What On Earth Is Social Media?
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Social media involves online platforms that allow participation and sharing of information, like blogs, photos, videos, reviews, and social networks. For businesses, social media provides opportunities for free advertising through word-of-mouth referrals as customers share their experiences online, with some people gaining influence overnight. A case study example shows how a family business was able to optimize their social media presence for internet marketing consulting.
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- 2. What Social Media is
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