Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
This presentation gives an overview of how social networks are used in companies and what are the risks associated with them. Some actions points are proposed to mitigate those risks.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.
Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.
The Official Marketing Knowledge Zine
A Publication of The reMARK Team
Department of Marketing
Faculty of Management & Finance
University of Colombo
Sri Lanka.
2011 all rights reserved
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.
Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.
The Official Marketing Knowledge Zine
A Publication of The reMARK Team
Department of Marketing
Faculty of Management & Finance
University of Colombo
Sri Lanka.
2011 all rights reserved
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
In this session, we talk about the mobile and social web, and how it shapes economy, individual behavior and well-being, political events, and society as a whole.
Web 2.0 2001–PresentAssignment OverviewIt is a truism in the st.docxdavieec5f
Web 2.0: 2001–Present
Assignment Overview
It is a truism in the study of human technology that any tool that gets the public’s attention will eventually be used for purposes entirely unforeseen by its inventor(s) and probably contrary to the general public interest. This has certainly been the case with information technologies and the Internet. E-mail is great, but spam is not. Online video of the grandkids is wonderful; online pornography accessible to little Johnny, not so much. Despite much breast beating, it is difficult to have the good without the bad—and even differentiating the good from the bad is often a matter of opinion. As
Miles’ Law
says, “Where you stand depends upon where you sit.”
Recently, we have become so saturated with and dependent upon social media such as Facebook and Twitter that we have not always noticed the potential “dark side”—most specifically, the ability to use these tools not only to connect individuals in cyberspace but also to mobilize groups for action in the real world. One example is the “flash mob”—defined most generally as a group of people voluntarily assembled at a particular place and time for a particular purpose, coordinated through shared access to social media. This is not altogether a new invention—the telephone and, before that, the telegraph or even a good strong voice have been tools for assembling flash mobs in the past. But what has been recently discovered is how easy it is using modern social media, and how effective such mobs can be.
As we said, whether or not you consider this to be a good development or a bad development depends a lot on how you evaluate the purpose of the mob. Public assemblies to install democracy in an authoritarian state sound pretty good; assembling gang members to break windows and burn cars would not strike most of us as all that great. Here is a sampling of different points of view on this general subject:
Tavoulareas, E. (2011, August 22). Social media: The Jekyll & Hyde of media?
Changemakers
. Retrieved from
http://www.changemakers.com/blog/social-media-jekyll-hyde-media
Goodman, J. (2011, August 17). Debate over social media incitement as flash mobs strike. The Lede: Blogging the News.
New York Times
. Retrieved from
http://thelede.blogs.nytimes.com/2011/08/17/debate-over-social-media-incitement-as-flash-mobs-strike/
Brennan, E. (2011, August 19). Flash Mobs – The dark side of social media revealed. Retrieved from
http://www.i-policy.org/2011/08/flash-mobs-the-dark-side-of-social-media-revealed.html
Lum, R. (2011) Spreading the happiness one flash mob at a time.
CreativeGuerillaMarketin
g. Retrieved from
http://www.creativeguerrillamarketing.com/guerrilla-marketing/spreading-happiness-flash-mob-time/
Optional Reading
Kelly, L. (2011, March 22). Advertising with flash mobs.
JSNCafe
. Retrieved from
http://www.jsncafe.com/advertising-with-flash-mobs/
Heaney, F. (n.d.) The short life of flash mobs.
Stay Free!.
Retrieved from
http://www.alternet.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
1. Interaction
Six Social Media Trends for 2011 Lessons from WikiLeaks
HBR blog post by David Armano, December 2010 HBR blogs, November–December 2010
In answer to that ubiquitous question “What will social media be- Julian Assange’s endeavor to
come?” Armano, senior vice president at Edelman Digital, forecasts disclose classified documents
further integration, tablet wars, social media schizophrenia, the return has altered the way many of us
of the company website, and the innovative moves by Facebook and think about privacy, technology,
Google. Then our readers weighed in with their own ideas of what’s in transparency, and diplomacy—
store for the amorphous world of Web 2.0. and a lot more. But how is this
monumental shift going to affect
Right now, companies share and popularity can be management thinking?
general information, regard- gamed (faking the number
less of different users’ needs. of Twitter followers you “How WikiLeaks Changes Things for Us
Companies will adapt, per- have is a perfect example All,” by Carne Ross “Thanks to WikiLeaks,
sonalizing tweets or posts to of this). Influence is about you can now expect that day to come when
specific users according their regularly engaging people your most private and candid communica-
preferences. on topics and influencing tions will appear for all to peruse. In prepa-
Cláudio Trovisco, CEO, Trovidoce action. Oprah, for example, ration for that moment, you better make
does this with women. In sure that your private dealings match your
social media, thousands of public declarations.”
Monetization will become the mini-Oprahs influence their
largest social trend. Ghosts of peers, friends, and family It is even more daunting to think that
the dot-com era are coming back to haunt to act. So we need a better understanding we will be judged on what we choose
CMOs as eyeballs (otherwise known as (and better tools) to measure influence in not to say. Our espoused values must
likes and followers) remain the sole metric the digital space. be matched by both the statements we
used to evaluate success. Our challenge commit and the ones we omit. In some
is to credibly measure and advance social Social media will be a driver of employment ways, being held accountable for the sins
marketing’s impact on real outcomes and as businesses outsource social media. The of omission will be the bigger issue in a
stop repeating the sins of the past. challenge will be ensuring that messages corporate environment.
Jeff Bodzewski, director of social marketing, are within the borders of the brand. Julia Kirby, editor at large, Harvard Business
Aspen Marketing Services Waztech Review
This year we’ll reject false influence metrics In 2011 people will begin to realize there are “Why WikiLeaks Matters More (and Less)
like Twitter followers and find hidden few shortcuts with these sites—it’s “social” Than You Think,” by Umair Haque “The
influencers. media, not “robot” media. real scandal might just be this: There are
Ian Greenleigh, Social media manager, Resercom few secrets bigger and more terrible than
Bazaarvoice the ones that are hiding in plain sight. The
The author responds: You can auto- ones we ignore, sweep under the rug, and
The author responds: As we begin to mate only so much. The key is creating won’t, don’t, or can’t discuss.…Here’s the
understand context more (putting more advocates in customers, employees, and big economic secret that we already know:
emphasis on relevance), we can expect partners. 20th century institutions aren’t fit for 21st
progress in these areas: influence identi- century prosperity.”
fication (who in a network has influence Look out for new start-ups—think Facebook
and how potent it is); influence behavior for strangers with a lot in common—that As with anything else, we unlock value
measurement (what can be tracked as a will take networking to a global level. by exercising discretion in pursuit of the
ILLuSTRATION: MATT DORFMAN
direct link from the people who influenced Anne A. Balduzzi, founding partner, Accelerate greater good.
the behavior); and influence predictive Partners Bill Free, principal, William Free
modeling (using data to predict what is Communications
likely to influence the people you want The author responds: Sounds
to reach). Right now most tools simply like what the blogosphere used The bitter pessimist in me sees the old
show the size of someone’s social graph, to be—a global village. guard as overpaid managers incapable
22 Harvard Business Review March 2011