi serta memperkenalkan masakan Meksiko dengan bumbu khas Indonesia dengan harga terjangkau. Menu utamanya adalah Nachos Maknyos, Taco de Maco, dan
Lenteranews Oktober 2015
Majalah online Lentera News merupakan media di bawah asuhan Komisi Komunikasi Sosial - Keuskupan Agung Medan (KAM)
Appendix iii tosonkhulstai_monitoringpresentation
This document discusses developing a monitoring program for the Tosonkhulstai Nature Reserve in Mongolia. It summarizes methods tested to monitor key species, including:
1) Line transect surveys and area sampling to estimate marmot population numbers and densities.
2) Baited scent stations to monitor visitation rates of carnivores like foxes and determine which species are present.
3) Recommendations are made to improve the monitoring methods, such as doubling survey efforts, adding camera traps, comparing between seasons, and reducing the size of known marmot regions sampled.
Viewers also liked (20)
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Social science foundations of complex adaptive systems
Social science foundations of complex adaptive systems
Percorrendo le strade di zabut alla riscoperta della sicilianità - 21-05-06
Percorrendo le strade di zabut alla riscoperta della sicilianità - 21-05-06
2009.10.05 --e marketer---marketing-to-online-video-audience
2009.10.05 --e marketer---marketing-to-online-video-audience
Similar to Klout presentation
Klout - What it is, How Brands Can Use It & How to Improve Your Score
The document discusses how to increase one's Klout score and influence on social media. It explains what Klout is and how scores are calculated based on reach, amplification, and network influence. It describes a contest called #KloutWar2011 where employees competed to increase their scores the most. The winner increased their score by 33 points. It also provides a case study of how Audi used Klout to find influencers and give perks to promote a Super Bowl commercial, though they admit it's hard to track direct sales from social media activities. Overall, the key ways discussed to increase Klout scores are to position oneself as an authority, connect with influential accounts, encourage interaction, share often and well, and link multiple
How to increase your Klout score by 20 points
Social Media Influence may be tracked by a series of metrics which determine the likelihood of triggering action from another user. Someone who has been identified with high influence will typically have an increased amplification and engagement of their social messages.
Trend assessment - Rise of Social Influencers Engagement Report
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
Klout
Klout is a social media analytics company that measures users' online social influence through a Klout Score ranging from 1 to 100. It considers the size of a user's engaged network and how others interact with their content. Klout benefits companies by allowing them to target influential users with perks campaigns promoting products or services. Having influential social media users spread branded content through perks campaigns provides brands with effective earned media that leads to increased engagement.
Managing Social Media ROI
This document discusses measuring return on investment (ROI) for social media. It notes that while everyone wants to engage in social media, not many know how to do it effectively. The document stresses that ROI is important and outlines a blueprint for defining a strategy, executing it, and evaluating results. It provides examples of companies like Southwest Airlines, Marriott, and Dell that have earned millions in additional sales through social media interactions. Tools for monitoring social media are also mentioned.
Social media influencers characteristics, measures and value dec12011
The document discusses social media influencers and how to identify them. It notes that influencers have large, engaged online audiences and provide valuable content to their followers across many social networks. The document also describes how Klout measures a person's influence by analyzing their online activities and networks on different social media sites. It assigns them an overall influence score from 1 to 100. Businesses are starting to use Klout scores to identify influencers for marketing campaigns, hiring, and providing perks or upgrades to high-scoring individuals.
Klout denny
Klout is a social media analytics tool that measures a user's influence across different social media platforms like Facebook, Twitter, LinkedIn, etc. It assigns each user a Klout Score from 1 to 100 based on the size of their network and how their content is engaged with and spread. A higher Klout Score indicates greater online influence. Some companies and organizations are now using Klout Scores to evaluate job applicants, offer rewards to influential users, and help market products to those with a wide social reach.
Fantastic four presentation
This document provides an overview of social media metrics and analytics presented by Tyler Cote, Jason Posner, Chelsea Lange and Ashley Witkowski. It discusses key social media metrics like impressions, popularity, and engagement. It also covers ROI, analyzing social media platforms like Google Analytics, Twitter, and visualizing social networks. Measurement of influence, prestige, and communication patterns on social media are also addressed.
[Whitepaper] Morden PR
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
[Whitepaper] Morden PR- The Art & Science of integrated media influence
This document discusses the rise of social media and its impact on public relations. It notes that PR professionals must now manage integrated communications across traditional, owned, and social media to maximize influence. The document explores how to identify influencers and audiences on social platforms, noting that influence comes from engaged networks, not just popularity. It also examines new analytics tools that can help locate key audiences and influencers.
What can social media do for your business?
http://www.thenetimpact.com
Steve Thomas, President of The Net Impact discusses the importance social media.
Brand Monitoring/Online Reputation Management
This document discusses various tools and strategies for online reputation management and social media monitoring. It provides information on tools like Google Alerts, Social Mention, Nutshell Mail, Topsy, Twenty Feet, Whos Talkin, Trackur, Review Push, Klout, and others. These tools allow users to track brand mentions, monitor reviews and conversations, and gain insights from social media analytics. Specific examples are provided of how companies like McDonald's and Livestrong utilize social media monitoring.
Analyze, Influence and Engage Your Customer - v1.7
The document discusses how social media analysis and customer engagement can help businesses better understand their target audiences and influence customer decisions. It provides tips on using tools to identify influencers, track social conversations, and engage customers online. The overall message is that focusing on analysis, tracking, influence, and engagement through social media can increase customer retention rates while lowering acquisition costs.
JSEC presentation
The document discusses using social media sites like LinkedIn, Facebook, and Twitter for business networking and promotion. It provides statistics on the growth and popularity of these sites and explains how companies can leverage them to build their brand, engage customers, recruit talent, and more. Specific tactics covered include maintaining profiles, participating in groups, sharing content and conversations to build relationships and awareness.
Using Social Media to Engage Your Audience
The document summarizes key points from a one-day workshop on social media led by Neville Hobson. It discusses the rise of social media and how it has empowered consumers. Companies must now engage consumers in conversations on social media, be transparent, and build personal relationships instead of relying on traditional "command and control" communications. It also provides tips on developing a social media strategy and measuring the impact of social media efforts.
Value of an idea in the era of Social Media 2010
This document discusses the value of ideas in the era of social media. It argues that value is complex and contextual, depending on needs, expressions, time, and personalization. In communities of shared interests on social networks, the value of an idea lies in its use and discussion. Metrics should measure dynamic conversations, not just outputs. To make an idea worth spreading, one must transform it into an ideal that feeds social needs and allows people to engage. Building reputation in interested communities through listening, engagement, and shared experiences can increase an idea's value over time.
How PR is leveraging the Social Media Opporunity
PR and advertising agencies are both leveraging the opportunities presented by social media, but PR appears to have a more positive view of its role and capabilities in social media. A survey found that PR professionals rated their profession as more innovative in social media compared to how advertising professionals rated PR, and PR saw more revenue growth from social media. Both industries see opportunities for collaboration, with PR potentially taking on roles like content creation and influencer outreach and advertising providing skills in visual creativity and media planning. The key is for both industries to continue investing in digital and social media training.
Cloudforce Essentials - Marketing Cloud
This document introduces the Marketing Cloud and discusses how social media has changed marketing. It provides statistics showing how social media engagement leads to increased customer spending and satisfaction. It also notes that social technologies can unlock $1.3 trillion in value. The document recommends listening to customers, finding an interesting story, and engaging at scale. It promotes the Marketing Cloud as the world's only unified marketing suite and provides resources and a demonstration.
Digital dealer aaol presentation aaisp
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
Klout
Klout is a social media analytics tool that measures a user's influence across various social media platforms like Facebook, Twitter, LinkedIn, etc. by analyzing metrics like mentions, likes, shares, retweets, connections. It provides a Klout Score to quantify influence and allows users to see how influential they are on different topics compared to friends. Some companies are now using Klout scores in marketing, promotions and even student grading to engage influential users.
Similar to Klout presentation (20)
Klout - What it is, How Brands Can Use It & How to Improve Your Score
Klout - What it is, How Brands Can Use It & How to Improve Your Score
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
Social media influencers characteristics, measures and value dec12011
Social media influencers characteristics, measures and value dec12011
[Whitepaper] Morden PR- The Art & Science of integrated media influence
[Whitepaper] Morden PR- The Art & Science of integrated media influence
Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7
Recently uploaded
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Physical pharmaceutics notes for B.pharm students
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience Wahiba Chair Training & Consulting
Wahiba Chair's Talk at the 2024 Learning Ideas Conference. BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...Nguyen Thanh Tu Collection
https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneHow to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Recently uploaded (20)
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Klout presentation
- 1. Klout: The Standard for Influence
- 10. Klout Doubt
- 19. #superinterns
Editor's Notes
- For example, I am a “networker” Klout score: 39, I am influential about: College, blogging, Dallas, deals, cats and yoga – which is strangely almost all accurate! I’m in college, I read and post multiple blogs, I’m a Dallas-explorer, I’m a shopaholic who loves good deals, and I love yoga and am experience hot yoga for the first time this summer! About cats … I’m not too sure I think it’s because I posted a silly video and got a lot of feedback.
- Empire Avenue- Make new valuable connections by investing your social capital in people and networks by buying virtual shares.
- Web technology company that is “algorithmically mapping out the social web.” Provides “detailed analytics on your social stream” and “enhanced discoverability in Google and other search engines.” Have “My Groups” and “My Topics” functions. Have 8 benchmark topics instead of the 16 categories that Klout has. Also uses a comparison graph to compare your audience and authority with others. Ultimately, most useful when trying to develop an influencer list.
- But in case you don’t really engage on LinkedIn, Klout says that your overall influence score won’t go down. In most cases users will see a score increase, even for infrequent LinkedIn users, says Klout.
- In other words, influence is about engagement and motivation, not just racking up legions of followers. Don’t be a generalist. Most importantly: be passionate, knowledgeable and trustworthy.
- Audi- first hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout.
- Says an influence score or automated grade does not work because it attempts to take something qualitative and make it quantitative. Social Media Examiner cautions brands “that intend to use Klout to reach out to influencers in a certain niche.” Says algorithm is good, but not great.
- Measures how influential your engaged audience is.
- Attempt to get an overall classification of your average content. Lets users give their peers a +K if that person has influenced them on a topic. Can only give five +K’s away each day. Rankings based on data from Facebook, Twitter and LinkedIn. Introduced June 1.
- I.e. X person can have higher stats in all categories and still have a lower Klout score than Y individual. Alex Braunstein (research scientist at Chomp, statistician), Ben Keighran (CEO of Chomp), Binh Tran (co-founder and CTO of Klout).